Build Your Business with TripAdvisor

Everything you need to build your business with TripAdvisor products and resources.

Sponsored Placements

Success Story: A Jaipur Hotel Uses TripAdvisor to Drive Inbound Marketing

Success Story: A Jaipur Hotel Uses TripAdvisor to Drive Inbound Marketing Learn how the Royal Heritage Haveli attracts travelers with Sponsored Placements and converts them with Business Advantage. The Royal Heritage Haveli is a small family-owned boutique hotel that won the Travelers’ Choice award for multiple years in Jaipur, India. See how Shambhavi Singh, the Haveli Director, uses TripAdvisor as an instrumental part of her inbound marketing strategy. Challenge: Maximizing the busy season

Singh strives to get as many travelers to book as possible during the busy season. "Our busy season is short so it's crucial that we make the most of it. It's hard to fill rooms during the off-season because it's very hot in Jaipur," says Singh.

Many other local accommodations providers are pursuing a similar strategy. "It's challenging to stand out among our competitors in Jaipur. We're a small business that competes with well-known hotels for a limited number of travelers who visit during the busy season. So, we need to differentiate ourselves from properties similar to ours," she says.

Solution: Using TripAdvisor to drive inbound marketing "To address this challenge, I use inbound marketing to attract, convert, close, and delight guests, and TripAdvisor is crucial to my strategy," Singh says. "Inbound marketing creates awareness among travelers, and it builds trust and credibility for the Haveli."...

Tips on Measuring the Impact of Your Sponsored Placements Campaign

Tips on Measuring the Impact of Your Sponsored Placements Campaign Get insights on how you can use the updated performance report to make Sponsored Placements work harder for you.

The Ads Performance report helps you measure the effectiveness of your Sponsored Placements campaign so you can drive more traffic. To view your performance report, log into Ads Manager and select the “Ads Performance” tab. Read on for ways to use the Ads Performance reporting to maximize value from your advertising campaign:

1. Assess the reach of your campaign

The traveler shopping experience takes time and repeat visits — on average, it spans 40 searches over 89 days.1 Seeing your ad repeatedly over time can influence travelers to consider booking with your property.

Use the number of ad impressions to assess your campaign's reach to travelers who are looking for a place to stay in your area on TripAdvisor. To expand your reach, opt for a higher monthly budget spend. With a higher budget, more travelers will see your ad. Properties with the “high” budget typically see an average increase of 57% more clicks from potential guests over those who select the “low” budget.2

2. See how often travelers engage with your ad

The click-through rate (CTR) is the best way to measure engagement. Travelers who click on your ad like what they see and want to learn more about your property.

Tips to improve your click-through rate:

3. Track incremental page visits from your ads...

How a New Lisbon Hotel Is Succeeding on TripAdvisor

How a New Lisbon Hotel Is Succeeding on TripAdvisor Corpo Santo built a strong online reputation and amplified that success with TripAdvisor Business Advantage and Sponsored Placements. Corpo Santo Hotel is an independently-owned historic hotel that became a top Traveler Ranked property in Lisbon after opening in 2017. We caught up with General Manager Pedro Pinto to learn about his strategies for success. Building a strong online reputation

Building a great online reputation starts with providing great service. To achieve this, Pinto has invested in staff and constant improvements: "Our strategy is to provide exceptional service and delight guests with new things. Great staff is key so we're careful about who we hire and regularly communicate the feedback we receive," says Pinto.

He then encourages guests to share their experiences with other travelers on TripAdvisor. "We work to outperform ourselves instead of our competitors, always focusing on service and reviews. It's not only about providing a quality experience, but also a commitment to using TripAdvisor to get the word out about Corpo Santo," he shares.

Through a commitment to building Corpo Santo's online reputation with guest reviews on TripAdvisor, Pinto has been able to attract guests — and he continues the cycle with fresh review content. "We encourage guests to write reviews with Review Express," Pinto says. "Guests love our hotel so they're keen to share their experiences — for many, it's even their first review. People who read these reviews arrive excited to stay at our hotel and are then inspired to write us a review after their stay."

Pinto also uses Management Responses to make a lasting impression on past guests and influence potential guests to choose his hotel. "Collecting reviews doesn't guarantee success. We respond to reviews, personalizing our responses and thanking guests," says Pinto. "We also show how we're incorporating feedback to improve. For example, we replaced windows that let in too much noise and then contacted each guest who mentioned the noise to let them know the enhancements we made based on their feedback."

Capitalizing on success with Business Advantage and Sponsored Placements

"With all of our reputation management activity, we've been climbing the Popularity Ranking for Lisbon. We saw from our analytics that 40% of our traffic was coming from TripAdvisor. We wanted to grow our traffic and get more guests so I purchased Business Advantage and Sponsored Placements," says Pinto.

Using Business Advantage and Sponsored Placements together helps Pinto amplify Corpo Santo's presence on TripAdvisor. And the results exceed what he had hoped for. "It’s like winning the lottery. The traffic to our website has grown by 500% with both products. Sponsored Placements has expanded our reach — we've received roughly 69,000 impressions in 6 months with the ads and gotten more clicks to our property listing," Pinto explains. “And thanks to Business Advantage, our direct bookings have increased — and we're achieving a 90% occupancy rate."

...

Glossary: Sponsored Placements Performance Report

Glossary: Sponsored Placements Performance Report Definitions of metrics included in your Sponsored Placements performance report — and tips on how to use them. It’s now easier than ever to track your campaign’s performance and find places where you can optimize it. Here’s a quick summary of what each metric in the Sponsored Placements performance report includes and what you can do to make improvements: Ad Impressions:

The total number of times your ads appeared in all locations over the course of the time period selected. Think about this as the total reach of your campaign. While not all travelers who see your ad will click it, the increased exposure of your property over time can help get you into more travelers’ consideration sets (the collection of options they’re choosing from). Learn more here.

To increase the number of impressions you receive — and the reach of your campaign — you can choose a higher budget option. While you don’t pay for impressions, your ads will be served more frequently.

Click-Through Rate:

This is the total number of clicks you’ve received, divided by the total impressions for the time period selected. This is a good way to measure how engaging your ads are — do they draw travelers in or not?

For more helpful tips on how to improve click-through rate, see our article on “How to Get More Clicks on Your Sponsored Placements.”

...

