Congratulations on your Travelers’ Choice award! It’s time to celebrate your win — here’s how to promote your award on Tripadvisor and beyond.
From all of us at Tripadvisor, congratulations on your achievement. Winning a Travelers’ Choice award or Best of the Best award isn’t easy. It speaks to the exceptional hospitality you provide every guest. Take a moment to celebrate your hard work. You deserve it!
Need even more reasons to show off your award? Here’s a reminder of what the Travelers’ Choice award is and what it means to be a winner.
About the Travelers’ Choice Awards
Since 2002, the Travelers’ Choice awards showcase the best restaurants in multiple categories and regions, based on the reviews and opinions of millions of diners from around the world. Unlike traditional industry awards that require an entrance fee , editorial bias, or surveys, these awards are the result of real-life diners insights collected over a 12-month period on Tripadvisor.
Tripadvisor’s awards fall into two levels:
Best of the Best: Our highest honor, this award takes into account the quality and quantity of diner reviews and ratings. It recognizes the top 1% of all listings on Tripadvisor, sorted into specific categories, such as fine dining , and hidden gems. It also separates winners by world region.
Travelers’ Choice: Businesses with consistently strong reviews earn the Travelers’ Choice distinction. These restaurants are among the top 10% of all listings on Tripadvisor, demonstrating a commitment to hospitality excellence.
Now that you’ve won, it’s time to let the world know. Here’s how award-winning restaurant like yours can showcase their Travelers’ Choice award or Best of the Best award to drive more traffic and bring in more bookings:
Get your free marketing materials
1. Send out a press release
Winning a Travelers’ Choice award or Best of the Best award is a great reason to alert your local media and set up additional hosted visits for journalists and influencers looking to feature your restaurant. You can find an easy-to-use template in our digital assets hub.
Consider directly reaching out to any journalists or influencers you’ve already worked with to promote your business. Building on an existing relationship is much easier than starting from scratch. Influencers may also be able to leverage video and imagery from previous visits to spread the word.
Either way, do this in a timely fashion, as the news cycle moves quickly.
2. Celebrate on social media
Social media channels like TikTok, Instagram, and Facebook are a great place to showcase your award.
A few ways you can share:
- Post a behind-the-scenes video of your team celebrating
- Thank your guests for coming to your restaurant and leaving a review
- Create a special cover photo, profile photo, or pinned photo with the award logo
- Update your “About” section or bio to note you’re a Travelers’ Choice winner
Use the hashtag #TravelersChoice and tag @Tripadvisor so that our team can re-post and extend your reach.
3. Announce your win via email
Send an announcement email to your list. Since your email list is likely made up of previous guests or those with current reservations, this is a great place to say thank you. Winning Travelers’ Choice or Best of the Best is a team effort between the hard work that your team does every day and the reviews your diners post after they leave — so let them know how much you appreciate them so they can celebrate with you.
Keep the email simple: Start with a sincere thank you, include a few quotes from Favorite Reviews, and finish by encouraging them to visit again soon.
Then, in any follow-up emails, drop the award logo in your email signature.
4. Add the award logo to your marketing materials
In addition to a general announcement, you can include the Tripadvisor Travelers’ Choice or Best of the Best award logo on any marketing materials you wish. This could be upcoming print and digital ads, email signatures, brochures, blog posts, social channels, and on your website.
This is a great option throughout the rest of the year. Even if you’re not directly talking about your award, adding the logo to your materials shows travelers how seriously your restaurant takes hospitality. Download the logo and read our guidelines for usage here.
Showcase your Travelers’ Choice award or Best of the Best award
Put these ideas in action by visiting our digital assets hub. That’s where you’ll find the Travelers’ Choice and Best of the Best award logos, marketing templates, and other imagery you can use to let travelers near and far know about your achievement.
