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I have been in the travel industry since 1980 and been fortunate to have travelled widely. My speciality is Asia but I am also familiar with Spain's Costa Calida. I am fanatical about customer service and see no reason why all companies should not be able to deliver a good experience; afterall we are all someone's customer.
Disclosure: I provided freelance writing and consulting services to Drivalia Car Rental on the Costa Blanca (Drivalia.com) between July 2012 and August 2015. I no longer have any connection with the company other than as a customer.