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Travelers' Choice Winner: Majorca, Spain

The TripAdvisor Guide to Writing Helpful Reviews

TripAdvisor polled our worldwide travel community—from couples and families to business travelers and hospitality pros—for their advice and top tips for making every review you write matter. Check them out:

Top 10 Tips from TripAdvisor Reviewers


  • 1.
  • Rate and summarize the experience. Readers see your rating and your review title first. Rate your visit (Read about bubble ratings.) Then write a short title that captures your readers' attention. Summarize your experience or highlight a specific detail.
  • 2.
  • Cover the five Ws. The review already says where you are. Add who you were with, what you did, ate, and experienced, when you were there, and why you recommend someone should or shouldn't go.
  • 3.
  • Highlight the relevant facts. Whether you review a hotel, restaurant or attraction, people want an overview: How was the service? Is it centrally located or near major sights? What's the ambiance like or condition it's in?


  • 4.
  • Add a helpful tip. What do others need to know to have a better experience? Is there a specific room, a special amenity, or something off the menu you would recommend? Any hours to note?
  • 5.
  • Provide details. Share your experience of what stood out. Include details such as what was unique or unexpected or why you liked or disliked your visit. Provide a balanced view sharing the pros and cons.
  • 6.
  • Good grammar goes a long way. People prefer well-written reviews with correct spelling and punctuation—so proofread before submitting and keep the text-speak to a minimum!
  • 7.
  • A photo is worth a thousand words. Bring your review to life with photos. Post photos that will help travelers understand your experience, such as an incredible view, room or dessert.


  • 8.
  • Think about your tone. Even if you are angry or upset, don't turn your review into a rant. Consider how your words will come across before you submit your review.
  • 9.
  • Review as soon as you can. One-third of people surveyed say they'd rather read about a recent experience.
  • 10.
  • Don't list every little flaw. Virtually all people surveyed (99%) want you to focus on the facts and provide valuable details, but 51% say they don't want to read a laundry list of complaints.
  • Sarah_T. "Write a review which would genuinely help someone else make up their mind whether they would want to go or not."
    - Sarah T.

  • Paul_B. "If you like or dislike something, explain why. The reader might have opposing personal preferences."
    - Paul B.

Ready to write your own review? Let's hear from you!
Travelers' Choice Winner: The Oberoi, Mauritius

What the Travel Industry Wants You to Know

  • 1.
  • Be Specific. Business owners are looking for detailed information about your experience. If a staff member impressed you, mention them by their first name—you could help them receive special recognition.
  • 2.
  • Wait a day or two to review. Give yourself time to reflect on your experience so you can write an objective review.
  • 3.
  • But don't wait too long. In our survey, 70 percent of businesses said they've made improvements as a result of guest reviews, so be sure to review promptly—no later than three months after your visit.
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  • Deb_R. "List highlights, positives, and negatives. Make suggestions that we can take into consideration and act upon."
    - Deb R.

Ready to write your own review? Let's hear from you!
Travelers' Choice Winner: Nara Park, Nara, Japan

Wendy_PerrinExpert Tips from Travel Advocate Wendy Perrin

Wendy is a travel writer who has navigated 90 countries, written a thousand articles, and provided savvy advice to travelers for more than 25 years.

  • 1.
  • Include what you wish somebody had told you ahead of time. When you think, "If only I'd known…," share that tip and your reason why—e.g., "If only I'd packed earplugs because there's a lot of street noise."
  • 2.
  • Pinpoint what was most unusual or surprising. For instance: "There was never a wait for a beach chair or umbrella." "What the hotel calls a 'fitness center' has only one stationary bike."
  • 3.
  • Photograph the view from your room. Snap a picture of the room number too, just so you can remember it. This makes it easy to add a Room Tip about which rooms or floors are best and include your photo. Help your fellow travelers never get stuck with a bad view again!
Ready to write your own review? Let's hear from you!
Travelers' Choice Winner: San Antonio, Texas

Get Inspired by These Reviews from the Community

From helpful headlines to descriptive details, these TripAdvisor members have written the kinds of reviews travelers love. Have a look, then try writing your own!

mobileReview2 desktopReview1 desktopReview2
Ready to write your own review? Let's hear from you!
Travelers' Choice Winner: Hanalei Beach, Hawaii

Your Responsibility as a Reviewer

As a reviewer, it's important to remember that you have a responsibility to ensure that you are sharing a truthful account of your own experience. It is strictly against our guidelines to use the threat of writing a review as a form of intimidation or coercion of any kind.

When submitting a review on TripAdvisor, you expressly agree not to post any message, information, photos or other material ("content") that is unlawful, libelous, defamatory, harassing, threatening, invasive of privacy, abusive or fraudulent.