Get Started on TripAdvisor

Resources to help you manage your listing on the world's largest travel site.

Get Your Business on TripAdvisor

Get Your Business on TripAdvisor How to get listed and start collecting reviews on TripAdvisor  

TripAdvisor is the world’s largest travel site, with millions of travelers visiting each month to research and plan their perfect trip. Accommodations, restaurants and attractions can be listed on TripAdvisor for free!  Being on TripAdvisor will increase your business’ exposure to a large, qualified audience and give you access to many free marketing tools. Getting listed is easy – let’s get started.

How can your business get listed?

There are two ways: a representative from your business can request a listing, or a TripAdvisor user can write a review of your property and initiate a listing.

Before you request a listing, go to www.tripadvisor.com/Owners to see if a traveler has already added your business to TripAdvisor. Type the name of your business in the box. If it appears in the results drop down, a traveler has already initiated a listing. Select your business from the drop down and then click the “Claim Your Business” button to confirm that you are affiliated with the property.

If your business is already listed, you should claim that listing as your own instead of creating a new one. TripAdvisor only allows one listing per property. For more details on how to claim your listing and access the Management Center, where you can manage your TripAdvisor listing and reviews, see our Quick Start Guide.

Request a listing

If your business is not listed on TripAdvisor yet, there won’t be any matches in the drop-down search results. In that case, click the “Get listed now” link below the search box. This will bring you to a page where you can request a listing for your property.

You’ll need to provide a few different types of information about your business to get started. TripAdvisor editors will use this information to confirm that your business meets our listing criteria and to determine the best category for it on the site. Please complete the request form with as much detail as possible to help us accurately list your business. Read below for more information about each section of the form.

Your information

The “Your information” section helps us verify your relationship with the business. Provide your name, connection with the business, and email address. Make sure your email address is correct because we’ll send you a message when your listing is published on TripAdvisor. Then you can register your affiliation with the property to take advantage of free tools.

Listing information for your property

Next, you’ll provide information for your business including your company’s official name and address. Once you’ve typed your address, place the marker on the correct location on the map. Your property’s mapped location will be shown to travelers on the site as they plan their trips. You’ll need to add your company’s website and phone number as well. 

Keep in mind that TripAdvisor editors use your website or a partner’s website (like a tourist board or reservations partner) to confirm the information you provide. So, it’s very important that the data you submit in your listing request matches your website and other resources.

Property details

We’ll also need you to answer some detailed questions about your type of property. These help us make sure we’re displaying your business in the right category and including as much relevant information as possible. For more specifics on your particular type of property, check out the categories below:

Accommodations: As an accommodation owner, your property will be listed on the TripAdvisor accommodations section for your destination. There are some specific items you’ll need to provide so we can put you in the correct category within that section:

  • Total number of rooms
  • Price range
  • Minimum stay requirements
  • If you have on-site staff and security
  • If room cleaning is included
  • Front desk staffing details
  • If bathrooms are en suite

You’ll also be able to provide additional information on amenities including whether your property offers complimentary breakfast, suites, tennis/golf, beach/pool access, fitness center, internet access, etc. These details will be added to the “Amenities” portion of your listing and will help travelers research what they can expect at your accommodation. We use these characteristics, as well as official, local classifications, to determine if your property should be listed in the Hotels, B&B/Inns, or Specialty Lodging category on TripAdvisor.

For more information, read our accommodation listing guidelines here.

Restaurants: Restaurant listings appear on the Restaurants section of TripAdvisor. Individual restaurants that are open to the public can be listed. You’ll be asked to provide the category of your restaurant (sit down, café or fast food), type of cuisine, pricing, and any special features. These items will appear on your listing page and will help travelers decide to dine at your restaurant.

For more information, read our restaurant listing guidelines here.

Attractions: You’ll need to select a category that best describes your attraction. If your business isn’t a fit for any of the attraction types that are listed, select “Other." You can also provide your recommended length of visit, pricing information and details on other amenities (bathroom facilities, lockers, etc.).

In order for a property to be listed on TripAdvisor in the Attractions section, it must be a permanent place of interest (not seasonal or short-term) with an official name, address and phone number. The attraction’s hours or regular departure times must be available on a website or brochure, along with scheduled departure locations (if they vary). Tour companies can qualify as an attraction if they offer day tours, are licensed/recognized by the local city or tourism officials, have a website, and the word “Private” appears in the listing name.

For more information, read our guidelines for attractions here. 

Add a property description

A description helps travelers learn more about your business. It must be written in your local language and cannot include any HTML coding, phone numbers, web/email addresses or text in ALL CAPS. It’s best to keep this description short, so guests can scan the key highlights you’ve provided and make a decision.

Choose a photo

Providing a photo of your business helps you make a strong first impression with travelers. We’ll display this on your listing page. The photo needs to be a .jpg or .gif (common photo formats). We can’t accept images with borders, logos or files that are larger than 100kb.

Submit the listing

Once you’ve confirmed that all of the information you’ve added is correct, check the box at the bottom of the form to verify that you are a representative of the business, the information you’ve submitted is valid and that you have the rights to post the image you’ve provided. Then click the ‘Submit’ button to complete the process.

Next steps

Once you request your listing, TripAdvisor editors will verify your details and confirm that your property meets the guidelines for the business type you’ve selected. This typically takes about 5 business days.

    Last Updated: April 6, 2016  

Why Every Restaurant Should Claim Their Listing

Why Every Restaurant Should Claim Their Listing The first step to managing your online reputation? Claiming your listing. Here’s why it’s important and how to get started.

With 4.6 million restaurants* on TripAdvisor and counting, it’s likely that your restaurant is already listed on TripAdvisor. Your customers are likely uploading photos and leaving reviews of your restaurant without you knowing — meaning you’re missing out on a chance to influence the conversation and gather important feedback about how you’re doing.

But there’s more you could be missing out on. Here’s just a few of the reasons why you should claim your listing:

We’re One of the World’s Largest Restaurant Sites*

TripAdvisor isn’t just the world’s largest travel site. We’re also one of the world’s largest restaurant sites.* Claiming your listing on TripAdvisor means you have access to over 200 million monthly visitors.** Both locals and travelers use TripAdvisor as a restaurant discovery site with the average of 86% of respondents from a recent survey stating they have opted to dine at a restaurant as a result of a TripAdvisor ranking, review, rating or award. That’s a huge opportunity to make sure your restaurant stands out. And the best part...

It’s Completely Free

Yes, claiming your listing and setting up a TripAdvisor account is free! We want to make sure your listing accurately represents what you serve and what your restaurant is like. The person who knows that best is you.

Keep Your Listing Up-to-Date

Once you’ve claimed your listing, you’re able to control how and where it appears to TripAdvisor users by updating your business details. In the “Manage Listing” tab in the Management Center, you’ll be able to:

  • Update your restaurant’s description and contact information
  • Verify your map location and add any details to your address, like suite number, plaza, or square
  • Maintain your hours for each day of the week
  • Choose up to five cuisine categories like Italian, Vegetarian, or Seafood where your restaurant will appear
  • Select which meals your restaurant serves
  • Edit the amenities you offer, such as parking, reservations, outdoor seating, or delivery

Claiming your listing helps ensure everything about your restaurant on TripAdvisor is accurate and up-to-date. And choosing your amenities and cuisines is the best way to make sure locals and travelers discover your restaurant.

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How to Verify Your Identity as a Business Representative with TripAdvisor

How to Verify Your Identity as a Business Representative with TripAdvisor To enhance security for properties’ accounts on TripAdvisor, we include a verification requirement in our registration process. This requirement helps prevent fraud, creates accountability and further protects the site’s integrity for both the millions of consumers who rely on TripAdvisor for valuable travel advice and the businesses that market themselves through the site.

What does it mean for me?

All registered business owners on TripAdvisor must complete a process to verify their identity and affiliation with each of their businesses. This involves a few easy steps and needs to be completed once for each registered individual for each business.

Verification helps us provide an additional layer of security for the community by controlling who has access to an account. If you’re verified, it allows us to work with you to help resolve issues with your TripAdvisor listing because we know you are in fact affiliated with the property.

Please take the simple steps outlined below to verify your affiliation with your business. This process is quick and straightforward. Once you’ve read and agreed to our Terms and Conditions, and your identity has been confirmed, you can use all the resources available through the Management Center.

How do I complete the verification process?

It’s simple. First, if you haven’t already, you’ll need to register as a business representative for your property on TripAdvisor:

  1. Visit www.TripAdvisor.com/Owners
  2. Type your business name and select it from the drop-down menu
  3. Follow the prompts to complete your registration

If you’re a newly registered user, you’ll be prompted to complete the verification process before you can proceed to the Management Center. Alternatively, if you’re already registered, but haven't verified, you may receive a prompt to complete verification security measures upon logging into the Management Center.

In either case, we ask you to check two boxes: one stating that you are an authorized representative of your establishment, and one agreeing to our Terms of Use and Privacy Policy. Then you’re ready to move on and verify your identity.

There are a few ways you can verify -- depending on the information we have on file about your business. The most common ways to verify your identity are via phone or with a credit card (no charge is actually made). See below for additional details on each of these methods.

In some cases, verification via email may be an option as well. If you qualify, you will be sent an email with simple instructions to get verified. Similarly, another representative from your business could invite you to verify using the Manage User Access tool. In this case, you'll receive an automated email with instructions to complete your verification.

Verifying by phone:

Upon electing to verify by phone, the phone number of your business will be shown. This phone number should be for your business – not your personal phone number. If the displayed number is incorrect or outdated, please click the “Request Update” link at the bottom of the box. Then follow the instructions to request an update.

If the number is correct, please choose a method to receive your verification code - either by phone call or SMS text message.  If your phone number requires an extension, you may enter it into the field and continue. Our system will either call or text you the four-digit verification code. Enter these four digits into the box provided and click “Submit Code.” 

Congratulations, you have successfully verified your identity by phone!

Verifying with a credit card:

If phone verification method doesn't work for you, you can also use a credit card. The card you provide is for authorization purposes only. A $1 hold will be placed on the card in order for us to confirm its validity and your identity, but no actual charges will be processed.

