2019 TripAdvisor Review Transparency Report

100%

of TripAdvisor reviews go through advanced moderation checks to identify potential issues or fraud.

66m

reviews were submitted in 2018 across the world

2.1%

of reviews submitted in 2018 were determined to be fraudulent

The inaugural TripAdvisor Review Transparency Report details never-before-shared insight into TripAdvisor’s moderation process for reviews and the advanced techniques it uses to fight fraud.

The report highlights:

  • The number of reviews that were removed or blocked
  • The number of reviews that were reported to TripAdvisor by owners and travellers, how quickly those reports were dealt with, and what the outcome was
  • The volume of fake reviews targeted at the platform
  • And, more.
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