TripAdvisor Best Practices for Restaurants

Want to reach millions of hungry diners who visit TripAdvisor each month? Follow these restaurant marketing best practices as your recipe for success.

The Basics

Why Every Restaurant Should Claim Their Listing

Why Every Restaurant Should Claim Their Listing The first step to managing your online reputation? Claiming your listing. Here’s why it’s important and how to get started.

With 4.6 million restaurants* on TripAdvisor and counting, it’s likely that your restaurant is already listed on TripAdvisor. Your customers are likely uploading photos and leaving reviews of your restaurant without you knowing — meaning you’re missing out on a chance to influence the conversation and gather important feedback about how you’re doing.

But there’s more you could be missing out on. Here’s just a few of the reasons why you should claim your listing:

We’re One of the World’s Largest Restaurant Sites*

TripAdvisor isn’t just the world’s largest travel site. We’re also one of the world’s largest restaurant sites.* Claiming your listing on TripAdvisor means you have access to over 200 million monthly visitors.** Both locals and travelers use TripAdvisor as a restaurant discovery site with the average of 86% of respondents from a recent survey stating they have opted to dine at a restaurant as a result of a TripAdvisor ranking, review, rating or award. That’s a huge opportunity to make sure your restaurant stands out. And the best part...

It’s Completely Free

Yes, claiming your listing and setting up a TripAdvisor account is free! We want to make sure your listing accurately represents what you serve and what your restaurant is like. The person who knows that best is you.

Keep Your Listing Up-to-Date

Once you’ve claimed your listing, you’re able to control how and where it appears to TripAdvisor users by updating your business details. In the “Manage Listing” tab in the Management Center, you’ll be able to:

  • Update your restaurant’s description and contact information
  • Verify your map location and add any details to your address, like suite number, plaza, or square
  • Maintain your hours for each day of the week
  • Choose up to five cuisine categories like Italian, Vegetarian, or Seafood where your restaurant will appear
  • Select which meals your restaurant serves
  • Edit the amenities you offer, such as parking, reservations, outdoor seating, or delivery

Claiming your listing helps ensure everything about your restaurant on TripAdvisor is accurate and up-to-date. And choosing your amenities and cuisines is the best way to make sure locals and travelers discover your restaurant.

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6 Best Practices When Responding to Restaurant Reviews

6 Best Practices When Responding to Restaurant Reviews 85% of TripAdvisor users are more likely to dine at a restaurant that responds to reviews. Here are some tips on how to craft the best Management Response.

It's important to think about reviews as both real-time feedback about your business and as a critical marketing tool. Potential diners scroll through your reviews to determine what your restaurant experience is like — essentially an online version of word-of-mouth. An average of 84% of respondents said that the reviews on TripAdvisor matched their dining experience in a recent survey.

Responding Makes a Difference

Regardless of the positive or negative nature of a review, your response makes a difference.

In a recent survey, we found that up to 94% of respondents in some markets indicated that they have read a Management Response to a TripAdvisor review, with the majority noting that they found it helpful and that it encouraged them to try a restaurant, despite a bad review. And 65% of users agree that a thoughtful Management Response to a bad review improves their impression of the restaurant.

Think about it this way. If a diner sent back a dish because it wasn’t up to standards, you would go out of your way to improve their experience at your restaurant so that you can turn around the situation and wow the customer. That’s when your hospitality matters — when you go out of your way to make things right, you’re showing them how deeply you care about their experience.

You have that same power with a Management Response to an online review. Whether the review cites positive or negative feedback, it’s your chance to create that same moment of hospitality and show them you care about their experience. Here are six things to keep in mind as you respond to reviews:

How to Respond to Reviews

Start With a Thank You

Always thank your guests for coming in and trying out your restaurant, even if they’re regulars. Showing your gratitude for coming in underlines the hospitality you offer in-person. It’s the equivalent of your host thanking them on their way out the door.

It doesn’t take much — a concise response will do. Here’s a great example from the Tip Tap Room in Boston, responding to a 5-bubble review from a traveler:

“So glad to hear you enjoyed your dinner here, Treesha! Thanks for checking us out and taking the time to share. Hope to see you again if you're ever back in town!”

If the review is less positive, thank them instead for coming in and for taking the time to share feedback. Here’s a second example from the Tip Tap Room, responding to a 3-bubble review that contained a noise complaint:

Thanks for sharing! We always appreciate honest feedback, and it does indeed get pretty lively in here. Glad to hear you enjoy[ed] the drinks!”

Show Diners You’re Listening

Most of the time, when someone posts a review to TripAdvisor, they want to be heard — so make sure that you’re listening. Acknowledging and echoing the feedback you’ve received in your response — positive or negative — shows that you care about what people are saying and that you’ve actually heard what they wanted to share.

Take this example from Papi Henri in Paris, responding to a 5-bubble review thanking the restaurant for explaining the menu to their party, who didn’t speak French:

“Many thanks for your post. It was a pleasure to translate our daily menu to you (hope my accent was not to difficult to understand :). We really hope to see you next time you are around. We wish you the best!”

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6 Free Tools to Get More Reviews for Your Restaurant

6 Free Tools to Get More Reviews for Your Restaurant A key component of your online reputation is a steady collection of recent reviews. Here’s why that’s so important and how to encourage your diners to review you on TripAdvisor.

When it comes to managing your online reputation, one thing you should always be thinking about is how to generate a consistent stream of reviews about your restaurant.

That’s because an average potential diner often reads multiple reviews before making a choice of where to go to eat. We’ve found that diners spend twice as much time on TripAdvisor restaurant listings that have at least twenty reviews, so your first step should be to make sure your restaurant has a healthy volume of reviews.

Even when you’ve generated a large base of reviews, it’s important to keep collecting them. That’s because diners are much more interested in what your restaurant was like yesterday than what it was like six months ago.

Your goal? Strive for building a continuous pipeline of recent reviews. When a restaurant has over forty recent reviews — that is, reviews that are less than six months old — diners are three times as likely to engage with the listing in some way — by looking at the menu, clicking through to the website, or booking online.

Here are six free tools you can use to encourage diners to leave more reviews:

1. Collect Reviews Directly on Your Website

Use your restaurant’s own website to tell potential diners that you’re on TripAdvisor and encourage them to leave reviews.

If you’re tech-savvy (or know someone who is), you can add a personalized review collection widget which will allow your diners to write a TripAdvisor review without leaving your website. You can easily copy the personalized code from here and paste it onto your website.

You can read more about widgets and how to use them here.

At a minimum, mentioning on your website that you love restaurant reviews and including a link to your TripAdvisor listing should encourage diners to write reviews.

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Where Can My TripAdvisor Restaurant Ads Show?

Where Can My TripAdvisor Restaurant Ads Show? When you purchase a TripAdvisor Ad, we show it only to the most qualified diners—the people who are already searching for restaurants like yours. Here’s a rundown of exactly where on the site diners will see it.

Every month, TripAdvisor sees over 200 million searches from people looking for their perfect place to eat.* With TripAdvisor Ads, you can capture the attention of these diners to drive them directly to your listing page.

When we show your ad, it doesn’t show to every single potential diner. It only shows to the most qualified potential diners—meaning, those people who are searching for restaurants just like yours in your area. For example, if you run a Mexican restaurant in Brooklyn and someone searches for "Best Mexican food in New York City," and you’ve purchased a TripAdvisor Ad, then that person will likely see your Ad.

But that’s just one example. There are several different places a potential diner can see your ad appear on TripAdvisor:

Where Your Ad Could Show on TripAdvisor

First in Category on Your Location’s Home Page

When someone searches for restaurants in your location, they could see your restaurant first if you fall into a particular category like Fine Dining or Local Cuisine. So if you’re ranked #11 for your category in a given location, by purchasing a TripAdvisor Ad, your restaurant could appear before the restaurant ranked #1 in your category in your location.

In the example above, by searching generally for restaurants in London, you can see an ad for the Fancy Crab, a fine dining establishment, in the Fine Dining category.

Note that if someone is on this page on the TripAdvisor mobile app, they won’t see your Ad appear there. Coming soon!

First in List on Your Location’s Home Page

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Frequently Asked Questions About TripAdvisor for Restaurants

Frequently Asked Questions About TripAdvisor for Restaurants We've put together a comprehensive list of all of our frequently asked questions about TripAdvisor for Restaurants.

Why should I claim my TripAdvisor listing?

Claiming your TripAdvisor listing and registering as a representative of your restaurant is free and allows you access to all aspects of your TripAdvisor page including: editing business details, adding photos, responding to reviews, and more. Claim your listing by visiting the TripAdvisor Management Center. To protect your business, we may ask for a credit card to verify your identity, but this is only for verification purposes and claiming your business is always free. For full instructions on registering, read our guide.

How do I manage my TripAdvisor listing and make it more attractive to visitors?

Once you’ve registered, you can manage all aspects of your TripAdvisor listing in the Management Center. The Management Center is available on both desktop and our mobile app. Simply download the latest TripAdvisor app for iOS or Android and use your phone to respond to reviews, answer questions from potential diners and manage many of your TripAdvisor Premium features. Learn more about the mobile Management Center here.

To optimize your TripAdvisor listing, read our full guide.

How do I update my restaurant's listing details?

All of your business’s listing details can be updated in the Management Center. To access this page, head to the Profile menu at the top of the page and click Manage Listing. Here, you can update information on your business including: general information like your name, contact details, your location, hours of operation, cuisine, pricing information, and more.

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How to Optimize Your TripAdvisor Restaurant Listing

How to Optimize Your TripAdvisor Restaurant Listing

TripAdvisor isn't just the world's largest travel site. We're also one of the world's largest restaurant sites.2 Connect with millions of potential diners, and gain an edge over your competition, by optimizing your TripAdvisor listing. 

1. Confirm and edit business details

Confirm that all of the details on your listing are correct. In order to make changes, you’ll need to register as an owner if you haven’t already done so. Registering is fast and free.

Once you’ve registered, double-check your restaurant’s name, address, phone number, as well as the links to your website and email. Any edits can be made in the Management Center by clicking "Profile" in the top menu and then selecting "Manage Listing." This will allow you to update or add information, and as an official representative of the business, your edits will override any existing content.

You should also provide the type(s) of cuisine offered, meals served, meal price range, hours of operations, business description, and other features or amenities you offer. Spend some time on this page to ensure you're being as thorough as possible. You may also provide alternate versions of your business name, address, and description for display on all TripAdvisor points of sale. Providing accurate and detailed information helps diners make a booking decision and gives them a better understanding of your restaurant and what you offer. 

2.  Upload photos 

Diners shop with their eyes. In fact, a recent study shows that restaurants with 11-20 photos see double the amount of diner interaction over others with no photos at all.1 So, the more photos on your listing, the better. 

Luckily, as an owner, you are entitled to upload an unlimited number of images. You can share mouth-watering photos of your food or pictures that give potential diners an idea of the atmosphere – romantic, family-friendly, etc. Select an engaging primary photo to help you make a strong first impression with potential guests. Update this image frequently so your listing stays fresh and continues to engage viewers over time. You can manage your restaurant’s photos through the Management Center. For more information, read our guide to managing photos on TripAdvisor.