Please note that the card you use should bear your name, not that of a manager or colleague. You will be asked to provide the following information regarding the card:

  • Your country (country in which the card was issued)
  • Type of card (Visa, American Express, etc.)
  • Credit card number
  • Cardholder name
  • Expiration date
  • Security code from the back of the card
  • Billing information (includes your name, address and postal code, along with your country’s phone dialing code and phone number)

Once you have successfully submitted your information, you will see a confirmation message on the screen. You'll then be linked to the Management Center for your property.

What if I still have questions?

If you are having trouble, get in touch! We are happy to help, so you can use the TripAdvisor Management Center to build your business.

For help with the verification process call 1-866-322-5942.

Last Updated: July 29, 2013

Manage Who Has Access to Your TripAdvisor Listing

Manage Who Has Access to Your TripAdvisor Listing

Learn how to manage who has access to your TripAdvisor listing.

Maintaining the list of people with access to your business’s TripAdvisor Management Center is easy with the new “Manage User Access” tool. Use it to invite new users and remove outdated ones.

How the “Manage User Access” Tool Works

To manage who has access to your TripAdvisor listing, log into your Management Center and under the “Help & Settings” tab in the top menu, select “Manage User Access.”  

On this page, you’ll see a full list of all users registered to manage your TripAdvisor page. You’ll also see their TripAdvisor usernames, affiliation to your business and the products they have access to (if applicable).

For instructions on how to invite, verify and delete users, continue reading below. Please note, before you can make changes, you may need to re-verify your identity as a business representative for your property. If this is the case, you'll see an orange “Verify Identity” button on the right side of the page – click it to re-verify.

Invite new users

Adding a new user gives that person the ability to respond to reviews, upload photos, and edit business details. To invite a new user, click the plus button, add the person’s email address, and then click “Send Invite.” An email will be sent asking the person to confirm their role at your business and accept the TripAdvisor terms and conditions. They’ll then have access to the Management Center for your business.

Who should I invite? Typically, it’s best to grant access to users who update your Management Photos, write Management Responses or use tools like Review Express to collect new reviews. For accommodations, people who manage your property’s Business Listing, Business Advantage, and instant booking campaigns should be invited as well. Sometimes businesses also invite third party representatives, like agencies, to access their Management Centers.

Verify users

In some cases, representatives of your business may have registered for your property but failed to complete the verification process. It's important to complete verification, but it provides an additional layer of security by controlling who has access to a business's account.

If a user is not verified, you will see a blue exclamation icon next to their name. To complete verification, click the edit icon in their box and then click "Verify this user."

Delete users

It’s important to make sure your list of users is up to date. If people move on from your business, you can remove their access by clicking the "Delete User" icon in the box for each user. Once you delete a user, that person will no longer have access to your property’s Management Center.

Who should I delete? It’s best to ensure only current representatives of your business have access to its Management Center.

Common Questions:

I need to change ownership of our Business Advantage subscription – how do I do that?

To change ownership of paid product, like Business Advantage, you should submit a customer support ticket online. Here’s how:

  • Visit the Management Center.
  • In the Contact TripAdvisor box click "Get online help.” 
  • Under "Please tell me what the issue is” box, select “Business Advantage.”
  • Select "Update Account Access Permissions" as the subtopic.
  • In the Comments box please include all details of the switch you'd like to make.

I accidentally deleted someone – what now?

Accidents happen. Luckily, it’s easy to re-add users. You can invite someone to re-register by clicking the add button and entering the person’s email address. They’ll receive an email asking them to confirm their role at your business and accept the TripAdvisor terms and conditions. Once that’s done, they’ll regain access to your listing.  

Why are there so many owners registered to my listing?

Since your property was first listed on TripAdvisor, employees may have come and gone, you may have changed ownership or people may have switched roles. Whatever the reason, we encourage you to review the list of current users, add ones that are missing and remove or update ones that are out of date.

I don’t know who a person registered to my property is – what do I do?

First, check to make sure they aren’t related to any third parties you work with. If they aren’t, then delete them from your property.

If someone suspicious is registered for your property, please first delete them as a user via the Manager User Access page. Then, immediately report the situation to our Content Integrity Team by submitting a ticket on our Owner Support Forum. Here’s how:

  • Visit the Management Center.
  • In the Contact TripAdvisor box click “Get online help.”
  • Under “Please tell me what the issue is,” select “Update Management Center Access.”
  • Under “What do you want to do?” select “Report suspicious registrant.”
  • Fill out the name of the suspicious registrant and make sure to provide as much detail as possible about who you believe the registrant is and their relation to your property.
Last Updated: August 29, 2016

TripAdvisor Management Center: Quick Start Guide

TripAdvisor Management Center: Quick Start Guide Take control of your online reputation. Build your business on the world’s largest travel site. It’s all within reach when you register for the TripAdvisor Management Center.

How to Register & Verify on the Management Center

First, your property needs to be listed on TripAdvisor before you can access the Management Center. Use the search box on the TripAdvisor homepage to see if you’re listed. If not, go to TripAdvisor.com/GetListedNew.

Once your property is listed, you can register for the Management Center. To register:

  1. Go to TripAdvisor.com/Owners and select property type.
  2. Type your business name, select it from the drop-down menu and on the next page click "Register for this business."
  3. Fill out the registration form and click “Sign up.” 

Once you’re registered, you need to verify your relationship with the property. Verification provides additional security by controlling who has access to a business's Management Center. There are a few ways you can verify – depending on the information we have on file about your business. The most common ways to verify your identity are via phone or with a credit card (no charge is actually made).

In some cases, you may be able eligible to verify by email. If you qualify for this method, select the email verification option and you’ll receive a message with simple instructions. Similarly, another representative from your business could invite you to verify for the Management Center via our Manage User Access tool. In that case, you’ll also receive an email with instructions.

Please note: You must have a TripAdvisor Member account in order to log in and manage your property via the Management Center. If you don't have an account, first visit www.tripadvisor.com and click "Join" at the top right to sign up. 

Verification by Phone

If you choose to verify by phone, follow these steps:

  1. First, confirm the number shown is for your business - not your personal phone number. 
  2. Choose how you'd like to receive your verification code - by phone call or SMS text message.
  3. If your phone number requires an extension, you may enter it into the field and continue. 
  4. You will receive a call or text with a four-digit verification code. 
  5. Enter these four digits into the box provided and click "Submit Code."

If you receive a message indicating phone verification is unavailable, please proceed with another verification option. If the displayed number is incorrect, or is a personal phone number and not the one for your business, please click the "Request Update" link and follow the instructions to update it.

For detailed instructions on other verification methods, read here

How to Log into the Management Center

Once you’re registered and verified, logging into the Management Center is easy: 

  1. Go to TripAdvisor.com and click “Join” at the top right of the page. 
  2. Sign in with your email address and password. 
  3. Click on the “My Business” link. 
  4. If you’re affiliated with more than one property, select a specific property from the list.

Management Center Main Features

Here's a quick list of many of the things you can find in the TripAdvisor Management Center. Use the top menu to easily locate what you need. 

  • Manage Listing: Add photos, manage listing details, update amenities and more via the Manage Listing tab. 
  • Reviews: Respond to reviews, report a review, and answer traveler questions on the Reviews tab.
  • Drive Bookings: If applicable, accommodations will find links to manage Business Advantage and Sponsored Placements in the Drive Bookings tab.
  • Reservations: Restaurants, let diners reserve tables online by adding a booking button to your TripAdvisor listing in the Reservations tab.
  • Marketing Tools: Catch the eye of potential diners & guests with promotional tools, awards, widgets, and window stickers on the Marketing Tools tab.
  • Help & Settings: Get answers to all of your questions. Access billing & payments, update email preferences, and manage user access. The Owners' Forum and Help Center are also available here on the Help & Settings tab.

How to Update Your Listing

Put your best foot forward and highlight all of the features and amenities that your property has to offer by updating your property listing. You can edit general information, such as the name of the business, location, types of amenities and even add a brief description of the property. To edit your listing:

  1. Sign into the Management Center.
  2. Click on "Manage Listing" in the top menu, select "Name & Description"
  3. Using the menu on the left, fill out (or update) your information for each section, then hit "Submit."

How to Respond to Reviews

Responding to reviews clearly demonstrates -- to both former and future guests -- that you are interested in their feedback, and that you take their comments seriously. To respond to a review:

  1. Log into your Management Center.
  2. Click on "Reviews" in the top menu and select, "Respond to Reviews."
  3. Choose the review you would like to respond to by clicking on the review in the left-hand sidebar. Reviews can be sorted by date, bubble rating, language and response status. 
  4. Select your affiliation with the property.
  5. Write the response in the box provided. Remember, your voice plays a major role in how people perceive your message. Check out our top Management Response tips.
  6. Click, "Submit."

How to Upload & Manage Photos

Grab the attention of potential guests by adding photos to your TripAdvisor listing. Upload photos that showcase what your business has to offer. Be sure to suggest a primary photo that makes a strong first impression. To upload photos:

  1. Head to the Management Center.
  2. Click on "Manage Listing" in the top menu and select, "Photos."
  3. Once on the page, you can add photos by clicking the "Add More Photos" button in the top-right corner of the page.
  4. Click the box authorizing that you are a representative of the business and that you have the rights to post the photo.
  5. Then click the "Upload" button.

While you're here, don't forget to set a primary photo and add captions to existing images. Accommodation owners can also reorder their photos and categorize photos into albums.

For more tips on getting the most out of your photos, read our guide.

How to Dispute a Review

We take fraudulent reviews very seriously. If a review violates our guidelines, or we determine there is something improper about it, we will remove it. However, just disagreeing with the review isn’t enough to warrant removal. TripAdvisor does not arbitrate or referee factual disputes. To dispute a review: 

  1. Sign into the Management Center.
  2. Click on "Reviews" in the top menu and select "Report a Review."
  3. Under “What is the problem with the review?” select one of the options and fill out the rest of the form. 

Once you’ve submitted your request, it can take several days to resolve and we cannot guarantee that the review will be removed. We highly recommend that you submit a Management Response to the review as soon as possible for other potential guests to read.

To learn more, read about the “3 Things You Can Do After a Bad Review.”

