TripAdvisor Awards and Recognitions

Learn how to earn and promote your TripAdvisor awards and recognitions.

Travelers' Choice

Promoting your Travelers’ Choice award for destinations

Promoting your Travelers’ Choice award for destinations Raise awareness about your destination’s prestigious award by following this checklist to promotional success.

Congratulations on winning your Travelers’ Choice award! Your visitors have spoken, and other travelers are ready to listen. So spread the word about this high praise to attract new visitors to your award-winning destination.

Start by following our “Popular tips for getting started” to put together some momentum. Then focus on the checklist in “New tips for you” so even more travelers can discover what makes your destination so special.

Popular tips for getting started

Lead with the traditional tips below so you cover all the basics.

Send out a press release

Want help? Use the template in the Management Center and fill in the details about your destination. Or create your own press release by starting with an attention-grabbing headline and briefly covering the “who, what, when, where, why and how” so the media knows why your Travelers’ Choice award is important. Then contact a wire service to send out your press release.

Put the Travelers’ Choice logo in your advertising and marketing

This sign of reliability is trusted all around the world, so advertise your win far and wide. You can use the Travelers’ Choice winners’ logo in print, online and on television. Make sure to mention your award in radio spots, too. The logo and usage guidelines are available in the Management Center.

“Winning the Travelers’ Choice accolade is very special to the Cayman Islands because it comes to us as a result of many thousands of visitors voluntarily posting their reviews about their Cayman Islands vacation experience. We are therefore delighted to receive this prestigious award.” — Shomari Scott, Director of Tourism, Cayman Islands Department of Tourism

Add the award widget to your website

Every visitor to your website is a potential visitor to your destination, so make sure they all know about your win. Get the free Travelers’ Choice widget in your Management Center or on our widgets page.

Announce your win on social media

Engage with existing fans and create new ones by sharing the news in social forums. Download the popular TripAdvisor Facebook App, where you can display your awards, reviews, and photos. You’ll also find a pre-written Facebook post and Tweet in the “Display your award” page of the Management Center. Use them to share the good news with your followers.

Contact your local media

Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter. Email them your press release, and invite the reporter to meet with you about writing a story. Local news outlets especially will want to know that your destination has won an award on the world’s largest travel site.

Promote your win with locals

Boost local pride and make sure the whole community knows you won so they can let others know too. Promote your win in local advertising, from signage to community messages and more. The Travelers’ Choice winners’ logo is available in the Management Center.

New tips for you

Just as you want your visitors to explore more than just gateway attractions, it helps when you go beyond traditional promotion with these additional activities.

Notify your local hospitality businesses

Energize your built-in network of supporters by sharing the news. Accommodations, attractions and restaurants all stand to benefit from new visitors coming to town, so ask them to promote your Travelers’ Choice award as well.

Organize a photo shoot with local owners

Your local hospitality business owners helped your destination win over travelers, so why not celebrate with a photo shoot? Pick somewhere visually striking and include a select few photos with your press release.

Make a donation in honor of your win

You’ll help support your community, and raise awareness for your win and a deserving local charity at the same time. Ask past and current guests to vote on the lucky charity, then issue a press release and invite press to an event where you donate the money.

Add a Milestone post on Facebook

Receiving an award seems like a great milestone to add to your timeline. Instead of sharing a status or photo, click on “Event, Milestone+” and add in a few details and a photo. Your milestone post will span the entire width of your timeline, grabbing even more attention on Facebook!

Promote in your event collateral

Whether people are researching convention sites, family vacation destinations or group trips, you want your prestigious award to be front and center. Pamphlets and landing pages on your website are ideal places to include your award.

Update your mobile website

Mobile travelers are especially pressed for time when researching destinations and nearby accommodations, activities and restaurants. Showcasing your award on your mobile site gives them another reason to stop searching and start having a great time.

Mention your award in your email signature

Each email you send will raise awareness of your TripAdvisor award. Link to your destination page on TripAdvisor to drive recipients to see the latest reviews, your award badge and other fresh content. Everyone on your staff should update their email signature as well.

Promote your win over the phone

Mention your TripAdvisor award in your phone system’s greeting, hold music or voicemail message and travelers will be even more likely to visit in person. Keep it brief so callers don’t get frustrated.

Let your mailing list know

Visitors who signed up for your newsletter will want to know about the exciting news. Link to a blog post with more details or feature the highlights in the email itself, and ask your fans to share the news with other travelers. The news also makes for a great reason to invite visitors back to your destination.

Create signage that promotes your win

Grab attention at conventions and other events by including your Travelers’ Choice award on signage. You can also use signage to impress visitors at your tourism center. It’s a good conversation starter in any situation.

Let your favorite travel bloggers know

Share the news with any influential travelers you know so they can do the same. If you haven’t worked with travel bloggers before, search the web for popular ones who focus on your region or primary audience (for instance, “Thailand travel bloggers” or “family travel bloggers”).

Last Updated: February 14, 2014

Congratulations on your TripAdvisor Recognition - Now Spread the Word!

Congratulations on your TripAdvisor Recognition - Now Spread the Word! Get tips for promoting your recognition with social media, TripAdvisor, traditional marketing, your website, events and more.

Congratulations on your accomplishment!

Receiving a Travelers’ Choice award or a Certificate of Excellence recognition isn’t easy, but promoting it can be.

Read on for a variety of creative tips to help you spread the word about your latest distinction. In no time, you’ll go from receiving a prestigious award to winning new business.

Get tips for promoting your achievement…

Promoting your award on TripAdvisor

Update your business description
Your TripAdvisor listing will automatically feature your recent recognition, though it still helps to mention your achievement in your business description. It just takes a few seconds, so why not update this the next time you’re in the Management Center?

Pose with your award
Adding photos to your listing helps increase engagement, and a shot of you and your staff with the printed certificate or award is a great photo opportunity. 

Mention your achievement in Management Responses
Think of this tip like offering a discount – it will capture attention, but you don’t want to do it all the time. Reference it when it seems natural, such as, “I’ll speak with our housekeeping staff so they keep this in mind from now on. As a Travelers’ Choice award winner, we’re always looking for ways to give our guests the best possible experience.”

Tip for accommodation subscribers: Create a celebratory Special Offer
If you’re an accommodation subscriber, you can create Special Offers to grab the attention of travelers on TripAdvisor. Test one that promotes your achievement and offers travelers a special deal or perk to celebrate with and thank guests.