3. Get your listing on the map 

Maps help visitors place your restaurant within the area they are visiting and better plan their trip. If your listing is not located on the map, or your business is displayed in the wrong location, you can update it through the Management Center by following these steps:

  • Log into the Management Center
  • Under the "Profile" menu at the top of the page, click "Manage Listing"
  • Select the "Location" tab from the menu on the left
  • Update your street address and postal code and click "Submit." Please note, if your city/town or state/province is incorrect you will need to follow these instructions.
  • Then, click "Verify Map Pin" and drop the pin in the correct location - we suggest your main entrance or parking lot 
  • Click "Confirm." Your location will be updated on the site within 24 hours

4. Add your menu

Adding a menu link to your restaurant listing is an easy way to display your restaurant’s dishes to potential guests. Menu links are powered through a TripAdvisor partnerships with SinglePlatform or Locu. If your business has a contract with either of these groups, your menu link will automatically appear on your TripAdvisor listing. After signing up with either partner, allow 10-14 days for the link to show up. To edit your menu, please contact SinglePlatform or Locu directly.

5. Add a reservation button

Allow diners to make reservations directly from your TripAdvisor listing by registering with TheFork or OpenTable (currently only available in the US). Sign up with either partner and a “Reserve” button will automatically be added to your TripAdvisor listing so you can begin converting visitors to your page into customers!

6. Allow users to order delivery

Give customers browsing your restaurant listing the convenience of delivery wherever they are. Register with Deliveroo or Grubhub (currently only available in the US) and an “Order Online” button will be added to your listing. Customers on the go, or at home, will then be able to quickly and easily place an order right from your listing.

7. Encourage customers to write reviews

The more reviews your business has, the more content there is for travelers to consider before they finalize their plans. The more recent those reviews, the fresher and more relevant the content is to potential customers. There are many tools in the Management Center, under the "Reviews" tab, to help you encourage travelers to write reviews, including widgets, our Review Express email platform, custom cards, and flyers.

8. Showcase your TripAdvisor listing

Want your existing customers or passersby to know you’re listed on TripAdvisor? Request a TripAdvisor sticker for your front window to show customers that you value their opinions and encourage them to review your property. If you’ve won a Traveler’s Choice Award or Certificate of Excellence, you can also request special stickers or plaques in the Management Center to promote your victory. 

9. Add a widget to your website

One great way to spread the news about your listing is to add a TripAdvisor widget to your own website. Widgets can showcase your existing reviews and encourage guests to write new ones. Go www.tripadvisor.com/Widgets and enter your restaurant’s name to find widgets for your business. Check out this guide for more information on installing them.

10. Respond to reviews

According to a recent study, owners who respond to reviews can see as much as double the diner engagement with their TripAdvisor listings. For this reason, and others, we strongly recommend that business owners monitor their reviews and respond to select ones by writing Management Responses. If you receive a negative review, a Management Response demonstrates that you take customer service seriously and gives you an opportunity to explain how you have remedied any problems. A Management Response to a positive review shows that you’re paying attention and appreciate customer feedback. Regularly replying to reviews can differentiate your business and give you a competitive edge. For more tips on this, see our guide on How to add Management Responses to TripAdvisor Reviews.

11. Drive Traffic to Your Listing with TripAdvisor Ads

TripAdvisor Ads is a new marketing solution available to restaurants on TripAdvisor. TripAdvisor Ads drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements. Ads are targeted to a specific audience of diners searching for a place to eat in your area. Learn more by visiting www.tripadvisor.com/Restaurant_Ads.

12. Upgrade to TripAdvisor Premium

Optimize your page and turn online visitors into customers, by upgrading to TripAdvisor Premium for Restaurants. TripAdvisor Premium gives you access to exclusive tools to showcase your restaurant at it’s very best. These tools include: Storyboard, Top 3 Reasons to Eat Here, Favorite Review, and actionable analytics on you and your competitors. Learn more about TripAdvisor Premium for Restaurants and how to sign up, here.


  • 1. https://www.tripadvisor.com/TripAdvisorInsights/n2782/new-study-influencing-diner-engagement-tripadvisor
  • 2. comScore Media Metrics for TripAdvisor Site, worldwide, May 2016 and TripAdvisor log files Q2 2016
Last Updated: October 16, 2017

Get Your Business on TripAdvisor

Get Your Business on TripAdvisor How to get listed and start collecting reviews on TripAdvisor

TripAdvisor is the world’s largest travel site, with millions of travelers visiting each month to research and plan their perfect trip. Accommodations, restaurants and attractions can be listed on TripAdvisor for free!  Being on TripAdvisor will increase your business’ exposure to a large, qualified audience and give you access to many free marketing tools. Getting listed is easy – let’s get started.

How can your business get listed?

There are two ways: a representative from your business can request a listing, or a TripAdvisor user can write a review of your property and initiate a listing.

Before you request a listing, go to www.tripadvisor.com/Owners to see if a traveler has already added your business to TripAdvisor. Type the name of your business in the box. If it appears in the results drop down, a traveler has already initiated a listing. Select your business from the drop down and then click the “Claim Your Business” button to confirm that you are affiliated with the property.

If your business is already listed, you should claim that listing as your own instead of creating a new one. TripAdvisor only allows one listing per property. For more details on how to claim your listing and access the Management Center, where you can manage your TripAdvisor listing and reviews, see our Quick Start Guide.

Request a listing

If your business is not listed on TripAdvisor yet, there won’t be any matches in the drop-down search results. In that case, click the “Get listed now” link below the search box. This will bring you to a page where you can request a listing for your property.

You’ll need to provide a few different types of information about your business to get started. TripAdvisor editors will use this information to confirm that your business meets our listing criteria and to determine the best category for it on the site. Please complete the request form with as much detail as possible to help us accurately list your business. Read below for more information about each section of the form.

Your information

The “Your information” section helps us verify your relationship with the business. Provide your name, connection with the business, and email address. Make sure your email address is correct because we’ll send you a message when your listing is published on TripAdvisor. Then you can register your affiliation with the property to take advantage of free tools.

Listing information for your property

Next, you’ll provide information for your business including your company’s official name and address. Once you’ve typed your address, place the marker on the correct location on the map. Your property’s mapped location will be shown to travelers on the site as they plan their trips. You’ll need to add your company’s website and phone number as well. 

Keep in mind that TripAdvisor editors use your website or a partner’s website (like a tourist board or reservations partner) to confirm the information you provide. So, it’s very important that the data you submit in your listing request matches your website and other resources.

Property details

We’ll also need you to answer some detailed questions about your type of property. These help us make sure we’re displaying your business in the right category and including as much relevant information as possible. For more specifics on your particular type of property, check out the categories below:

Accommodations: As an accommodation owner, your property will be listed on the TripAdvisor accommodations section for your destination. There are some specific items you’ll need to provide so we can put you in the correct category within that section:

  • Total number of rooms
  • Price range
  • Minimum stay requirements
  • If you have on-site staff and security
  • If room cleaning is included
  • Front desk staffing details
  • If bathrooms are en suite

You’ll also be able to provide additional information on amenities including whether your property offers complimentary breakfast, suites, tennis/golf, beach/pool access, fitness center, internet access, etc. These details will be added to the “Amenities” portion of your listing and will help travelers research what they can expect at your accommodation. We use these characteristics, as well as official, local classifications, to determine if your property should be listed in the Hotels, B&B/Inns, or Specialty Lodging category on TripAdvisor.

For more information, read our accommodation listing guidelines here.

Restaurants: Restaurant listings appear on the Restaurants section of TripAdvisor. Individual restaurants that are open to the public can be listed. You’ll be asked to provide the category of your restaurant (sit down, café or fast food), type of cuisine, pricing, and any special features. These items will appear on your listing page and will help travelers decide to dine at your restaurant.

For more information, read our restaurant listing guidelines here.

Attractions: You’ll need to select a category that best describes your attraction. If your business isn’t a fit for any of the attraction types that are listed, select “Other." You can also provide your recommended length of visit, pricing information and details on other amenities (bathroom facilities, lockers, etc.).

In order for a property to be listed on TripAdvisor in the Attractions section, it must be a permanent place of interest (not seasonal or short-term) with an official name, address and phone number. The attraction’s hours or regular departure times must be available on a website or brochure, along with scheduled departure locations (if they vary). Tour companies can qualify as an attraction if they offer day tours, are licensed/recognized by the local city or tourism officials, have a website, and the word “Private” appears in the listing name.

For more information, read our guidelines for attractions here. 

Add a property description

A description helps travelers learn more about your business. It must be written in your local language and cannot include any HTML coding, phone numbers, web/email addresses or text in ALL CAPS. It’s best to keep this description short, so guests can scan the key highlights you’ve provided and make a decision.

Choose a photo

Providing a photo of your business helps you make a strong first impression with travelers. We’ll display this on your listing page. The photo needs to be a .jpg or .gif (common photo formats). We can’t accept images with borders, logos or files that are larger than 100kb.

Submit the listing

Once you’ve confirmed that all of the information you’ve added is correct, check the box at the bottom of the form to verify that you are a representative of the business, the information you’ve submitted is valid and that you have the rights to post the image you’ve provided. Then click the ‘Submit’ button to complete the process.

Next steps

Once you request your listing, TripAdvisor editors will verify your details and confirm that your property meets the guidelines for the business type you’ve selected. This typically takes about 5 business days.

Last Updated: April 6, 2016

TripAdvisor Management Center: Quick Start Guide

TripAdvisor Management Center: Quick Start Guide Take control of your online reputation. Build your business on the world’s largest travel site. It’s all within reach when you register for the TripAdvisor Management Center.

How to Register & Verify on the Management Center

First, your property needs to be listed on TripAdvisor before you can access the Management Center. Use the search box on the TripAdvisor homepage to see if you’re listed. If not, go to TripAdvisor.com/GetListedNew.

Once your property is listed, you can register for the Management Center. To register:

  1. Go to TripAdvisor.com/Owners and select property type.
  2. Type your business name, select it from the drop-down menu and on the next page click "Register for this business."
  3. Fill out the registration form and click “Sign up.” 

Once you’re registered, you need to verify your relationship with the property. Verification provides additional security by controlling who has access to a business's Management Center. There are a few ways you can verify – depending on the information we have on file about your business. The most common ways to verify your identity are via phone or with a credit card (no charge is actually made).

In some cases, you may be able eligible to verify by email. If you qualify for this method, select the email verification option and you’ll receive a message with simple instructions. Similarly, another representative from your business could invite you to verify for the Management Center via our Manage User Access tool. In that case, you’ll also receive an email with instructions.

Please note: You must have a TripAdvisor Member account in order to log in and manage your property via the Management Center. If you don't have an account, first visit www.tripadvisor.com and click "Join" at the top right to sign up. 

Verification by Phone

If you choose to verify by phone, follow these steps:

  1. First, confirm the number shown is for your business - not your personal phone number. 
  2. Choose how you'd like to receive your verification code - by phone call or SMS text message.
  3. If your phone number requires an extension, you may enter it into the field and continue. 
  4. You will receive a call or text with a four-digit verification code. 
  5. Enter these four digits into the box provided and click "Submit Code."

