How to Market Your Hotel or B&B on TripAdvisor for Free
Here are eight free ways to market your accommodation and take full advantage of your presence on TripAdvisor, the world's largest travel site.
1. Register with the Management Center
The TripAdvisor Management Center is full of free tools to help you build your business. In order to access it, you need to register as an official representative for your property. Go to www.tripadvisor.com/Owners, search for your property, fill in the required details, and complete the verification process to confirm your association. Please refer to our owner verification guide to learn more about how to verify yourself as a business representative.
When you are logged into TripAdvisor, you will see your name in the top right corner of every page. To access the Management Center homepage, click your name and then "My Business" from the drop-down menu. If you have registered for several properties, you will be brought to a page that lists your properties, simply select which property's Management Center you wish to visit.
2. Share Information about Your PropertyOnce you've registered, you should update general information about your property that helps distinguish you from competitors. You can edit general information, such as the name of your business, location, amenities you offer, and a text description. To edit this information, log into the Management Center, click "Profile" in the top menu, and select "Manage Listing." Here, you can update all aspects of your listing. Fill in your business's text description with whatever makes your property special, whether it's your historic building, spectacular view, or recent renovation. There is no character limit on what you can include, but keep it brief so travelers will read it.
3. Upload Photos
Do you know that nearly 80% of travelers take photos posted online into consideration when booking an accommodation? As a property representative, you can upload an unlimited number of photos that will be displayed on your page. Be sure to add photos that highlight your best features and show potential guests what they can expect at your accommodation.
You can also control the primary photo for your property. This is the main image that displays first in the photo carousel on your TripAdvisor listing and on search results pages across the site. Alternate it with the seasons and use it to showcase what makes your property special. Just be sure it's landscape and at least 1200 pixels wide by 628 pixels tall.
4. Encourage Guests to Write Reviews
Research shows that many travelers won't consider booking a property if it doesn't’t have reviews. That’s why we offer tools to help you collect reviews from guests. You can use TripAdvisor’s Review Express to send emails to past guests. It’s free, easy to use, and quick to get started. Learn more at www.tripadvisor.com/ReviewExpress. You can also find more tools to collect reviews in the Management Center. Look under the "Free Tools" menu for access to widgets for your website, custom cards, flyers, and more.
5. Monitor Your Reviews
Sign up to receive email alerts whenever a new review of your property is published. This helps you keep on top of the most recent traveler feedback so you know what parts of the guest experience are going well, and what might need attention.
If you did not sign up for review email alerts when you first registered with the Management Center you can do so now. In the Management Center, under "Profile" in the top menu, select "Email Preferences." Then, under "Emails for Owners" make sure you’re subscribed to the “Reviews & Questions" email.
6. Respond to Reviews
We recommend that property representatives engage with guests through Management Responses. Show that you appreciate customer feedback with a Management Response to a positive review. Likewise, a response to a negative review demonstrates that you take customer service seriously and gives you an opportunity to explain — to both the reviewer and other potential guests on your page — how you have remedied any problems.
To post a response, go to the Management Center and under "Reviews" in the top menu, select "Respond to Reviews." For more information on how important Management Responses are to travelers, and what you should include in your response, see our “How to add Management Responses to Traveler Reviews” guide.
7. Bring Traveler Reviews to Your Own Website
Because travelers want to see reviews before they book, many businesses enhance their own websites with free widgets that display their TripAdvisor content to prospective guests. TripAdvisor widgets are snippets of code that can be installed within any HTML-based web page. TripAdvisor offers many widget options, including ones that display your TripAdvisor awards, a snippet from a recent review, a review starter, and more. For further information on what widgets are available and how to access them, read our guide.
8. Evaluate Your Performance
The Analytics Suite displays some of your property's key statistics, including reputation insights and market position data. The full Analytics Suite, available only to Business Advantage subscribers, includes additional information on click activity, photos and amenities, demand trends, and competitive data. To learn more, read our guide to the Analytics Suite.
Access the Management Center to Get Started
Access the Management Center to Get Started
Last Updated: September 20, 2017