Promoting your award using social media

Post your award on Facebook, Twitter, and other social media sites
Engage with existing fans and create new ones by sharing the news in social forums. If you have the popular TripAdvisor Facebook App, you can add your designation to the “Praise from TripAdvisor Travelers” section. Don't forget to use the #CertificateofExcellence hashtag when promoting your achievement!

Ask travelers why they think you received this recognition on TripAdvisor
Drive engagement and raise awareness by asking fans and followers what it is about your business that stands out most in their minds? Don't forget to include the #TravelersChoice or #CertificateOfExcellence hashtag so even more people can discover your exclusive status.

Include photo or video when you post
People who like you on Facebook are more likely to see your announcement post if you include a visual. For instance, add a picture of some staff posing with the framed award or printed certificate and include a video of you thanking travelers for the recognition.

Update your social media background photos
Use a photo of your Travelers' Choice award or Certificate of Excellence recognition as your Facebook cover image or Twitter background image. A timely and impressive way to refresh your social media presence? Now that's something to "Like."

Congratulate other local recipients
Retweet their Certificate of Excellence or Travelers' Choice announcements and congratulate them on Facebook. Why? It will encourage them to do the same for you, and you’ll strengthen your relationship with other leading hospitality businesses. To get you started here’s a sample tweet: “@OtherBusiness Congratulations on receiving a 2016 #TravelersChoice award too! We’re honored to be in such great company.”

Post a celebratory property photo
Pinterest and Instagram are ideal for sharing photos. Put some thought into taking a striking photo, such as a sunset on your property, a beautiful meal or a clever and relevant way of celebrating your win. Remember to include a #TravelersChoice or #CertificateOfExcellence hashtag!

Update your business' social media descriptions
Update your "About" section on Facebook and your Twitter "Bio" so when people share, or check-in, at your location anyone who clicks through will see you've received TripAdvisor praise.

Promoting your achievement using traditional marketing

Issue a press release
Go to the Management Center for a TripAdvisor-provided template for your Travelers’ Choice or Certificate of Excellence win. All you need to do is complete your business’s details. Then issue your press release over a wire service and share with local publications.

Contact your local media
Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter. Send them your press release via email, and offer to let them visit and photograph your business. Let them know that your good standing on the world’s largest travel site is a distinction worth talking about.

Add the Travelers' Choice or Certificate of Excellence logo to your brochure, flyers and press kit
Including your achievement in marketing materials helps you in several ways. First, it helps convince potential visitors to become definite visitors. Second, it reminds them to write a review when they get home. Put your achievement's logo somewhere prominent, such as the front or back cover of your brochure to really grab attention. Don't have standard marketing materials? Promoting your TripAdvisor achievement is a perfect opportunity to create them!

Make your achievement the focus of your advertising
Don’t just mention your TripAdvisor recognition – make it the key point. Being in good standing on TripAdvisor sets you apart from the competition, so let travelers and locals know about this latest distinction with an attention-grabbing advertisement in newspapers, magazines, radio spots, local maps for tourists and any other advertising efforts.

Promote in your event collateral
Put the Certificate of Excellence or Travelers' Choice logo front and center on event collateral so people research for a wedding venue, team-building event or a catering order notice your recognition right away. Pamphlets, PDFs on your website and catering menus are all ideal places to include the logo.

Tip for Travelers’ Choice winners: Check the full list
You might be the only winner in your area, or the only local winner in a certain category, such as Hotels for Romance. Visit the Travelers’ Choice page to find out. If you are, make sure to promote that additional competitive advantage in your marketing materials.  

Promoting your award on your website

Add the Certificate of Excellence or Travelers' Choice emblem to your website
Showcase your recognition on your own website with a free widget that links guests to your TripAdvisor page where they can browse your guest reviews and photos. Go to the Management Center, click "Free Tools" in the top menu and select "Widgets for your Website" to easily download the code. 

Add your TripAdvisor achievement to your masthead and other key pages
People browsing the web take just a second to decide if they want to stay on a page. Mention your TripAdvisor recognition up top and the prominent placement will grab attention and earn the trust of travelers. Don't forget about key pages besides your homepage. In particular, your "About" page, your "News" page and your booking process should highlight your designation too.

Promoting your achievement to past and prospective guests

Mention your achievement in your email signature
This way, each email you send calls attention to your TripAdvisor recognition. Link to your listing to drive recipients to see the latest reviews, your award badge, and other fresh content.

Celebrate with past guests
It’s the great customer feedback that makes TripAdvisor achievements possible, so let guests who’ve stayed at your property, eaten at your restaurant or enjoyed your attraction know about your recent TripAdvisor recognition. Thank them for their role in getting you there, and encourage them to visit again soon! A sincere showing of gratitude can go a long way towards strengthening your bond with top customers.

Offer past visitors an exclusive deal
One way to celebrate with past guests is to offer them something other customers can’t get, like a better discount or privileged access to perks. As a plus, you’ll drive engagement and extra bookings while you promote your new recognition as a top business on TripAdvisor.

Feature different employees in your emails
Your staff is a big part of why you won, so help travelers get to know them. If you send out a newsletter, spotlight an employee who provides the great service that helped you receive TripAdvisor praise. Don’t have a newsletter? Start one now, or include this section as a callout in your one-off emails. Either way, include a quote from each staff member on what being a distinguished property means to him or her.

Tip for restaurants: Mention on restaurant review websites
Some review sites, like Yelp, focus on restaurant reviews in particular. In your business description on these sites, make sure to mention your TripAdvisor designation. The trusted TripAdvisor name will help inspire confidence in both local and traveling diners!

Tips for attractions: Offer free or reduced admission
It can be for one day or night only, or a regularly recurring offer such as every Monday for a month. And if you can extend your normal operating hours for the event, you can also pull in locals who might not otherwise be able to attend. When promoting the event, make sure to brand is as a celebration of your recent achievement.

Promoting your achievement at your business

Display your achievement at your property
Share your success with everyone who walks through your doors by putting your plaque or printed certificate somewhere prominent, such as your lobby, luggage trolleys, check-in stand or wherever you greet travelers. You can also leverage something unique about your particular property. For example, a kayaking tour operator displays the Certificate of Excellence emblem on his kayaks and paddles.

Offer visitors a photoshoot with your certificate or award
Include fun props and costumes to encourage travelers to pose with your plaque, printed certificate or framed award. You can also suggest they share the photo on social media – and check-in on Facebook or mention your property name on Twitter. With permission, post the photos to your social media accounts or website too.