How to Report Blackmail

Blackmail on TripAdvisor is defined as when a guest threatens to write a negative review unless the property provides a refund, upgrade or meets another request. You should proactively report these threats to TripAdvisor before a review is potentially submitted. Your immediate reporting of blackmail threats can help keep blackmail reviews from ever reaching the site. 

  1. Sign into the Management Center.
  2. Click on "Help & Settings" in the top menu and select "Help Center."
  3. In the Help Center, click "Contact us" in the top menu and select "Owner Support."
  4. Under “Please tell us what the issue is,” select “Report fraud.”
  5. Under “What do you want to do?” select “Report blackmail threat” and then provide additional information about the reviewer, including name, email, where they are from and stay date. 

Read about our blackmail policy here.

Last Updated: July 18, 2017

How to Increase Diner Engagement by 36% in 2 Minutes or Less

How to Increase Diner Engagement by 36% in 2 Minutes or Less Need to make a change to your restaurant’s hours, amenities, or cuisines? Here’s how to update your restaurant details on TripAdvisor. These small changes take two minutes or less and can increase diner engagement on your TripAdvisor page by 36% or more.

The restaurant industry is constantly changing — that’s nothing new. As you experiment with new cuisines, add new amenities to your experience, or change your hours, you’ll want to make sure your online presence reflects those changes.

To make updates, you have to claim your listing — you can do so here — and it’s quick and free to claim. Then, it’s easy to update your TripAdvisor listing so that it accurately represents your restaurant. Plus, making these changes takes just minutes and doing so can dramatically increase your diner engagement.

Click on the links below for a shortcut:

Please note that any changes may take up to five business days to appear on TripAdvisor’s site.

Update Your Contact Information

Updating your general information is critical to making TripAdvisor work for your business. If someone is browsing through TripAdvisor looking to come to your restaurant, you’ll want to make sure they can see your website, call your restaurant, or otherwise contact you to make a booking.

Potential diners can see your contact information at the very top of your listing.

To update your contact information on TripAdvisor:

  1. Log into your Management Center.
  2. Choose “Name and Description” from the “Manage Listing” tab.
  3. From there, you can update your contact details, including phone number, website, and email address.
  4. You can also write a short description of your restaurant in the “Business Description” section. This is a great opportunity to give more information about your restaurant — if you have a mission statement, for example, you should include it. Otherwise, you’ll want to describe your restaurant’s cuisine, atmosphere, location, and anything unique worth highlighting, like live music on Thursdays or that you were featured on the Food Network.
  5. When you’re finished editing, click the orange “Submit” button at the bottom of the page.

Update Your Hours

There’s nothing more frustrating for a potential diner than making the trek all the way to your restaurant only to find it closed. Diners are often searching for restaurants near them at that moment, so they’re looking for restaurants that are open. If your hours aren’t listed, TripAdvisor won’t surface your restaurant to those diners — meaning you’re missing out on a huge opportunity.

Plus, when you list your hours, you’re more likely to see potential diners interacting with your page. TripAdvisor listings with open hours see 36% more engagement than those without them.

Potential diners can see your hours:

  • When they search for open restaurants near them.
  • When they arrive on your listing, if your restaurant is currently open, it will say, “Open Now” in the Overview section.
  • At the bottom of your listing under “Restaurant Details.”

To update your restaurant hours on TripAdvisor:

  1. Log in to the Management Center.
  2. Choose “Hours” from the “Manage Listing” tab.
  3. Scroll down to add or edit your open hours by clicking directly into the time slot. If you’re open 24 hours that day, check the box to the right that says, “Open 24 Hours.”
  4. If you have two different opening hours in one day, say, for two different meal times, click the blue text underneath the time slot that says, “Add more hours.” Another time slot will appear and you can edit those hours.
  5. If you’re not open on a particular day, click the trash can icon to the right of the time slot. This will mark you as closed on that day.
  6. When you’re done editing, click the orange “Submit” button at the bottom of the page.

Update Your Cuisines

Your restaurant experience starts with your food. The types of meals you serve and what cuisines you offer are the foundation of your restaurant concept. On TripAdvisor, that translates to a variety of categories associated with your restaurant so that someone searching for a restaurant like yours can find you.

Potential diners can see those categories:

  • When they search for restaurants like yours in the search results
  • On your listing at the top of the page
  • Under “Cuisines” in the Overview section of your listing
  • And at the bottom of your listing under “Restaurant Details”

To make sure potential diners can find your restaurant, think about your concept and define exactly what kind of food you’re serving. If it’s a mix of cuisines, that’s ok — just remember, on TripAdvisor, you can only choose five categories, so you’ll want to choose the five that best exemplify what your restaurant is all about. The only thing you won’t find are dietary restrictions like vegan and gluten free, as those are added automatically based on reviews and customer feedback.

To update your cuisines on TripAdvisor:

  1. Log in to the Management Center.
  2. Choose “Cuisines and Amenities” from the “Manage Listing” tab.
  3. Click “Edit cuisines” under Cuisine Categories. You can choose up to five.
  4. From there, you’ll be able to scroll through all the potential categories you would associate with your restaurant. Check the boxes to choose your categories.
  5. Click the orange “OK” button.
  6. Scroll down to the bottom of the page and click the orange “Submit” button.

Update the Meals You Serve

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Guide to Your TripAdvisor Primary Photo

Guide to Your TripAdvisor Primary Photo You only get one chance to make a strong first impression to travelers. Make it count by leveraging our advanced technology which auto-selects your primary photo for you — or, follow our tips for choosing your own.

Your primary photo is the first image that travelers see of your property. It appears as your main image in search results and as the first image in your photo carousel. We know that a well-chosen primary photo can be a driving factor for travelers choosing their next place to stay. After all, 79% of travelers say they take photos and videos posted online into consideration when booking an accommodation.*

Since photos are such an important feature to travelers and owners alike, we’ve invested a lot of time and resources into our machine learning technology for photos. This technology alleviates the pressure owners often feel to pick a quality primary photo on their own, by auto-selecting a primary photo for them.

Auto-select uses advanced technology to analyze the quality and subject of photos on TripAdvisor to select the best available primary photo for a listing. Our technology looks at the physical attributes of a photo, such as image resolution and orientation, as well as the actual subject of a photo, whether it’s an indoor or outdoor shot, features people, or amenities, etc. User testing so far has demonstrated that this approach works. Auto-selected images are high-resolution images, rather than blurry ones, and feature bedrooms and swimming pools, over photos of travelers or bathrooms.

This new approach uses data to remove the subjectivity of manually choosing a photo and ensures primary photos are optimized for travelers searching for their next place to stay. However, if you’d prefer to manually select your primary photo (and opt out of the auto-selection feature) you can do so in the Management Center. Read below for instructions and best practices on choosing a primary photo.

How to manually change your primary photo
  1. Sign into the Management Center
  2. Under the "Profile" menu at the top of the page, click "Media Suite"
  3. Then, click the "Primary Photo" tab on the left
  4. Click “Manual: select your own primary photo"
  5. Choose the primary photo you'd like to use from the available options listed
  6. If you're happy with the preview of your new primary photo, displayed at the top of the page, click "Submit"

Note: It can take up to 3-5 business days for a primary photo change to take effect on your page. Once you’ve selected your photo, and it’s processing, you’ll see it in the Media Suite along with a date stamp and a note indicating that the request is pending.

Requirements for your primary photo
  • Show off your property’s best feature(s). Your primary photo should represent the best your property has to offer. Choose a photo that emphasizes what makes your property unique. Is it your historical facade, your trendy lobby, or your unparalleled views? Show travelers by highlighting whatever features set you apart in your primary photo.
  • Choose well-lit and sharp images. Avoid images that are dark and/or blurry. These images are going to be resized based on where they appear on TripAdvisor — so they need to remain easy to view at all sizes, whether it’s a thumbnail on mobile or a full screen image on desktop.
  • Change your primary photo with the season. Travelers want to picture themselves at your property right from the start. Choose a primary photo that represents the season travelers are shopping for. For example, if it’s near the holidays, highlight your cozy fireplace or seasonal decorations.
  • Avoid images of people and scenery. Photos of your property or location are more helpful to travelers than photos of staff members, other travelers, or generic scenic views of your area.
  • Or, leverage TripAdvisor machine learning and we’ll auto-select it for you! Skip the hassle of manually choosing a primary photo and let our technology do the work for you! If you don’t opt out of the “auto-select primary photo” option — we’ll automatically select the best available photo as your primary photo.
Tracking the success of your photos...

Frequently Asked Questions About TripAdvisor for Restaurants

Frequently Asked Questions About TripAdvisor for Restaurants We've put together a comprehensive list of all of our frequently asked questions about TripAdvisor for Restaurants.

Why should I claim my TripAdvisor listing?

Claiming your TripAdvisor listing and registering as a representative of your restaurant is free and allows you access to all aspects of your TripAdvisor page including: editing business details, adding photos, responding to reviews, and more. Claim your listing by visiting the TripAdvisor Management Center. To protect your business, we may ask for a credit card to verify your identity, but this is only for verification purposes and claiming your business is always free. For full instructions on registering, read our guide.

How do I manage my TripAdvisor listing and make it more attractive to visitors?

Once you’ve registered, you can manage all aspects of your TripAdvisor listing in the Management Center. The Management Center is available on both desktop and our mobile app. Simply download the latest TripAdvisor app for iOS or Android and use your phone to respond to reviews, answer questions from potential diners and manage many of your TripAdvisor Premium features. Learn more about the mobile Management Center here.

To optimize your TripAdvisor listing, read our full guide.

How do I update my restaurant's listing details?

All of your business’s listing details can be updated in the Management Center. To access this page, head to the Profile menu at the top of the page and click Manage Listing. Here, you can update information on your business including: general information like your name, contact details, your location, hours of operation, cuisine, pricing information, and more.

...

How to Optimize Your TripAdvisor Restaurant Listing

How to Optimize Your TripAdvisor Restaurant Listing

TripAdvisor isn't just the world's largest travel site. We're also one of the world's largest restaurant sites.2 Connect with millions of potential diners, and gain an edge over your competition, by optimizing your TripAdvisor listing. 

1. Confirm and edit business details

Confirm that all of the details on your listing are correct. In order to make changes, you’ll need to register as an owner if you haven’t already done so. Registering is fast and free.

