SEM Articles

Improving SEM Landing Page Quality for our Experiences Business

Andrew Correia posted September 27, 2019
In the world of SEM, short for search engine marketing, advertisers bid to have their ads placed at the top of a search engine’s results page. TripAdvisor, like most companies, is an active player in this space; if someone is searching Google or Bing or any other search engine for something that we have, we want to make sure it’s known that we have it by getting our listing as…
Full Article