Go big by printing a giant decal
Impress passerbys with a giant vinyl decal on a wall outside your building or pool area. Choose something waterproof and UV-proof so it stays looking great while exposed to the elements.

Promote your praise over the phone
Mention your TripAdvisor achievement in your phone system’s greeting, hold music or voicemail message and travelers will be even more likely to visit in person. Keep it brief so callers don’t get frustrated.

Promote your achievement in your elevators
Let guests know that your reputation, not just the elevator, is going up. You can add in the news as a segment on the video screen, or include a framed copy of your award or certificate to grab attention when travelers have nothing else to do.

Add a screen saver to your computers
Make your Certificate of Excellence recognition or Travelers' Choice award the screen saver or desktop of your business's computers.

Add your achievement to receipts
Adding the Certificate of Excellence or Travelers' Choice insignia to check-out receipts is an easy way to remind guests to write a review. Plus, it may be your last chance to remind guests of your achievement before they're out the door!

Grab attention with a gobo
A gobo is a special light that projects a customized image onto a floor or wall. Create a custom gobo with the Certificate of Excellence or Travelers' Choice logo to shed light on your recent accomplishments. This compelling marketing tactic is especially popular in clubs, restaurants, and business lobbies.

Promote your vehicles
Put a sticker, or two, on the outside of your vehicles and add a sticker to the inside of your hotel's shuttle van. Run a Segway tour? Have a delivery bike? Don't forget to promote on these vehicles as well. You can even wrap your shuttle or delivery vehicle. Go ahead, make a big statement about your achievement -- your staff deserves the attention.

Add a patch or pin to uniforms
Dress the part. Add a Certificate of Excellence or Travelers' Choice patch or pin to your employees' uniform.

Tips for restaurants: Mention your achievement in your menu
Whether it's a takeout or dine-in menu, be sure to include your recognition on the menu to remind guests they are dining at a TripAdvisor recognized restaurant. You can even create a special menu item to celebrate with guests. Either craft something new in honor of your achievement, or not on your menu certain choices that are popular with guests and have helped you receive your Travelers' Choice award or Certificate of Excellence.

Tip for accommodations: Celebrate with a weekly happy hour
You get to promote that your TripAdvisor recognition and delight your guests at the same time. Who doesn’t like that? Plus, it gives you and select staff an opportunity to interact with travelers and win them over. Hold it in a private area to make it feel exclusive and serve drinks on coasters that feature your TripAdvisor success.

Promoting your achievement with partnerships and events

Make a donation in honor of your achievement
You’ll help support your community, and raise awareness for your business' recent recognition and a deserving local charity at the same time. Ask past and current guests to vote on the lucky charity, then issue a press release and invite the press to an event where you donate the money.

Host an event with other local Travelers' Choice or Certificate of Excellence recipients
For instance, if you run an accommodation, join together with some nearby attractions and restaurants who have also received a TripAdvisor award or recognition. Host a co-branded party to show off your property and raise awareness for your area’s success. Make sure to invite your destination marketing organization and issue a press release too.

Team up with your destination marketing organization
At the very least, you can ask them to mention your achievement on their website, and include a TripAdvisor badge to your business's page or description. They might also be able to feature you in a newsletter or other marketing materials. Some tourism organizations even put together events and a press release for all the local Travelers' Choice or Certificate of Excellence recipients.

Ask partner businesses to promote your success
If you already have a partnership with some local businesses, make sure they know about your achievement so they can let their customers know. If you don’t, this is a great opportunity to form some partnerships. After all, just as you benefit from the additional word of mouth, these businesses will benefit from their customers knowing they have a good relationship with a distinguished TripAdvisor business.

Let your favorite travel bloggers know
Share the news with any influential travelers you know so they can do the same. If you haven’t worked with travel bloggers before, search the web for popular ones who focus on your region or primary audience (for instance, “Thailand travel bloggers” or “family travel bloggers”).

Last Updated: January 22, 2014

How to Promote Your TripAdvisor Awards and Bring in New Business

How to Promote Your TripAdvisor Awards and Bring in New Business Congratulations on your TripAdvisor success! Your award is the result of consistently great reviews from the people that matter the most – your guests. Travelers highly value the feedback of other travelers, so spreading the word about your accolade is a great way to bring in new business. Here are our top tips for publicizing your win:

Tip #1: Add the award emblem to your website

Showcase your winning status on your own website with a free widget that links guests to your TripAdvisor page where they can browse your guest reviews and photos. Go to the Management Center or tripadvisor.com/widgets to easily download the code. 

Tip #2: Display your award at your property

Share your success with everyone who walks through your doors by putting your plaque or printed certificate in your lobby. Check your award notification email for details on how to order a plaque.

Tip #3: Issue a press release

Spread the news far and wide and if you’ve never written a press release before and don’t have a public relations firm, don’t worry – we have resources to help you! Go to the Management Center for a TripAdvisor-provided template for your Travelers’ Choice or Certificate of Excellence win. All you need to do is complete your business’ details. The general rule of thumb is to keep your release short and simple; cover the who, what, when, where, why, and how, and cap it off with a headline that will attract attention. Once it’s set, your release can be issued over a wire service.

Tip #4: Contact your local media

Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter.  Send them your press release via email, and offer to let them visit and photograph your property.  Let them know that your good standing on the world’s largest travel site is a distinction worth talking about.

Tip #5: Post your award on Facebook and other social media sites

Engage with existing fans and create new ones by sharing the news in social forums. If you have TripAdvisor’s Facebook App, you can choose to display your awards under the “Praise from TripAdvisor Travelers” section. If you don’t have the app, download it for free from the Widget Center. You’ll also find a pre-written Facebook post and Tweet in the “Display your award” page of the Management Center.  Use them to share the good news with your followers.

Tip #6: Celebrate with past guests

It’s the great customer feedback that makes this award possible, so let guests who’ve stayed at your property know that you are a winner. Thank them for their role in getting you there, and encourage them to visit again soon!

Last Updated: January 10, 2018

Certificate of Excellence

Frequently Asked Questions About the Certificate of Excellence

Frequently Asked Questions About the Certificate of Excellence Learn more about the Certificate of Excellence with these frequently asked questions. What is the Certificate of Excellence? Since 2011, the Certificate of Excellence honors hospitality businesses that deliver consistently great service across the world. This designation is presented to approximately 10% of total businesses on TripAdvisor that have consistently achieved great reviews over the past year. There is no application process for the Certificate of Excellence, and the achievement is earned over time. Who is eligible to receive a Certificate of Excellence? Accommodations (Hotels, B&B / Inns, and Specialty Lodging), restaurants, attractions, and vacation rentals worldwide are eligible to receive a Certificate of Excellence. How are Certificate of Excellence recipients determined?...

