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An exclusive way to reach the most engaged travelers

Access high-intent guests and increase bookings by participating in Tripadvisor’s first-of-its-kind travel membership program.

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Tripadvisor Plus

More visibility and demand

By offering guests exclusive rewards and perks on every stay, Tripadvisor Plus gives hotels another way to attract ready-to-book travelers on the world's largest travel platform.

More visibility and demand
  • Increase your visibility among all travelers searching in your area, including Plus members and beyond
  • The more value you offer members, the higher you place in organic search results
  • Special badging allows you to stand out from the competition

More ways you can win with Tripadvisor Plus

Not only does Tripadvisor Plus expand your reach, it offers additional benefits to your business as well. See how.

More high-value bookings
  • Maximize traveler value with this new demand channel
  • Join for free with no upfront costs
Preserve rate integrity
  • Stay true to best rate guarantees offered on your website and any OTA commitments
  • Traveler reward is funded by Tripadvisor
Stronger customer relationships
  • See guest data as soon as bookings occur, allowing you to communicate with travelers directly
  • Control your brand experience and reputation end-to-end
The reach you want
  • Get unparalleled access to Tripadvisor Plus members
  • These high-intent travelers book further in advance, stay longer, and spend more overall
TripAdvisor Plus
TripAdvisor Plus

Tripadvisor Plus hotels get


more clicks to their property page, leading to increased demand

Source: Tripadvisor internal log files, Q4 2020

Ready to join the club and reach the best travelers?

Apply now
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Reach the best travelers with Tripadvisor Plus!

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Have questions?

We've got you covered. Here you'll find the answers to some of our most frequently asked questions.

Tripadvisor Plus is our new direct-to-consumer paid membership program offering traveler rewards, perks, complimentary amenities at the hotel (like dining credits, room upgrades, free parking, and free wifi), and discounts on experiences booked on Tripadvisor.
Our launch partners offer access to a range of accommodation types and sizes (a mix of small independents, chains, resorts and city center properties). To ensure we’re providing members with an optimal experience, we are currently hand-selecting properties based on location, ranking, and connectivity compatibility.
Tripadvisor Plus gives you a new way to attract ready-to-book travelers on the world’s largest travel platform. This first-of-its-kind booking solution increases your visibility with travelers searching in your area. You will place higher in organic search results as well as receive special badging, allowing you to stand out from the competition and drive more bookings.
It is free to join Tripadvisor Plus and there are no upfront costs. Participating hotels must commit to offering their lowest publicly accessible retail rate and set of perks to Plus members within our program guidelines. Participating hotels will pay a fixed commission to Tripadvisor on all bookings generated. After check-in, we will pay the traveler a reward, funded by Tripadvisor. Offering a set of special perks (e.g. free breakfast, a welcome gift, room upgrades, etc) enables you to gain even more visibility in our natural sort, and to deliver an exceptional customer experience to Tripadvisor Plus members.
Tripadvisor is proud to partner with some of the world’s leading hotel technology providers, enabling thousands of hotels to participate in Plus. For a full list of current Tripadvisor Plus connectivity partners, please visit this page.

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TripAdvisor LLC is not a booking agent or tour operator, and does not charge any service fees to users of our site. Our partners (airlines, travel providers, and booking agents) who list airfare, tours, and travel packages on TripAdvisor are required to include all fees and surcharges in their listed prices. Examples include the Federal September 11th Security Fee, international departure and arrival taxes and fees, federal excise tax, and other service, handling and miscellaneous fees and surcharges. When you book with one of our partners, please be sure to check their site for a full disclosure of all applicable fees as required by the U.S. Department of Transportation. Airfares are generally quoted per person in USD unless otherwise noted.

For your convenience, TripAdvisor LLC calculates an average price for each hotel, which is based on the rates of available rooms obtained from our booking partners. For tours and attractions, the price displayed is usually the lowest available per person adult price. For any travel packages or deals listed, TripAdvisor LLC does not guarantee any specific rates or prices. In addition, average hotel prices are updated nightly and displayed in your preferred currency using prevailing conversion rates. Since these converted prices are estimates, please check with the booking site for the exact amount and currency.

Furthermore, TripAdvisor LLC makes no guarantees for availability of prices advertised on our site. Listed prices may require a stay of a particular length or have blackout dates, qualifications or restrictions.

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