Resources
Hospitality industry news, reports, and insights to help you get—and stay—ahead

How Tripadvisor's reviews lead to more bookings and better travel experiences
Insights

Operating a restaurant can sometimes feel like running a small marketing agency, and one of the most frequent marketing dilemmas that many restaurants face is how to improve their search engine optimization (SEO). Tripadvisor for Business is here ...

For most diners, the first impression of your restaurant comes from your online reviews on sites like Tripadvisor and Google. So managing your online reputation is one of the most important factors in getting new diners through your doors. While ...

A closer look at the evolution of travel through the lens and from the perspective of Hispanic travelers

A closer look at the evolution of travel through the lens and from the perspective of Hispanic travelers
Learning Center

How Tripadvisor's reviews lead to more bookings and better travel experiences



A closer look at the evolution of travel through the lens and from the perspective of Hispanic travelers
Success Stories

Tucked in the basement of a former brewery silo, modern fine dining restaurant Elmira offers more than just a dinner. It’s an unforgettable multi-course dining experience.

Running a restaurant isn’t easy. Now imagine putting it on wheels. That’s exactly what Bustronome Paris does. Diners enjoy a multi-course meal while riding a luxury double-decker bus around the city. With an immersive tour that begins at the iconic ...
All Resources

Operating a restaurant can sometimes feel like running a small marketing agency, and one of the most frequent marketing dilemmas that many restaurants face is how to improve their search engine optimization (SEO). Tripadvisor for Business is here ...

Running a hotel can sometimes feel like running a marketing agency, and one of the most frequent marketing dilemmas that many hotels face is how to improve their search engine optimization (SEO). Tripadvisor for Business is here with some SEO tips ...

For most diners, the first impression of your restaurant comes from your online reviews on sites like Tripadvisor and Google. So managing your online reputation is one of the most important factors in getting new diners through your doors. While ...

How Tripadvisor's reviews lead to more bookings and better travel experiences



A closer look at the evolution of travel through the lens and from the perspective of Hispanic travelers

A closer look at the evolution of travel through the lens and from the perspective of Hispanic travelers

At Tripadvisor, we believe in providing our community with insightful content. Reviews are at the core of our mission, and travelers continue to love and value the wisdom of real-life travelers and diners. This third edition of our Review ...


One of the most effective ways to make sure that your customer feedback reflects the best that your hotel has to offer is by making sure you are receiving a steady flow of new reviews. Here are some quick and easy ways to inspire more reviews for ...

Tripadvisor’s Business Advantage is a powerful answer to some of your most difficult hotel marketing challenges, helping you fine tune your profile on the world’s largest travel website, and driving more direct bookings. Whether you’re already a ...

In the hospitality industry autumn is often thought of as “shoulder season,” falling between the peak seasons of summer and winter. But that’s changing. When we asked travelers about their plans for September, October, and November of 2024, 70% said ...

As summer fades into fall, many restaurants switch up their marketing plans to try and draw locals back into their establishment, and you can too. When we recently asked travelers about their plans for September, October, and November of 2024, 70% ...

Email remains one of the most valuable marketing channels available to hotel owners. Email marketing can deliver a dramatic return-on-investment and offers a great way to communicate directly with your customers and keep them tuned into your hotel’s ...

Tripadvisor is the world’s largest travel guidance platform with millions of monthly visitors, and billions of reviews. For hospitality businesses, Tripadvisor can be a powerful driver of direct bookings and brand building without costing your ...

Terrific job! Your hotel has received some positive reviews on Tripadvisor! Now it’s time to make those five-bubble reviews work for you.

Your Tripadvisor listing can be a powerful tool for driving bookings to your property. As the first interaction many travelers will have with your business, it’s important to make sure that your listing is displaying your hotel’s best features and ...

You might know that your hotel has the best service, the most unique amenities, and best prices in your area, but if interested travelers can’t find your property online then all your hard work might not translate to increased bookings. Making sure ...

You might have the best food and service in your city, but if diners can’t find you online, it can still be a struggle to get them through the door. Improving your restaurant’s SEO can help bridge that gap.

There’s nothing more disheartening than arriving at a bucket-list destination, only to be unable to enjoy the experience. Whether it’s too-small entryways, broken elevators, or inaccessible walkways, travelers with mobility disabilities always have ...

The Brief Abu Dhabi is well placed to capitalize on demand as the destination's restrictions ease. Create new ways of driving excitement, delight, inspiration, and ultimately, bookings to Abu Dhabi.

Explore resources to help businesses like yours become more pet friendly

Barefoot Bay Resort & Marina is a small family-owned hotel that won the Tripadvisor Traveler’s Choice award and has been a sought-after destination for more than a decade. Located in Clearwater Beach, FL, the hotel offers guests exclusive marina ...