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing Best practices on how to drive more direct bookings from your TripAdvisor listing page. In our recent “Drive More Direct Bookings with TripAdvisor” webinar, we covered TripAdvisor’s impact on travelers’ booking decisions. In this article we’ll review your TripAdvisor listing page and how you can optimize it to drive more direct bookings. If you’re interested in learning how to optimize your presence on TripAdvisor search results pages, read here. First, let’s review your listing page and why it matters. By the time someone lands on your listing page, you’ve already captured their attention and are a part of their consideration set (the list of properties they’re choosing from). Your goal at this point is to keep these potential guests engaged with your property, provide all of the information they need to make a confident purchase decision and easily connect them to your direct booking channels. For simplicity, we’ve organized these tips based on the layout of your listing, starting at the top and working down to the bottom. We’ve also included a mix of free and premium tips — those tips with an asterisk (*) are features available only to Business Advantage subscribers. To become a Business Advantage subscriber, visit www.tripadvisor.com/BusinessAdvantage. 1. Upload Management Photos Research shows that travelers spend more time on property pages that have at least 30 photos.1 Be sure to upload high quality images that are within our photo guidelines — learn more here. 2. Choose a primary photo...

Sponsored Placements Impressions vs. Clicks Explained

Sponsored Placements Impressions vs. Clicks Explained The difference between Sponsored Placements impressions and clicks — and why both are essential to your campaign. The goal of Sponsored Placements is to drive more traffic to your TripAdvisor listing and ultimately, to drive more business from TripAdvisor. Sponsored Placements are performance-based advertising, meaning you'll only pay when a traveler actually clicks your ad. However, the benefits of Sponsored Placements extend beyond the clicks with impressions of your ads. Impressions allow you to increase exposure to travelers who are researching in your area - getting them familiar with your name over their shopping process. What is the difference between an “impression” and a “click”? An impression is every time your ad is shown to a traveler. A click is every time a traveler clicks on your ad. Why are Sponsored Placements charged per click and not impression? We built Sponsored Placements on a cost-per-click payment model because we believe owners should pay for performance, rather than impressions. This means you’re not charged for impressions — if people aren’t clicking your ad, you won’t be charged. What do you mean I’m not charged for impressions?...

Business Advantage

How to Add Contact Details to Your TripAdvisor Listing

How to Add Contact Details to Your TripAdvisor Listing Here’s how to put millions of potential guests - nearby and across the globe - one click or call away from booking with you with Contact Details. Your TripAdvisor page can get hundreds or even thousands of visits per year. With a Business Advantage subscription, you can convert this qualified traffic into direct bookings using Contact Details. Contact Details allow you to add critical business information to your TripAdvisor listing, so travelers can connect with you directly. Here’s what you need to know about Contact Details so you can optimize your Business Advantage return on investment. Not a Business Advantage subscriber? Learn more and sign up at www.tripadvisor.com/BusinessAdvantage About Contact Details With Contact Details, travelers on your TripAdvisor page can reach you directly, whether they’re on a laptop, tablet or mobile device. You can display up to three methods of direct contact, including your:

  • Website
  • Phone number
  • Email address
  • Deals page
  • Packages page
  • A virtual tour
...

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing Best practices on how to drive more direct bookings from your TripAdvisor listing page. In our recent “Drive More Direct Bookings with TripAdvisor” webinar, we covered TripAdvisor’s impact on travelers’ booking decisions. In this article we’ll review your TripAdvisor listing page and how you can optimize it to drive more direct bookings. If you’re interested in learning how to optimize your presence on TripAdvisor search results pages, read here. First, let’s review your listing page and why it matters. By the time someone lands on your listing page, you’ve already captured their attention and are a part of their consideration set (the list of properties they’re choosing from). Your goal at this point is to keep these potential guests engaged with your property, provide all of the information they need to make a confident purchase decision and easily connect them to your direct booking channels. For simplicity, we’ve organized these tips based on the layout of your listing, starting at the top and working down to the bottom. We’ve also included a mix of free and premium tips — those tips with an asterisk (*) are features available only to Business Advantage subscribers. To become a Business Advantage subscriber, visit www.tripadvisor.com/BusinessAdvantage. 1. Upload Management Photos Research shows that travelers spend more time on property pages that have at least 30 photos.1 Be sure to upload high quality images that are within our photo guidelines — learn more here. 2. Choose a primary photo...

Drive More Direct Bookings with TripAdvisor

ON-DEMAND WEBINAR Drive More Direct Bookings with TripAdvisor Details

Global tourism has been steadily increasing over the past decade and it continues to trend upwards. Unfortunately, while we're seeing a strong growth in spending — we're also seeing a steady decline in supplier direct share of online hotel bookings.

How can you capitalize on this growth in global tourism and increase your share of direct bookings? There are many tools owners can use but — because of our size, influence and role in travel — we believe TripAdvisor should be at the center of your direct booking strategy.

Our exclusive on-demand webinar gives your practical tips and tools to start driving more direct bookings with TripAdvisor.

In this webinar we'll cover:

  • TripAdvisor's role in the travel industry
  • How travelers move through the booking funnel on TripAdvisor
  • And, actionable tips — for those just getting started to TripAdvisor experts — for driving more direct bookings at every stage of the booking funnel

The live event is now available on-demand! Sign up now to access the recording (in English only).

*Worldwide Travel Path to Purchase 2017, comScore Media Metrix for TripAdvisor Sites, September 2017
**SiteMinder’s Global Hotel Business Index 2018
***Oxford Economics, 2018

Key Takeaways from the Decision Phase of the Traveler Path to Purchase

DECISION PHASE Key Takeaways from the Decision Phase of the Traveler Path to Purchase Last Updated: March 12, 2018 The Decision Phase of the Traveler Path to Purchase is usually where our hotel partners say they invest the most time and resources. In this phase, travelers are ready to book as compared to the Shopping Phase where travelers are still compiling their consideration sets — the short list of accommodations they’ll choose from (more on influencing travelers in the Shopping Phase here). OVERVIEW OF THE DECISION PHASE

The Decision Phase is when a traveler selects a place to stay and books. During this time, travelers are choosing from their narrowed consideration set that was previously developed in the Shopping Phase. Marketing reach at this point is limited, since travelers have already narrowed in on their choice. But, the travelers who you do reach have a very high booking intent.

Unsurprisingly, price is reported as the most important factor when making a booking decision. In a recent TripBarometer study,* 93% of travelers said price was the strongest booking factor and 72% said finding a good deal was most important to them.

WHY THIS MATTERS TO YOU...

