5 Free Tools to Remind Guests to Write Reviews

83% of travelers say TripAdvisor reviews help them feel more confident in their travel decisions1. So how can you collect more reviews? Here are five free tools to help you remind guests to write reviews of your business.

Reminding your guests to write a review is an easy way to build your reputation on TripAdvisor and in turn, get more exposure for your property. Use these free tools – available in the Management Center – to remind guests to write a review while their experience is still fresh in their minds.

1. Custom Reminder Cards

Creating your custom business card-sized reminder cards is easy, follow these simple steps:

  1. Under the "Marketing Tools" tab in your Management Center select “Promotional Tools
  2. Select “Customize Yours” under "Write a Review" Cards
  3. Once you've chosen the reminder cards that fit your business click "Get Started" to customize the cards. Be sure to add your business name and city to the back side of the cards. 

Once you’re pleased with your cards, send them off to print! The first 100 cards are on us; you only pay for shipping (typically $6 - $10).

Tip: Distribute these cards at checkout, the end of a meal, or when the tour comes to an end to remind guests to write a review when they return home. 

2. Reminder Flyer

Another great way to ask your guests to write about their experience is to hand out our downloadable flyer. The downloadable flyer can also be found in your Management Center. Under "Marketing Tools" in the top menu, select "Promotional Tools" and click “Download Now” under the "Write a Review" Flyer. The flyer is available in many languages, for your guests visiting from all over the world.

Tip: Hang this flyer in a high traffic area as an effortless reminder to your guests as they pass. 

3. Review Express

If you’re looking for another quick way to get more reviews, try Review Express – the review collection tool that allows you to create and send professional-looking emails that encourage guests to write reviews of your business.

Tip: Visit the Review Express Dashboard to monitor the success of your campaigns. 

4. Review Starter Widget

Invite visitors to begin reviewing your business right on your website with the Review Starter Widget.

Tip: Be sure to place your widget somewhere on your website where users can easily find it.  

5. TripAdvisor App for Facebook

Have your guests already “liked” you on Facebook? Why not encourage them to write a review using the TripAdvisor App for Facebook. This app allows you to share your TripAdvisor ratings and reviews with your Facebook fans.

Tip: The TripAdvisor App is fully customizable, so you choose which elements to display, and which to hide, from your Facebook fans. To modify the elements, just click the Customize link in the top right corner of the app. 

To start using these tools today, visit the Management Center.


  • 1. PhoCusWright Survey, conducted December 2013, www.tripadvisor.com/TripAdvisorInsights/n2121

Start Using These Review Tools Today

Start Using These Review Tools Today

Last Updated: July 16, 2012