6 Tips for Making the Most of Your Sponsored Placements

Sponsored Placements drive more highly qualified traffic to your property. Read our top tips below on how to get the most out of your Sponsored Placements campaign.

1. Update your primary photo

First impressions matter. Your primary photo is featured next to your accommodation name in search results and is the first image potential customers will see of your property. Make it count by leveraging our advanced technology which auto-selects your primary photo for you — or, follow our best practices for choosing your own. This new technology based approach uses data to remove the subjectivity of manually choosing a photo and ensures primary photos are optimized for travelers searching for their next place to stay.

Take Action: Opt into our auto-selected primary photo option in the Management Center. Under the Manage Listing menu, click Photos > Manage Photos > Primary Photo.

2. Confirm your amenities are up to date

Your amenities are a great way to make your listing stand out. TripAdvisor uses patterns in data to choose the most important amenities to highlight to travelers alongside your listing in search results. All you have to do is make sure your amenities are up to date, and TripAdvisor will do the rest! Travelers can also filter search results by amenities, so it's important to include everything you offer to avoid missing out on potential guests.

Take Action: Update your Amenities in the Management Center. Under the Manage Listing menu, click Amenities

3. Add a Special Offer

Your Special Offer will appear along with your property’s name, primary photo and amenities in your Sponsored Placement. So, use it to your advantage! Create a Special Offer that captures the attention of travelers and gives them another reason to choose you.

Take Action: Add a Special Offer in the Management Center. Under the Drive Bookings menu, click Post Special Offers

4. Maximize your budget

The best way to get your Sponsored Placements seen by more travelers is to maximize your budget. When you set up your Sponsored Placements campaign, you’ll have three budget options — or you can set your own. The higher your daily budget, the more people see your campaign and the more estimated monthly clicks you’ll receive. Our best advice is to adjust your budget as needed based on your current objectives and priorities — read our strategies for managing your Sponsored Placements budget here.

Take Action: Update your budget in the Management Center. Under the Drive Bookings menu, click Manage Campaign.

5. Share competitive rates and availability

Travelers on TripAdvisor are looking for places to stay and are ready to book. Make sure you’re giving them everything they need to make their booking decisions, including your best rates & availability.

Take Action: Work with your distribution partners to ensure you’re sharing your best rates and availability with TripAdvisor.

6. Monitor your campaign’s performance

As soon as your campaign is live, you’ll have access to the Sponsored Placements performance report where you can see campaign analytics. Throughout the course of the month, check this page. See how many impressions your ad has received, as compared to the number of clicks. Not happy with your click-through-rate? Try changing up your primary photo or Special Offer. Really happy with your clicks, but still want more? Increase your budget. Your Sponsored Placements performance is up to you, so experiment a little and see what works for your property! Read our tips for managing your campaigns success, using the performance report here.

Take Action: Monitor your campaign’s performance in the Sponsored Placements performance report in your Management Center. To access this page under the Drive Bookings menu, click Track Performance.

Not yet running a Sponsored Placements campaign? Sign up at www.tripadvisor.com/AdsManager.

Activate Your Sponsored Placements Campaign

Activate Your Sponsored Placements Campaign

Last Updated: December 13, 2017