An Overview of the Traveler Path to Purchase

OVERVIEW   An Overview of the Traveler Path to Purchase Last Updated: March 12, 2018

The traveler’s path to purchase in today’s world is tangled and complex. Travelers are inspired from a variety of sources — from something they saw online, to a billboard on the side of the road, or a story from a friend’s recent trip. With so many different channels, both online and offline, it can be daunting to decide where to invest your marketing dollars.

In an effort to learn how and why travelers book the way they do, we partnered with comScore to understand where travelers go to shop and what inspires their next trip. We consolidated this data in our recent webinar, “Influencing the Traveler Path to Purchase with TripAdvisor” presented by Charles Ballard and Martin Verdon-Roe. We encourage you to watch the full on-demand webinar, but, if you don’t have the time, or are looking for something more scannable, we have just that.

Travelers are inspired from a variety of sources — from something they saw online, to a billboard on the side of the road, or a story from a friend’s recent trip. OVERVIEW OF THE PATH TO PURCHASE The traveler path to purchase is comprised of three phases...

TripAdvisor Business Advantage for Accommodations

TripAdvisor Business Advantage for Accommodations Business Advantage empowers accommodations to attract and engage potential guests – and influence their booking decisions.

Business Advantage represents an evolution of our Business Listings subscription product, which originally launched in 2010. Business Listings were designed to help accommodations drive more results from their TripAdvisor pages. In working with our customers over several years, we learned that they needed a more holistic solution to unleash the full potential of TripAdvisor for their businesses. Based on their feedback and our own traveler data, we developed Business Advantage.  

Business Advantage empowers accommodations to better market themselves to potential guests, impact booking decisions, differentiate from competitors and measure and improve their online reputations. Its feature set includes a Media Suite, Promotional Features and a best-in-class Analytics Suite.  

What's included in Business Advantage?

Promotional Features: Instantly share Contact Details and influence booking decisions with guests online and on–the–go.

  • Contact Details: Put millions of potential guests one click or call away from booking with you
    • Property page: Choose three points of contact – phone number, email or website URLS – to your property's TripAdvisor listing page
    • Mobile Click-to-Call: Make it easy for guests to contact you — and tap into the fast–growing mobile marketplace — by activating one–click calling from any mobile device when you choose a phone number as one of your Contact Details.
    • Search Links: Include your hotel website link in search results pages on high–profile TripAdvisor pages
  • Special Offers: Stand out from your competitors by sharing exclusive offers on desktop and mobile
  • Announcements: Attract traveler attention by sharing your property's latest news
  • Favorite Reviews: Showcase a great recent review near the top of your TripAdvisor page

Learn more about the promotional features available to subscribers here.

Media Suite: Capture the attention of guests — and stand apart from competitors — with enhanced photo and video tools that showcase your business at its best.

  • Storyboard: A promotional preview that blends together your best photos and top reviews
  • Favorite Photos: Use your best photos to inspire and motivate guests to choose your property by highlighting them in your photo carousel and media viewers
  • Cover Photos: Present your property how you want guests to see it by customizing the album covers on your listing
  • Property Videos: Post dynamic videos on TripAdvisor — and bring your property to life for potential guests

Learn more about features included in the Media Suite here.

Analytics Suite: Leverage in–depth TripAdvisor data on your property, competitors and online visitors to drive key business decisions — and create better guest experiences

  • Overview: Use extensive TripAdvisor data to drive business decisions, manage your online reputation & enhance guest experiences
  • Reputation Insights: Measure against competitors on key reputation indicators
  • Market Position: Find out how traffic and rankings are changing in your market
  • Click Activity: Discover what travelers care most about by tracking clicks
  • Photos & Amenities: See how potential guests engage with your TripAdvisor photos — and how your amenities stack up against your competitors’
  • Demand Trends: Learn where your TripAdvisor visitors are coming from — and what they look for
  • Telephone Lead Management: Measure phone traffic by adding a unique phone number to your property page

Learn more about the Business Advantage Analytics Suite here.

What does it cost?

Business Advantage is a subscription–based product. The exact price of a Business Advantage subscription is tailored to each property based on a variety of factors such as location, size, etc. Properties should discuss specific pricing with their TripAdvisor consultants.

Last Updated: August 17, 2017

Instant Booking

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Manage Listing" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Marketing Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Visit www.tripadvisor.com/TripAdvisorInsights or in the Management Center, under the "Help & Settings" tab in the top menu, select "TripAdvisor Best Practices."

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/business/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/business/sponsored-placements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

How to Pay for Instant Bookings

How to Pay for Instant Bookings Everything you need to know about paying your instant booking commission fees.

Welcome to instant booking! Now that you’ve signed up – and the bookings are coming in – here’s more information on what you can expect from the monthly payment process.

What am I paying?

Each month, you’ll pay commissions for the instant bookings completed in the prior month. With instant booking, you only pay for completed stays. If a traveler reserves a room via instant booking, but then cancels, you will not pay for that booking.

How does the payments process work?

You’ll receive a Monthly Statement via email on the 5th of each month. It lists the bookings completed during the prior month according to TripAdvisor records. This is not a bill – no payments are due at this time.

The Monthly Statement allows you to confirm that all of the transactions shown for the prior month were, in fact, completed stays. Beginning on the 5th day of each month, you have a 15-day adjustment period to check the list and make any adjustments (early check-outs, no shows or cancellations). See below for instructions on how to do this.

On the 19th day of each month, the adjustment period ends. Your commission fees for the prior month will be finalized on the 20th and your account will be charged automatically.

How do I make changes during the adjustment period?

If there’s a transaction on your Monthly Statement that requires modification, follow these steps to fix it:

  1. Log in to the Management Center and select your property.
  2. From the “Products” menu at the top of the page, then select “Booking Activity.”
  3. Once here, find the transaction that’s incorrect. (Tip: Try selecting “Last Month” from the “Displaying” drop box. Or, try filtering by "Check-out date," instead of "Booking date.")
  4. Then use the “Edit” or “Cancel” buttons to adjust the transaction.

You must make these adjustments before the 19th day of each month in order to avoid having to pay an incorrect commission on this transaction.

What if there's a payment failure?

If your payment is not able to be processed on the 20th day of the month, you will receive an email notice that the payment has failed. If you receive this notification, please follow these steps to update your payment information as soon as possible:

  1. Log into the Management Center and select your property.
  2. Then, under the “Profile” menu at the top of the page, select “Billing & Payments.”
  3. On the left-hand side, under "Billing Information," click "Update."