Once you’ve registered, double-check your restaurant’s name, address, phone number, as well as the links to your website and email. Any edits can be made in the Management Center by clicking "Manage Listing" at the top of the page. This will allow you to update or add information, and as an official representative of the business, your edits will override any existing content.

You should also provide the type(s) of cuisine offered, meals served, meal price range, hours of operations, business description, and other features or amenities you offer. Spend some time on this page to ensure you're being as thorough as possible. You may also provide alternate versions of your business name, address, and description for display on all TripAdvisor points of sale. Providing accurate and detailed information helps diners make a booking decision and gives them a better understanding of your restaurant and what you offer. 

2.  Upload photos 

Diners shop with their eyes. In fact, a recent study shows that restaurants with 11-20 photos see double the amount of diner interaction over others with no photos at all.1 So, the more photos on your listing, the better. 

Luckily, as an owner, you are entitled to upload an unlimited number of images. You can share mouth-watering photos of your food or pictures that give potential diners an idea of the atmosphere – romantic, family-friendly, etc. Select an engaging primary photo to help you make a strong first impression with potential guests. Update this image frequently so your listing stays fresh and continues to engage viewers over time. You can manage your restaurant’s photos through the Management Center. For more information, read our guide to managing photos on TripAdvisor.

3. Get your listing on the map 

Maps help visitors place your restaurant within the area they are visiting and better plan their trip. If your listing is not located on the map, or your business is displayed in the wrong location, you can update it through the Management Center by following these steps:

  • Log into the Management Center
  • Select "Location" from the "Manage Listing" tab
  • Update your street address and postal code and click "Submit." Please note, if your city/town or state/province is incorrect you will need to follow these instructions.
  • Then, click "Verify Map Pin" and drop the pin in the correct location - we suggest your main entrance or parking lot 
  • Click "Confirm." Your location will be updated on the site within 24 hours

4. Add your menu

Adding a menu link to your restaurant listing is an easy way to display your restaurant’s dishes to potential guests. You can do this in two ways. The first is by uploading a link to the menu on your website. You can do this by going to "Menu" under the "Manage Listing" tab and typing or copying and pasting the URL of your menu.

The second is through our TripAdvisor partnerships with SinglePlatform or Locu. If your business has a contract with either of these groups, your menu link will automatically appear on your TripAdvisor listing. After signing up with either partner, allow 10-14 days for the link to show up. To edit your menu, please contact SinglePlatform or Locu directly.

5. Add a reservation button

Allow diners to make reservations directly from your TripAdvisor listing by registering with TheFork or OpenTable (currently only available in the US). Sign up with either partner and a “Reserve” button will automatically be added to your TripAdvisor listing so you can begin converting visitors to your page into customers!

6. Allow users to order delivery

Give customers browsing your restaurant listing the convenience of delivery wherever they are. Register with Deliveroo or Grubhub (currently only available in the US) and an “Order Online” button will be added to your listing. Customers on the go, or at home, will then be able to quickly and easily place an order right from your listing.

7. Encourage customers to write reviews

The more reviews your business has, the more content there is for travelers to consider before they finalize their plans. The more recent those reviews, the fresher and more relevant the content is to potential customers. There are many tools in the Management Center, under the "Reviews" tab to help you encourage travelers to write reviews, including widgets, our Review Express email platform, custom cards, and flyers.

8. Showcase your TripAdvisor listing

Want your existing customers or passersby to know you’re listed on TripAdvisor? Request a TripAdvisor sticker for your front window to show customers that you value their opinions and encourage them to review your property. If you’ve won a Traveler’s Choice Award or Certificate of Excellence, you can also request special stickers or plaques in the Management Center to promote your victory. 

9. Add a widget to your website

One great way to spread the news about your listing is to add a TripAdvisor widget to your own website. Widgets can showcase your existing reviews and encourage guests to write new ones. Go www.tripadvisor.com/Widgets and enter your restaurant’s name to find widgets for your business. Check out this guide for more information on installing them.

10. Respond to reviews

According to a recent study, owners who respond to reviews can see as much as double the diner engagement with their TripAdvisor listings. For this reason, and others, we strongly recommend that business owners monitor their reviews and respond to select ones by writing Management Responses. If you receive a negative review, a Management Response demonstrates that you take customer service seriously and gives you an opportunity to explain how you have remedied any problems. A Management Response to a positive review shows that you’re paying attention and appreciate customer feedback. Regularly replying to reviews can differentiate your business and give you a competitive edge. For more tips on this, see our guide on How to add Management Responses to TripAdvisor Reviews.

11. Drive Traffic to Your Listing with TripAdvisor Ads

TripAdvisor Ads is a new marketing solution available to restaurants on TripAdvisor. TripAdvisor Ads drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements. Ads are targeted to a specific audience of diners searching for a place to eat in your area. Learn more by visiting www.tripadvisor.com/Restaurant_Ads.

12. Upgrade to TripAdvisor Premium

Optimize your page and turn online visitors into customers, by upgrading to TripAdvisor Premium for Restaurants. TripAdvisor Premium gives you access to exclusive tools to showcase your restaurant at it’s very best. These tools include: Storyboard, Top 3 Reasons to Eat Here, Favorite Review, and actionable analytics on you and your competitors. Learn more about TripAdvisor Premium for Restaurants and how to sign up here.


  • 1. https://www.tripadvisor.com/TripAdvisorInsights/n2782/new-study-influencing-diner-engagement-tripadvisor
  • 2. comScore Media Metrics for TripAdvisor Site, worldwide, May 2016 and TripAdvisor log files Q2 2016
Last Updated: October 16, 2017

Need help? Start here.

Need help? Start here. How to address our most common customer support inquiries

Common questions about TripAdvisor Listings

Common Review and Management Response questions

Common questions about TripAdvisor Features and the Management Center

Common questions about TripAdvisor fraud policies

Need more help?

Submit a request for support:

  1. Log in to the Management Center
  2. Find the "Contact TripAdvisor" box on the right side of the page
  3. Click the "Get online help" link
  4. Complete the form for your request

We'll be happy to assist you with your inquiry!

Last Updated: September 15, 2017

Guide to Your TripAdvisor Primary Photo

Guide to Your TripAdvisor Primary Photo You only get one chance to make a strong first impression to travelers. Make it count by leveraging our advanced technology which auto-selects your primary photo for you — or, follow our tips for choosing your own.

Your primary photo is the first image that travelers see of your property. It appears as your main image in search results and as the first image in your photo carousel. We know that a well-chosen primary photo can be a driving factor for travelers choosing their next place to stay. After all, 79% of travelers say they take photos and videos posted online into consideration when booking an accommodation.*

Since photos are such an important feature to travelers and owners alike, we’ve invested a lot of time and resources into our machine learning technology for photos. This technology alleviates the pressure owners often feel to pick a quality primary photo on their own, by auto-selecting a primary photo for them.

Auto-select uses advanced technology to analyze the quality and subject of photos on TripAdvisor to select the best available primary photo for a listing. Our technology looks at the physical attributes of a photo, such as image resolution and orientation, as well as the actual subject of a photo, whether it’s an indoor or outdoor shot, features people, or amenities, etc. User testing so far has demonstrated that this approach works. Auto-selected images are high-resolution images, rather than blurry ones, and feature bedrooms and swimming pools, over photos of travelers or bathrooms.

This new approach uses data to remove the subjectivity of manually choosing a photo and ensures primary photos are optimized for travelers searching for their next place to stay. However, if you’d prefer to manually select your primary photo (and opt out of the auto-selection feature) you can do so in the Management Center. Read below for instructions and best practices on choosing a primary photo.

How to manually change your primary photo
  1. Sign into the Management Center
  2. Under the "Profile" menu at the top of the page, click "Media Suite"
  3. Then, click the "Primary Photo" tab on the left
  4. Click “Manual: select your own primary photo"
  5. Choose the primary photo you'd like to use from the available options listed
  6. If you're happy with the preview of your new primary photo, displayed at the top of the page, click "Submit"

Note: It can take up to 3-5 business days for a primary photo change to take effect on your page. Once you’ve selected your photo, and it’s processing, you’ll see it in the Media Suite along with a date stamp and a note indicating that the request is pending.

Requirements for your primary photo
  • Show off your property’s best feature(s). Your primary photo should represent the best your property has to offer. Choose a photo that emphasizes what makes your property unique. Is it your historical facade, your trendy lobby, or your unparalleled views? Show travelers by highlighting whatever features set you apart in your primary photo.
  • Choose well-lit and sharp images. Avoid images that are dark and/or blurry. These images are going to be resized based on where they appear on TripAdvisor — so they need to remain easy to view at all sizes, whether it’s a thumbnail on mobile or a full screen image on desktop.
  • Change your primary photo with the season. Travelers want to picture themselves at your property right from the start. Choose a primary photo that represents the season travelers are shopping for. For example, if it’s near the holidays, highlight your cozy fireplace or seasonal decorations.
  • Avoid images of people and scenery. Photos of your property or location are more helpful to travelers than photos of staff members, other travelers, or generic scenic views of your area.
  • Or, leverage TripAdvisor machine learning and we’ll auto-select it for you! Skip the hassle of manually choosing a primary photo and let our technology do the work for you! If you don’t opt out of the “auto-select primary photo” option — we’ll automatically select the best available photo as your primary photo.
Tracking the success of your photos...

Tips for Taking Better Property Photos

Tips for Taking Better Property Photos Do-it-yourself advice from professional hotel photographers

If a picture is “worth a thousand words,” are the property photos on your profile telling potential customers what you want them to say? If you don’t have the budget to hire a professional photographer, there are ways to make your own property photos the best they can be.

When travelers are in the process of selecting accommodations, quality photos will help yours stand apart from the rest. Here are some tips from hotel photography pros, based on techniques they use for their own clients.

Consider Composition

“Spaces with really interesting lighting make for beautiful photographs,” advises Ken Wan, principal of ARC - Architectural Photography in Vancouver. Natural or artificial light work, so long as it’s abundant. “I also think spaces that allow the viewer to imagine themselves there, whether it’s a beautiful room with a view or an outdoor pool, can be really appealing and inviting.”

Conversely, he warns that using people in your images will communicate your property’s target clientele, and could turn off those who don’t fit that look.

