Running a restaurant isn’t easy. Now imagine putting it on wheels.
That’s exactly what Bustronome Paris does. Diners enjoy a multi-course meal while riding a luxury double-decker bus around the city. With an immersive tour that begins at the iconic Arc de Triomphe and circles major attractions like the Eiffel Tower, Notre Dame, Montmartre, and more, owner Jean-Christophe Fournier hopes to show passengers the best of Paris.
While travelers from around the world love their experience, it’s not always easy to explain such a unique and innovative dining concept. In a city with more than 14,000 restaurants, how can they stand out? Fournier and his team have been working with Tripadvisor since 2015 to do just that. Since then, they’ve become a top tourist attraction in the city and a must-try dining experience in their own right.
Here’s how they use Tripadvisor:
Tripadvisor Ads boost restaurant visibility
Tripadvisor puts Bustronome front and center for diners looking for the kind of unforgettable meal that becomes the highlight of their trip. Unlike ads in newspapers or on billboards, Tripadvisor Ads are highly targeted, so only diners actively searching for restaurants immediately in their area (near the 8th arrondissement) or by cuisine type (French) see them.
With Tripadvisor Ads, you can target high-intent diners ready to book your tables
Fournier and his team actively want to draw in more travelers interested in a dining experience that’s just a little different. Advertising on Tripadvisor allows him to do just that, gaining greater visibility on the platform to travelers ready to book an experience like theirs.
Tripadvisor Premium showcases their unique dining experience
Explaining a dining attraction like theirs isn’t as easy as a typical restaurant. That’s why the team also uses Tripadvisor Premium. Once diners land on their Tripadvisor page, they’re shown an eye-catching, dynamic Storyboard highlighting their best features.
Restaurants can also pin a Favorite Review at the top of the review section that exemplifies their restaurant. Bustronome chose a recent review that says, “Book it! Amazing experience. So glad we did it…I’d recommend to anyone.”
Other Premium features available include Top 3 Reasons to Eat Here, which highlights three dining elements they would like to feature; Updates, which offers disappearing stories that promote news or events; or Special Offers, which allow restaurants to post deals and discounts exclusive to Tripadvisor users.
Now, a top tourist attraction
Fournier wants to give travelers from around the world a true taste of Paris. Not only does their restaurant showcase classic, well-prepared French cuisine in a fine dining setting, it also allows diners to experience the beautiful city itself. Travelers can fall in love with all things Parisian over the course of their meal.
With Tripadvisor Ads and Premium working together, Bustronome sees more traffic and more diners than ever before. In the last year, they’ve received:
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84,809 page visitors, a
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223% growth YoY
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1.8M appearances in search results, a
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195% growth YoY
This kind of success takes time and effort—of course, the experience has to be amazing—and with their hard work, they’re now ranked #166 out of 14,242 restaurants in Paris, one of the most competitive dining scenes in the world. Their 4.5-bubble average also qualified them for a Travelers’ Choice Award, an impressive achievement that will only help them cement their place as a top tourist attraction in the city.
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