We will continue to try to charge the credit card on file for 12 days after the first failure. We will attempt one retry for direct debit if the failure is due to insufficient funds. After the 12 days, or a second direct debit failure due to insufficient funds, or any other reason, your instant booking campaign will be suspended and you will not appear in the “Book on TripAdvisor” placement until your account is made current.

What forms of payment are accepted?

Payment methods vary by country and may include credit cards, direct debit or Automating Clearing House (ACH).

Where can I see all my invoices & payments?

All your invoices & payments are available for viewing on the "Billing & Payments" page in your Management Center. To access this page, follow the steps below:

  1. Log into the Management Center and select your property.
  2. Under the "Profile" tab, click "Billing and Payments."
  3. Here you will see two tabs, one for invoices and another for payments. To view an invoice or payment, simply click the associated tab and select an invoice number or applied payment.  A new browser will open, to print the page select "Print" from your browser's main menu.

Note: To see additional information for multiple accounts, use the "Account Selection" drop-down tool on the right-hand side of the "Billing & Payments" page.

Who receives my Monthly Statements?

To see who receives your Monthly Statements, log in to the Management Center. Can’t access the Management Center? Check out our Quick Start Guide.

Once you’ve logged in, find the “Products” menu, select “Instant Booking” and then click the “Settings” tab. You can add new people and make adjustments as needed.

How do I change the billing contact?

To update the billing contact for your instant booking account, or to add additional invoice recipients to your account, follow these steps:

  1. Log into the Management Center and select your property.
  2. From the “Products” menu at the top of the page, select “Settings.”
  3. On the Settings page, scroll down to see the list of billing owner(s) and additional invoice recipient(s).
  4. Click “Add Another Recipient” and enter a new name and email. Check the box “Set as billing owner” and then, “Save.” (Note: If you don’t click “Set as billing owner,” the person will receive invoices on the 20th of each month but won't have access to your Management Center.)

Why can't I pay my Monthly Statement?

Your Monthly Statement is like a preview of your final bill for the prior month. We give you 15 days to make adjustments for no-shows or cancellations. Even if everything is correct, we cannot accept any payments until your commission fees are finalized on the 20th of each month.

Need more help?

If you have more questions, check out our FAQ. If that doesn’t help, login to the Management Center and click “Get help online” under the “Contact TripAdvisor” box. Then select “Instant Booking” as the issue and “Billing and Payment Questions” as the subtopic. You can then add your question under in the text box.

Last Updated: March 24, 2016

Your Instant Booking Quick Start Guide

Your Instant Booking Quick Start Guide

Start capturing bookings made directly on the world’s largest travel site – in just four simple steps.  

For the first time, millions of travelers can book on TripAdvisor without leaving the site.  Instant booking provides a simple way for you to capture a share of this business on a pay-per-booking commission basis.

Here’s how it works:
​TripAdvisor collaborates with your connectivity partner to display your live rates and availability – right on your property page. Travelers click the “Book on TripAdvisor” button to seamlessly complete their transaction on TripAdvisor. The booking process is fully optimized for desktop, tablet and mobile platforms in 48 languages and many global currencies

Once the reservation is complete, you own the relationship with the customer. The booking details are passed to you through your connectivity partner. You only pay for the booking after the traveler completes their stay and it’s easy to track your performance in the Instant Booking Performance Center.

Ready to capture more bookings from the world’s largest travel site? Four simple steps are all it takes – no expertise required:

1. Confirm eligibility

The first step is to check here to see if you’re eligible for instant booking. Confirm your property name and connectivity partner. Then click “Get Started.”

Can’t get started? To be eligible, your connectivity partner must be instant booking-certified. Check to see if your connectivity partner is signed up here.

2. Verify Connectivity Partner information

Next, verify that the information we’re receiving from your connectivity partner is correct. This ensures that travelers are seeing accurate information about your available rooms and rates.

Confirm your property's name, address and website. Next, check that the room types in the table are actually available for the selected search dates and that the correct rates (including taxes & fees) are displayed. Also, confirm that the cancellation policy is accurate.

Note - without the base rate, taxes and cancellation policy, travelers may not book your rooms! Make sure that you are providing this information through your connectivity partner. If you don’t separate taxes and fees from your base rate, the setup tool can estimate them for you.

Keep in mind, to give travelers the best possible booking experience, your rates must be the same or better than those of your other distribution partners. If your direct pricing isn’t competitive, your rates and availability may not appear.

If everything looks good, click “Correct.” Otherwise, select “Incorrect” for more support.

3. Choose your share of traveler views and commission rate

A traveler view occurs each time “Book on TripAdvisor” appears for your property in search results. Sometimes travelers will be viewing your rates; other times they will be seeing your distribution partners’ rates. Instant booking gives you the chance to capture half of these traveler views, as well as the bookings those views generate, with the 15% commission rate. Or you can choose a lower 12% commission rate to get a quarter of all traveler views, and any resulting bookings. It’s up to you – choose an option and then click “Continue.”

4. Add your payment method

Finally, add your payment method, or confirm that the one on file is correct. No charge will be made to your account at this point, although we will verify the payment method to ensure that it is valid. Then accept the Terms and Conditions and click “Complete sign up.”

Instant booking is a commission-based product. This means no up-front investment, no long-term contracts and no risk to you. You’re only charged for bookings that turn into stays.

You’ll be invoiced on a monthly basis, with each billed item reflecting a completed stay that was booked via instant booking in the previous month. You’ll have the opportunity to review these bookings, and their associated charges, and make any necessary adjustments based on booking changes before your payment is due. For more information on the payment process read our guide here.

Last Updated: December 3, 2014

Managing your Instant Booking Campaign

Managing your Instant Booking Campaign

Manage bookings and track performance from your instant booking dashboard.

The instant booking dashboard is filled with data and insights to help you drive results. Here’s an insider’s guide to its most helpful tools:

1. Track key metrics

The main Dashboard page shows your Room Nights Sold, Bookings and Booking Value in Summary graphs (click each data point to change the graph). You’ll also see your current amount due for those bookings.   

Tip: Attract more guests

Select the higher commission rate on the Dashboard to see the difference twice as many traveler views makes. 

2. Access guest information

Find full information for every booking – including guest names, email addresses, reservation details, billing status and more – on the Booking Activity report. You can also make updates and reconcile cancellations by clicking the booking’s Confirmation ID number.

Tip: Get more revenue

Use guests’ email addresses from the Booking Activity report to start developing relationships with them immediately. As travelers’ arrival dates approach, send value-added offers that motivate them to spend more. Get more ideas for pre-stay communications here.   