All types of accommodations need photo inventories of entire rooms, especially the guest rooms. But there are other images you should incorporate into your portfolio as well.

DO try to include:

  • Candid portrayals of staff acting naturally.
  • Architectural details accentuated by natural light.
  • Lifestyle details (décor, furniture, food), shot in soft light.
  • Night time scenes that look “cozy.”

AVOID these types of images:

  • Staff or guests looking at the camera.
  • Pictures of empty lobbies, hallways, or room doors.
  • Rooms that aren’t tidy or clean.
  • Busy images with too much in them (don’t use a wide angle lens or a panorama view).

"Don’t be afraid to spend time moving furniture until the composition is right. Straighten the sheets on the bed, remove the dustbin, and straighten the pictures on the wall.” - Mark Bolton of Mark Bolton Hotel Photography

Set the Scene

Before you snap the first shot, stage your spaces correctly. Based in London, Mark Bolton of Mark Bolton Hotel Photography shoots hotels all over the world. “Don’t be afraid to spend time moving furniture until the composition is right,” he says. “Straighten the sheets on the bed, remove the dustbin, and straighten the pictures on the wall.”

Also consider the time of day to take advantage of natural light. Early morning on a sunny, clear day is ideal.

Maximize Your Equipment

You don’t need expensive and elaborate camera equipment to take good photos, but you should become familiar with the tools and settings on the camera to enhance the results. Relatively inexpensive accessories are also worth the investment. 

Bolton suggests using a tripod, which facilitates a level shot. “Try to shoot with the camera level so you don’t get dodgy angles, known as converging verticals,” he says. “You can buy a very small spirit level to fit on your camera.”

He also recommends using a small aperture on your camera to get deep depth of focus, which will bring all foreground and background objects equally into focus. Conversely, larger apertures will blur the background. Switch off tungsten lights, and set the ISO values at up to 400 ISO so that you don’t get too much “noise” in the image. A higher ISO number increases the camera’s sensitivity to light.

Wan recommends taking a few test shots and viewing them on a computer. “What looks right in person often looks weird in photographs,” he points out.

Integrate On-Trend Imagery

If you want your property images to feel current, consider the trends in hotel photography. Bolton is seeing a lot of natural light in images, with compositions that pay more attention to lifestyle (décor and cuisine, for example) than the architectural elements. It’s an “editorial feel” that portrays personal interactions, and moments in time that incorporate the senses.

However, trends come and go, as Wan warns, so he advises that you concentrate more about the message you want to communicate. Those lifestyle photographs that show people will be dated after a few years as clothing and hair styles change.

Take the time to create a photo portfolio that lets your property shine. Enticing images send the right messages to the customers you want to attract. 

Posted by: http://gobigorgohomeblog.com...

Bring Your Business to Life with Property Videos

Bring Your Business to Life with Property Videos Seeing is believing, show guests what they can expect at your accommodation with Property Videos, available only to Business Advantage subscribers.

Getting guests to understand exactly what your property offers can be challenging, but what if you could show them? Introducing TripAdvisor’s Property Videos.

Travelers are spending more time than ever watching videos: a recent study predicts that video will claim nearly 80% of all global web traffic by 2019.1 Videos allow users a special view into your property, capturing their attention and giving them a glimpse into what makes you special.

Property Videos allow you to bring your accommodation to life by displaying video content right alongside your photos on TripAdvisor. Leave a lasting impression and connect with travelers through the power of video.

Ready to engage potential guests with videos? Let’s get started.

How to add videos to your TripAdvisor listing

In order to publish Property Videos on TripAdvisor, you must have an active Business Advantage subscription. Learn more here: Business Advantage.

Once you've subscribed: 

  1. Sign into the Management Center.
  2. Under the "Manage Listing" menu at the top, select “Property Videos"
  3. Click the “Property Videos” tab on the left-hand side.
  4. Click the blue “Add More Videos” button, then select videos from your computer. You can upload up to 30 Property Videos to your listing.
  5. Don't forget to add a title to let travelers know what your video is about.Then, click “Submit” to save your changes and upload the video.
  6. While most videos appear on your listing within 30 minutes, your video may take up to 24 hours to be available.

How to update or delete Property Videos:

  1. Follow steps 1 - 3 above to access the “Property Videos” section.
  2. Click the video you’d like to update or delete.
  3. To make changes, edit the title of the video and click “Save Updates.”  
  4. To delete a video, click the blue “Delete” button below. Once you delete a Property Video it will no longer be displayed on your TripAdvisor page.

Tips for posting Property Videos:

  • Review our guidelines: Ensure your video aligns with our Property Video guidelines before you post.
  • Keep it short: Short clips are more engaging. All videos should not exceed three minutes.
  • Switch it up: Showcase different areas of your property - whether it’s a walk-through of your Master Suite, a fly over video of your pristine golf course, or a welcome video from your staff. Just like with photos, it’s best to highlight a variety of areas!
  • Combine with Announcements: If you’ve made changes to your property, consider posting a video on the updates, along with an Announcement. This can help draw travelers in.
  • More tips: Read our guide to creating professional looking videos, on a budget.

  • 1. https://www.l2inc.com/research/video-2016
Last Updated: August 15, 2017

TripAdvisor Photos: Six Common Questions

TripAdvisor Photos: Six Common Questions TripAdvisor Photos may appear in the “Traveler Photos” section of your TripAdvisor listing. Here are answers to key questions that you may have about these photos:

What are TripAdvisor photos?

TripAdvisor Photos are professional photos exclusively commissioned by TripAdvisor. Oyster, which was acquired by the TripAdvisor Media Group in late 2013, specializes in taking professional, honest photos of hotels. Oyster photographers visit hotels and take hundreds of still and Panoramic 360' photos at no cost to the property. These photos are then published on both Oyster.com and TripAdvisor.com.

Why is this a good opportunity for my property?

Travelers love photos: they spend more time on TripAdvisor property pages that have 30+ images, and many will not book until they have seen pictures of a hotel, inn or B&B.  Oyster photos help you comprehensively showcase all areas of your property. These in-depth, unbiased photographs can help convince prospective guests to book.  Plus, in addition to appearing on Oyster and TripAdvisor, these photos may get exposure through Oyster’s media partners such as USA Today, Fox News Travel, the Travel Channel and others. 

What happens after Oyster visits my hotel? 

Oyster will process the photos and post them on Oyster.com and TripAdvisor.com.  You will not be able to review the images before they are published. You can use the images on your own websites as long as you include the Oyster watermark and link back to the site. Oyster may also write a review of your property on Oyster.com, this review does not appear on TripAdvisor. 

Why doesn’t my property have TripAdvisor photos?

Oyster contacts hotels directly to arrange TripAdvisor photoshoots. If you don’t have TripAdvisor Photos, an Oyster photographer has not visited your property yet.

There’s a problem with one of the TripAdvisor photos on my listing. What do I do?

Report the issue by contacting Oyster here. Each request will be individually reviewed. 

Can I remove an Oyster photo from my TripAdvisor listing?

To request a photo removal, you must contact Oyster support here. Each request will be individually reviewed.

Last Updated: June 2, 2014

Photos on TripAdvisor: Best Practices

Photos on TripAdvisor: Best Practices Quick photography tips designed to help hoteliers grab the attention of potential guests.

According to a 2015 study conducted by Microsoft,1 the average human attention span is rapidly declining. Since 2012 our attention span has dropped from twelve seconds to a mere eight seconds – making it shorter than that of a goldfish (at nine seconds). Given this, holding the attention of visitors to your TripAdvisor page can seem daunting. Luckily, the TripAdvisor Media Suite offers easy-to-use features that can help.

Not only do photos grab the attention of travelers and reach them on an emotional level, but research shows that travelers spend more time on property pages with at least 30 photos.  Photos are an important way to tell your story and help visitors imagine themselves at your property.  But, it’s not just about having a lot of photos - the type of photos you feature matter.  Here are our tips on how to choose photos that will keep travelers engaged and influence their booking decisions:

DO: Use professional-looking photos

Beautiful photos are a must. In this day and age, there’s no excuse not to have professional-looking photos. Don’t worry - there’s no need to run out and hire a photographer. You can get professional photos on your own by following our top tips for taking better property photos.

DON’T: Use stock photos

Stock photos are boring and lack authenticity. Anyone can choose generic photos of a guest room, lobby, or dining space, but this doesn't show customers who you are and what you’re about. It also doesn't properly set traveler expectations, which can lead to poor reviews if the actual experience doesn't live up to the one presented. Your photos should tell your property’s story, and communicate what makes you special.

DO: Update your photos based on the season

Guests want to see exactly what they can expect when they visit your property - no matter the time of year they visit. If it’s the middle of winter, it’s time to emphasize your lobby’s warm and cozy fireplace over those summer pool shots. Be sure to keep your advance booking window in mind when choosing which photos to prioritize. If you typically have a long lead time on bookings, begin adding images for the upcoming season to align with traveler searches. Remember, you want to make it as easy as possible for guests to imagine themselves at your property.

DON'T: Delete photos from other seasons

While you know your typical advance booking window, travelers could be researching before or after that time frame and want to see what your property looks like for their travel dates. Instead of deleting those seasonal photos, use the Manage Photos tab in the Media Suite to adjust the order of your images. This allows you to prioritize ones within your current booking window, while still having others available to those booking last minute or earlier than usual.

DO: Include an array of photos

Potential guests want to see everything your property has to offer, so it’s important to include a mix of photos on your listing. Business Advantage subscribers benefit from Favorite Photos which allows you to hand-pick the first 30 photos in your photo carousel. As a general rule, you should include images of:

  • Guest rooms: the bedroom area, storage spaces, bathroom, and any unique or high-quality room amenities (technology, toiletries, etc.)
  • Views or outdoor spaces: the exterior of your building, pool, gardens, rooftop, views from your restaurant or bedroom, etc.
  • Common spaces or interior amenities: dining spaces, your lobby, concierge, transportation

DON’T: Include every photo from your recent photo shoot

The photos from your recent photo shoot just came back and they look beautiful -- great! Keep in mind, while travelers love photos, there is such thing as too many. No one wants to see 10 shots of your exterior or lobby bar in slightly different lighting. So, before you post, narrow down the list to ensure each photo is showing something unique. TripAdvisor even allows you to sort your photos into albums such as Hotel & Amenities, Dining, Pool & Beach and Room/Suite. Business Advantage subscribers, you can select Cover Photos for these albums in the Media Suite.

