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Married, mid-40's, American. I write the reviews for myself and my husband. I'm a systems analyst, so I probably tend to over-analyze our vacations, both in the planning process and in the post-trip review.
I have a tendency to prefer all-inclusive resorts for our vacations, although we've taken both all-inclusive and non-inclusive vacations. Some of the non-inclusive vacations were time share rentals; one was from a certificate I received for taking a short time presentation, and one was a private villa we rented. Some of the trips were just my spouse and I; others included our teenagers/young adults. None have been cruises, so I can't compare our resort stays to cruises.
I prefer vacations to warm locales such as the Caribbean and Mexico, and I like to have a nice view of the ocean if at an beach resort.
(Therefore, my pet peeve of other people's reviews is this: Please, if you had a particularly nice or bad view from your room/balcony, especially if you post your room view picture in your review, please provide the room number and building number/name if applicable. It does us other readers no good if you say Great view, here's the pic, and you don't tell us where in the resort your room was! Ditto if you had a particulary bad room because it was above the disco, next to the noisy elevator, etc.)
When we look at where to go, we consider factors such as cost, the reputation of the resort, numerous tripadvisor reviews in conjunction with recommendations of friends and our travel agent, and very specific needs of my spouse for a very quiet room location - while desiring a resort with activities if it's a resort, or a hotel close enough to interesting activities via a short drive. In short, my spouse has sleep disorders and auditory sensitivity; we travel with a 20" floor box fan for him to provide a droning noise at sleeptime. (He sleeps with it year-round.)
This creates a tendency for us to select resorts with large properties, where the rooms are spread out, rather than a high-rise type of situation, particularly if the resort has onsite theaters or discos.
Places I've been, so interested folks get a sense of our experience and how I view resorts when writing about them:
Domestic U.S. - Virginia's Shenandoah Valley and Williamsburg; Vermont's Killington; Massachusetts's Berkshire Mountains; Connecticut (Mystic Harbor); Baltimore; Washington D.C.
Dubrovnik (Yugoslavia) as part of a tour group, circa 1989 or 1990;
St. Lucia (Sandals Halcyon, 1996);
Aruba (La Cabana, non all-inclusive, 1998 and 1999);
British Virgin Islands - Tortola (Prospect Reef, not all-inclusive, circa 2001);
Jamaica (Sandals Ocho Rios, 1997; Sandals Dunn's River, 1997; Private Villa "Blue Heaven", circa 2000);
U.S. Virgin Islands (Elysian Beach Resort, not all-inclusive, circa 2002);
Domican Republic (Iberostar Bavaro in Punta, Cana 2003);
Mexico (Riveria Maya - Iberostar Lindo 2004, Secrets Excellence Riviera Cancun, 2005).
That should give you a general range of the kinds of vacations we do.