3. Manage commissions

See a running tally of all charges and credits to your account on the Transaction Log. This is also where you’ll find completed stays, commission dues as well as cancellations. 

Tip: Avoid unnecessary charges

With instant booking, you don’t pay commission for canceled bookings. You’ll receive a preliminary invoice on the 5th business day of each month – either via email or on the Transaction Log page. Click that invoice and confirm that all of the travelers listed completed their stays. To cancel a booking, click its confirmation number and select “Edit or Cancel this Booking.” You must cancel the booking within 15 days of the preliminary invoice date. After that time, on the 20th of each month, your invoice will be finalized and charged to your account. Still have questions? Read more about instant booking payments here.

Note: To view past invoices and payments, click "Billing & Payments" under the "Profile" tab at the top of the Management Center.

4. Optimize your instant booking performance

How do your prices and availability results compare to other providers? How have these results changed over the past 30 days? Or year? Find the answers to these questions and more in the Performance Center.

Tip: Get more bookings

Use the Performance Center to see your availability and pricing compared to other distribution channels. In a recent survey, 90% of respondents said the price is important when booking an accommodation.1 Keep in mind, your pricing must be competitive in order for it to be viewed by travelers in the instant booking placement. Read our guide and learn how to optimize your instant booking performance to get more guests. 


  • 1. Source: The 2016 TripBarometer Study, conducted by Ipsos, a global research firm. A total of 36,444 interviews were completed in 33 markets, spanning 7 regions
Last Updated: July 10, 2017

Updating Payment Information on TripAdvisor

Updating Payment Information on TripAdvisor Step-by-step instructions on updating your property’s payment information on TripAdvisor.

Updating payment information for your property is simple and can be done online. Follow the steps below to learn how to update this information across all TripAdvisor paid products.

Updating your payment information

  1. Go to www.tripadvisor.com/Owners to log into the Management Center.
  2. Hover over the “Help & Settings” menu at the top of the page, click "Billing and Payments.”
  3. On the right-hand side, under “Billing Information” click the “Update” link.
  4. Enter in your new credit card, update your method of payment or billing information and click “Save.”

How long will this take?

Your updated payment information will appear immediately. If you have any outstanding payments, we’ll charge your account within 24 hours.

Who is the billing owner?

The billing owner is the person who manages payments to TripAdvisor. It’s typically the person who purchased or last renewed your TripAdvisor subscription, or the person who initially set up instant booking. You can see who has access to manage your commercial products by visiting the Manage User Access page. To access this page, log into your Management Center and under the "Help & Settings" tab in the top menu, select "Manage User Access." On this page, you'll see a full list of all users registered to your TripAdvisor page. You'll also see their TripAdvisor usernames, email addresses, affiliations to your business, and the products they have access to (if applicable).

Can I have multiple cards on file with TripAdvisor?

Yes, you can keep multiple cards on file. However, only one credit card may be set as the default for payments. The billing owner for your property can update the selected default card at any time.

I don’t see the "Billing & Payment" option. What should I do?

You’re probably not registered with TripAdvisor as the billing owner of your property. In this case, you should ask the billing owner to log into the Management Center and update the payment information using the steps above.

If that person should no longer be managing billing and payments, you can submit a request via the Management Center to have the billing owner status shifted to someone else.

For owners with a Business Advantage subscription:

  1. Visit the Management Center.
  2. In the Contact TripAdvisor box click "Get online help.” 
  3. Under "Please tell me what the issue is” box, select “Business Advantage.”
  4. Select "Update Account Access Permissions" as the subtopic.
  5. In the Comments box please include all details of the switch you'd like to make.

For owners with instant booking:

  1. Visit the Management Center.
  2. In the Contact TripAdvisor box click "Get online help."
  3. Under “Please tell us what the issue is,” select “Instant Booking.”
  4. Choose “Billing and Payment Questions.” 
  5. Explain your request in the Comments box.
Last Updated: June 15, 2016

6 Reasons to Try Instant Booking

6 Reasons to Try Instant Booking Top reasons why hoteliers are making instant booking part of their distribution strategy.

More and more hotel hoteliers are making instant booking part of their distribution strategy. Here are six reasons why you should try this powerful acquisition channel:

1. Convenience is key.

Today's travelers are increasingly looking for one-stop convenience. According to a recent study, 63% of TripAdvisor users want one place where they can read reviews, compare prices and book.1 When you enable instant booking, travelers are able to research, choose and immediately book your accommodation right on TripAdvisor.

2. Own the guest relationship from the start.

With instant booking, there’s no waiting for guest information to be shared. You receive the traveler’s details as soon as a booking is made via your connectivity partner. Begin building a relationship with the guest – and maximizing revenue from each booking – right from the outset. 


“Having access to guest information is vital to our business. It allows us to provide great customer service and provide value added offers to guests. We’ve found that we’ve been able to convert more of those instant booking customers into returning business travelers, which is so important in our market.” -- Michelle Nelson, Arbuckle


3. Manage distribution costs.

Instant booking is based on a simple "Pay for Stays" commission model. You choose your commission level and pay only when bookings turn into completed stays. This means no upfront investment, long-term commitment or paying for cancellations and no-shows.


"Instant booking holds the promise of allowing us to work directly with our guests rather than through a third party platform. This enhances our relationship directly with these guests prior to, during and after their stay at a very moderate marginal cost ... The commission paid is typically less than other OTA's.  For that reason, it makes sense to drive bookings directly to your own booking engine instead of the OTA's that list availability on TripAdvisor."
– Leslie Araiza, Director of Marketing and Public Relations, The Grande Colonial La Jolla


4. Capitalize on your online reputation.

Many accommodations work hard to manage their TripAdvisor pages by collecting reviews, writing management responses, updating photos and more. This engagement makes your property more attractive to potential guests and instant booking helps you convert these browsers into bookers. In fact, in a 2015 Phocuswright study over 80% of respondents said traveler reviews are an important influence on their booking decisions and 54% would not book a property that didn't have reviews.2

5. Set it and forget it.

Instant booking is designed with hoteliers’ busy schedules in mind. It takes just minutes to set up and maintenance is minimal. 

6. Work with your trusted connectivity partner.

Instant booking is powered by your connectivity partner. So, getting your share of bookings made on the world’s largest travel site is seamless.


“With instant booking we are able to reach customers directly on the TripAdvisor site where they are reading our reviews. The bookings allow us to have direct contact with the guest and save money on those reservations ... Working with our connectivity partner InnLink makes management of instant booking very easy so it is a big win for our property.” 
– Luis Aguilar, General Manager, Studio Inn & Suites


Ready to make instant booking part of your distribution strategy? Learn more and sign up at www.tripadvisor.com/InstantBooking.


