For Hotels

Build your reputation, grow your brand, and get more bookings


Leverage free solutions to attract new guests

Every month, over 455 million people visit Tripadvisor to plan and book their trips. Catch their attention—we’ve got the tools and data you need to grow.

  • Respond to reviews
  • Update your business information
  • See how your listing is performing
  • Upload photos
  • Access marketing tools, stickers, and merchandise

Two travelers with rolling suitcases exit through an ornate iron gate at the front of a hotel.

Stand out from the competition and drive more direct bookings

93% of hotel owners rate Tripadvisor as an effective tool to drive direct bookings. Strengthen your listing with Tripadvisor's Business Advantage. 

  • Feature your favorite reviews, photos, and videos
  • Add your phone number and website on your listing for more direct bookings
  • Showcase exclusive special offers for guests

Appear prominently in search results and reach ready-to-book travelers

50% of all travel-planning journeys involve visits to Tripadvisor. Reach travelers searching in your area with Sponsored Placements.

  • Move up higher in search results 
  • Showcase your property near competitors
  • Secure prominent ad placements
  • Use our data to target high-intent travelers
  • Customize your budget and ad schedule

Partner with us*


people visit Tripadvisor every month to plan and book their trips


of hotel owners rated Tripadvisor as an effective tool to drive direct bookings


of travelers visit Tripadvisor before booking direct

*Sources: 490M unique visits: SimilarWeb,  2023. 93% of hotel owners: SiteMinder’s Global Hotel Business Index, 2018. 74% of travelers: comScore Path To Purchase Study 2017.