Operating a Black-owned hospitality business or a business that endeavors to meet the needs of Black travelers, can present a unique set of challenges. Providing a greater level of safety, comfort, service, and respect to Black travelers is more ...

Are you a business owner or marketing manager keen to boost your business? Read on for a guide on how you can encourage positive reviews by displaying free Tripadvisor stickers on your storefront—including our latest QR sticker.

Getting guests to understand exactly what your property offers can be challenging, but what if you could show them? Introducing Tripadvisor’s Property Videos.

The more reviews you have, the more opportunities to increase your ranking — and show guests just how great their stay with you will be. Here are a few ways to generate more reviews from your guests.

Tripadvisor is one of the world’s most trusted and popular review sites, and more than ever, an important resource for travelers looking to choose their next hotel. To make sure you’re reaching those guests, building an attractive, informative ...

Tripadvisor is one of the world’s most trusted and popular review sites, and more than ever, an important resource for travelers and diners looking to choose their next restaurant. To make sure you’re reaching those customers, building an ...


For many, travel has always been among the most highly valued leisure activities. Today, for a large majority of consumers, it has become nothing short of sacred. Even during a time of inflation and economic uncertainty, people’s appetite for ...

How Tripadvisor's reviews lead to more bookings and better travel experiences

The spending power of explorers and how their influence extends across industries

The spending power of explorers and how their influence extends across industries

The winter travel season is here and Tripadvisor for Business has the insights to help your hotel make the most out of this year’s seasonal travel trends. We surveyed nearly 5,000 travelers from Australia, France, Japan, Singapore, the United ...

The winter travel season is here and Tripadvisor for Business has the insights to help your restaurant make the most out of this year’s seasonal travel trends. We surveyed nearly 5,000 travelers from Australia, France, Japan, Singapore, the United ...

As one of our valued partners, you deserve nothing less than a first-rate experience when using our platform. We’ve listened to your feedback and we’re thrilled to unveil our modernized Management Center for experience partners. This new platform is ...

It’s time to start thinking differently about traveler demographics. Hospitality businesses that cater to the needs of travelers at different life stages, regardless of age, can set themselves apart by focusing on non-linear moments that are more ...

With millions of travelers looking to Tripadvisor to find the perfect hotel each month, it’s essential for hospitality owners to have a fully built out presence on our site.

With millions of travelers looking to Tripadvisor to find their next restaurant each month, it’s essential for restaurant owners to have a fully built out presence on our site.

Located in historic Rome near the famed Spanish Steps and just a block from the lush Villa Borghese gardens, Hotel Golden is a true Roman classic. A smaller property with just 15 rooms and seven family suites, it has been operated by more than three ...

Tripadvisor for Business is dedicated to helping hotels build their reputation, grow their brands, and get more bookings. Our hotel solutions, including Business Advantage, which gives you increased customization and control over your Tripadvisor ...

Having a strong presence on Tripadvisor is essential for modern hotel businesses. Each month millions of travelers visit our site while planning their next trip to try and find the accommodation that’s right for them. Thanks to over a billion ...

Having a strong presence on Tripadvisor is essential for modern restaurant businesses. Each month millions of travelers visit our site while planning their next trip to try and find the restaurant that’s right for them. Thanks to over a billion ...

At Tripadvisor, we spend our days thinking about what travel looks like, and more importantly, listening to what you think travel looks like. We talked to more than 4,000 people from seven different countries to figure out how travelers go from ...

Back-to-school season in the Northern Hemisphere doesn’t mean the end of a fully booked hotel. If your property is open year-round, here’s how you can make the most of what is typically viewed as the “shoulder season” between summer and winter. ...

One of the first steps many travelers take when they begin to plan their trips is to search for hotels on search engines like Google or Bing. And without a strong SEO (search engine optimization) strategy, your hotel may not appear as high in the ...

You know you’ve made it as a brand when you hear competitors say you’re the one to beat. Building a solid brand — one that comes top-of-mind for travelers looking to vacation in sunny Bali or bustling Hong Kong — isn’t easy. Luxury boutique hotel ...

While fall may mark the end of patios, rosé, and summer veggies, restaurants have a big opportunity to cater to the back-to-school crowd. Here’s how to embrace the pumpkin spiciness of the season with timely restaurant promotion. Back-to-school is ...

Tripadvisor’s first-ever Trendcast is here, bringing you the micro-trends and massive cultural swings that are shaping travel in 2025 and beyond. With the help of our partners at Travel Guard, we looked to our millions of travelers, examining ...

Few destinations do peaceful, relaxing vacations quite like Bali. Nestled amid rice paddies outside of Ubud, luxury resort Arya Arkananta invites guests to slow down and find their inner center. This brand new hotel is already wowing their guests ...