  • 1. 2015 ‘Custom Survey Research Engagement’ was an independent study of 14,991 respondents conducted by Phocuswright on behalf of TripAdvisor.
  • 2. Phocuswright Custom Survey Research Engagement on behalf of TripAdvisor, May 2015
Last Updated: February 10, 2015

Premium for Restaurants

How Miramar Brings In Over 150 Diners Per Night With TripAdvisor

How Miramar Brings In Over 150 Diners Per Night With TripAdvisor Restaurant Miramar, a seaside restaurant in Mallorca, Spain, sees more than 150 diners per night during the summer season. Here’s how they use TripAdvisor Ads and TripAdvisor Premium to build their brand and keep their restaurant busy all year long.

Welcome to Restaurant Miramar, Mallorca

Nestled under a grove of palm trees, this seaside restaurant boasts more than great food. If you dine at Restaurant Miramar, you’ll find yourself sipping wine while watching the sun set slowly over Port D’Alcudia.

Located on the Paseo Marítimo, Restaurant Miramar serves tasty and authentic Mediterranean cuisine to locals and travelers from around the world. And they’ve been doing it as a family since 1871.

The restaurant has more than 600 reviews, an average bubble rating of 4.5/5 and a TripAdvisor Certificate of Excellence. In high season, the business has 30 employees who deliver an impeccable dinner service to over 150 diners each night. The rest of the year, the restaurant focuses on lunch service and weekend meals.

The Challenge: Standing Out in the Crowd

Mallorca is one of the most popular summer destinations in Europe — not just for travelers from other countries, but for Spanish tourists, too. “Our biggest challenge is to make our restaurant known [to locals and to tourists], and to know the characteristics that differentiate us from the other establishments around,” says Jaime Solé, Miramar’s General Manager. “We are looking to stand out in Alcudia by offering high-quality food and the best service to our customers.”

But with hundreds of restaurants for diners to choose from, how do they do it?

Miramar focuses on their brand to set them apart. “To reach this goal, we are committed [to using] TripAdvisor and TheFork daily. We have been [using] these two portals for the last three years.”

How They Use TripAdvisor

“We made an important effort to publicize our restaurant," says Solé. "We have enabled online reservations and we highlight the reviews that we think are most interesting, which we can easily do with the tools provided by TripAdvisor Premium and Ads packages.”

TripAdvisor Premium helps Miramar manage their brand and put their best foot forward. Storyboard gives them the opportunity to make a great first impression with potential customers visiting their TripAdvisor listing. “The image carousel is very interesting and visual,” says Jaime Solé. “The ability to highlight [our Favorite Review] is a tool that has helped us showcase great diner feedback. We can choose a review that truly reflects our food offerings and our service.”

TripAdvisor Ads serves as a great compliment to their listing, enabling Miramar to attract diners from around the world. “TripAdvisor Ads have allowed us to be in a prominent position,” confirms Solé. “As a result of using Ads, we have managed to reach [customers in] new markets that may never previously have found our restaurant,” Solé says.

The Results

“These two tools to improve our online marketing have increased visits to our restaurant — that, for us, is the best benefit.”...

How to Choose Your Top 3 Reasons

How to Choose Your Top 3 Reasons Available for TripAdvisor Premium subscribers, Top 3 Reasons helps you showcase what makes your restaurant special.

As a restaurant owner, you are best-equipped to tell diners what sets your restaurant apart. For TripAdvisor Premium subscribers, we’ve made it easy to surface why your restaurant is special and why a potential diner should choose your restaurant over a competitor’s. With Top 3 Reasons, you can turn the reviews and photos diners are already posting on your listing into a powerful marketing tool — or write your own.

But how do you choose what to feature?

Define Your Brand

The first step in choosing your Top 3 Reasons is to determine what defines your brand. Your brand encapsulates who you are as a restaurant and why someone would come to eat there. This starts with your concept — a fine-dining farm-to-table establishment is dramatically different from a Mexican-Korean fusion food truck.

Then, think about that extra “wow” factor you incorporate into your restaurant. Whether it’s your impeccable service, fast turnaround times for your orders, or an extensive wine list, determine what it is about your restaurant that makes diners want to come back again and again.

Finally, listen to your customers. Look at your top-selling menu items and read through your four- and five-bubble reviews to see if there are any patterns of what people love. These things together make up your brand — and that’s what you want to feature with your Top 3 Reasons.

Choose Your Content

It’s a good idea to choose three very different aspects of your business. If you’re still not sure what you want to feature, you can follow this template:

  • 1 Top Reason about your cuisine overall or a specific dish you’re known for
  • 1 Top Reason about the dining experience, such as the service or atmosphere
  • 1 Top Reason about something special, such as outdoor seating, a seasonal menu, or live music

When you’re ready to select your Top 3 Reasons, you’ll want to start with your content, also known as review snippets. To select them, go to “Select Top 3 Reasons” under the “Manage Listing” tab. From there, choose “Edit Content,” and you’ll be able to read through all of your past reviews from the last year. Keep in mind that your review snippets must come from reviews that are less than a year old. Choose a relatively recent review to pull your snippet from and make sure you regularly update your Top 3 Reasons with fresh review snippets that exemplify your brand.

Start by searching for what you want to feature by keyword in the search box, or you can read through your reviews to see if anything jumps out at you. You’ll have up to 70 characters in each review snippet, so you’ll want to look for specific sentences and phrases within those reviews that best showcase what you want to feature.

While we recommend choosing review snippets for your Top 3 Reasons since they carry more weight with potential diners, you do have the option to write your own. This is also a great choice if you are a relatively new restaurant without a lot of reviews. If you choose this, however, you’ll have to write all three of your snippets — at this time, you aren’t able to mix reviewer-submitted content with owner-created content.

Choose Your Photos

Once you’ve chosen your review snippets, you can choose your photo by clicking “Edit Photo.” You can look through your Management Photos or select one from a traveler. Regardless of which set of photos you choose from, you’ll want to make sure you match the photo with the topic of featured review. For example, if you’ve chosen a review snippet that talks about your phenomenal grilled chicken, you should include a photo of that dish.

Note that to be able to use the Top 3 Reasons feature, you must have at least three photos on your listing. If you don’t see an existing photo that appeals to you, you can upload photos of your own by selecting “Photos” under the “Manage Listing” tab.

Where Your Top 3 Reasons Will Appear

...

