data science Articles

Improving SEM Landing Page Quality for our Experiences Business

Andrew Correia posted September 27, 2019
In the world of SEM, short for search engine marketing, advertisers bid to have their ads placed at the top of a search engine’s results page. TripAdvisor, like most companies, is an active player in this space; if someone is searching Google or Bing or any other search engine for something that we have, we want to make sure it’s known that we have it by getting our listing as…
Full Article

Query Understanding At TripAdvisor

Robert Hall posted July 11, 2019
Search is an important tool for navigating TripAdvisor.  The current implementation requires the user to specify a search query and optionally a “geo-scope” which prioritizes results which are within the specified country or city.  On the search result page we display a relevance ranked list of locations and other content, like forum posts, users, travel guides etc. This approach has a few problems, the first of which is that users…
Full Article

Image Quality Assessment and why TripAdvisor cares about it

Imri Sofer posted April 30, 2019
TripAdvisor has embarked on a mission: To make every image on our website amazing. This is not an easy task. We have 1 million points-of-interests (POIs) on our website, from the Grand Canyon to Hoover Dam, and more than 200,000 bookable experiences, from speed-boat rentals in Miami to goat yoga in Snohomish, WA (yep, we have it!). As you can imagine, sifting through the tens of millions of images our…
Full Article