Thought Leadership Articles

Query Understanding At TripAdvisor

Robert Hall posted July 11, 2019
Search is an important tool for navigating TripAdvisor.  The current implementation requires the user to specify a search query and optionally a “geo-scope” which prioritizes results which are within the specified country or city.  On the search result page we display a relevance ranked list of locations and other content, like forum posts, users, travel guides etc. This approach has a few problems, the first of which is that users…
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What makes B2B Product Management harder than B2C Product Management?

Mahesh Chayel posted May 21, 2019
Though in theory, the supply side of a two-sided marketplace sounds like the twin sister of demand, a lot changes in the way Product Managers need to approach Product Management on the supply (i.e. B2B) side. I also want to call out that in this article, we would be looking at B2C as a non-paid product e.g. TripAdvisor. Most of the fundamentals of product management remain the same at B2B…
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