Sponsored Placements

Appear prominently in search results and reach ready-to-book travelers

Promote your listing with high profile ad placements.

93% of hotel owners rate Tripadvisor as an effective tool to drive direct bookings*

A promoted listing helps your business stand out in search to reach more travelers.

Mobile view of top results for

Gain exposure

  • Secure high-profile ad placements across Tripadvisor
  • Showcase your property to travelers as they research competitive properties

Get even more visibility

  • Show up in prominent ad placements to stand out against OTAs and save on commissions
  • Use our data and targeting to reach high-intent travelers as they search in your area

Mobile view of map results for Hotels in London
Mobile view of the budget tool.

Manage and optimize your strategy

  • Customize your budget and ad schedule to run for key dates or periods of low occupancy
  • Only appear when your property matches a traveler’s search criteria (relevant geo, travel dates, etc.)


of travelers visit Tripadvisor before booking

You can’t afford to get lost in the crowd

Get your own personal billboard on Tripadvisor: With a promoted listing, you can showcase your property to high-intent travelers who are ready to book. 

Source: Tripadvisor Path to Purchase, 2023

Sponsored Placements increased our year-over-year bookings by 25%
Tripadvisor's Sponsored Placements is one of the biggest marketing tools to bring new properties like Arya Arkananta online. We knew it would help us achieve our goals.
Purwo Prayago Resort Manager, Arya Arkananta, Bali
Beautiful hotel room opening onto a tropical lawn at the Hotel Arya Arkananta.
Two travelers sitting on a couch look at a mobile phone together.

Tell your story to the world's largest travel community

Sources: 93% of hotel owners: SiteMinder’s Global Hotel Business Index, 2018