If you receive a message indicating phone verification is unavailable, please proceed with another verification option. If the displayed number is incorrect, or is a personal phone number and not the one for your business, please click the "Request Update" link and follow the instructions to update it.

For detailed instructions on other verification methods, read here

How to Log into the Management Center

Once you’re registered and verified, logging into the Management Center is easy: 

  1. Go to TripAdvisor.com and click “Join” at the top right of the page. 
  2. Sign in with your email address and password. 
  3. Click on the “My Business” link. 
  4. If you’re affiliated with more than one property, select a specific property from the list.

Management Center Main Features

Here's a quick list of many of the things you can find in the TripAdvisor Management Center. Use the top menu to easily locate what you need. 

  • Profile: Add photos, manage listing details, update email preferences, control who has access to your property's Management Center and more via the Profile tab. 
  • Reviews: Respond to reviews, report a review, and request new reviews via Review Express on the Reviews tab.
  • Products: If applicable, accommodations will find links to manage Business Advantage and instant booking in the Products tab.
  • Bookings: Restaurants, let diners reserve tables online by adding a booking button to your TripAdvisor listing in the Bookings tab.
  • Reports: Access TripAdvisor dashboards and analytics for your business on the Reports tab. 
  • Free Tools: Catch the eye of potential diners & guests with the TripAdvisor Facebook App, widgets, and window stickers on the Free Tools tab.
  • Resources: Get answers to all of your questions. Access TripAdvisor Insights - your essential hospitality marketing resource. The Owners' Forum and Help Center are also available here on the Resources tab.

How to Update Your Listing

Put your best foot forward and highlight all of the features and amenities that your property has to offer by updating your property listing. You can edit general information, such as the name of the business, location, types of amenities and even add a brief description of the property. To edit your listing:

  1. Sign into the Management Center.
  2. Click on "Profile" in the top menu, select "Manage Listing"
  3. Using the menu on the left, fill out (or update) your information for each section, then hit "Submit."

How to Respond to Reviews

Responding to reviews clearly demonstrates -- to both former and future guests -- that you are interested in their feedback, and that you take their comments seriously. To respond to a review:

  1. Log into your Management Center.
  2. Click on "Reviews" in the top menu and select, "Respond to Reviews."
  3. Choose the review you would like to respond to by clicking on the review in the left-hand sidebar. Reviews can be sorted by date, bubble rating, language and response status. 
  4. Select your affiliation with the property.
  5. Write the response in the box provided. Remember, your voice plays a major role in how people perceive your message. Check out our top Management Response tips.
  6. Click, "Submit."

How to Upload & Manage Photos

Grab the attention of potential guests by adding photos to your TripAdvisor listing. Upload photos that showcase what your business has to offer. Be sure to suggest a primary photo that makes a strong first impression. To upload photos:

  1. Head to the Management Center.
  2. Click on "Profile" in the top menu and select, "Manage Photos."
  3. Once on the page, you can add photos by clicking the "Add More Photos" button in the top-right corner of the page.
  4. Click the box authorizing that you are a representative of the business and that you have the rights to post the photo.
  5. Then click the "Upload" button.

While you're here, don't forget to set a primary photo and add captions to existing images. Accommodation owners can also reorder their photos and categorize photos into albums.

For more tips on getting the most out of your photos, read our guide.

How to Dispute a Review

We take fraudulent reviews very seriously. If a review violates our guidelines, or we determine there is something improper about it, we will remove it. However, just disagreeing with the review isn’t enough to warrant removal. TripAdvisor does not arbitrate or referee factual disputes. To dispute a review: 

  1. Sign into the Management Center.
  2. Click on "Reviews" in the top menu and select "Report a Review."
  3. Under “What is the problem with the review?” select one of the options and fill out the rest of the form. 

Once you’ve submitted your request, it can take several days to resolve and we cannot guarantee that the review will be removed. We highly recommend that you submit a Management Response to the review as soon as possible for other potential guests to read.

To learn more, read about the “3 Things You Can Do After a Bad Review.”

How to Report Blackmail

Blackmail on TripAdvisor is defined as when a guest threatens to write a negative review unless the property provides a refund, upgrade or meets another request. You should proactively report these threats to TripAdvisor before a review is potentially submitted. Your immediate reporting of blackmail threats can help keep blackmail reviews from ever reaching the site. 

  1. Sign into the Management Center.
  2. Click on "Resources" in the top menu and select "Help Center."
  3. In the Help Center, click "Contact us" in the top menu and select "Owner Support."
  4. Under “Please tell us what the issue is,” select “Report fraud.”
  5. Under “What do you want to do?” select “Report blackmail threat” and then provide additional information about the reviewer, including name, email, where they are from and stay date. 

Read about our blackmail policy here.

Last Updated: July 18, 2017

All about your TripAdvisor bubble rating

All about your TripAdvisor bubble rating How your bubble rating is determined, how you can improve it and more.

The majority of customers say TripAdvisor bubble ratings are important when choosing an accommodation, restaurant, or attraction. In fact, 83% believe it’s significant when choosing an accommodation, 70% when choosing a restaurant, and 58% when deciding what attractions to do.1

It’s clear that your TripAdvisor rating is important to potential customers – and to your profitability. What isn’t necessarily clear is: What is a TripAdvisor bubble rating? To help you make the most of your TripAdvisor presence, here are answers to common questions we get about TripAdvisor ratings.

What is a TripAdvisor bubble rating?

Your TripAdvisor bubble rating is a summary of your ratings from guests who reviewed you. In other words, think of your rating as the answer to, “What do guests think of their overall experience with you?”

Your bubble rating is displayed on a 1-5 scale, where 3 is average and 5 is excellent. So when potential customers are researching and booking on TripAdvisor, they can get a quick snapshot of your feedback in search results and on your page.

How is my bubble rating determined?

Whenever guests submit a written review, they can also rate your business based on their overall experience. Your bubble rating is determined by these overall ratings.

What can I do to increase my bubble rating?

There are a few things you can do to raise your TripAdvisor rating. First, use the customer feedback you get in reviews to improve the guest experience. That could mean renovating your hotel’s pool, expanding your restaurant’s menu, or providing more training to your attraction’s staff. The more enjoyable a guest’s time with you is, the better the rating you can get when they write a review.

And that brings us to the second way to increase your bubble rating: collect more reviews. Getting more reviews can increase the potential you have for improving your overall TripAdvisor rating. For an easy way to collect more TripAdvisor reviews, try Review Express – it’s free and lets you email a review request to multiple recent customers at once.

Is my bubble rating related to my TripAdvisor Popularity Ranking?

Your bubble rating plays a key part in your TripAdvisor Popularity Ranking, which determines how popular you are compared to other businesses in your area. The three main factors that go into your TripAdvisor Popularity Ranking are:

  • Quality: What your overall bubble rating is (because the wisdom of the crowds helps guide travelers)
  • Quantity: How many reviews you have (because more feedback allows for a more complete picture)
  • Recency: How recent your reviews are (because fresh feedback is more useful for travelers)

Read our guide on "Everything You Need to Know About Your TripAdvisor Popularity Ranking."

How can I promote my TripAdvisor bubble rating?

Referencing your bubble rating is a great way to promote your property. After all, who wouldn’t want recommendations from other travelers all around the world?

And promoting your reputation on TripAdvisor is as easy as it is important. You can add a personalized TripAdvisor widget to your website for free. Just by copying and pasting a little bit of code, you can display your bubble rating, latest reviews, and more right on your website. It’s a strong vote of confidence to help influence potential customers to choose you.

Accommodations Only: How does my bubble rating differ from my star rating?

Your star rating is determined by a third-party based on your property’s available facilities, staff, and amenities. Meanwhile, your bubble rating is determined by travelers based on feedback regarding their experience with you. While both ratings are useful in giving travelers different views into what to expect, only your bubble rating is based on valuable TripAdvisor traveler feedback. As a reminder, star ratings are hotel specific, meaning restaurants and attractions do not have them on TripAdvisor.


  • 1. Source: Independent Phocuswright study of 14,991 global respondents prepared for TripAdvisor. April 2015.
Last Updated: September 11, 2017

Manage Who Has Access to Your TripAdvisor Listing

Manage Who Has Access to Your TripAdvisor Listing

Learn how to manage who has access to your TripAdvisor listing.

Maintaining the list of people with access to your business’s TripAdvisor Management Center is easy with the new “Manage User Access” tool. Use it to invite new users and remove outdated ones.

How the “Manage User Access” Tool Works

To manage who has access to your TripAdvisor listing, log into your Management Center and under the “Profile” tab in the top menu, select “Manage User Access.”  

On this page, you’ll see a full list of all users registered to manage your TripAdvisor page. You’ll also see their TripAdvisor usernames, affiliation to your business and the products they have access to (if applicable).

For instructions on how to invite, verify and delete users, continue reading below. Please note, before you can make changes, you may need to re-verify your identity as a business representative for your property. If this is the case, you'll see an orange “Verify Identity” button on the right side of the page – click it to re-verify.

Invite new users

Adding a new user gives that person the ability to respond to reviews, upload photos, and edit business details. To invite a new user, click the plus button, add the person’s email address, and then click “Send Invite.” An email will be sent asking the person to confirm their role at your business and accept the TripAdvisor terms and conditions. They’ll then have access to the Management Center for your business.

Who should I invite? Typically, it’s best to grant access to users who update your Management Photos, write Management Responses or use tools like Review Express to collect new reviews. For accommodations, people who manage your property’s Business Listing, Business Advantage, and instant booking campaigns should be invited as well. Sometimes businesses also invite third party representatives, like agencies, to access their Management Centers.

Verify users

In some cases, representatives of your business may have registered for your property but failed to complete the verification process. It's important to complete verification, but it provides an additional layer of security by controlling who has access to a business's account.

If a user is not verified, you will see a blue exclamation icon next to their name. To complete verification, click the edit icon in their box and then click "Verify this user."

Delete users

It’s important to make sure your list of users is up to date. If people move on from your business, you can remove their access by clicking the "Delete User" icon in the box for each user. Once you delete a user, that person will no longer have access to your property’s Management Center.

Who should I delete? It’s best to ensure only current representatives of your business have access to its Management Center.

Common Questions:

I need to change ownership of our Business Advantage subscription – how do I do that?

To change ownership of paid product, like Business Advantage, you should submit a customer support ticket online. Here’s how:

  • Visit the Management Center.
  • In the Contact TripAdvisor box click "Get online help.” 
  • Under "Please tell me what the issue is” box, select “Business Advantage.”
  • Select "Update Account Access Permissions" as the subtopic.
  • In the Comments box please include all details of the switch you'd like to make.

I accidentally deleted someone – what now?

Accidents happen. Luckily, it’s easy to re-add users. You can invite someone to re-register by clicking the add button and entering the person’s email address. They’ll receive an email asking them to confirm their role at your business and accept the TripAdvisor terms and conditions. Once that’s done, they’ll regain access to your listing.  

Why are there so many owners registered to my listing?

