May 2019 Articles

What makes B2B Product Management harder than B2C Product Management?

Mahesh Chayel posted May 21, 2019
Though in theory, the supply side of a two-sided marketplace sounds like the twin sister of demand, a lot changes in the way Product Managers need to approach Product Management on the supply (i.e. B2B) side. I also want to call out that in this article, we would be looking at B2C as a non-paid product e.g. TripAdvisor. Most of the fundamentals of product management remain the same at B2B…
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