Video: Review insights you can’t miss

Get the latest facts on the power of reviews…all in under 90 seconds


The results are in! Recent research conducted by Phocuswright,1​ on behalf of Tripadvisor, continues to demonstrate the importance of reviews and the key role they play in a traveler’s decision-making process. Among the key findings:

  • 86% of Tripadvisor users would recommend Tripadvisor to others for trip planning
  • 84% of users consider reviews “extremely” or “highly” important when booking a hotel
  • 63% percent of respondents prefer one location where they can read reviews, compare prices and book

Don’t miss the video above for even more insights from the research!

And be sure to watch Tripadvisor Insights – and your email inbox – for even more relevant data from this study coming soon.


  • 1. 2015 ‘Custom Survey Research Engagement,’ an independent study of 14,991 respondents conducted by Phocuswright on behalf of Tripadvisor

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Last Updated: October 27, 2015