Since your property was first listed on TripAdvisor, employees may have come and gone, you may have changed ownership or people may have switched roles. Whatever the reason, we encourage you to review the list of current users, add ones that are missing and remove or update ones that are out of date.

I don’t know who a person registered to my property is – what do I do?

First, check to make sure they aren’t related to any third parties you work with. If they aren’t, then delete them from your property.

If someone suspicious is registered for your property, please first delete them as a user via the Manager User Access page. Then, immediately report the situation to our Content Integrity Team by submitting a ticket on our Owner Support Forum. Here’s how:

  • Visit the Management Center.
  • In the Contact TripAdvisor box click “Get online help.”
  • Under “Please tell me what the issue is,” select “Update Management Center Access.”
  • Under “What do you want to do?” select “Report suspicious registrant.”
  • Fill out the name of the suspicious registrant and make sure to provide as much detail as possible about who you believe the registrant is and their relation to your property.
Last Updated: August 29, 2016

How to Add Photos and Videos on TripAdvisor

How to Add Photos and Videos on TripAdvisor

Photos and videos do more than just catch TripAdvisor travelers’ attention. Visual media, along with reviews, bring your business to life and give potential visitors another great reason to choose your property for their next trip, meal or activity. Here’s everything you need to know about managing your photos and videos on TripAdvisor.

Where do my photos and videos appear on TripAdvisor?

  • The photo carousel This is the large photo section at the top of your TripAdvisor listing. Travelers flip through this carousel to get a quick preview of your business.
  • The media viewer Visitors who click “All Photos” or an album on the right side of the photo carousel enter the media viewer, where all photos and videos related to your property are stored.
    • For accommodations, photos and videos are sorted into categories including: Hotel & Amenities, Dining, Pool & Beach, Room/Suite and Videos (including both Property Videos and Storyboard). If there are no photos or videos for a specific category, the category will not show.
    • For restaurants and attractions, your photos are displayed in chronological order based on the date they were uploaded. At this time, videos are only available to accommodation owners subscribed to Business Advantage.
  • The “Photos” section of your listing page (accommodations only) This is another area where photo albums related to your listing are kept. Here, guests can scan through albums to see everything your property has to offer.

What types of media appear on my TripAdvisor listing?

There are up to eight types of media associated with your listing:

  • Your primary photoThis is the main image that displays first in the photo carousel on your TripAdvisor listing and on search results pages across TripAdvisor. You control which photo displays here, read below for more tips on picking the right one.
  • Management Photos – These are photos you, or another verified manager of your property, upload to TripAdvisor. There is no limit to how many photos you can upload to your TripAdvisor page - just make sure they are in line with our guidelines, or they will be rejected.
  • Traveler Photos – These are traveler-submitted photos. For accommodations, photos are organized into categories based on their subject. For restaurants and attractions, Traveler Photos are mixed in along with Management Photos and ordered chronologically in the photo viewer.  
  • Professional Photos and panoramas (if applicable) – These are professional photos exclusively commissioned by TripAdvisor. They appear in the photo carousel following Management Photos. Learn more about these photos here.
  • Storyboard (if applicable) – Storyboard is available only to Business Advantage or TripAdvisor Premium for Restaurants subscribers. It’s a high-quality promotional preview of your property, that blends together your best photos and top reviews. Learn more here.
  • Property Videos (if applicable) – These are videos which have been uploaded by Business Advantage subscribers. Accommodations, learn more about Property Videos here
  • Favorite Photos (if applicable) – These are photos that Business Advantage subscribers have chosen to highlight. They appear after the primary photo in the photo carousel and in a separate tab in the media viewer.
  • Cover Photos (if applicable) – These are photos that have been hand-selected by Business Advantage subscribers as the cover of in their TripAdvisor albums. They appear in the “Photos” section, so visitors can see your best rooms, property features and amenities.

How do I upload photos to TripAdvisor?

  1. Log into the Management Center.
  2. Click on "Profile" in the top menu and select "Media Suite."
  3. Click the "Add More Photos" button in the top right.
  4. Then, choose photos from your computer or drag and drop them right into the photo uploader. 
  5. Click the box authorizing that you are a representative of the business and that you have the rights to post the photo.
  6. Then, click the "Upload" button.

How do I upload videos to TripAdvisor?

At this time, only Business Advantage subscribers are able to upload videos to their TripAdvisor listings. To add Property Videos:

  • Visit the Management Center.
  • Under the "Profile" menu at the top of the page, click "Media Suite."
  • Click the "Property Videos" tab on the left.
  • Here you can add, remove, or update the titles of Property Videos.

Read our full guide to Property Videos here.

How do I choose a primary photo?

To select a primary photo:

  1. Sign into the Management Center.
  2. Under the "Profile" menu at the top of the page, click "Media Suite."
  3. Then, click the "Primary Photo" tab on the left.
  4. Click "Change Photo."
  5. Choose the primary photo you'd like to use from the options listed.
  6. If you're happy with the preview of your new primary photo, displayed at the top of the page, click "Save."

It takes 3-5 business days for this change to take effect on your TripAdvisor page. Once your primary photo request is processed, you'll see it at the top of the Media Suite page along with a date stamp and a note indicating that the request is pending.

Tips to choosing a primary photo:

  • Choose a landscape photo that's at least 1200 pixels wide by 628 pixels tall.
  • Avoid choosing a primary photo that features a photo montage, includes a watermark or has text layered on top of the image.
  • The photo must be in line with our guidelines.

Note: If you don't supply a photo, we will choose one for you (but we prefer to have you select one yourself). 

How do I organize my Management Photos once they are on TripAdvisor?

Use the "Manage Photos" tab within the Media Suite to: 

  • See a display of all photos you've uploaded* 
  • Add more photos
  • Designate a primary photo
  • Tag and update captions on Management Photos

*Accommodations can drag and drop photos to rearrange how they appear on their TripAdvisor page.

There’s something wrong with one of my photos. What do I do?

If there’s an issue with a Management Photo, delete it and upload it again. For issues with Traveler and Professional Photos, select the photo which you'd like to report, and click the “Report" flag on the bottom right. Once you’ve clicked the flag, select what’s wrong with the photo.

How can I get the most out of my photos?

  • Show off your property at it's best. Choose a primary photo that shows the best of your property. Be sure to update it periodically in order to provide customers with the freshest content possible. Changing your photo every few months – or with the seasons – can help engage visitors who are browsing your destination. 
  • Upload more than 10 photos. This encourages visitors to spend more time on your property listing.
  • Upload quality media. A high-resolution image should remain clear and sharp as you adjust its size from desktop to tablet to mobile. 
  • Get customers excited about choosing you! Add photos that reflect the latest and greatest at your property, like special events or facilities upgrades. Choose photos that express what is unique and memorable about your property. 
  • Post a variety of images of your property. Avoid uploading only photos that all have a similar subject (for example, multiple shots of a dining room). Instead, show a variety of images that showcase what you offer (the outside, the inside, some amenities, etc.).
  • Don't forget to add captions. Visitors may click through images quickly so be sure to include captions that point out the best parts of each shot.
Last Updated: February 24, 2015

TripAdvisor Premium

Frequently Asked Questions About TripAdvisor for Restaurants

Frequently Asked Questions About TripAdvisor for Restaurants We've put together a comprehensive list of all of our frequently asked questions about TripAdvisor for Restaurants.

Why should I claim my TripAdvisor listing?

Claiming your TripAdvisor listing and registering as a representative of your restaurant is free and allows you access to all aspects of your TripAdvisor page including: editing business details, adding photos, responding to reviews, and more. Claim your listing by visiting the TripAdvisor Management Center. To protect your business, we may ask for a credit card to verify your identity, but this is only for verification purposes and claiming your business is always free. For full instructions on registering, read our guide.

How do I manage my TripAdvisor listing and make it more attractive to visitors?

Once you’ve registered, you can manage all aspects of your TripAdvisor listing in the Management Center. The Management Center is available on both desktop and our mobile app. Simply download the latest TripAdvisor app for iOS or Android and use your phone to respond to reviews, answer questions from potential diners and manage many of your TripAdvisor Premium features. Learn more about the mobile Management Center here.

To optimize your TripAdvisor listing, read our full guide.

How do I update my restaurant's listing details?

All of your business’s listing details can be updated in the Management Center. To access this page, head to the Profile menu at the top of the page and click Manage Listing. Here, you can update information on your business including: general information like your name, contact details, your location, hours of operation, cuisine, pricing information, and more.

...

Introducing TripAdvisor Premium for Restaurants

Introducing TripAdvisor Premium for Restaurants TripAdvisor Premium for Restaurants gives businesses the competitive advantage they need with exclusive access to powerful, subscriber-only tools.

TripAdvisor Premium for Restaurants is an exciting new subscription product available for restaurants listed on the world’s largest travel site.

Developed to reflect the specific needs of restaurant businesses, this new product empowers subscribers to stand out from their competition and influence millions of potential customers with new industry-leading tools.

The feature set includes exciting ways to enhance and differentiate the restaurant’s TripAdvisor page with Storyboard, Top 3 Reasons to Eat Here and Favorite Reviews. Subscribers also have access to an Analytics Suite which can be used to make informed business decisions based on real customer data.

What will it cost?

TripAdvisor Premium for Restaurants is a subscription-based product. The exact price of a Premium subscription is tailored to each property based on a variety of factors such as location, size, and traffic.  A business can see specific pricing by visiting TripAdvisor.com/Premium. 

What free tools are available to restaurants?

As always, TripAdvisor continues to offer a wide range of free tools for restaurant owners including Management Responses, free photo uploading and summary data of your restaurant’s page.

At TripAdvisor, we take integrity seriously - from the customer reviews we publish to the relationships we build with restaurants. We promise:

  • A restaurant's ranking in the popularity index is not affected by subscription status
  • TripAdvisor bubble rating will not change based on a property’s subscription status
  • We will not include or exclude customer reviews based on a property’s subscription status

To learn more about this exciting new opportunity for restaurants, visit TripAdvisor.com/Premium. Then, once you've optimized your listing with TripAdvisor Premium, drive even more traffic to your listing with TripAdvisor Ads. Learn more here. 

Last Updated: October 16, 2017

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Profile" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Free Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Select "TripAdvisor Insights" under the "Resources" tab in the top menu of the Management Center or visit www.tripadvisor.com/TripAdvisorInsights

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/SponsoredPlacements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

Storyboard: Tell Your Story, Your Way

Storyboard: Tell Your Story, Your Way Combine your best photos and top reviews into a promotional preview that engages customers.

Every month, over 455 million people visit TripAdvisor to plan and book their perfect trip.1 From finding the best places to stay, to discovering local restaurants when they get there – travelers use TripAdvisor at all stages of their trip.

As a Business Advantage or TripAdvisor Premium for Restaurants subscriber, you have a suite of marketing tools at your fingertips to help you make a great first impression on potential customers. One of these is Storyboard, which transforms your static photos and reviews into a high-quality promotional preview of your property. Our Storyboard builder is easy to use and will guide you along the way. Simply choose your best photos, review snippets, and tags, and we’ll do the rest for you.

Get more customers to choose you by telling your story and putting yourself a step ahead of the competition. Ready to begin?

