recommendation Articles

Improving SEM Landing Page Quality for our Experiences Business

Andrew Correia posted September 27, 2019
In the world of SEM, short for search engine marketing, advertisers bid to have their ads placed at the top of a search engine’s results page. TripAdvisor, like most companies, is an active player in this space; if someone is searching Google or Bing or any other search engine for something that we have, we want to make sure it’s known that we have it by getting our listing as…
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Personalized Recommendations for Experiences Using Deep Learning

Peimeng Sui posted March 26, 2019
As the world’s largest travel site, TripAdvisor provides a platform for billions of users to research, book, and review their trips across the world. Our Experiences business provides travelers a collection of over 160,000 bookable experiences, from canoe rentals in the Everglades to entrance ticket to the Eiffel tower. The fast-growing user and product spaces pose a significant challenge for us: how to match users with experiences that are relevant…
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