DO: Post photos of various rooms - but always include your standard room

Room photos not only help potential guests decide if they want to stay at your property, but they can also be used to upsell guests to a more expensive room.  Entice potential guests by including photos of all your room types - just be sure to label them accurately so guests get a true representation of where they will be staying.

DON’T: Post only the basic offerings at your property

Although it’s essential to include photos of your standard amenities, this doesn’t mean you can’t mix in some fun images as well. Cover the basics, but don’t forget to highlight the unique features of your property. Have a suite with an unrivaled view? Be sure to show it off. Do you use a certain brand of local coffee, have an “Instagrammable” wall or luxurious bedding? Spotlight these features with close-up photos - and don’t forget the captions - this way guests will feel like they’re getting an intimate and honest look into your business.

DO: Mix up the style and formats of your photos

Just as you should switch up the type of photos you display, it’s equally important to mix up the style of these photos. Instead of just including one classic shot of your hotel lobby, include close-ups of highlights like your front desk, a panoramic or wide-angle, or your lobby when it’s busy. Incorporating different angles and shots will make guests feel like as if they’re they’re discovering the space for themselves. Business Advantage subscribers also use tools in the Media Suite like Storyboard and Property Videos to grab the attention of travelers and bring your property to life.

DON’T: Get “too artsy” with your photos

While it’s important to change up the style and angle of your photos - don’t get too carried away. Visitors still need to be able to quickly tell what they’re looking at. Avoid fish-eye photos or distorted images which may be confusing. The last thing you want is for travelers to be confused, or worse, think you’re trying to cover something up.

Finally, remember that the above is meant as a guide rather than strict rules all properties must follow. So, do take these tips and incorporate them into your online visual strategy. But, don’t worry if you break a few of them. After all, every property is unique so do whatever is best for you and tells your authentic story.

Ready to upload and manage your property’s photos? Log into the Management Center to get started.


  • 1. http://time.com/3858309/attention-spans-goldfish/
Last Updated: September 21, 2017

How to Make a Great Promotional Video for Your Business

How to Make a Great Promotional Video for Your Business Videos are a great way to show potential guests all that your property has to offer. Based on conversations with owners who have created their own videos, we have put together some tips to help you make professional-looking footage and highlight the best aspects of your business.

How do I start?

Before you begin shooting, decide which areas of your property you want to highlight. Consider what sets you apart from the competition and create a video that focuses on these features.

Storyboarding, or sketching out your desired images in sequence, is a great way to visualize your content before you pick up your camera. It is also helpful to shoot a “rough draft” that can be used to fine-tune your ideas and execution. Small, subtle improvements and a little rehearsal can dramatically improve your final product.

What equipment do I need?

Camera

Perhaps the most important factor in determining the quality of your video is your choice of equipment, beginning with the camera. There are essentially two kinds of devices: dedicated video cameras and digital cameras/mobile phones. If you are looking to shoot professional-quality promotional video, it is preferable to use a dedicated video camera.

Tripods

Using a tripod while you shoot is strongly recommended. This basic accessory can mean the difference between amateur and professional quality video. Even an inexpensive tripod can do the trick; as long as it prevents the camera from shaking, it will do wonders for your final product.

Audio

You will need to decide if your video will have background music or if it will feature somebody speaking directly to the camera. Keep in mind that people from different countries will view your video and may not understand the language in which your voiceover is recorded.

If you do decide to have a speaker, it is probably worth investing in a microphone. Many video cameras have an omnidirectional microphone that pick up all nearby noise. Oftentimes, they pick up unwanted details, such as gusts of wind. An external microphone that plugs into your video camera allows you to have greater control over what sound is recorded and its quality.

How do I make my video look as professional as possible?

Lighting

One of the most vital considerations to filmmakers is the quality and directionality of their lighting. Before hitting the “record” button, take a good look at your surroundings and make sure that you are receiving adequate light.

Shooting indoors gives you more control over your surroundings, but you need adequate light. If necessary, reinforce your setting with additional, balanced light that looks natural, bright, and avoids unflattering shadows. Your best bet is to shoot a test scene and adjust as necessary. Viewers should not be able to tell that you have supplemented the light.

In general, shooting outdoors is simpler. Just take a quick look through your lens to make sure that the sun compliments your subjects, rather than dominates them. Time of day can play a tremendous role in the quality and atmosphere of your video. There is a term in photography known as the “golden hour” that favors shooting during the first and last hour of sunlight because it provides a flattering, tranquil glow.

Camera Movement

Try not to move the camera while shooting - it generally does more harm than good. Unless there is a clear reason why it needs to move, keep the camera steady and let the action play out on-screen. Panning, or shifting the camera horizontally, is acceptable when necessary, but do your best to keep the camera from wobbling (again, a tripod is invaluable). Try to avoid sudden or jerky camera movements. Lastly, avoid walking while filming. This seldom yields a favorable result.

How do I edit my video?

Special Effects and Transitions

Well-shot footage usually requires little in the way of special effects. Transitions such as a fade, dissolve, or pan may be a good way to join two clips together, but choose wisely. Don’t get too fancy - over the top transitions can compromise the quality of an otherwise outstanding promotional video. The simplest method is usually best and leads to the most professional looking result.

Background Music

When selecting music to accompany your video, consider the message you want to convey. When properly used, music has the ability to reinforce the content of your video and can be extremely powerful. Try different songs until you find the right match.

Take into account your target audience and your location. If your property is all about relaxation, peace and tranquility, then choose music that reflects this atmosphere. If your clientele are younger and looking for a social scene, your music choice can be more upbeat and lively.

Get Feedback

Once you have edited your video and have a finished product, show it to your colleagues. Listen to their feedback and consider any changes that they suggest. After working on your video for a while, you may reach a point where it is difficult to remain objective, and other opinions are helpful.

Software and Online Tutorials

Many video cameras will come bundled with some sort of bare-bones video editing software, which should be adequate for your needs. Alternatively, some computers have video editing software pre-installed. For example, if you have a Mac, you most likely have iMovie. If you need to purchase software, check online and at your local electronics store.

If you need further instructions on creating your promotional video, there is a wealth of online tutorials. While searching the Internet, be sure to include your software along with your question. While programs yield similar result, processes can vary dramatically from application to application.

Last Updated: July 26, 2013

TripAdvisor Management Center: Quick Start Guide

TripAdvisor Management Center: Quick Start Guide Take control of your online reputation. Build your business on the world’s largest travel site. It’s all within reach when you register for the TripAdvisor Management Center.

How to Register & Verify on the Management Center

First, your property needs to be listed on TripAdvisor before you can access the Management Center. Use the search box on the TripAdvisor homepage to see if you’re listed. If not, go to TripAdvisor.com/GetListedNew.

Once your property is listed, you can register for the Management Center. To register:

  1. Go to TripAdvisor.com/Owners and select property type.
  2. Type your business name, select it from the drop-down menu and on the next page click "Register for this business."
  3. Fill out the registration form and click “Sign up.” 

Once you’re registered, you need to verify your relationship with the property. Verification provides additional security by controlling who has access to a business's Management Center. There are a few ways you can verify – depending on the information we have on file about your business. The most common ways to verify your identity are via phone or with a credit card (no charge is actually made).

In some cases, you may be able eligible to verify by email. If you qualify for this method, select the email verification option and you’ll receive a message with simple instructions. Similarly, another representative from your business could invite you to verify for the Management Center via our Manage User Access tool. In that case, you’ll also receive an email with instructions.

Please note: You must have a TripAdvisor Member account in order to log in and manage your property via the Management Center. If you don't have an account, first visit www.tripadvisor.com and click "Join" at the top right to sign up. 

Verification by Phone

If you choose to verify by phone, follow these steps:

  1. First, confirm the number shown is for your business - not your personal phone number. 
  2. Choose how you'd like to receive your verification code - by phone call or SMS text message.
  3. If your phone number requires an extension, you may enter it into the field and continue. 
  4. You will receive a call or text with a four-digit verification code. 
  5. Enter these four digits into the box provided and click "Submit Code."

If you receive a message indicating phone verification is unavailable, please proceed with another verification option. If the displayed number is incorrect, or is a personal phone number and not the one for your business, please click the "Request Update" link and follow the instructions to update it.

For detailed instructions on other verification methods, read here

How to Log into the Management Center

Once you’re registered and verified, logging into the Management Center is easy: 

  1. Go to TripAdvisor.com and click “Join” at the top right of the page. 
  2. Sign in with your email address and password. 
  3. Click on the “My Business” link. 
  4. If you’re affiliated with more than one property, select a specific property from the list.

Management Center Main Features

Here's a quick list of many of the things you can find in the TripAdvisor Management Center. Use the top menu to easily locate what you need. 

  • Manage Listing: Add photos, manage listing details, update amenities and more via the Manage Listing tab. 
  • Reviews: Respond to reviews, report a review, and answer traveler questions on the Reviews tab.
  • Drive Bookings: If applicable, accommodations will find links to manage Business Advantage and Sponsored Placements in the Drive Bookings tab.
  • Reservations: Restaurants, let diners reserve tables online by adding a booking button to your TripAdvisor listing in the Reservations tab.
  • Marketing Tools: Catch the eye of potential diners & guests with promotional tools, awards, widgets, and window stickers on the Marketing Tools tab.
  • Help & Settings: Get answers to all of your questions. Access billing & payments, update email preferences, and manage user access. The Owners' Forum and Help Center are also available here on the Help & Settings tab.

How to Update Your Listing

Put your best foot forward and highlight all of the features and amenities that your property has to offer by updating your property listing. You can edit general information, such as the name of the business, location, types of amenities and even add a brief description of the property. To edit your listing:

  1. Sign into the Management Center.
  2. Click on "Manage Listing" in the top menu, select "Name & Description"
  3. Using the menu on the left, fill out (or update) your information for each section, then hit "Submit."