Your Certificate of Excellence Widget is Waiting

Your Certificate of Excellence Widget is Waiting Did you receive a Certificate of Excellence this year? Then promote your achievement on your website with the free Certificate of Excellence widget!

Your Certificate of Excellence is a big deal. It’s a real vote of confidence from travelers over the past year – and a great way to stand out from your peers.

If you want to grab travelers' attention and give them another reason to book with you, make sure to promote your TripAdvisor achievement. One of the most popular promotional activities is adding the Certificate of Excellence widget to your website.

Unlike earning your Certificate of Excellence, which took a lot of hard work, adding your widget is easy. Get your free Certificate of Excellence widget in the TripAdvisor Widget Center.

You worked hard all year to earn this recognition, and now’s the time to reap the rewards. The sooner you add your widget, the sooner travelers will know about your Certificate of Excellence!

Last Updated: May 19, 2015

How to Order Your Printed Certificate of Excellence

How to Order Your Printed Certificate of Excellence Congratulations on earning a Certificate of Excellence! Displaying a printed certificate at your business is a great way to showcase your achievement.

When to request a printed certificate

  • You are a 2016 Certificate of Excellence recipient and have not requested a printed certificate yet. 
  • You were a Certificate of Excellence recipient in a previous year and need a replacement certificate.
  • You’d like a copy of your certificate in a different language.

How to request a printed certificate

  1. Sign into the Management Center
  2. Move your mouse over the Profile menu at the top of the page, then select Awards in the drop-down menu.
  3. Click on Get your Badge next to your Certificate of Excellence widget.
  4. Click on the Display a Certificate link at the bottom of the page. 
  5. Fill out the Certificate of Excellence Request form and click the Submit Request button. 

Follow the directions above and you’ll receive your Certificate of Excellence in the mail within 8 weeks. While you’re in the Management Center, you can download the Certificate of Excellence widget to add to your website. This allows you to promote your recognition online while you're waiting for your paper copy.

Last Updated: August 6, 2014

Travelers have spoken: 2017 Certificate of Excellence

Travelers have spoken: 2017 Certificate of Excellence Congratulations to the 2017 Certificate of Excellence recipients. This achievement celebrates businesses who have consistently achieved glowing traveler reviews on TripAdvisor over the past year.

About Certificate of Excellence

Travelers come to TripAdvisor to plan and book the perfect trip. Certificate of Excellence celebrates the accommodations, attractions and eateries that make these perfect trips possible.

Now in its 7th year, the Certificate of Excellence designation recognizes establishments that consistently earn great TripAdvisor reviews from travelers. Winners include:

  • One-room B&Bs to 600-room hotels,
  • Hidden attractions to world-famous museums, and
  • Local cafés to Michelin-starred restaurants.

The Certificate of Excellence accounts for the quality, quantity and recency of reviews submitted by travelers on TripAdvisor over a 12-month period. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

“This recognition helps travelers identify and book properties that regularly deliver great service. TripAdvisor is proud to play this integral role in helping travelers feel more confident in their booking decisions,” says Vice President of Industry Marketing, Heather Leisman.

What’s new this year

This year we are encouraging recipients to promote their achievement for a chance to win! Our Certificate of Excellence promotional contest includes new and exciting prize opportunities for winners including: free ad space on TripAdvisor, an all-expense-paid celebration event, or a surprise prize. Contest terms & conditions apply, watch for an email with more information!

2016 Certificate of Excellence fun facts

  • The reviews are in: 24% of winners are accommodations.
  • Looking for a great place to eat? Restaurants account for 56% of winners.
  • Talk about attractive attractions: 20% of winners are attractions.
  • In past years, owners have promoted their wins with roadside billboards, bus wraps, and even hot air balloon signage.

Additional resources

Congratulations on your TripAdvisor Recognition - Now Spread the Word!
Frequently asked questions about Certificate of Excellence
How to Earn TripAdvisor Awards & Recognitions

Last Updated: June 22, 2017

Congratulations on your TripAdvisor Recognition - Now Spread the Word!

Congratulations on your TripAdvisor Recognition - Now Spread the Word! Get tips for promoting your recognition with social media, TripAdvisor, traditional marketing, your website, events and more.

Congratulations on your accomplishment!

Receiving a Travelers’ Choice award or a Certificate of Excellence recognition isn’t easy, but promoting it can be.

Read on for a variety of creative tips to help you spread the word about your latest distinction. In no time, you’ll go from receiving a prestigious award to winning new business.

Get tips for promoting your achievement…

Promoting your award on TripAdvisor

Update your business description
Your TripAdvisor listing will automatically feature your recent recognition, though it still helps to mention your achievement in your business description. It just takes a few seconds, so why not update this the next time you’re in the Management Center?

Pose with your award
Adding photos to your listing helps increase engagement, and a shot of you and your staff with the printed certificate or award is a great photo opportunity. 

Mention your achievement in Management Responses
Think of this tip like offering a discount – it will capture attention, but you don’t want to do it all the time. Reference it when it seems natural, such as, “I’ll speak with our housekeeping staff so they keep this in mind from now on. As a Travelers’ Choice award winner, we’re always looking for ways to give our guests the best possible experience.”

Tip for accommodation subscribers: Create a celebratory Special Offer
If you’re an accommodation subscriber, you can create Special Offers to grab the attention of travelers on TripAdvisor. Test one that promotes your achievement and offers travelers a special deal or perk to celebrate with and thank guests.

Promoting your award using social media

Post your award on Facebook, Twitter, and other social media sites
Engage with existing fans and create new ones by sharing the news in social forums. If you have the popular TripAdvisor Facebook App, you can add your designation to the “Praise from TripAdvisor Travelers” section. Don't forget to use the #CertificateofExcellence hashtag when promoting your achievement!

Ask travelers why they think you received this recognition on TripAdvisor
Drive engagement and raise awareness by asking fans and followers what it is about your business that stands out most in their minds? Don't forget to include the #TravelersChoice or #CertificateOfExcellence hashtag so even more people can discover your exclusive status.

