Drive Traffic with TripAdvisor Sponsored Placements for Accommodations
Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area.
Every day, millions of travelers visit TripAdvisor looking for a place to stay. Capture the attention of these potential customers, and get premium exposure, with Sponsored Placements. With Sponsored Placements you only pay only for the clicks you get — impressions are free! Plus, setting up your campaign takes just minutes. Visit www.tripadvisor.com/AdsManager to get started.
Read our frequently asked questions below to learn more about Sponsored Placements and how they can drive more traffic to your property.
What are Sponsored Placements
Sponsored Placements is the newest advertising solution available to accommodation owners. Sponsored Placements puts your property right in front of potential guests looking for places to stay in your area. These ads drive high quality traffic to your business by appearing above search results, on local competitors' listings, and on other high-profile shopping pages across TripAdvisor.
How does it work?
Sponsored Placements appear on all devices, giving your property premium exposure on the world's largest travel site. Your ads are targeted to a highly qualified audience of TripAdvisor travelers actively searching for places to stay in your area. This means you’re driving the right travelers to your property — just as they’re making booking decisions.
How much does it cost and how will I be billed?
Properties pay for Sponsored Placements on a cost-per-click basis. Your property’s cost-per-click is based on a variety of factors including your location, your accommodation type, and other advertisers in your area. We offer three monthly budget options, or the ability to set your own custom budget, based on the number of clicks you’d like to receive. At the end of each month you’ll be charged for the clicks your Sponsored Placements received over the campaign period, up to the maximum monthly budget you selected in your campaign setup. And, you can adjust your campaign at any time. Read strategies for managing your Sponsored Placements budget here.
Note: Payment methods vary by country and may include credit cards, non-electric payments, direct debit or Automated Clearing House (ACH). Payment is due at the end of the monthly campaign cycle and you’ll pay only for the clicks we delivered to your property during that time.
What constitutes a click?
A click is counted anytime a traveler clicks on your Sponsored Placement and is directed to another page, putting them one step closer to booking with you. For example, if a user saw your Sponsored Placement and then clicked your property’s name, primary photo, review count, or deal link, they would be taken to another page, so these would all be counted as clicks. However, if the user clicked the heart shaped “save” icon, this would not be considered a click since he/she would be kept on the same page. Read how to get more clicks and drive traveler engagement with your ads here.
How do I set up a Sponsored Placements campaign?
Setting up a Sponsored Placements campaign takes just minutes — visit www.tripadvisor.com/AdsManager and select the property for which you want to purchase Sponsored Placements. From here, set your budget, enter your billing information, and click “Start Campaign.” That’s it!
Note: If you have multiple properties, you'll need to set up an individual campaign for each one.
How can I see the performance of my campaign?
After you start your campaign, you can check its status and analytics in the Sponsored Placements performance report. Here you will find important campaign metrics including: ad impressions, click-through rate, page visits, booking referrals and market share. To learn more about the performance report and best practices for tracking your campaigns success, read here.
Why can't I buy Sponsored Placements?
Sponsored Placements are currently available only to properties that a) have been claimed on TripAdvisor, b) have a live Business Advantage subscription, and c) share their live rates and availability on TripAdvisor.
a) Not a registered owner? It’s free and takes just a few minutes. Visit www.tripadvisor.com/Owners and follow the instructions. Once verified, you will have access to the TripAdvisor Management Center.
c.) Not sharing your live rates & availability on TripAdvisor? Consider registering with a commerce partner.
Ready to start driving high quality traffic to your property? Begin your Sponsored Placements campaign today at www.tripadvisor.com/AdsManager.
Get Started with Sponsored Placements
Get Started with Sponsored Placements
Last Updated: December 6, 2017