How to Respond to Reviews

Responding to reviews clearly demonstrates -- to both former and future guests -- that you are interested in their feedback, and that you take their comments seriously. To respond to a review:

  1. Log into your Management Center.
  2. Click on "Reviews" in the top menu and select, "Respond to Reviews."
  3. Choose the review you would like to respond to by clicking on the review in the left-hand sidebar. Reviews can be sorted by date, bubble rating, language and response status. 
  4. Select your affiliation with the property.
  5. Write the response in the box provided. Remember, your voice plays a major role in how people perceive your message. Check out our top Management Response tips.
  6. Click, "Submit."

How to Upload & Manage Photos

Grab the attention of potential guests by adding photos to your TripAdvisor listing. Upload photos that showcase what your business has to offer. Be sure to suggest a primary photo that makes a strong first impression. To upload photos:

  1. Head to the Management Center.
  2. Click on "Manage Listing" in the top menu and select, "Photos."
  3. Once on the page, you can add photos by clicking the "Add More Photos" button in the top-right corner of the page.
  4. Click the box authorizing that you are a representative of the business and that you have the rights to post the photo.
  5. Then click the "Upload" button.

While you're here, don't forget to set a primary photo and add captions to existing images. Accommodation owners can also reorder their photos and categorize photos into albums.

For more tips on getting the most out of your photos, read our guide.

How to Dispute a Review

We take fraudulent reviews very seriously. If a review violates our guidelines, or we determine there is something improper about it, we will remove it. However, just disagreeing with the review isn’t enough to warrant removal. TripAdvisor does not arbitrate or referee factual disputes. To dispute a review: 

  1. Sign into the Management Center.
  2. Click on "Reviews" in the top menu and select "Report a Review."
  3. Under “What is the problem with the review?” select one of the options and fill out the rest of the form. 

Once you’ve submitted your request, it can take several days to resolve and we cannot guarantee that the review will be removed. We highly recommend that you submit a Management Response to the review as soon as possible for other potential guests to read.

To learn more, read about the “3 Things You Can Do After a Bad Review.”

How to Report Blackmail

Blackmail on TripAdvisor is defined as when a guest threatens to write a negative review unless the property provides a refund, upgrade or meets another request. You should proactively report these threats to TripAdvisor before a review is potentially submitted. Your immediate reporting of blackmail threats can help keep blackmail reviews from ever reaching the site. 

  1. Sign into the Management Center.
  2. Click on "Help & Settings" in the top menu and select "Help Center."
  3. In the Help Center, click "Contact us" in the top menu and select "Owner Support."
  4. Under “Please tell us what the issue is,” select “Report fraud.”
  5. Under “What do you want to do?” select “Report blackmail threat” and then provide additional information about the reviewer, including name, email, where they are from and stay date. 

Read about our blackmail policy here.

Last Updated: July 18, 2017

Changing Your Business's Location on TripAdvisor

Changing Your Business's Location on TripAdvisor When and how to update your business's location on TripAdvisor.

In order to provide the most accurate information possible to travelers, TripAdvisor strives to list all accommodations, restaurants and attractions in their actual physical footprint. This means listings cannot be moved to a different city/town than where they are physically located. However, if your business is listed incorrectly you can update the address and location by following these steps:

  1. Log in to the Management Center
  2. Under the "Manage Listing" menu at the top click "Name & Description"
  3. Select the "Location" tab from the menu on the left
  4. Update your street address and postal code and click "Submit." Please note, if your city/town or state/province is incorrect you will need to follow the instructions further below. 
  5. You may also add a local language version of your street address, if applicable.
  6. Then, click "Verify Map Pin" and drag and drop the pin to the correct location - we suggest your main entrance or parking lot. Click "Confirm," your location will be updated on the site within 24 hours.

If you believe your business is listed in the wrong location and the city/town/state/province is incorrect, you can notify the TripAdvisor Listings team by following these steps:

  1. Log into the Management Center
  2. Under the "Manage Listing" menu at the top click "Name & Description"
  3. Select the "Location" tab from the menu on the left
  4. Click on the "Wrong location" link next to the city/town, state/province/region field.
  5. Then, fill in the form with your comments and submit

Inclusion in larger tourism regions

If your business is located in a small town or village, which is officially recognized as part of a better-known tourism destination, businesses in your town/village may be displayed with those in the better-known destination. For example, The Wine Country Inn is located in St. Helena, California, USA. However, it’s also listed in the Napa Valley region – an area well known for its wine tourism.

TripAdvisor uses up-to-date, official data from local government or tourism offices to link small towns and villages with the correct city, municipality or region.

To request your city/town be included in a larger, better-known tourism region or municipality, follow the steps above and indicate the name of the region or municipality in which your city/town is located in the comments section of the form.

The best way to certify your business’s official location is to provide TripAdvisor with an official document, such as a business license or tax bill, issued by the larger city/municipality. Other forms of proof may include a link to a page on your local tourist board’s website that recognizes your smaller town/village as part of a tourism region, or a clarifying document issued by a regional governmental authority (examples: Province, County, State.)

Please note, we do not consider postal codes to be proof of location nor does close proximity to a major city or tourism region guarantee that you will be included in that area.

How long will this take?

Property location changes require investigation by a member of the TripAdvisor Listings team. They will review any proof of location that you provide, but cannot guarantee that all requested location changes will be approved. This can be a lengthy process and will take at least 15 business days. Please don’t submit the same request multiple times. This will delay your original request and cause the 15-day time period to start over again.

Last Updated: July 21, 2017

How to Change Your Business's Category on TripAdvisor

How to Change Your Business's Category on TripAdvisor Step-by-step instructions on how to update your business's category or type on TripAdvisor.

Property representatives who want to update their TripAdvisor business type can submit a request in the Management Center.

Accommodations

Before you submit a category change request, confirm that your accommodation meets the accommodation category guidelines. Once you've confirmed this, follow these steps to submit a change request:

  1. Log into the Management Center
  2. Under "Help & Settings" in the top menu, click "Contact TripAdvisor"
  3. Then, in the "Please tell us what the issue is" section, click "Update business information"
  4. Select "Request change of accommodation type" and fill out the short form. Be sure to provide us with the links or license information that we can use to verify your requested category change
  5. Click "Submit"

Restaurants

Restaurants can change their cuisine type(s), such as changing from a Steakhouse to a pizza spot, by following these steps:

  1. Log into the Management Center
  2. Under the "Manage Listing" menu at the top, click "Cuisines & Amenities"
  3. Update all necessary sections
  4. Click "Submit"

If you need to change your establishment category, such as changing from a "Coffee & Tea" establishment to a "Restaurant," you will need to file a ticket with our Owner Support team. To submit an establishment change request follow these steps:

  1. Log into the Management Center
  2. Under the "Help & Settings" menu at the top, click "Contact TripAdvisor"
  3. Then, in the "Please tell us what the issue is" section, click "Update business information"
  4. Select "Report brand change" from the drop-down list, and fill out the short form. Be sure to provide us with the links or license information needed to verify your requested category change
  5. Click "Submit"

Attractions

Attractions can request to change their listing details or type(s), such as changing from a bike tour to a boat rental company, by following these steps:

  1. Log into the Management Center
  2. Under the "Manage Listing" menu at the top, click "Name & Description"
  3. In the "Attraction Details" section on the left, update all necessary sections
  4. Click "Submit"

How long will this take?

Changes to your listing details require investigation by a member of the TripAdvisor Listings team. This can be a lengthy process and will take at least 15 business days. Please do not submit the same request multiple times. This will delay your original request and cause the 15-day time period to start over again.

Last Updated: October 11, 2016

Moving On? How to Update TripAdvisor Registrations

Moving On? How to Update TripAdvisor Registrations Lean how to remove users from your property’s TripAdvisor listing using the Manage User Access tool.

The hospitality industry is always changing. With that change, new opportunities arise and people move on. Here are some of the common questions we receive when these staffing changes happen – and answers for each:

“I’m leaving this property and don’t need access to its TripAdvisor listing anymore. How do I disable it?”

In this case, you can disable your own TripAdvisor registration using the Manage User Access tool:

  1. Log into the Management Center
  2. Under the Help & Settings tab in the top menu, select “Manage User Access”
  3. Click the edit icon in your box and click “Edit User.”
  4. Then, click “Edit User” and “Delete User.”
  5. Before you delete yourself as a user you will receive a warning message. Remember, once you delete your account, you will no longer have access to your property’s listing and Management Center.

“I manage several properties on TripAdvisor, but I’m stepping away from one of them. How do I cancel my registration for that property?”

To disable access for one property in your portfolio, follow the same steps above within it's Management Center.

“One of my employees has left – how can I remove their registration from my business?”

Removing a registration from your business is easy, here’s how:

  1. Log into the Management Center
  2. Under the Help & Settings tab in the top menu, select “Manage User Access”
  3. Click the edit icon in the employee’s box and click “Edit User”
  4. Then, click “Edit User” and “Delete User”

“How can I make sure an outsider doesn’t register for my property?”

Once you’ve registered for your property’s Management Center, you’ll receive an email notification when someone new registers for it. Be sure to pay close attention to these emails. If the name and business affiliation of the new registrant are not familiar, simply follow the steps above to remove the user.

“How long does it take for the registration to be disabled?”

Once you delete or modify a user’s affiliation to your business the change is immediate.

Last Updated: July 21, 2014

How to Improve Your TripAdvisor Restaurant Ranking

How to Improve Your TripAdvisor Restaurant Ranking TripAdvisor’s Head of Restaurant Products, Gerard Murphy, breaks down exactly what goes into TripAdvisor restaurant rankings — and what you can do to improve yours — in this short video. Watch below or read on for a transcript.

Here at TripAdvisor, we help hundreds of millions of diners search for restaurants just like yours. And we want nothing more than to recommend great restaurants to diners and to connect restaurant owners with potential customers.

Part of that secret sauce of what makes TripAdvisor great is how we rank our restaurants. It’s based on three qualities of your reviews: ratings, recency, and relevance. We’ll walk through how all three of those work.

Ratings

Ratings refers to the number of reviews you have on TripAdvisor. We want to showcase the restaurants with the most four and five bubble reviews for potential diners. All other things being equal, a restaurant with more five bubble ratings will rank higher than one with lower bubble ratings.