Include photo or video when you post
People who like you on Facebook are more likely to see your announcement post if you include a visual. For instance, add a picture of some staff posing with the framed award or printed certificate and include a video of you thanking travelers for the recognition.

Update your social media background photos
Use a photo of your Travelers' Choice award or Certificate of Excellence recognition as your Facebook cover image or Twitter background image. A timely and impressive way to refresh your social media presence? Now that's something to "Like."

Congratulate other local recipients
Retweet their Certificate of Excellence or Travelers' Choice announcements and congratulate them on Facebook. Why? It will encourage them to do the same for you, and you’ll strengthen your relationship with other leading hospitality businesses. To get you started here’s a sample tweet: “@OtherBusiness Congratulations on receiving a 2016 #TravelersChoice award too! We’re honored to be in such great company.”

Post a celebratory property photo
Pinterest and Instagram are ideal for sharing photos. Put some thought into taking a striking photo, such as a sunset on your property, a beautiful meal or a clever and relevant way of celebrating your win. Remember to include a #TravelersChoice or #CertificateOfExcellence hashtag!

Update your business' social media descriptions
Update your "About" section on Facebook and your Twitter "Bio" so when people share, or check-in, at your location anyone who clicks through will see you've received TripAdvisor praise.

Promoting your achievement using traditional marketing

Issue a press release
Go to the Management Center for a TripAdvisor-provided template for your Travelers’ Choice or Certificate of Excellence win. All you need to do is complete your business’s details. Then issue your press release over a wire service and share with local publications.

Contact your local media
Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter. Send them your press release via email, and offer to let them visit and photograph your business. Let them know that your good standing on the world’s largest travel site is a distinction worth talking about.

Add the Travelers' Choice or Certificate of Excellence logo to your brochure, flyers and press kit
Including your achievement in marketing materials helps you in several ways. First, it helps convince potential visitors to become definite visitors. Second, it reminds them to write a review when they get home. Put your achievement's logo somewhere prominent, such as the front or back cover of your brochure to really grab attention. Don't have standard marketing materials? Promoting your TripAdvisor achievement is a perfect opportunity to create them!

Make your achievement the focus of your advertising
Don’t just mention your TripAdvisor recognition – make it the key point. Being in good standing on TripAdvisor sets you apart from the competition, so let travelers and locals know about this latest distinction with an attention-grabbing advertisement in newspapers, magazines, radio spots, local maps for tourists and any other advertising efforts.

Promote in your event collateral
Put the Certificate of Excellence or Travelers' Choice logo front and center on event collateral so people research for a wedding venue, team-building event or a catering order notice your recognition right away. Pamphlets, PDFs on your website and catering menus are all ideal places to include the logo.

Tip for Travelers’ Choice winners: Check the full list
You might be the only winner in your area, or the only local winner in a certain category, such as Hotels for Romance. Visit the Travelers’ Choice page to find out. If you are, make sure to promote that additional competitive advantage in your marketing materials.  

Promoting your award on your website

Add the Certificate of Excellence or Travelers' Choice emblem to your website
Showcase your recognition on your own website with a free widget that links guests to your TripAdvisor page where they can browse your guest reviews and photos. Go to the Management Center, click "Free Tools" in the top menu and select "Widgets for your Website" to easily download the code. 

Add your TripAdvisor achievement to your masthead and other key pages
People browsing the web take just a second to decide if they want to stay on a page. Mention your TripAdvisor recognition up top and the prominent placement will grab attention and earn the trust of travelers. Don't forget about key pages besides your homepage. In particular, your "About" page, your "News" page and your booking process should highlight your designation too.

Promoting your achievement to past and prospective guests

Mention your achievement in your email signature
This way, each email you send calls attention to your TripAdvisor recognition. Link to your listing to drive recipients to see the latest reviews, your award badge, and other fresh content.

Celebrate with past guests
It’s the great customer feedback that makes TripAdvisor achievements possible, so let guests who’ve stayed at your property, eaten at your restaurant or enjoyed your attraction know about your recent TripAdvisor recognition. Thank them for their role in getting you there, and encourage them to visit again soon! A sincere showing of gratitude can go a long way towards strengthening your bond with top customers.

Offer past visitors an exclusive deal
One way to celebrate with past guests is to offer them something other customers can’t get, like a better discount or privileged access to perks. As a plus, you’ll drive engagement and extra bookings while you promote your new recognition as a top business on TripAdvisor.

Feature different employees in your emails
Your staff is a big part of why you won, so help travelers get to know them. If you send out a newsletter, spotlight an employee who provides the great service that helped you receive TripAdvisor praise. Don’t have a newsletter? Start one now, or include this section as a callout in your one-off emails. Either way, include a quote from each staff member on what being a distinguished property means to him or her.

Tip for restaurants: Mention on restaurant review websites
Some review sites, like Yelp, focus on restaurant reviews in particular. In your business description on these sites, make sure to mention your TripAdvisor designation. The trusted TripAdvisor name will help inspire confidence in both local and traveling diners!

Tips for attractions: Offer free or reduced admission
It can be for one day or night only, or a regularly recurring offer such as every Monday for a month. And if you can extend your normal operating hours for the event, you can also pull in locals who might not otherwise be able to attend. When promoting the event, make sure to brand is as a celebration of your recent achievement.

Promoting your achievement at your business

Display your achievement at your property
Share your success with everyone who walks through your doors by putting your plaque or printed certificate somewhere prominent, such as your lobby, luggage trolleys, check-in stand or wherever you greet travelers. You can also leverage something unique about your particular property. For example, a kayaking tour operator displays the Certificate of Excellence emblem on his kayaks and paddles.

Offer visitors a photoshoot with your certificate or award
Include fun props and costumes to encourage travelers to pose with your plaque, printed certificate or framed award. You can also suggest they share the photo on social media – and check-in on Facebook or mention your property name on Twitter. With permission, post the photos to your social media accounts or website too.

Go big by printing a giant decal
Impress passerbys with a giant vinyl decal on a wall outside your building or pool area. Choose something waterproof and UV-proof so it stays looking great while exposed to the elements.

Promote your praise over the phone
Mention your TripAdvisor achievement in your phone system’s greeting, hold music or voicemail message and travelers will be even more likely to visit in person. Keep it brief so callers don’t get frustrated.

Promote your achievement in your elevators
Let guests know that your reputation, not just the elevator, is going up. You can add in the news as a segment on the video screen, or include a framed copy of your award or certificate to grab attention when travelers have nothing else to do.