Frequently Asked Questions About TripAdvisor for Restaurants

Frequently Asked Questions About TripAdvisor for Restaurants We've put together a comprehensive list of all of our frequently asked questions about TripAdvisor for Restaurants.

Why should I claim my TripAdvisor listing?

Claiming your TripAdvisor listing and registering as a representative of your restaurant is free and allows you access to all aspects of your TripAdvisor page including: editing business details, adding photos, responding to reviews, and more. Claim your listing by visiting the TripAdvisor Management Center. To protect your business, we may ask for a credit card to verify your identity, but this is only for verification purposes and claiming your business is always free. For full instructions on registering, read our guide.

How do I manage my TripAdvisor listing and make it more attractive to visitors?

Once you’ve registered, you can manage all aspects of your TripAdvisor listing in the Management Center. The Management Center is available on both desktop and our mobile app. Simply download the latest TripAdvisor app for iOS or Android and use your phone to respond to reviews, answer questions from potential diners and manage many of your TripAdvisor Premium features. Learn more about the mobile Management Center here.

To optimize your TripAdvisor listing, read our full guide.

How do I update my restaurant's listing details?

All of your business’s listing details can be updated in the Management Center. To access this page, head to the Profile menu at the top of the page and click Manage Listing. Here, you can update information on your business including: general information like your name, contact details, your location, hours of operation, cuisine, pricing information, and more.

...

Introducing TripAdvisor Premium for Restaurants

Introducing TripAdvisor Premium for Restaurants TripAdvisor Premium for Restaurants gives businesses the competitive advantage they need with exclusive access to powerful, subscriber-only tools.

TripAdvisor Premium for Restaurants is an exciting new subscription product available for restaurants listed on the world’s largest travel site.

Developed to reflect the specific needs of restaurant businesses, this new product empowers subscribers to stand out from their competition and influence millions of potential customers with new industry-leading tools.

The feature set includes exciting ways to enhance and differentiate the restaurant’s TripAdvisor page with Storyboard, Top 3 Reasons to Eat Here and Favorite Reviews. Subscribers also have access to an Analytics Suite which can be used to make informed business decisions based on real customer data.

What will it cost?

TripAdvisor Premium for Restaurants is a subscription-based product. The exact price of a Premium subscription is tailored to each property based on a variety of factors such as location, size, and traffic.  A business can see specific pricing by visiting TripAdvisor.com/Premium. 

What free tools are available to restaurants?

As always, TripAdvisor continues to offer a wide range of free tools for restaurant owners including Management Responses, free photo uploading and summary data of your restaurant’s page.

At TripAdvisor, we take integrity seriously - from the customer reviews we publish to the relationships we build with restaurants. We promise:

  • A restaurant's ranking in the popularity index is not affected by subscription status
  • TripAdvisor bubble rating will not change based on a property’s subscription status
  • We will not include or exclude customer reviews based on a property’s subscription status

To learn more about this exciting new opportunity for restaurants, visit TripAdvisor.com/Premium. Then, once you've optimized your listing with TripAdvisor Premium, drive even more traffic to your listing with TripAdvisor Ads. Learn more here. 

Last Updated: October 16, 2017

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Manage Listing" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Marketing Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Visit www.tripadvisor.com/TripAdvisorInsights or in the Management Center, under the "Help & Settings" tab in the top menu, select "TripAdvisor Best Practices."

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/business/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/business/sponsored-placements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

Storyboard: Tell Your Story, Your Way

Storyboard: Tell Your Story, Your Way Combine your best photos and top reviews into a promotional preview that engages customers.

Every month, over 455 million people visit TripAdvisor to plan and book their perfect trip.1 From finding the best places to stay, to discovering local restaurants when they get there – travelers use TripAdvisor at all stages of their trip.

As a Business Advantage or TripAdvisor Premium for Restaurants subscriber, you have a suite of marketing tools at your fingertips to help you make a great first impression on potential customers. One of these is Storyboard, which transforms your static photos and reviews into a high-quality promotional preview of your property. Our Storyboard builder is easy to use and will guide you along the way. Simply choose your best photos, review snippets, and tags, and we’ll do the rest for you.

Get more customers to choose you by telling your story and putting yourself a step ahead of the competition. Ready to begin?

Setting Up Your Storyboard

In order to publish your Storyboard, you must have an active TripAdvisor subscription:

Getting Started:

Once you’ve subscribed, log into your Management Center at www.tripadvisor.com/Owners and select your business from the drop-down menu.

  • Accommodations: Under the “Manage Listing" menu, click "Storyboard". Then, click “Create Storyboard” to begin.
  • Restaurants: Under the “Manage Listing” menu, select “Create Storyboard.”

Storyboard is easy to create! Each one is made up of ten frames that you can populate with photos, review snippets or tags from your page. Navigate between frames to configure them – we’ll even suggest the content for you. Once you’ve finished editing a frame, click “Next” and your changes will save automatically.

Selecting photos:

To select, or change, a photo in the frame click “Update Photo.” A photo gallery will then appear below. Use this gallery to select the photo you’d like to use. If you don’t see a photo you like, you can always add additional photos through the “Manage Photos” tool on the left.

Selecting review snippets:

After you’ve selected your photo, you may choose a review snippet. A review snippet is a short excerpt from a traveler’s review of your property. These highlights are automatically generated based on a universal set of criteria. To select a snippet, click the “Update Review Snippet” button and then choose one from the gallery below. Once selected, you will see a preview in the frame above.

Selecting tags:

Tags are summary keywords that appear repeatedly in reviews from different guests or diners. Choose tags that highlight a reason why customers love your business. To select a tag, click the “Update Tag” button and then choose from the tags below. Once selected you will see a preview in the frame above.

Adding review snippets and tags in multiple languages:

If your business has reviews in multiple languages use the drop-down menu to see what languages are available. Once you select a language, all snippets or tags available in that language will be displayed. Be sure to choose options for each of these languages, for each frame, or your Storyboard will be incomplete and not visible in that language. The completion status of each is indicated by color:

  • Languages in black have not been started.
  • Language in green indicates that all snippets or tags have been selected for that language.
  • Languages in orange have been selected in a previous frame but are missing from the current frame.

Note: For accommodations, visitors viewing your page in a language for which you don’t have a Storyboard will continue to see your Cover Photo. For restaurants, users will instead see a Storyboard in another completed language.

Publishing your Storyboard:

The final frame is where you have the opportunity to publish your completed Storyboard. Here you will also see which languages are complete, as well as which languages you began but did not complete. To see which frames are incomplete, look for orange dots in the setup carousel and update the frames with additional selections as needed.

