Creative Ways to Encourage Guests to Write Reviews
What’s one sure-fire way to increase the odds of getting want you want out of life? Ask for it.
And that’s just what the savvy folks at some of TripAdvisor’s top rated hotels are doing, asking guests for their review.
As TripAdvisor has become the go-to source for travelers, hotels have become increasingly proactive in seeking reviews. In my travels around the world I’ve seen lots of examples of the new push to encourage guests to take the time to write a review. Here are two of my favorite examples from my recent trip to Asia:
This budget-friendly hotel in Mandalay, Myanmar currently enjoys the #1 spot of 36 options in one of the world’s hottest up-and-coming travel destinations. When I checked in, one of the first things that jumped out at me in the clean and comfortable room was a tent card on the bedside table encouraging me to visit TripAdvisor and write a review for the hotel. For the next three nights, I went to sleep every night and woke up every morning next to that card.
Did it work? It sure did. I wrote them a review; not just because I enjoyed my stay but because they asked me to. The in-room sign was a creative idea but I like this next one even better.
Four Points by Sheraton Bangkok, Sukhumvit 15
If you’re looking for a top-notch, reasonably-priced hotel with incredible service, you’d be hard-pressed to top the city of Bangkok. It’s one of the world’s premier travel destinations and a whopping 727 hotels make up the TripAdvisor rankings. So how do you get noticed in such a saturated hotel market? Provide a good product and ask for the review.
The Four Points by Sheraton Bangkok sets a good example. Despite the fact that this mid-priced entry from the Starwood chain has been open just two and a half years, it has already racked up an impressive 802 reviews (exceeding many long- established contenders) and is knocking on the door of Bangkok’s top 50.
How are they doing it? Well, first of all, they have a terrific product - a new, centrally-located hotel with friendly service. But there are dozens of Bangkok hotels that could make that claim. One thing that sets this hotel apart is how they solicit a review. Each morning when I sat down for breakfast in the main restaurant, I was greeted by a cheerful business card on my table bearing the TripAdvisor logo and asking, “How was your stay? It’s been great having you stay. Let everyone know how it was - post a review on Tripadvisor.com. Thank you for your comments. Cheers.”
It was simple, yet effective. The restaurant’s décor was bright and colorful and the breakfast spread was abundantly delicious making it the perfect time and place to ask for the review. I even made a point of taking the business card with me to remind me to do it later.
Either of these examples may seem like a slightly pushy way to get a review and maybe that’s true. But you know what? They work. I took the time to review both properties. Why? Two reasons: first, it was clear that the hotel management sincerely cared about their TripAdvisor ranking (which also told me they cared about the guest experience) and second, if the hotel was bold enough to ask for my review, they were confident that their service level would deliver a positive one.
And that’s really the key. If you provide an enjoyable hotel experience, and make it a point to ask your guests for their honest review, you’re sure to see an increase in both your number and quality of reviews.
Read the bio.
Last Updated: October 29, 2013