Add a screen saver to your computers
Make your Certificate of Excellence recognition or Travelers' Choice award the screen saver or desktop of your business's computers.

Add your achievement to receipts
Adding the Certificate of Excellence or Travelers' Choice insignia to check-out receipts is an easy way to remind guests to write a review. Plus, it may be your last chance to remind guests of your achievement before they're out the door!

Grab attention with a gobo
A gobo is a special light that projects a customized image onto a floor or wall. Create a custom gobo with the Certificate of Excellence or Travelers' Choice logo to shed light on your recent accomplishments. This compelling marketing tactic is especially popular in clubs, restaurants, and business lobbies.

Promote your vehicles
Put a sticker, or two, on the outside of your vehicles and add a sticker to the inside of your hotel's shuttle van. Run a Segway tour? Have a delivery bike? Don't forget to promote on these vehicles as well. You can even wrap your shuttle or delivery vehicle. Go ahead, make a big statement about your achievement -- your staff deserves the attention.

Add a patch or pin to uniforms
Dress the part. Add a Certificate of Excellence or Travelers' Choice patch or pin to your employees' uniform.

Tips for restaurants: Mention your achievement in your menu
Whether it's a takeout or dine-in menu, be sure to include your recognition on the menu to remind guests they are dining at a TripAdvisor recognized restaurant. You can even create a special menu item to celebrate with guests. Either craft something new in honor of your achievement, or not on your menu certain choices that are popular with guests and have helped you receive your Travelers' Choice award or Certificate of Excellence.

Tip for accommodations: Celebrate with a weekly happy hour
You get to promote that your TripAdvisor recognition and delight your guests at the same time. Who doesn’t like that? Plus, it gives you and select staff an opportunity to interact with travelers and win them over. Hold it in a private area to make it feel exclusive and serve drinks on coasters that feature your TripAdvisor success.

Promoting your achievement with partnerships and events

Make a donation in honor of your achievement
You’ll help support your community, and raise awareness for your business' recent recognition and a deserving local charity at the same time. Ask past and current guests to vote on the lucky charity, then issue a press release and invite the press to an event where you donate the money.

Host an event with other local Travelers' Choice or Certificate of Excellence recipients
For instance, if you run an accommodation, join together with some nearby attractions and restaurants who have also received a TripAdvisor award or recognition. Host a co-branded party to show off your property and raise awareness for your area’s success. Make sure to invite your destination marketing organization and issue a press release too.

Team up with your destination marketing organization
At the very least, you can ask them to mention your achievement on their website, and include a TripAdvisor badge to your business's page or description. They might also be able to feature you in a newsletter or other marketing materials. Some tourism organizations even put together events and a press release for all the local Travelers' Choice or Certificate of Excellence recipients.

Ask partner businesses to promote your success
If you already have a partnership with some local businesses, make sure they know about your achievement so they can let their customers know. If you don’t, this is a great opportunity to form some partnerships. After all, just as you benefit from the additional word of mouth, these businesses will benefit from their customers knowing they have a good relationship with a distinguished TripAdvisor business.

Let your favorite travel bloggers know
Share the news with any influential travelers you know so they can do the same. If you haven’t worked with travel bloggers before, search the web for popular ones who focus on your region or primary audience (for instance, “Thailand travel bloggers” or “family travel bloggers”).

Last Updated: January 22, 2014

How to Promote Your TripAdvisor Awards and Bring in New Business

How to Promote Your TripAdvisor Awards and Bring in New Business Congratulations on your TripAdvisor success! Your award is the result of consistently great reviews from the people that matter the most – your guests. Travelers highly value the feedback of other travelers, so spreading the word about your accolade is a great way to bring in new business. Here are our top tips for publicizing your win:

Tip #1: Add the award emblem to your website

Showcase your winning status on your own website with a free widget that links guests to your TripAdvisor page where they can browse your guest reviews and photos. Go to the Management Center or tripadvisor.com/widgets to easily download the code. 

Tip #2: Display your award at your property

Share your success with everyone who walks through your doors by putting your plaque or printed certificate in your lobby. Check your award notification email for details on how to order a plaque.

Tip #3: Issue a press release

Spread the news far and wide and if you’ve never written a press release before and don’t have a public relations firm, don’t worry – we have resources to help you! Go to the Management Center for a TripAdvisor-provided template for your Travelers’ Choice or Certificate of Excellence win. All you need to do is complete your business’ details. The general rule of thumb is to keep your release short and simple; cover the who, what, when, where, why, and how, and cap it off with a headline that will attract attention. Once it’s set, your release can be issued over a wire service.

Tip #4: Contact your local media

Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter.  Send them your press release via email, and offer to let them visit and photograph your property.  Let them know that your good standing on the world’s largest travel site is a distinction worth talking about.

Tip #5: Post your award on Facebook and other social media sites

Engage with existing fans and create new ones by sharing the news in social forums. If you have TripAdvisor’s Facebook App, you can choose to display your awards under the “Praise from TripAdvisor Travelers” section. If you don’t have the app, download it for free from the Widget Center. You’ll also find a pre-written Facebook post and Tweet in the “Display your award” page of the Management Center.  Use them to share the good news with your followers.

Tip #6: Celebrate with past guests

It’s the great customer feedback that makes this award possible, so let guests who’ve stayed at your property know that you are a winner. Thank them for their role in getting you there, and encourage them to visit again soon!

Last Updated: January 10, 2018

Green Leaders

Congratulations on your TripAdvisor Recognition - Now Spread the Word!

Congratulations on your TripAdvisor Recognition - Now Spread the Word! Get tips for promoting your recognition with social media, TripAdvisor, traditional marketing, your website, events and more.

Congratulations on your accomplishment!

Receiving a Travelers’ Choice award or a Certificate of Excellence recognition isn’t easy, but promoting it can be.

Read on for a variety of creative tips to help you spread the word about your latest distinction. In no time, you’ll go from receiving a prestigious award to winning new business.

Get tips for promoting your achievement…

Promoting your award on TripAdvisor

Update your business description
Your TripAdvisor listing will automatically feature your recent recognition, though it still helps to mention your achievement in your business description. It just takes a few seconds, so why not update this the next time you’re in the Management Center?

Pose with your award
Adding photos to your listing helps increase engagement, and a shot of you and your staff with the printed certificate or award is a great photo opportunity. 

Mention your achievement in Management Responses
Think of this tip like offering a discount – it will capture attention, but you don’t want to do it all the time. Reference it when it seems natural, such as, “I’ll speak with our housekeeping staff so they keep this in mind from now on. As a Travelers’ Choice award winner, we’re always looking for ways to give our guests the best possible experience.”