Setting Up Your Storyboard

In order to publish your Storyboard, you must have an active TripAdvisor subscription:

Getting Started:

Once you’ve subscribed, log into your Management Center at www.tripadvisor.com/Owners and select your business from the drop-down menu.

  • Accommodations: Select “Storyboard” from the “Media Suite” menu. Then, click “Create Storyboard” to begin.
  • Restaurants: Under the “Profile” menu, select “Manage Storyboard.” Then, click “Create Storyboard” to begin.

Storyboard is easy to create! Each one is made up of ten frames that you can populate with photos, review snippets or tags from your page. Navigate between frames to configure them – we’ll even suggest the content for you. Once you’ve finished editing a frame, click “Next” and your changes will save automatically.

Selecting photos:

To select, or change, a photo in the frame click “Update Photo.” A photo gallery will then appear below. Use this gallery to select the photo you’d like to use. If you don’t see a photo you like, you can always add additional photos through the “Manage Photos” tool on the left.

Selecting review snippets:

After you’ve selected your photo, you may choose a review snippet. A review snippet is a short excerpt from a traveler’s review of your property. These highlights are automatically generated based on a universal set of criteria. To select a snippet, click the “Update Review Snippet” button and then choose one from the gallery below. Once selected, you will see a preview in the frame above.

Selecting tags:

Tags are summary keywords that appear repeatedly in reviews from different guests or diners. Choose tags that highlight a reason why customers love your business. To select a tag, click the “Update Tag” button and then choose from the tags below. Once selected you will see a preview in the frame above.

Adding review snippets and tags in multiple languages:

If your business has reviews in multiple languages use the drop-down menu to see what languages are available. Once you select a language, all snippets or tags available in that language will be displayed. Be sure to choose options for each of these languages, for each frame, or your Storyboard will be incomplete and not visible in that language. The completion status of each is indicated by color:

  • Languages in black have not been started.
  • Language in green indicates that all snippets or tags have been selected for that language.
  • Languages in orange have been selected in a previous frame but are missing from the current frame.

Note: For accommodations, visitors viewing your page in a language for which you don’t have a Storyboard will continue to see your Cover Photo. For restaurants, users will instead see a Storyboard in another completed language.

Publishing your Storyboard:

The final frame is where you have the opportunity to publish your completed Storyboard. Here you will also see which languages are complete, as well as which languages you began but did not complete. To see which frames are incomplete, look for orange dots in the setup carousel and update the frames with additional selections as needed.

Once you’ve completed all frames and are ready to publish, click “Publish Now.” Only completed languages will be published, all other incomplete languages will be saved as a draft until they’re complete. Please note that it can take up to 24 hours for your updates to appear on your live Storyboard. If you’re not yet ready to publish your Storyboard, you can always leave and come back to publish it at another time. All changes will be saved in the Storyboard editor.


  • 1. TripAdvisor log files, average monthly unique visitors, Q3 2017
...

Spotlight Your Favorite Reviews

Spotlight Your Favorite Reviews Step-by-step guide to highlighting your favorite reviews to TripAdvisor users.

Inspire travelers by showcasing a favorite recent review near the top of your TripAdvisor property page. The Favorite Reviews feature allows you to leverage travelers’ reviews to help tell your story on TripAdvisor. Select a review that truly depicts your business and pin it in prime viewing position for those visiting your TripAdvisor property page.

Where will my chosen review appear on TripAdvisor?

The review you select will appear directly after the most recent review on your TripAdvisor listing. Choose one in each available language to ensure that more travelers from around the world see your favorite reviews. 

Set up Favorite Reviews in two easy steps:

It takes just a minute to showcase a favorite review to travelers worldwide – and to give browsers even more reason to become bookers.

Accommodations with Business Advantage:

  • Visit the Management Center and selecting "Business Advantage" from the Products tab at the top of the page.
  • Then, under the "Favorite Reviews" section, click "Choose a Favorite Review."

Restaurants with TripAdvisor Premium for Restaurants: Access this page by logging into the Management Center and selecting "Select a Favorite Review" from the Reviews tab.

Step 1: Choose a review

The first step is to choose the review you want to highlight. All eligible reviews* will automatically appear on this page. You can use our built-in filter options – including bubble ratings and traveler type – to make it easier to find the one you want to feature.

To ensure that travelers from around the world see the review you want them to see (in their language), the Favorite Review feature allows you to select reviews in multiple languages. To take advantage of this, simply select a language from the drop-down list, and you'll see a new selection of eligible reviews in that language. Only languages that contain an eligible review for your business will be visible.

*Please note: There are criteria that reviews must meet in order to be eligible for this feature. Managers will only be able to select a review from among the reviews that meet the criteria. 

Tips for picking a review:

  • Keep it current. Studies show that 80% of TripAdvisor users are most interested in recent reviews when researching accommodation options.1 Travelers want to know what your property is like based on current guest experiences. Make sure that the review you select is recent – the fresher the review the better.
  • Has the review received any helpful votes? If so, that means people found the information beneficial when they were looking at your listing. This type of helpful content could appeal to even more browsers and may be worth highlighting. 
  • Does the review highlight something unique about your property? Do you have a great spa experience, an outdoor dining space, or incredible staff that people boast about? These are all important factors that potential visitors consider when making a decision. Draw attention to what makes you special.
  • Provide insight for potential guests. For example: If your property makes it easy for guests to enjoy the hustle and bustle of a city, highlight a review which speaks to the vibrant atmosphere. If your restaurant is notorious for being vegan-friendly, highlight a review that calls out your most-loved vegetarian dishes. 
  • Think about seasonality and timing. If it’s winter where you are, instead of spotlighting a review which talks about your outdoor pool or dining area, you might instead choose a review focusing on your open-fire dining experience. Also think about celebrations and holidays. If it’s Valentine’s Day, you might consider choosing a review that appeals to couples. 

Step 2: Publish your Favorite Review

Then, click "Publish." Your Favorite Review will appear within 24 hours of being published. Follow the same steps above to select a review in additional languages or to swap out older featured reviews for new ones.

Keep in mind: Once a Favorite Review becomes more than a year old, it will no longer appear at the top of your property page. Make sure your reviews are up-to-date by visiting the Favorite Review page in the Management Center regularly. 


  • 1. The 2015 ‘Custom Survey Research Engagement’ was an independent study of 14,991 respondents conducted by Phocuswright on behalf of TripAdvisor. Phocuswright fielded an online consumer survey between April 8, 2015 and April 29, 2015, driving responses via pop-ups on TripAdvisor websites in the U.S., United Kingdom, France, Italy, Germany, Spain, Brazil, Russia, Australia, India, Japan, Indonesia, Malaysia and Thailand. The survey targeted users of the website’s hotel reviews who have also purchased lodging for travel within the past 12 months, and planned their own trips. Respondents were invited to participate in the survey while visiting the TripAdvisor website via a link which directed them to an online survey instrument.
Last Updated: March 14, 2016

Tell the World Why Diners Love You with Top 3 Reasons to Eat Here

Tell the World Why Diners Love You with Top 3 Reasons to Eat Here

Use the Top 3 Reasons to Eat Here feature to convince potential diners to choose your restaurant.

TripAdvisor Premium subscribers have access to powerful features that help them market their business, turning TripAdvisor visitors into customers. Introducing Top 3 Reasons to Eat Here, a new TripAdvisor Premium feature that uses review snippets and photos to entice potential customers to choose you. Created based on feedback from restaurateurs – this feature creates an exclusive section on your listing, where you can show customers what makes your establishment special.

When combined with Storyboard and Favorite Review, Top 3 Reasons to Eat Here allows you to optimize each area of your TripAdvisor listing and showcase your restaurant at its very best. Read on to see how easy it is to add Top 3 Reasons to Eat Here along with tips for choosing the best content.

Adding Your Top 3 Reasons to Eat Here

1. Upgrade to TripAdvisor Premium

To activate Top 3 Reasons, and other Premium features, upgrade your listing at www.tripadvisor.com/Premium.

2. Sign into the Management Center

Visit TripAdvisor.com/Owners on desktop or mobile web and select your restaurant from the list. Then, click “Manage Listing” – desktop users look under the “Profile” menu at the top of the page. Next, click “Top 3 Reasons” and “Get Started.”         

3. Select your review snippets

Choose the review snippet you’d like to feature by clicking “Edit Snippet” at the top of the page. Scroll through the list of reviews and choose one that showcases what makes you unique. You can narrow down the list by selecting one of the review tags or searching for a specific term you’d like to highlight.

Once you’ve found the perfect review, click the green circle to the right and see a highlighted sample of your snippet. Keep it as is, or adjust the length by clicking “Edit” and selecting text to the left or right. Just make sure the full highlighted text is 70 characters or less. Click “Submit” to save your changes.

4. Add a title for your review snippet

Next, add a title in the white box at the bottom of the page. Keep your title short (30 characters or less) and be sure it summarizes the full review snippet featured below.

5. Select a photo

Feature a photo alongside each review snippet by clicking “Edit Photo” and selecting an image from the gallery of Management and Traveler Photos. Choose one that corresponds with the reason you’re featuring. For example, if your review snippet highlights half-priced oysters, the photo you select should also be of oysters. Click “Submit” to save your changes and preview this reason.

6. Set up additional reasons 

Repeat steps 2-4 for your remaining Top 3 reasons.

7. Publish! 

Once you are happy with all three selections, click “Preview to Publish.” Here you’ll see your Top 3 Reasons to Eat Here displayed just as visitors will see them on your page. Feel free to continue editing and previewing your changes until you are satisfied. When you’re ready to publish, click “Publish.”

Tips and Best Practices for Top 3 Reasons to Eat Here

  • Opt for review snippets from past diners – TripAdvisor visitors trust and love to hear what users like them have to say.
  • If you prefer to add your own custom description, you can do so by clicking “Write your own description” and entering your text in 70 characters or less. If you choose to do this, then you must do so for each of the three reasons – you cannot mix some user reviews with some custom descriptions.
  • Highlight three diverse aspects of your business. For example, spotlight your atmosphere, drink specials, and most-popular dish – rather than just selecting three dishes from your menu.
  • Add your Top 3 Reasons in other languages by using the language drop-down on the right. Just select the language you’d like to add, and follow the steps above. 
  • If you don’t have time to finish all three reasons, you can save your changes at any time by clicking “Save as Draft.”

Not yet a TripAdvisor Premium subscriber? Learn more about how you can optimize your TripAdvisor listing, and upgrade, at TripAdvisor.com/Premium.

Already a subscriber? Top 3 Reasons to Eat Here is now available to you in the Management Center. Add it to your listing today! 

Last Updated: August 7, 2017

TripAdvisor Ads

Where Can My TripAdvisor Restaurant Ads Show?

Where Can My TripAdvisor Restaurant Ads Show? When you purchase a TripAdvisor Ad, we show it only to the most qualified diners—the people who are already searching for restaurants like yours. Here’s a rundown of exactly where on the site diners will see it.

Every month, TripAdvisor sees over 200 million searches from people looking for their perfect place to eat.* With TripAdvisor Ads, you can capture the attention of these diners to drive them directly to your listing page.