Bếp Mẹ ỉn, a small, family-run Vietnamese restaurant located in the heart of Vietnam’s largest city, isn’t easy to find. That’s the point—finding its inconspicuous entryway in an alley around the corner from Ben Thanh Market is part of the ...

Tucked in the basement of a former brewery silo, modern fine dining restaurant Elmira offers more than just a dinner. It’s an unforgettable multi-course dining experience.

Each year, travelers flock to Barcelona’s sunny ramblas ready to explore a city known for its rich history and exciting modern art scene. The city is one of the most popular destinations in the world, seeing 9.7 million visitors in 2022 and landing ...

The Hotel Mousai Puerto Vallarta is a AAA Five-Diamond resort that offers one-of-a-kind luxury stays with butler service, gourmet restaurants, and a rooftop pool that provides an unforgettable view of the Pacific Ocean.

Running a restaurant isn’t easy. Now imagine putting it on wheels. That’s exactly what Bustronome Paris does. Diners enjoy a multi-course meal while riding a luxury double-decker bus around the city. With an immersive tour that begins at the iconic ...

Atlantis, The Palm is the kind of resort that makes it easy to take advantage of Dubai’s endless sunshine and the calm waters of the Arabian Sea. With views of Dubai’s iconic city skyline, travelers can lounge, swim, eat, or play at their choice of ...

We recently spoke with leading hotelier and marketing expert Gianfranco Acampora, Owner and General Manager of the Grand Hotel Aminta in Sorrento, Italy — who shared these important insights into digital marketing best practices for hotels:

Love of gastronomy and cuisine is the foundation of any great restaurant. Just ask manager and chef Paolo Galetta, who runs Quanto Basta in Rome, Italy. Their rotating tasting menus use an avant-garde cooking style that brings out playful and bold ...

Here’s how to put millions of potential guests - nearby and across the globe - one click or call away from booking with you with Contact Details.

Step-by-step directions on setting up Special Offers Special Offers are deals or promotions that your accommodation can post on Tripadvisor as part of your Business Advantage subscription. Use Special Offers to differentiate yourself from the ...

According to Forbes, in 2023 alone there were 4.9 billion social media users across the globe. Along with search, social media has become one of the most common ways for travelers to find accommodations when planning their trips.

Hotel marketers don’t have it easy. They have to sell not just their property, the physical rooms and amenities, but also the idea of a vacation experience. Essentially, hotel marketers are working double time to get the word out about their ...

Tripadvisor’s Business Advantage allows hotels to enhance their profile and drive more direct bookings. With tools that allow you to build special offers, surface your best customer reviews, and more, Business Advantage gives property owners the ...

Email is one of the most valuable marketing channels available to hotel owners. Email marketing can deliver a dramatic return-on-investment and offers a great way to communicate directly with your customers and keep them tuned into your hotel’s ...

Sponsored Placements help you capture the attention of potential guests, and get premium exposure on Tripadvisor. Whether you are looking to drive more direct bookings, promote unique amenities, or try to get your business to stand out in a crowded ...

Did you know that Tripadvisor’s content powers many of the platforms and services we regularly use? In a world where content is relied on to make spending decisions, now is the time to enrich your brand with world-class data. Whether you’re a ...

Devoting time to your hotel website’s SEO is important. But so are the other items on your ever-growing to-do list. Here’s how you can improve your Google search rankings and drive more traffic in just an hour a week.

We all need to eat. But with so many restaurant options available to diners and travelers, making sure that they have an appetite for your business can be a challenge.

With millions of restaurants listed on Tripadvisor and 30 million reviews posted last year alone, Tripadvisor has become one of the most trusted travel resources across the globe. For many of your potential diners, your restaurant’s Tripadvisor ...

Summer is here for many travelers around the world, and that means one thing: They’re ready to travel. When we asked travelers at the beginning of the year if they planned to travel in 2023, 93% said yes. But this isn’t evenly distributed throughout ...

According to a recent report, the level of consumer concern around travel, specifically around hotel pricing, has dropped 9% compared to 2023. This easing of tensions around spending money on hotels could indicate a robust holiday season is right ...

According to a recent Tripadvisor study, 39% of travelers have booked or will book restaurants ahead of their upcoming winter trip. Now is the time to make sure your business is ready to attract those travelers and more before the year’s end.

Modern restaurant marketing needs modern solutions. Tripadvisor for Business offers features and solutions to help give your restaurant an edge on the competition. Among our signature solutions is Tripadvisor Ads, which allows you to create ...

Welcome to Tripadvisor! We’re so happy you’re here. You may be familiar with Tripadvisor’s traveler-facing profiles, but as a business owner, you have access to a behind-the-scenes portal that gives you control over your hotel listing: The ...