Tip for accommodation subscribers: Create a celebratory Special Offer
If you’re an accommodation subscriber, you can create Special Offers to grab the attention of travelers on TripAdvisor. Test one that promotes your achievement and offers travelers a special deal or perk to celebrate with and thank guests.

Promoting your award using social media

Post your award on Facebook, Twitter, and other social media sites
Engage with existing fans and create new ones by sharing the news in social forums. If you have the popular TripAdvisor Facebook App, you can add your designation to the “Praise from TripAdvisor Travelers” section. Don't forget to use the #CertificateofExcellence hashtag when promoting your achievement!

Ask travelers why they think you received this recognition on TripAdvisor
Drive engagement and raise awareness by asking fans and followers what it is about your business that stands out most in their minds? Don't forget to include the #TravelersChoice or #CertificateOfExcellence hashtag so even more people can discover your exclusive status.

Include photo or video when you post
People who like you on Facebook are more likely to see your announcement post if you include a visual. For instance, add a picture of some staff posing with the framed award or printed certificate and include a video of you thanking travelers for the recognition.

Update your social media background photos
Use a photo of your Travelers' Choice award or Certificate of Excellence recognition as your Facebook cover image or Twitter background image. A timely and impressive way to refresh your social media presence? Now that's something to "Like."

Congratulate other local recipients
Retweet their Certificate of Excellence or Travelers' Choice announcements and congratulate them on Facebook. Why? It will encourage them to do the same for you, and you’ll strengthen your relationship with other leading hospitality businesses. To get you started here’s a sample tweet: “@OtherBusiness Congratulations on receiving a 2016 #TravelersChoice award too! We’re honored to be in such great company.”

Post a celebratory property photo
Pinterest and Instagram are ideal for sharing photos. Put some thought into taking a striking photo, such as a sunset on your property, a beautiful meal or a clever and relevant way of celebrating your win. Remember to include a #TravelersChoice or #CertificateOfExcellence hashtag!

Update your business' social media descriptions
Update your "About" section on Facebook and your Twitter "Bio" so when people share, or check-in, at your location anyone who clicks through will see you've received TripAdvisor praise.

Promoting your achievement using traditional marketing

Issue a press release
Go to the Management Center for a TripAdvisor-provided template for your Travelers’ Choice or Certificate of Excellence win. All you need to do is complete your business’s details. Then issue your press release over a wire service and share with local publications.

Contact your local media
Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter. Send them your press release via email, and offer to let them visit and photograph your business. Let them know that your good standing on the world’s largest travel site is a distinction worth talking about.

Add the Travelers' Choice or Certificate of Excellence logo to your brochure, flyers and press kit
Including your achievement in marketing materials helps you in several ways. First, it helps convince potential visitors to become definite visitors. Second, it reminds them to write a review when they get home. Put your achievement's logo somewhere prominent, such as the front or back cover of your brochure to really grab attention. Don't have standard marketing materials? Promoting your TripAdvisor achievement is a perfect opportunity to create them!

Make your achievement the focus of your advertising
Don’t just mention your TripAdvisor recognition – make it the key point. Being in good standing on TripAdvisor sets you apart from the competition, so let travelers and locals know about this latest distinction with an attention-grabbing advertisement in newspapers, magazines, radio spots, local maps for tourists and any other advertising efforts.

Promote in your event collateral
Put the Certificate of Excellence or Travelers' Choice logo front and center on event collateral so people research for a wedding venue, team-building event or a catering order notice your recognition right away. Pamphlets, PDFs on your website and catering menus are all ideal places to include the logo.

Tip for Travelers’ Choice winners: Check the full list
You might be the only winner in your area, or the only local winner in a certain category, such as Hotels for Romance. Visit the Travelers’ Choice page to find out. If you are, make sure to promote that additional competitive advantage in your marketing materials.  

Promoting your award on your website

Add the Certificate of Excellence or Travelers' Choice emblem to your website
Showcase your recognition on your own website with a free widget that links guests to your TripAdvisor page where they can browse your guest reviews and photos. Go to the Management Center, click "Free Tools" in the top menu and select "Widgets for your Website" to easily download the code. 

Add your TripAdvisor achievement to your masthead and other key pages
People browsing the web take just a second to decide if they want to stay on a page. Mention your TripAdvisor recognition up top and the prominent placement will grab attention and earn the trust of travelers. Don't forget about key pages besides your homepage. In particular, your "About" page, your "News" page and your booking process should highlight your designation too.

Promoting your achievement to past and prospective guests

Mention your achievement in your email signature
This way, each email you send calls attention to your TripAdvisor recognition. Link to your listing to drive recipients to see the latest reviews, your award badge, and other fresh content.

Celebrate with past guests
It’s the great customer feedback that makes TripAdvisor achievements possible, so let guests who’ve stayed at your property, eaten at your restaurant or enjoyed your attraction know about your recent TripAdvisor recognition. Thank them for their role in getting you there, and encourage them to visit again soon! A sincere showing of gratitude can go a long way towards strengthening your bond with top customers.

Offer past visitors an exclusive deal
One way to celebrate with past guests is to offer them something other customers can’t get, like a better discount or privileged access to perks. As a plus, you’ll drive engagement and extra bookings while you promote your new recognition as a top business on TripAdvisor.

Feature different employees in your emails
Your staff is a big part of why you won, so help travelers get to know them. If you send out a newsletter, spotlight an employee who provides the great service that helped you receive TripAdvisor praise. Don’t have a newsletter? Start one now, or include this section as a callout in your one-off emails. Either way, include a quote from each staff member on what being a distinguished property means to him or her.

Tip for restaurants: Mention on restaurant review websites
Some review sites, like Yelp, focus on restaurant reviews in particular. In your business description on these sites, make sure to mention your TripAdvisor designation. The trusted TripAdvisor name will help inspire confidence in both local and traveling diners!

Tips for attractions: Offer free or reduced admission
It can be for one day or night only, or a regularly recurring offer such as every Monday for a month. And if you can extend your normal operating hours for the event, you can also pull in locals who might not otherwise be able to attend. When promoting the event, make sure to brand is as a celebration of your recent achievement.

