2.1%

of reviews submitted in 2018 were determined to be fraudulent

The inaugural Tripadvisor Review Transparency Report details never-before-shared insight into Tripadvisor’s moderation process for reviews and the advanced techniques it uses to fight fraud.

The report highlights:

• The number of reviews that were removed or blocked
• The number of reviews that were reported to Tripadvisor by owners and travellers, how quickly those reports were dealt with, and what the outcome was
• The volume of fake reviews targeted at the platform
• And, more.