When we show your ad, it doesn’t show to every single potential diner. It only shows to the most qualified potential diners—meaning, those people who are searching for restaurants just like yours in your area. For example, if you run a Mexican restaurant in Brooklyn and someone searches for "Best Mexican food in New York City," and you’ve purchased a TripAdvisor Ad, then that person will likely see your Ad.

But that’s just one example. There are several different places a potential diner can see your ad appear on TripAdvisor:

Where Your Ad Could Show on TripAdvisor

First in Category on Your Location’s Home Page

When someone searches for restaurants in your location, they could see your restaurant first if you fall into a particular category like Fine Dining or Local Cuisine. So if you’re ranked #11 for your category in a given location, by purchasing a TripAdvisor Ad, your restaurant could appear before the restaurant ranked #1 in your category in your location.

In the example above, by searching generally for restaurants in London, you can see an ad for the Fancy Crab, a fine dining establishment, in the Fine Dining category.

Note that if someone is on this page on the TripAdvisor mobile app, they won’t see your Ad appear there. Coming soon!

First in List on Your Location’s Home Page

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Drive Traffic to Your Listing with TripAdvisor Ads for Restaurants

Drive Traffic to Your Listing with TripAdvisor Ads for Restaurants Drive browsers searching for restaurants in your area straight to your listing with TripAdvisor Ads.

Every day, millions of potential customers visit TripAdvisor looking for a great place to eat. Capture the attention of these potential customers, and drive traffic straight to your listing, with TripAdvisor Ads. Ads allow you to get discovered by locals and travelers looking for a place to eat now. These highly targeted ads appear in exclusive placements on TripAdvisor and help fill your tables with highly qualified diners who are ready to decide.  

What are TripAdvisor Ads?

TripAdvisor Ads is a new marketing solution available to restaurants on TripAdvisor. TripAdvisor Ads drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area.

How does it work?

TripAdvisor Ads appear on both desktop and mobile, in the first slot of your restaurant category(s) and in the top spot of the ranked list of restaurants. Ads are targeted only to diners searching for restaurants in your area and category on TripAdvisor. This means you’re capturing the attention of a highly targeted audience of diners who are ready to decide.

How much does it cost?

TripAdvisor Ads are charged based on performance — meaning you only pay for clicks that we send to your page. We offer three monthly budget options based on the number of clicks you’d like to receive. And, we make it easy — cancel at any time, no commitment, no hidden fees, and your campaign will automatically renew each month.

Ready to set up TripAdvisor Ads? Let’s get started:

  1. Log into TripAdvisor: Click the ads link in top menu of your TripAdvisor Management Center.
     
  2. Create a new campaign: View your campaign objective and audience. The audience of your campaign is determined by your location as well as categories of information we have about your business like cuisine type, restaurant price range, and meal type as listed on TripAdvisor.

    If there are inaccuracies in any of these categories, you can suggest updates to them in the “Manage Listing” section of the TripAdvisor Management Center. To do so, log into tripadvisor.com/Owners and under the “Profile” menu at the top click “Manage Listing.” Make your edits, and click “Submit.”1
     
  3. Set your budget: We offer three monthly budget options based on the number of clicks you’d like to drive to your TripAdvisor page. With each option, you pay only for the clicks you receive. We’ll always highlight the “Best Value” option — so you can quickly see which option will drive the most clicks, for the least cost-per-click.
     
  4. Add payment information: Add your preferred billing and payment information, we accept either direct debit or credit card. Note that you will not be charged until your first billing cycle (31 days after you’ve setup your campaign).
     
  5. Start your campaign: Click “Start Campaign” to begin driving more traffic to your TripAdvisor listing!
     
  6. Manage your ads: Once your campaign is running, you can track its performance at any time by clicking the ads link in your Management Center. Here, in the “Ads Overview” section, you will see the dates of present and past ad campaigns, as well as how many clicks and impressions these ads received.

Now that you’re driving more traffic to your TripAdvisor page, make sure those visitors convert into customers by enhancing your listing. TripAdvisor Premium provides you with the tools you need to optimize your listing, increase conversions, and fill tables. In fact, Premium subscribers see up to a 24% increase in booking interest for their restaurants.2 Sign up at tripadvisor.com/Premium.


  • 1. TripAdvisor verifies many owner listing updates, such as cuisine type, with our user community. This content gets verified by users through questions we ask during review submission and via other site placements. How quickly we verify the information, and display it on the site, is dependent on the number of people who visit your TripAdvisor page. For most restaurants this process takes less than 5 days, after which you should see your updates published.
  • 2. Source: TripAdvisor Log Files, January – February 2017. Properties featuring Favorite Reviews and Storyboard drove an average of 20% more clicks to their own website. Properties with a TripAdvisor booking button drove an average of 24% more booking clicks.
Last Updated: October 16, 2017

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Profile" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Free Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Select "TripAdvisor Insights" under the "Resources" tab in the top menu of the Management Center or visit www.tripadvisor.com/TripAdvisorInsights

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/SponsoredPlacements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

Reviews

6 Best Practices When Responding to Restaurant Reviews

6 Best Practices When Responding to Restaurant Reviews 85% of TripAdvisor users are more likely to dine at a restaurant that responds to reviews. Here are some tips on how to craft the best Management Response.

It's important to think about reviews as both real-time feedback about your business and as a critical marketing tool. Potential diners scroll through your reviews to determine what your restaurant experience is like — essentially an online version of word-of-mouth. An average of 84% of respondents said that the reviews on TripAdvisor matched their dining experience in a recent survey.

Responding Makes a Difference

Regardless of the positive or negative nature of a review, your response makes a difference.

In a recent survey, we found that up to 94% of respondents in some markets indicated that they have read a Management Response to a TripAdvisor review, with the majority noting that they found it helpful and that it encouraged them to try a restaurant, despite a bad review. And 65% of users agree that a thoughtful Management Response to a bad review improves their impression of the restaurant.

Think about it this way. If a diner sent back a dish because it wasn’t up to standards, you would go out of your way to improve their experience at your restaurant so that you can turn around the situation and wow the customer. That’s when your hospitality matters — when you go out of your way to make things right, you’re showing them how deeply you care about their experience.

You have that same power with a Management Response to an online review. Whether the review cites positive or negative feedback, it’s your chance to create that same moment of hospitality and show them you care about their experience. Here are six things to keep in mind as you respond to reviews:

How to Respond to Reviews

Start With a Thank You

Always thank your guests for coming in and trying out your restaurant, even if they’re regulars. Showing your gratitude for coming in underlines the hospitality you offer in-person. It’s the equivalent of your host thanking them on their way out the door.

It doesn’t take much — a concise response will do. Here’s a great example from the Tip Tap Room in Boston, responding to a 5-bubble review from a traveler:

“So glad to hear you enjoyed your dinner here, Treesha! Thanks for checking us out and taking the time to share. Hope to see you again if you're ever back in town!”

If the review is less positive, thank them instead for coming in and for taking the time to share feedback. Here’s a second example from the Tip Tap Room, responding to a 3-bubble review that contained a noise complaint:

Thanks for sharing! We always appreciate honest feedback, and it does indeed get pretty lively in here. Glad to hear you enjoy[ed] the drinks!”

Show Diners You’re Listening

Most of the time, when someone posts a review to TripAdvisor, they want to be heard — so make sure that you’re listening. Acknowledging and echoing the feedback you’ve received in your response — positive or negative — shows that you care about what people are saying and that you’ve actually heard what they wanted to share.

Take this example from Papi Henri in Paris, responding to a 5-bubble review thanking the restaurant for explaining the menu to their party, who didn’t speak French:

“Many thanks for your post. It was a pleasure to translate our daily menu to you (hope my accent was not to difficult to understand :). We really hope to see you next time you are around. We wish you the best!”

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About TripAdvisor Review Express & Email Permissions

About TripAdvisor Review Express & Email Permissions Answers to frequently asked questions about Review Express and email permissions. Review Express is a free and easy way to collect feedback from guests. It allows you to send professional-looking review reminder emails to guests, after their stay. Let’s cover some frequently asked questions regarding email permissions and TripAdvisor Review Express. How do email permissions work? Prior to uploading guests’ email addresses to Review Express, you must have permission to pass their details to TripAdvisor to facilitate review collection — typically this is included in a data collection statement. You must also maintain a record of their consent. What happens if a guest questions the email? In accordance with data privacy laws, if a guest questions the review request email from TripAdvisor, we’ll refer them back to you to confirm their consent. You’ll need to be able to show that the guests consented to receive communications from TripAdvisor. Does TripAdvisor use my guests’ email addresses for other purposes?...

What Does TripAdvisor Do About Unfair Reviews?

What Does TripAdvisor Do About Unfair Reviews? Business owners and their customers often ask what we do about unfair or malicious reviews. Here we explain our approach...

When reviews are unbiased and honest, they are incredibly useful. For customers, they shine a light on businesses that offer great experiences, service and value; for owners, they help attract new customers to the business and provide valuable feedback on what it does well and where it can improve.

Unfair or malicious reviews have the opposite effect — they are misleading to potential customers and can do unwarranted damage to the reputation of a business.

Broadly speaking, there are two different scenarios in which an unfair review can occur:

  • Scenario #1: A review is submitted by someone who is either biased (you can learn more about how we determine bias here) or did not have a personal experience with the business they are reviewing.  We call these  Fake Reviews.
  • Scenario #2: A review is submitted by someone who did have a personal experience with the business (and is not biased by having a connection with the business), but what their review describes is disputed by the business.  We call these  Contested Reviews.

This distinction is an important one because it guides the way we handle review disputes. Review disputes occur when a business reports a review that they believe to be breach of our guidelines. Once a business reports a review, we then determine whether it is alleged to be a Fake Review or a Contested Review, and take action from there.

So how does TripAdvisor prevent Fake Reviews from being posted to the site?

Fake Reviews have no place on TripAdvisor. We work extremely hard to block them from being posted to the site.

First, we have a set of posting guidelines that all reviews must adhere to. These guidelines are designed to ensure reviews are as relevant and useful as possible. You can read more about our review guidelines here.

To enforce these guidelines, we use a combination of smart technology and a dedicated team of expert moderators.

The technology kicks in every time someone submits a review on TripAdvisor. Before the review is posted to the site, it has to go through hundreds of automatic checks which evaluate every aspect of that review. We call these checks our tracking system.

The system will either allow a review to be posted, block a review from being posted, or will send it to our moderation team for human analysis if it suspects the review may be fake.

Even after a review is posted, anyone can still use our reporting tools to request an investigation by our moderation team if they are concerned a review does not meet our guidelines. While the volume of requests we receive to investigate a review is low — less than 1% of reviews are ever reported to us — these reports are incredibly useful and help us enforce the guidelines consistently for all. Business owners can report reviews via the Management Center (which they can access for free), while travelers can report reviews simply by clicking on the flag icon displayed beneath each review.

To read more about the different types of fake reviews and how we catch them, go here.

To read more about how our tracking system works, go here.

How does TripAdvisor handle Contested Reviews?

While more than 99% of TripAdvisor reviews are uncontested, we know that when a review dispute does occur, it can be a serious matter for those involved. Deciding whether a Contested Review represents fair commentary about a business is a very important task, and one we try to handle as sensitively and as fairly as possible.

