We really loved our stay in Tel Aviv. The apartment was very well maintained and had ample indoor and outdoor space. Additionally, the owner is very responsive and has a great staff. Specifically, when we received our key, we were also offered a tour of the neighborhood, which I thought was a very nice touch.
With respect to the location, this apartment is in a fantastic place. The shuk is about two blocks over and has great produce, baked goods, cheeses, etc. There's also a craft market that operates a few times a week, which was a lot of fun. You can walk to the sea in less than ten minutes and the same holds for excellent cafes and restaurants.
Having such a nice, centrally located place to come home to really made our trip to Tel Aviv (and to Israel as a whole) that much better.