Promoting your achievement at your business

Display your achievement at your property
Share your success with everyone who walks through your doors by putting your plaque or printed certificate somewhere prominent, such as your lobby, luggage trolleys, check-in stand or wherever you greet travelers. You can also leverage something unique about your particular property. For example, a kayaking tour operator displays the Certificate of Excellence emblem on his kayaks and paddles.

Offer visitors a photoshoot with your certificate or award
Include fun props and costumes to encourage travelers to pose with your plaque, printed certificate or framed award. You can also suggest they share the photo on social media – and check-in on Facebook or mention your property name on Twitter. With permission, post the photos to your social media accounts or website too.

Go big by printing a giant decal
Impress passerbys with a giant vinyl decal on a wall outside your building or pool area. Choose something waterproof and UV-proof so it stays looking great while exposed to the elements.

Promote your praise over the phone
Mention your TripAdvisor achievement in your phone system’s greeting, hold music or voicemail message and travelers will be even more likely to visit in person. Keep it brief so callers don’t get frustrated.

Promote your achievement in your elevators
Let guests know that your reputation, not just the elevator, is going up. You can add in the news as a segment on the video screen, or include a framed copy of your award or certificate to grab attention when travelers have nothing else to do.

Add a screen saver to your computers
Make your Certificate of Excellence recognition or Travelers' Choice award the screen saver or desktop of your business's computers.

Add your achievement to receipts
Adding the Certificate of Excellence or Travelers' Choice insignia to check-out receipts is an easy way to remind guests to write a review. Plus, it may be your last chance to remind guests of your achievement before they're out the door!

Grab attention with a gobo
A gobo is a special light that projects a customized image onto a floor or wall. Create a custom gobo with the Certificate of Excellence or Travelers' Choice logo to shed light on your recent accomplishments. This compelling marketing tactic is especially popular in clubs, restaurants, and business lobbies.

Promote your vehicles
Put a sticker, or two, on the outside of your vehicles and add a sticker to the inside of your hotel's shuttle van. Run a Segway tour? Have a delivery bike? Don't forget to promote on these vehicles as well. You can even wrap your shuttle or delivery vehicle. Go ahead, make a big statement about your achievement -- your staff deserves the attention.

Add a patch or pin to uniforms
Dress the part. Add a Certificate of Excellence or Travelers' Choice patch or pin to your employees' uniform.

Tips for restaurants: Mention your achievement in your menu
Whether it's a takeout or dine-in menu, be sure to include your recognition on the menu to remind guests they are dining at a TripAdvisor recognized restaurant. You can even create a special menu item to celebrate with guests. Either craft something new in honor of your achievement, or not on your menu certain choices that are popular with guests and have helped you receive your Travelers' Choice award or Certificate of Excellence.

Tip for accommodations: Celebrate with a weekly happy hour
You get to promote that your TripAdvisor recognition and delight your guests at the same time. Who doesn’t like that? Plus, it gives you and select staff an opportunity to interact with travelers and win them over. Hold it in a private area to make it feel exclusive and serve drinks on coasters that feature your TripAdvisor success.

Promoting your achievement with partnerships and events

Make a donation in honor of your achievement
You’ll help support your community, and raise awareness for your business' recent recognition and a deserving local charity at the same time. Ask past and current guests to vote on the lucky charity, then issue a press release and invite the press to an event where you donate the money.

Host an event with other local Travelers' Choice or Certificate of Excellence recipients
For instance, if you run an accommodation, join together with some nearby attractions and restaurants who have also received a TripAdvisor award or recognition. Host a co-branded party to show off your property and raise awareness for your area’s success. Make sure to invite your destination marketing organization and issue a press release too.

Team up with your destination marketing organization
At the very least, you can ask them to mention your achievement on their website, and include a TripAdvisor badge to your business's page or description. They might also be able to feature you in a newsletter or other marketing materials. Some tourism organizations even put together events and a press release for all the local Travelers' Choice or Certificate of Excellence recipients.

Ask partner businesses to promote your success
If you already have a partnership with some local businesses, make sure they know about your achievement so they can let their customers know. If you don’t, this is a great opportunity to form some partnerships. After all, just as you benefit from the additional word of mouth, these businesses will benefit from their customers knowing they have a good relationship with a distinguished TripAdvisor business.

Let your favorite travel bloggers know
Share the news with any influential travelers you know so they can do the same. If you haven’t worked with travel bloggers before, search the web for popular ones who focus on your region or primary audience (for instance, “Thailand travel bloggers” or “family travel bloggers”).

Last Updated: January 22, 2014

How to Promote Your TripAdvisor Awards and Bring in New Business

How to Promote Your TripAdvisor Awards and Bring in New Business Congratulations on your TripAdvisor success! Your award is the result of consistently great reviews from the people that matter the most – your guests. Travelers highly value the feedback of other travelers, so spreading the word about your accolade is a great way to bring in new business. Here are our top tips for publicizing your win:

Tip #1: Add the award emblem to your website

Showcase your winning status on your own website with a free widget that links guests to your TripAdvisor page where they can browse your guest reviews and photos. Go to the Management Center or tripadvisor.com/widgets to easily download the code. 

Tip #2: Display your award at your property

Share your success with everyone who walks through your doors by putting your plaque or printed certificate in your lobby. Check your award notification email for details on how to order a plaque.

Tip #3: Issue a press release

Spread the news far and wide and if you’ve never written a press release before and don’t have a public relations firm, don’t worry – we have resources to help you! Go to the Management Center for a TripAdvisor-provided template for your Travelers’ Choice or Certificate of Excellence win. All you need to do is complete your business’ details. The general rule of thumb is to keep your release short and simple; cover the who, what, when, where, why, and how, and cap it off with a headline that will attract attention. Once it’s set, your release can be issued over a wire service.

Tip #4: Contact your local media

Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter.  Send them your press release via email, and offer to let them visit and photograph your property.  Let them know that your good standing on the world’s largest travel site is a distinction worth talking about.

Tip #5: Post your award on Facebook and other social media sites

Engage with existing fans and create new ones by sharing the news in social forums. If you have TripAdvisor’s Facebook App, you can choose to display your awards under the “Praise from TripAdvisor Travelers” section. If you don’t have the app, download it for free from the Widget Center. You’ll also find a pre-written Facebook post and Tweet in the “Display your award” page of the Management Center.  Use them to share the good news with your followers.

Tip #6: Celebrate with past guests

It’s the great customer feedback that makes this award possible, so let guests who’ve stayed at your property know that you are a winner. Thank them for their role in getting you there, and encourage them to visit again soon!

Last Updated: January 10, 2018