Recency

Recency refers to the number of new reviews for your restaurant. While older reviews still count toward your ranking, newer reviews better reflect the current experience of your restaurant. This is great news for restaurants, because no matter what your ranking is now, you always have a chance with newer reviews to improve your ranking. All other things being equal, a restaurant with more recent reviews will rank higher than one with older reviews.

Relevance

When someone is searching for a place to eat, they don’t just search for restaurants in a city. They search for dinner or pizza or pad thai in a city. Because of this, you don’t have just one ranking for your restaurant. You have many rankings on all kinds of criteria, from meal type to cuisine type and everything in between.

Take the Brick Alley Pub in Newport, Rhode Island, for example. It’s ranked 11th overall in Newport, but it’s ranked fifth for lunch, second for hamburgers, and sixth for American food. So why does it rank higher for these sorts of cuisines and meal types than its overall ranking? That’s because there’s a higher percentage of four or five bubble reviews that mention lunch, hamburgers, or American food.

When you think about your ranking, think about what kinds of dishes and cuisines you’re exceptionally good at and see where you rank on TripAdvisor for those categories. This is a much better indicator of how likely someone will find your restaurant than your overall ranking.

...

TripAdvisor Popularity Ranking: Key Factors and How to Improve

TripAdvisor Popularity Ranking: Key Factors and How to Improve Learn more about the TripAdvisor Popularity Ranking and get tips for improving your business’s performance. Your TripAdvisor Popularity Ranking is based on user reviews and reflects your standing against other businesses within your geographical location. Your Popularity Ranking is important because the closer you are to the top, the more likely it is that users will see your business when they search your area. Here are the three primary factors that impact your Popularity Ranking, and ways that you can improve: Quality of Reviews Higher bubble ratings positively impact your Popularity Ranking. Set guest expectations before they arrive by making sure any information about your business is up to date and photos accurately reflect your business. Fulfill or exceed those expectations during their stay, and keep those positive reviews rolling in! Quantity of Reviews...

Everything You Need to Know About the TripAdvisor Popularity Ranking

Everything You Need to Know About the TripAdvisor Popularity Ranking Learn all about the TripAdvisor Popularity Ranking algorithm, including how it’s used to rank accommodations, attractions and restaurants, and how it evolves over time. How the Popularity Ranking works The Popularity Ranking is based on the quality, recency and quantity of reviews that a business receives from users — and the consistency of those reviews over time. Quality The bubble ratings that users provide as part of their reviews are used to rank the quality of the experience at each business. All other things being equal, a business with more 5-bubble ratings will rank higher than a business with lower bubble ratings. Recency...

All about your TripAdvisor bubble rating

All about your TripAdvisor bubble rating How your bubble rating is determined, how you can improve it and more.

The majority of customers say TripAdvisor bubble ratings are important when choosing an accommodation, restaurant, or attraction. In fact, 83% believe it’s significant when choosing an accommodation, 70% when choosing a restaurant, and 58% when deciding what attractions to do.1

It’s clear that your TripAdvisor rating is important to potential customers – and to your profitability. What isn’t necessarily clear is: What is a TripAdvisor bubble rating? To help you make the most of your TripAdvisor presence, here are answers to common questions we get about TripAdvisor ratings.

What is a TripAdvisor bubble rating?

Your TripAdvisor bubble rating is a summary of your ratings from guests who reviewed you. In other words, think of your rating as the answer to, “What do guests think of their overall experience with you?”

Your bubble rating is displayed on a 1-5 scale, where 3 is average and 5 is excellent. So when potential customers are researching and booking on TripAdvisor, they can get a quick snapshot of your feedback in search results and on your page.

How is my bubble rating determined?

Whenever guests submit a written review, they can also rate your business based on their overall experience. Your bubble rating is determined by these overall ratings.

What can I do to increase my bubble rating?

There are a few things you can do to raise your TripAdvisor rating. First, use the customer feedback you get in reviews to improve the guest experience. That could mean renovating your hotel’s pool, expanding your restaurant’s menu, or providing more training to your attraction’s staff. The more enjoyable a guest’s time with you is, the better the rating you can get when they write a review.

And that brings us to the second way to increase your bubble rating: collect more reviews. Getting more reviews can increase the potential you have for improving your overall TripAdvisor rating. For an easy way to collect more TripAdvisor reviews, try Review Express – it’s free and lets you email a review request to multiple recent customers at once.

Is my bubble rating related to my TripAdvisor Popularity Ranking?

Your bubble rating plays a key part in your TripAdvisor Popularity Ranking, which determines how popular you are compared to other businesses in your area. The three main factors that go into your TripAdvisor Popularity Ranking are:

  • Quality: What your overall bubble rating is (because the wisdom of the crowds helps guide travelers)
  • Quantity: How many reviews you have (because more feedback allows for a more complete picture)
  • Recency: How recent your reviews are (because fresh feedback is more useful for travelers)

Read our guide on "Everything You Need to Know About Your TripAdvisor Popularity Ranking."

How can I promote my TripAdvisor bubble rating?

Referencing your bubble rating is a great way to promote your property. After all, who wouldn’t want recommendations from other travelers all around the world?

And promoting your reputation on TripAdvisor is as easy as it is important. You can add a personalized TripAdvisor widget to your website for free. Just by copying and pasting a little bit of code, you can display your bubble rating, latest reviews, and more right on your website. It’s a strong vote of confidence to help influence potential customers to choose you.

Accommodations Only: How does my bubble rating differ from my star rating?

Your star rating is determined by a third-party based on your property’s available facilities, staff, and amenities. Meanwhile, your bubble rating is determined by travelers based on feedback regarding their experience with you. While both ratings are useful in giving travelers different views into what to expect, only your bubble rating is based on valuable TripAdvisor traveler feedback. As a reminder, star ratings are hotel specific, meaning restaurants and attractions do not have them on TripAdvisor.


  • 1. Source: Independent Phocuswright study of 14,991 global respondents prepared for TripAdvisor. April 2015.
Last Updated: September 11, 2017

Three insider tips for better TripAdvisor performance

Three insider tips for better TripAdvisor performance Straight from our own experts, here’s how to improve your property’s performance on TripAdvisor, which influences your direct bookings, online reputation and more.

With all the TripAdvisor advice out there, sometimes you might come across information or tips that can be misleading or even against TripAdvisor guidelines. Getting the most out of TripAdvisor is a hot topic and we want to ensure you get the right information to make the most of your business’s presence on the world’s largest travel site1.

With this in mind, we’re presenting three steps to better your TripAdvisor performance, straight from the team here at TripAdvisor.

First, let’s clear up some confusion around terminology. Your “TripAdvisor rating” is different from your “TripAdvisor ranking.” Here’s how it works:

  • Based on their experience with you, travelers rate and review your property.
  • Based on those reviews, your property receives an overall TripAdvisor rating, with 5 being the highest.
  • Your TripAdvisor rating then factors into your property’s overall TripAdvisor ranking among other properties in your location. TripAdvisor rankings are also known as the Popularity Index.
  • The better your ratings – and the more recent your reviews – the higher your property’s TripAdvisor ranking can potentially go.

Now on to the tips for improving your TripAdvisor ranking:

Focus on offline service for online results

Want more guest reviews and higher ratings based on those reviews? Emphasize providing a great visitor experience. What you do – or don’t do – during a visitor’s stay determines the guest’s experience and resulting review. From check-in to check-out and anything in between, do everything you can to be welcoming and responsive.

It helps to monitor your reviews on TripAdvisor. What compliments show up in positive reviews? Use them as examples of what you’re doing right with the guest experience, and then find ways to make them even better. If this seems daunting, focus on one thing you can do to stand out from the competition and provide an experience you yourself would love while traveling. You might not have the resources and budget to do everything you want right away, but you can start taking steps right now. Be authentic and determined, and the guests – and their reviews – will come.

Embrace and respond to negative reviews

Some properties want to ignore or hide negative reviews. There are two reasons why you should do the opposite. The first is because writing Management Responses to negative reviews (and positive ones, too) shows prospective guests that you value feedback and providing the best experience possible.

According to recent PhoCusWright research, online reputation management is the area where most hoteliers will be increasing their level of investment for 20162. While responding to reviews doesn’t have a direct effect on your TripAdvisor ranking, it can mean more bookings and more potential reviews.

The second reason why you should embrace negative reviews is because guest feedback opens the door to making operational improvements. Maybe you’re so close to the day-to-day operations that you miss something a new guest spots easily. Each review is a window into the guest experience at your property. Was a guest’s room not cleaned thoroughly? Discuss it with your housekeeping staff and provide additional staff training if needed. Consideration, communication and implementation are how you turn feedback into a better experience for all future guests, which can have a significant influence on your TripAdvisor ratings and subsequently, your TripAdvisor ranking.

Do NOT offer incentives for reviews

Incentives, like offering vouchers or upgrades in exchange for writing a review, actually violate TripAdvisor rules because special treatment or discounts can hinder the validity and accuracy of a guest’s reviews. Incented reviews are removed so they don’t influence your TripAdvisor ranking, and other penalties against your property and ranking could be imposed. Importantly, businesses that incent guests to write reviews are not eligible for TripAdvisor awards, such as Travellers’ Choice or Certificate of Excellence.

Instead, use one of the free marketing resources TripAdvisor offers to business owners to collect more reviews, such as our free Review Express tool allowing you to email recent guests asking them to write a review. In just minutes, you can create and send a customized and professional-looking email to up to 1,000 recent guests at once. Also, hoteliers tell us that it helps to make a connection with guests during their stay. Host a mingling event for guests and senior staff, or make an effort during each visit to ask how the guest is doing and if you can help with anything. These kinds of interactions make a real impression on travelers, even when they return home and are ready to share their experiences and opinions with others.

By following these three steps, you’ll be in a good position to improve your TripAdvisor ratings and ranking. These tips have worked for many of the 5.3 million accommodations, restaurants and attractions on TripAdvisor, and they can work for you, too.

And remember, if you want recommendations or tips on how to succeed on TripAdvisor, it’s always best to come directly to the source – TripAdvisor Insights – for the latest insider tips, news and industry trends.


  • 1. Source: comScore Media Metrix for TripAdvisor Sites, worldwide, July 2015
  • 2. Source: TripBarometer 2015
Last Updated: September 23, 2013