How to Optimize Your TripAdvisor Restaurant Listing
TripAdvisor isn't just the world's largest travel site. We're also one of the world's largest restaurant sites.2 Connect with millions of potential diners, and gain an edge over your competition, by optimizing your TripAdvisor listing.
1. Confirm and edit business details
Confirm that all of the details on your listing are correct. In order to make changes, you’ll need to register as an owner if you haven’t already done so. Registering is fast and free.
Once you’ve registered, double-check your restaurant’s name, address, phone number, as well as the links to your website and email. Any edits can be made in the Management Center by clicking "Profile" in the top menu and then selecting "Manage Listing." This will allow you to update or add information, and as an official representative of the business, your edits will override any existing content.
You should also provide the type(s) of cuisine offered, meals served, meal price range, hours of operations, business description, and other features or amenities you offer. Spend some time on this page to ensure you're being as thorough as possible. You may also provide alternate versions of your business name, address, and description for display on all TripAdvisor points of sale. Providing accurate and detailed information helps diners make a booking decision and gives them a better understanding of your restaurant and what you offer.
2. Upload photos
Diners shop with their eyes. In fact, a recent study shows that restaurants with 11-20 photos see double the amount of diner interaction over others with no photos at all.1 So, the more photos on your listing, the better.
Luckily, as an owner, you are entitled to upload an unlimited number of images. You can share mouth-watering photos of your food or pictures that give potential diners an idea of the atmosphere – romantic, family-friendly, etc. Select an engaging primary photo to help you make a strong first impression with potential guests. Update this image frequently so your listing stays fresh and continues to engage viewers over time. You can manage your restaurant’s photos through the Management Center. For more information, read our guide to managing photos on TripAdvisor.
3. Get your listing on the map
Maps help visitors place your restaurant within the area they are visiting and better plan their trip. If your listing is not located on the map, or your business is displayed in the wrong location, you can update it through the Management Center by following these steps:
- Log into the Management Center
- Under the "Profile" menu at the top of the page, click "Manage Listing"
- Select the "Location" tab from the menu on the left
- Update your street address and postal code and click "Submit." Please note, if your city/town or state/province is incorrect you will need to follow these instructions.
- Then, click "Verify Map Pin" and drop the pin in the correct location - we suggest your main entrance or parking lot
- Click "Confirm." Your location will be updated on the site within 24 hours
4. Add your menu
Adding a menu link to your restaurant listing is an easy way to display your restaurant’s dishes to potential guests. Menu links are powered through a TripAdvisor partnerships with SinglePlatform or Locu. If your business has a contract with either of these groups, your menu link will automatically appear on your TripAdvisor listing. After signing up with either partner, allow 10-14 days for the link to show up. To edit your menu, please contact SinglePlatform or Locu directly.
5. Add a reservation button
Allow diners to make reservations directly from your TripAdvisor listing by registering with TheFork or OpenTable (currently only available in the US). Sign up with either partner and a “Reserve” button will automatically be added to your TripAdvisor listing so you can begin converting visitors to your page into customers!
6. Allow users to order delivery
Give customers browsing your restaurant listing the convenience of delivery wherever they are. Register with Deliveroo or Grubhub (currently only available in the US) and an “Order Online” button will be added to your listing. Customers on the go, or at home, will then be able to quickly and easily place an order right from your listing.
7. Encourage customers to write reviews
The more reviews your business has, the more content there is for travelers to consider before they finalize their plans. The more recent those reviews, the fresher and more relevant the content is to potential customers. There are many tools in the Management Center, under the "Reviews" tab, to help you encourage travelers to write reviews, including widgets, our Review Express email platform, custom cards, and flyers.
8. Showcase your TripAdvisor listing
Want your existing customers or passersby to know you’re listed on TripAdvisor? Request a TripAdvisor sticker for your front window to show customers that you value their opinions and encourage them to review your property. If you’ve won a Traveler’s Choice Award or Certificate of Excellence, you can also request special stickers or plaques in the Management Center to promote your victory.
9. Add a widget to your website
One great way to spread the news about your listing is to add a TripAdvisor widget to your own website. Widgets can showcase your existing reviews and encourage guests to write new ones. Go www.tripadvisor.com/Widgets and enter your restaurant’s name to find widgets for your business. Check out this guide for more information on installing them.
10. Respond to reviews
According to a recent study, owners who respond to reviews can see as much as double the diner engagement with their TripAdvisor listings.
11. Drive Traffic to Your Listing with TripAdvisor Ads
TripAdvisor Ads is a new marketing solution available to restaurants on TripAdvisor. TripAdvisor Ads drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements. Ads are targeted to a specific audience of diners searching for a place to eat in your area. Learn more by visiting www.tripadvisor.com/Restaurant_Ads.
12. Upgrade to TripAdvisor Premium
Optimize your page and turn online visitors into customers, by upgrading to TripAdvisor Premium for Restaurants. TripAdvisor Premium gives you access to exclusive tools to showcase your restaurant at it’s very best. These tools include: Storyboard, Top 3 Reasons to Eat Here, Favorite Review, and actionable analytics on you and your competitors. Learn more about TripAdvisor Premium for Restaurants and how to sign up, here.
- 1. https://www.tripadvisor.com/TripAdvisorInsights/n2782/new-study-influencing-diner-engagement-tripadvisor
- 2. comScore Media Metrics for TripAdvisor Site, worldwide, May 2016 and TripAdvisor log files Q2 2016
Optimize your restaurant on TripAdvisor
Optimize your restaurant on TripAdvisor
Last Updated: October 16, 2017