Product Management Articles

What makes B2B Product Management harder than B2C Product Management?

Mahesh Chayel posted May 21, 2019
Though in theory, the supply side of a two-sided marketplace sounds like the twin sister of demand, a lot changes in the way Product Managers need to approach Product Management on the supply (i.e. B2B) side. I also want to call out that in this article, we would be looking at B2C as a non-paid product e.g. TripAdvisor. Most of the fundamentals of product management remain the same at B2B…
Full Article

Scaling Product in a Two-Sided Marketplace

Maud Larpent posted December 20, 2017
In a two-sided marketplace, innovating and launching new and exciting features for your end users often means getting new content from your suppliers, getting it in a different format, or at a different speed, etc. When your marketplace is the size of TripAdvisor’s, and connects to hundreds of partners that all have different means to connect their supply, this can lead to a very disparate content. In this context, providing…
Full Article

Directly Responsible Individuals

Matthew Mamet posted October 10, 2017
The context behind the Directly Responsible Individual (DRI) is found in a lesson learned from Steve Jobs. Steve had a habit of making sure someone was responsible for each item on any meeting agenda, so everybody knew who is responsible. “Any effective meeting at Apple will have an action list,” says a former employee. “Next to each action item will be the DRI.” A common phrase heard around Apple when someone…
Full Article