2018 Insights: Traveler Mindsets and How to Influence Them


Charlie Ballard, Director, Strategic Insights at TripAdvisor, unveils recent research from a TripBarometer study — uncovering global travel trends about attitudes toward travel, recent trip trends, and TripAdvisor's role in the traveler journey. In this on-demand webinar we cover research on:

  • How travelers get started planning their trips
  • What drives destination choice
  • What influences accommodation choice
  • How travelers budget their trip
Plus, Sam Thompson, Commercial Director, Europe, Middle East, & Africa at TripAdvisor, shows how owners can use this data to influence travelers on the site. Watch now to get best practices and tips on:
  • Using free TripAdvisor marketing tools in the Management Center
  • Leveraging traveler reviews to power your online reputation
  • Unlocking exclusive TripAdvisor data in the Analytics Suite to understand who your travelers are
  • Tailoring your TripAdvisor page to exceed traveler expectations with Business Advantage
  • Using Sponsored Placements to attract the attention of highly targeting travelers as they're researching on TripAdvisor
The live event is now available on-demand! Sign up now to access the recording (available in English only).