This is because a customer’s opinion is subjective — whether service is fast or slow, whether food is tasty or bland, whether the cost offers great value for money or is expensive — all of these things depend on a customer’s expectations.

We strongly believe that every traveler has a right to express their opinion, good or bad, based on their own expectations of what the experience should deliver.

We also know that if you are a business owner or member of staff it can be incredibly frustrating when you feel a criticism you’ve received in a review is unfair.

Any business can contest a review by using our reporting tools. Contested Reviews are then assessed by our moderation team, who determine if the review breaches our guidelines and therefore whether it should be removed or not.

If our moderation team concludes that a review meets our guidelines, it will remain posted. In these circumstances, there are still a number of steps a business can take to lessen the impact of a Contested Review, including posting a response that gives their side of the story. Indeed, we strongly believe not only in the customer’s right to express their opinion, but also in the business’ right to reply. We call this feature a Management Response.

You can learn more about the ways in which a business can respond to a Contested Review here.

To learn more about how our tracking system catches fake reviews, watch this video.

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6 Free Tools to Get More Reviews for Your Restaurant

6 Free Tools to Get More Reviews for Your Restaurant A key component of your online reputation is a steady collection of recent reviews. Here’s why that’s so important and how to encourage your diners to review you on TripAdvisor.

When it comes to managing your online reputation, one thing you should always be thinking about is how to generate a consistent stream of reviews about your restaurant.

That’s because an average potential diner often reads multiple reviews before making a choice of where to go to eat. We’ve found that diners spend twice as much time on TripAdvisor restaurant listings that have at least twenty reviews, so your first step should be to make sure your restaurant has a healthy volume of reviews.

Even when you’ve generated a large base of reviews, it’s important to keep collecting them. That’s because diners are much more interested in what your restaurant was like yesterday than what it was like six months ago.

Your goal? Strive for building a continuous pipeline of recent reviews. When a restaurant has over forty recent reviews — that is, reviews that are less than six months old — diners are three times as likely to engage with the listing in some way — by looking at the menu, clicking through to the website, or booking online.

Here are six free tools you can use to encourage diners to leave more reviews:

1. Collect Reviews Directly on Your Website

Use your restaurant’s own website to tell potential diners that you’re on TripAdvisor and encourage them to leave reviews.

If you’re tech-savvy (or know someone who is), you can add a personalized review collection widget which will allow your diners to write a TripAdvisor review without leaving your website. You can easily copy the personalized code from here and paste it onto your website.

You can read more about widgets and how to use them here.

At a minimum, mentioning on your website that you love restaurant reviews and including a link to your TripAdvisor listing should encourage diners to write reviews.

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9 Common Review Express Concerns

9 Common Review Express Concerns Answers to the most frequently asked Review Express questions.

1. What’s the cost for Review Express?

Review Express is free for all businesses listed on TripAdvisor. You just need to be a registered owner or manager for your property. 

2. Why is Review Express better than sending my own email?

Review Express is a free and easy way to collect feedback from guests. You’ll benefit from co-branding with TripAdvisor, the world’s largest travel site. You’ll have access to the Review Express dashboard, which provides clear, accurate results for each of your campaigns. There’s also a reminder email that’s automatically sent to guests who don’t respond – making it even easier for you to get more reviews. 

3. How do email permissions work?

Read our article on Review Express and email permissions here.

4. What happens with my guests’ email addresses when I use Review Express?

When the email addresses are received they are run through our Review Express filters. First, addresses of recipients who have elected not to receive emails from Review Express are removed. Then, addresses that have received Review Express emails from you in the last 30 days, and those that have written a review of your business in the last three months, are removed.

Your Review Express email is sent to the remaining addresses and responses are tracked in the dashboard. If there’s no response within 7 days, and you’ve chosen to send a reminder email to guests, TripAdvisor will send a follow up email on your behalf. At that point, the addresses remain stored in a TripAdvisor server, so results of the campaign can continue to be tracked in the dashboard and future email campaign lists can be properly filtered.    

5. How does TripAdvisor protect my guests’ information?

Email addresses provided to TripAdvisor through Review Express are stored separately and securely. Access is limited to specific people on the TripAdvisor team.

6. Does TripAdvisor use these email addresses for other purposes?

No. TripAdvisor recognizes the value and importance in protecting your guests’ information. Email addresses submitted for Review Express are not used for any other purpose. They are not subscribed to general TripAdvisor email campaigns, or tracked for anything other than reporting on your Review Express dashboard.

7. If I provide my guests’ email addresses, will they automatically become TripAdvisor members?

No, we do not automatically create memberships for Review Express email recipients. However, a user will need a TripAdvisor membership to write a review of your property. When users decide to submit reviews, they can choose to register on the site or log in to their existing accounts and then adjust account settings in relation to receiving future emails from TripAdvisor.

8. Can I accidentally over-email my guests with Review Express?

Only one initial Review Express email and one reminder email can be sent to each guest per visit to your property, within a 30-day time period. The reminder email is only sent if you elect to use that feature and your guest hasn’t already written a review about your property.

If you’re using automated Review Express, we’ll also compare any incoming addresses from your hospitality technology provider with your campaign history to ensure your guests aren’t double-emailed. This is important because you should still use manual Review Express to send emails to the people who don’t book through your technology providers.

9. Can I be selective and only send Review Express emails to guests who are likely to write positive reviews?

You should ask all guests for permission to email them, and send Review Express emails to everyone who consents. Selectively emailing guests who are most likely to write positive reviews is considered a fraudulent practice and may result in penalties for your property. For more information, click here. Keep in mind – properties are often surprised by the amount of positive feedback they receive … after all, the average TripAdvisor review rating is 4.12 bubbles out of 5.1


  • 1. TripAdvisor internal data, January 2014
Last Updated: June 20, 2018

How Reviews Help Your Business

How Reviews Help Your Business Three reasons why reviews help build a successful hospitality business

Many hospitality businesses make the mistake of not actively collecting guest reviews on sites like TripAdvisor. They may have more pressing priorities or concerns about potential negative feedback. But research shows that reviews can provide strong value for hospitality businesses. Here are three reasons why guest reviews are vital to the success of your business:

1. Reviews impact bookings

A recent PhoCusWright study1 revealed the impact reviews have on travelers’ decision-making:

  • 83% of respondents indicated that reviews help them pick the right hotel
  • 80% read at least 6 – 12 reviews prior to booking
  • 53% won’t commit to a booking until they read reviews

Similar trends apply with travelers and attractions and restaurants:

  • 68% of respondents say reviews help them know about attractions
  • 64% read reviews to find better restaurants

These results demonstrate how reviews can impact sales for all hospitality businesses. If you’re not collecting fresh feedback, and sharing it with travelers, you may be losing business to competitors who do.

2. More reviews over time can lead to higher ratings

The average TripAdvisor review rating is 4.12 / 5.2

Academic research has demonstrated that ratings in reviews usually become higher over time. Why? Early guests often have negative experiences that surprise them, which is reflected in initial reviews. As a property gets more reviews, the average rating tends to increase. The researchers believe this is because additional reviews help set traveler expectations. Eventually, the ratings centralize around a more accurate average.3

Consistently collecting reviews yields a more accurate assessment of your property – which is important to both you and potential guests. With more reviews, the impact of extreme feedback can be limited. Plus, using negative reviews to improve can help ensure future ratings continue to rise.

3. Reviews help businesses evolve

Peter O’Sullivan, Owner of Harington’s Hotel in Bath, England, says:

“We might think we’re doing a brilliant job – but there’s no point in us thinking we’re doing a brilliant job if guests don’t think we are – so we really value that feedback…It gives us a way to improve the service and the quality of product that we offer…In the last three or four years, in particular, we’ve really focused more on it. We can see the level of repeat bookings we’re getting has increased as well."

In fact, reviews are a free way to assess how your business is performing. They highlight what’s going well and where improvements can be made. Trends in reviews also reveal insights into guest expectations and how to better meet them.

How to collect reviews

80% of surveyed travelers say they focus on the newest reviews.

So, how can your property collect more reviews? TripAdvisor has lots of free tools to help. Use Review Express to easily send optimized review request emails. It’s even better than using your own email account because it delivers an automatic reminder and a detailed dashboard that tracks the performance of each campaign.  

For even more tools, log in to the Management Center and visit the "Free Tools" tab at the top of the page. Here you will find widgets for your website and promotional tools like TripAdvisor stickers and "write a review" business cards. 


  • 1. Independent PhoCusWright study prepared for TripAdvisor, December 2013
  • 2. TripAdvisor internal data, January 2014
  • 3. “Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation Is Obtained.” Cornell Hospitality Quarterly. March 2013.
Last Updated: February 1, 2017

Promotional Tools

6 Free Tools to Get More Reviews for Your Restaurant

6 Free Tools to Get More Reviews for Your Restaurant A key component of your online reputation is a steady collection of recent reviews. Here’s why that’s so important and how to encourage your diners to review you on TripAdvisor.

When it comes to managing your online reputation, one thing you should always be thinking about is how to generate a consistent stream of reviews about your restaurant.

That’s because an average potential diner often reads multiple reviews before making a choice of where to go to eat. We’ve found that diners spend twice as much time on TripAdvisor restaurant listings that have at least twenty reviews, so your first step should be to make sure your restaurant has a healthy volume of reviews.

Even when you’ve generated a large base of reviews, it’s important to keep collecting them. That’s because diners are much more interested in what your restaurant was like yesterday than what it was like six months ago.

Your goal? Strive for building a continuous pipeline of recent reviews. When a restaurant has over forty recent reviews — that is, reviews that are less than six months old — diners are three times as likely to engage with the listing in some way — by looking at the menu, clicking through to the website, or booking online.

Here are six free tools you can use to encourage diners to leave more reviews:

1. Collect Reviews Directly on Your Website

Use your restaurant’s own website to tell potential diners that you’re on TripAdvisor and encourage them to leave reviews.

If you’re tech-savvy (or know someone who is), you can add a personalized review collection widget which will allow your diners to write a TripAdvisor review without leaving your website. You can easily copy the personalized code from here and paste it onto your website.

You can read more about widgets and how to use them here.

At a minimum, mentioning on your website that you love restaurant reviews and including a link to your TripAdvisor listing should encourage diners to write reviews.

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Request a Free TripAdvisor Sticker

Request a Free TripAdvisor Sticker

Looking for a great way to show that you value guest feedback and encourage new reviews, while increasing walk-in traffic? Get a free TripAdvisor sticker for your front door, window or high-traffic area of your hotel, restaurant or attraction today by using our sticker request tool: www.tripadvisor.com/StickerRequest.

Show off your TripAdvisor Sticker

  • 67% of travelers check TripAdvisor a few times a month1
  • 75% of travelers prefer businesses with a TripAdvisor endorsement2
  • 89% of global travelers say reviews are influential when choosing where to book3

Please allow up to 6 weeks for the sticker to arrive by mail. Once you get it – we’d love to see it! Tweet a photo to @TripAdvisorB2B using the hashtag #OnTripAdvisor.


