Influencing the Traveler Path to Purchase with TripAdvisor

The number of pages consumed by travelers during the Shopping Phase

The number of travel sites travelers engage with researching their next trip

The number of weeks before their trip that travelers begin planning


On average, travelers start researching their trip more than 20 weeks before they actually book — engaging with 34 different travel sites, consuming 182 pages of content, and initiating 40 online searches*.

How can you break through the noise and help travelers choose your property? Our exclusive on-demand webinar showcases the most effective ways you can influence traveler purchase decisions.

The live event is now available on-demand! Sign up now to access the recording (in English only).

*Source: Worldwide Travel Path to Purchase 2017, comScore Media Metrix for TripAdvisor Sites, September 2017