2017 comScore Worldwide Path to Purchase Report

Don’t miss out on an in-depth look from comScore into how travelers research and book, and the impact TripAdvisor content has on these decisions.

Some key findings in this exclusive report:

  • The average hotel purchaser takes 89 days to purchase, visiting 34 sites and consuming 182 pages
  • The vast majority of first travel searches (73%) are generic with no destination in mind
  • As the world’s largest travel site, TripAdvisor is visited by 74% of all travelers who later book on a hotel site
  • A staggering 25% of all shopping time is spent on TripAdvisor
  • TripAdvisor reached 60% of travelers who researched and booked online in 12 major markets across the globe in Q2 and Q3

The report is available in English only.