  • 1. Source: PhoCusWright study commissioned by TripAdvisor, December 2013
  • 2. Source: TripAdvisor member survey, October 2012
  • 3. Source: TripBarometer April 2014: Global Edition
Last Updated: March 7, 2015

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Profile" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Free Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Select "TripAdvisor Insights" under the "Resources" tab in the top menu of the Management Center or visit www.tripadvisor.com/TripAdvisorInsights

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/SponsoredPlacements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Studies show that travelers want to see feedback from other travelers before they make booking decisions. That's one reason why businesses around the world choose to enhance their websites with free TripAdvisor widgets.

What is a TripAdvisor widget?

A widget is a small snippet of code provided by TripAdvisor that can be installed within any HTML-based web page. They can bring TripAdvisor content – like recent reviews or your overall rating to your website – and they update automatically. Other widgets encourage travelers to write reviews or link to your listing on TripAdvisor.

There are two categories of widgets available to you for free through TripAdvisor: widgets for businesses and widgets for destinations. To find out what content is free for you, go to your Widget Center.

Widgets for Businesses

  • Awards & Praise: Has your business received rave reviews or have you earned a TripAdvisor recognition? These widgets help you spread the news
  • Display Reviews: Show off your rating, snippets of recent reviews and more
  • Collect Reviews: Drive more reviews with a quick link for visitors to write a review on TripAdvisor, or encourage them to write a review without ever leaving your site

Widgets for Destinations

  • Social Media Button: Add this button next to your Facebook & Twitter icons so visitors are just a click away from reading your reviews
  • Read Reviews: Put visitors a click away from your destination’s reviews, photos and more

How do I get a widget?

Head to www.tripadvisor.com/Widgets and enter your business or destination name. Your personalized widgets are just a few clicks away! 

Troubleshooting

If your widget isn’t working, check these troubleshooting tips for help:

  • Make sure that the code was pasted into the source code of your page, not the displayable version.
  • Make sure that the page you are posting it on contains valid HTML code.
  • Check all code to make sure tags (<p>, <a>, etc.) are closed.
  • Make sure there are no line breaks in the script tag.
  • Make sure that the badge includes a <div> tag followed by a <script> tag.
  • Make sure the script tag has the “&lang=” parameter, as this can become corrupted and converted to a left angle bracket.

If you need further help, visit our Help Center. To get your property’s personalized widgets, go to www.tripadvisor.com/Widgets.

Last Updated: December 14, 2017

Small social media button. Big traveler impact.

Small social media button. Big traveler impact. Make room Facebook, Twitter, and Pinterest: there’s a new social media button in town. And it brings the power of the world’s largest travel site to your property’s website.

Travelers are often encouraged to connect with businesses via social media buttons on websites. But the new TripAdvisor social media button helps travelers do much more than connect. It puts potential guests one click away from reading your hard-won reviews and posting their own. And it brings the powerful brand of the world’s largest travel community right to your website.

The TripAdvisor social media button is free, easy to install and customizable to fit the needs of your business. To get the TripAdvisor social media button:

  1. Enter your property’s name at www.tripadvisor.com/widgets.
  2. Select “Social Media Buttons” on your property's widget page.
  3. Next, customize the button to suit your website by selecting the size, shape, color, language and additional elements (like a “Rate” call to action to encourage reviews, or a Bubble rating to showcase your overall TripAdvisor performance).
  4. When the preview looks good, copy and paste the code for your button into the HTML code of your website. (TIP: You can also select the “click here to email the code” link to send it to the person who manages your site.

For the best results, be sure to include the TripAdvisor button alongside other social media icons on your website (Facebook, Twitter, etc.). If you need more detailed installation instructions or troubleshooting tips, check out this guide.

Don’t miss a single opportunity to engage with travelers! Add the TripAdvisor social media button to your website’s social media icons today.

Last Updated: July 28, 2014

Showcase a five-bubble review – right on your website

Showcase a five-bubble review – right on your website

Great news! You can now display your most recent five-bubble review title right on your own website. The new Rave Review Widget is available to establishments that have recently received outstanding traveler reviews on TripAdvisor and are in good standing on the site.

How does it work?

Download the widget from the TripAdvisor Widget Center and follow the instructions on the page to add it to your site. Once live, the widget will display a scrolling title of your most recent five-bubble review. The title will automatically update each time you receive a new five-bubble write-up. Travelers will be able to click the widget to see all of your reviews on TripAdvisor.

To show your TripAdvisor ranking, rating or more reviews, consider adding another widget to supplement the Rave Review tool. Other free marketing resources include the popular Review Snippets widget, Recommended On and Bravo! badges and What’s Nearby tools.

Last Updated: April 23, 2013

Trends

How This Seattle Restaurant Increased Revenue By 30% with TripAdvisor

How This Seattle Restaurant Increased Revenue By 30% with TripAdvisor Nue, a Seattle restaurant, recently rose to the top spot on TripAdvisor's popularity-based rankings. Here’s how they did it and how TripAdvisor has helped them increase their booking traffic and revenue by 30%.

Welcome to Nue, Seattle

If you walk through the doors at Nue, you’ll be immediately transported to another continent. Which continent? That depends on the menu that day.

United by their love of travel and food, Uyen Nguyen and Chris Cvetkowich, co-owners, showcase unique and interesting dishes you’ll be hard-pressed to find elsewhere in the United States.

"One of the things at the core of our passion is that anytime we travel, we see such diversity in food. But here, the same dish is always featured," explains Nguyen. "The analogy I would make is that in the U.S., you would see a lobster roll if you traveled to New England and clam chowder when you’re in San Francisco, but when you go abroad for American cuisine, you just see burgers and french fries. Why is it that other items aren’t being featured? We wanted to introduce people to [new] food."

This approach introduces Seattle residents to traditional global dishes, like South African Bunny Chow or Romanian Mamaliga. Their goal? To attract curious eaters like themselves — as well as local immigrant communities yearning for tastes from home. "When we featured Romanian Mamaliga, we met the Romanian community [in Seattle]," says Nguyen. "Someone even brought their mom all the way from Vancouver to try this dish because they were honored that [we] would feature their home cuisine."

That’s where TripAdvisor comes in. "It’s my #1 choice [as a review platform for my business] because I can really appreciate customers who are out there seeking the experience of different cultures," says Nguyen. "When I travel to other countries, I use TripAdvisor. I wanted to really focus on that platform because I wanted to engage the traveler [since] our whole concept is built around travelers."

The Challenge: Starting a Restaurant from Scratch

Starting a restaurant is always a challenge, and it was no exception for the husband-wife pair. "At the beginning, we had to work to earn every single customer that worked through the door," says Nguyen.

Part of that was putting in the work to manage Nue’s online reputation, including uploading Management Photos, responding to reviews, and updating their business hours. "When we started being more intentional in answering all the little questions TripAdvisor asks for us to fill in, we saw a major increase in engagement from our customers clicking on things," says Nguyen.

Managing their listing also helped them drive more reviews from customers. Says Nguyen, " I noticed that once we had better pictures, we started driving a lot more reviews."

The Results

...

Influences on Diner Decision-Making

Influences on Diner Decision-Making More consumers than ever use and trust online review sites and social media for recommendations on where to eat – both at home and while traveling. Our latest survey examines the impact of today's most popular digital marketing channels and what factors influence diner decision making.

Overview

Today’s restaurant operators have a lot on their plates. Between dinner rush, managing employees, and calculating inventory, it's hard for owners to find time to market their business. And on top of that, the world of digital marketing is more complex than ever, making it increasingly difficult to pick where and how to invest scarce resources when attempting to efficiently reach the right customer.

In fact, in the 2017 TripAdvisor Restaurant Marketing Study, the majority of global respondents reported spending less than 10% of their time promoting their business.

But what online channels influence a customer to choose where to dine?

More consumers than ever use and trust online review sites and social media for recommendations on where to eat – both at home and while traveling. Recent surveys also show that restaurant operators overwhelmingly believe that managing their online reputation has become an essential part of running their business.

With this in mind, TripAdvisor’s latest survey examines the impact of today’s most popular digital marketing channels and what factors drive diners into a restaurant, inclusive of reviews, photos, and owner engagement with an increasingly mobile consumer.

The new CVENT survey, which analyzed the dining behaviors of more than 9,500 consumers across key markets in the US and Europe, revealed that TripAdvisor is overwhelmingly regarded as the most influential online dining resource compared to Google, Facebook and Yelp. See methodology below.

TripAdvisor: An Essential Dining Resource for Travelers and Locals

It’s no surprise that online reviews play a huge role in influencing consumer dining decisions. The vast majority of respondents reported basing a dining decision off of an online review, with up to 72% in some markets also noting they have been influenced by restaurant photos. Specifically, most respondents reported that TripAdvisor dining content has influenced them to try a new restaurant.

Online Reviews Influence Dining Decisions

Online Photos Influence Dining Decisions

TripAdvisor Inspires Diners to Try New Restaurants

The survey also found that diners, both locals and travelers, use TripAdvisor as a restaurant discovery site with the majority of respondents stating they have opted to dine at a restaurant as a result of a TripAdvisor ranking, review, rating or award.

Dining Decisions Based on TripAdvisor

...

5 Restaurant Trends You Should Know for 2018

5 Restaurant Trends You Should Know for 2018 We spent four jam-packed days at the National Restaurants Association show in Chicago—here’s what everyone is talking about. The restaurant world is constantly changing. Americans now eat out four to five times a week, on...

5 Things We Learned from Toast’s Food for Thought Event in Boston

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Grow Your Restaurant with TripAdvisor WiFi

Grow Your Restaurant with TripAdvisor WiFi Make diners happy and grow customer loyalty with TripAdvisor WiFi for Restaurants TripAdvisor has partnered with Captini to offer your restaurant an easy, powerful marketing tool to connect with customers. TripAdvisor WiFi,...

New Study: Influencing Diner Engagement on TripAdvisor

New Study: Influencing Diner Engagement on TripAdvisor

Download our 2017 Diner Engagement Study to learn how to improve your TripAdvisor listing, take advantage of exclusive restaurant marketing tools, and get more reservations from one of the world’s largest restaurant sites.1

With over 150 million average monthly restaurant browsers, TripAdvisor is one of the world’s largest restaurant sites.1 In a recent study, we analyzed the behavior of these customers on our restaurant pages, along with the best practices used by our most successful restaurant partners. Based on this analysis, we've uncovered the key factors that are most likely to turn browsers into bookers.

Download our 2017 TripAdvisor Diner Engagement Study via the “Full Report” link to the right to see the findings. In the report you’ll find:

  • Customer behavior insights: See the things TripAdvisor consumers look for on every restaurant’s page before making their dining decisions
  • Restaurant marketing best practices: More details on exclusive restaurant marketing tools and best practices that can improve your TripAdvisor listing and bring in more reservations
  • Keys to engaging guests: Learn how to create a self-fulfilling, virtuous circle of customer engagement on TripAdvisor that can help you bring in more and more business

  • 1. Source: comScore Media Metrics for TripAdvisor Site, worldwide, May 2016 and TripAdvisor log files Q2 2016
Last Updated: May 31, 2017