Quick Start Guide: Automated Review Express

Automated Review Express allows you to leverage your partnership with a TripAdvisor-certified connectivity provider to effortlessly get new reviews for your business. Use this guide to get started.

Review Express is a free, easy-to-use TripAdvisor tool that allows properties to email past guests and request reviews. On average, regular Review Express users see an uplift of 33% in the amount of TripAdvisor reviews for their property.1 For hoteliers who are working with a TripAdvisor-certified connectivity provider – like an internet booking engine or property management system – collecting reviews can be even easier with automated Review Express.

How does automated Review Express work? When guests check out, your connectivity provider will automatically deliver their email addresses to TripAdvisor. In turn, TripAdvisor will send the guests a customized Review Express email within 72 hours. The best part? Automated Review Express, like manual Review Express, is free.

Ready to set up your automated Review Express campaign? All it takes is three simple steps:

1. Access Review Express

Visit tripadvisor.com/ReviewExpress, type your property name and then select it from the box. If you’re not signed in to TripAdvisor yet, you’ll be prompted to sign in or register at this point. Review Express is free to use, but you must be registered for your property on TripAdvisor to get started. 

2. Opt in to automated Review Express

From the Review Express home page, click the button in the “Automate” box. (Don’t see the “Automate” box? Check the Troubleshooting section below.) Review the information in the window including your connectivity provider and the terms of use – be sure to check the box next to each one. Then confirm the "from" address for your email campaigns and submit the form. Congratulations! Your connectivity provider can now begin sending data for automated Review Express emails, as soon as guests check out.

3. Configure your default message

Review Express allows you to set a default email template for each of the 20+ languages on the site. Automated Review Express sends that default email to addresses received from your connectivity provider. If you haven’t set a default, a standard TripAdvisor template is used. To set your default email for automated Review Express, go to the “Create Email” tab. Your default message will appear automatically – it will have an asterisk in its name. Use the "Edit" links to make any adjustments to the template on this page and then save it. Be sure the box that says “Save this as my default for [language]” is clicked – that will guarantee the message is sent for automated Review Express. If you regularly host guests who speak other languages, consider editing the default message in those languages as well. When your connectivity provider sends email addresses to TripAdvisor, it includes the guest language preference, and an automated Review Express email is sent in that language.

That’s it - you’ve completed set up!

Your automated Review Express emails will begin sending as soon as your connectivity provider delivers the email addresses of guests who have checked out. You can edit your default emails and monitor the status of your connectivity provider in the "Settings" tab. As always, you can measure the results of each Review Express campaign – both manual and automated – on the Dashboard tab. You can also use Dashboard results to make adjustments to your default message and maximize responses.

QUICK TIP: Automated Review Express emails can only be sent to addresses stored by your connectivity providers. To reach the rest of your guests, don’t forget to return to Review Express and upload their addresses manually.

Troubleshooting

If your accommodation isn’t able to sign up for automated Review Express, it could be that your connectivity provider is not certified. Please contact your provider to get connected.

To learn more about Review Express, click here.


  • 1. TripAdvisor Site Data, January 2014

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Last Updated: March 24, 2014