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Increase national awareness of this new canned cocktail category and position Cutwater as its leader. Empower consumers to embody Cutwater’s brand purpose, a freeing and adventurous spirit, by enjoying wherever you go.
Marry custom content, a national sweepstakes, social video content, and data-targeted media to drive awareness among the Tripadvisor community and inspire users to discover their adventurous spirit with Cutwater’s award-winning canned cocktails.
+17K
Total sweeps entries, building a direct brand relationship with consumers cost per entry 1.2x more efficient than Tripadvisor benchmark
5.2M
Social engagements, including likes, shares, comments, and video views
0.30%
Overall campaign CTR, a 3x increase on Tripadvisor benchmark