Once you’ve completed all frames and are ready to publish, click “Publish Now.” Only completed languages will be published, all other incomplete languages will be saved as a draft until they’re complete. Please note that it can take up to 24 hours for your updates to appear on your live Storyboard. If you’re not yet ready to publish your Storyboard, you can always leave and come back to publish it at another time. All changes will be saved in the Storyboard editor.


  • 1. TripAdvisor log files, average monthly unique visitors, Q3 2017
...

Ads for Restaurants

How Miramar Brings In Over 150 Diners Per Night With TripAdvisor

How Miramar Brings In Over 150 Diners Per Night With TripAdvisor Restaurant Miramar, a seaside restaurant in Mallorca, Spain, sees more than 150 diners per night during the summer season. Here’s how they use TripAdvisor Ads and TripAdvisor Premium to build their brand and keep their restaurant busy all year long.

Welcome to Restaurant Miramar, Mallorca

Nestled under a grove of palm trees, this seaside restaurant boasts more than great food. If you dine at Restaurant Miramar, you’ll find yourself sipping wine while watching the sun set slowly over Port D’Alcudia.

Located on the Paseo Marítimo, Restaurant Miramar serves tasty and authentic Mediterranean cuisine to locals and travelers from around the world. And they’ve been doing it as a family since 1871.

The restaurant has more than 600 reviews, an average bubble rating of 4.5/5 and a TripAdvisor Certificate of Excellence. In high season, the business has 30 employees who deliver an impeccable dinner service to over 150 diners each night. The rest of the year, the restaurant focuses on lunch service and weekend meals.

The Challenge: Standing Out in the Crowd

Mallorca is one of the most popular summer destinations in Europe — not just for travelers from other countries, but for Spanish tourists, too. “Our biggest challenge is to make our restaurant known [to locals and to tourists], and to know the characteristics that differentiate us from the other establishments around,” says Jaime Solé, Miramar’s General Manager. “We are looking to stand out in Alcudia by offering high-quality food and the best service to our customers.”

But with hundreds of restaurants for diners to choose from, how do they do it?

Miramar focuses on their brand to set them apart. “To reach this goal, we are committed [to using] TripAdvisor and TheFork daily. We have been [using] these two portals for the last three years.”

How They Use TripAdvisor

“We made an important effort to publicize our restaurant," says Solé. "We have enabled online reservations and we highlight the reviews that we think are most interesting, which we can easily do with the tools provided by TripAdvisor Premium and Ads packages.”

TripAdvisor Premium helps Miramar manage their brand and put their best foot forward. Storyboard gives them the opportunity to make a great first impression with potential customers visiting their TripAdvisor listing. “The image carousel is very interesting and visual,” says Jaime Solé. “The ability to highlight [our Favorite Review] is a tool that has helped us showcase great diner feedback. We can choose a review that truly reflects our food offerings and our service.”

TripAdvisor Ads serves as a great compliment to their listing, enabling Miramar to attract diners from around the world. “TripAdvisor Ads have allowed us to be in a prominent position,” confirms Solé. “As a result of using Ads, we have managed to reach [customers in] new markets that may never previously have found our restaurant,” Solé says.

The Results

“These two tools to improve our online marketing have increased visits to our restaurant — that, for us, is the best benefit.”...

4 Tips to Keep Your Restaurant Busy All Year Round

4 Tips to Keep Your Restaurant Busy All Year Round In a seasonal industry, keeping your restaurant busy all year long is a challenge. We’ve put together a few tried-and-true marketing tactics you can use to combat the off-season blues.

The restaurant world is a seasonal one. Whether you’re a waterfront summer destination or a bustling après-ski bar, there’s going to be times of the year where you have plenty of customers coming through the door — and times where that’s not the case.

To keep your restaurant busy all year round, you have to promote it all year round.

That means incorporating marketing into both your dry seasons and your busy ones. Marketing can often fall by the wayside as a lower priority, but neglecting it only makes it more difficult to draw in new customers later on. Imagine that your marketing efforts are like a cyclist conquering a hill — you must pedal consistently, one foot after the other, to reach the top. You can go faster or slower if you want to, but pausing entirely will mean an even more taxing restart.

Marketing year-round also helps you get ahead of your competitors and could mean diners less familiar with your area earmark your restaurant for a future visit. By building a consistent promotion plan across the year, you can make sure your restaurant is always top of mind.

Here are a few workhorse marketing tactics that you can use anytime:

Advertise Your Restaurant

The best way to build up demand for your restaurant at any time of year is to advertise consistently. Especially if your restaurant is in a more seasonal location like in a ski resort town or by the ocean, you’ll want to make sure that you let folks know that you’re open in the offseason and that you stand out in the crowd during the busy periods.

Online advertising is a particularly good channel because it’s easy to dial up and down your efforts, just like speeding up or slowing down your cycling pace up the hill. Dialing up and down in this case means experimenting with different audiences and advertising channels to see what works best for you.

Create Partnerships within Your Community

Your restaurant’s success largely depends on its location and the community that you serve. Another way to keep your restaurant busy year-round is to work on building partnerships with members of the community, especially other businesses nearby.

You could:

  • Put flyers at the nearby laundromat, dry cleaner, or other local store
  • Ask nearby hotel concierges or apartment/housing complexes to recommend your restaurant
  • Contact office managers to set up catering or delivery opportunities at local offices
  • Work with nearby universities or colleges to create apprenticeships or a student discount
  • Market yourself as a charity partner for local non-profits as a way to spread the word
  • Participate in local versions of restaurant week or other government-sponsored campaigns
  • Offer your space as a co-working area during the day

Hold an Event or Participate in a Pop-Up

Another way to get your restaurant busy is to hold an event or pop-up tasting at another location. This is a great opportunity to get creative based on your average customer — if you’re a family-friendly spot, you might want to try a kids character meal or an arts and crafts event, but if you’re more of a date-night destination, think about a wine tasting or special prix fixe menu for couples.

You could also try:

  • Themed events celebrating specific holidays, like Mother’s Day or the New Year
  • Giving customers a peek into the kitchen with cooking or baking classes
  • Wine or beer tastings
  • Experimenting with a meal outside of your normal offerings, like a special brunch
  • Movie screenings, live music, or theatrical performances
  • Games, like trivia night or poker tournaments

If the events go well, you could expand into more recurring event offerings, like corporate luncheons, birthday parties, or wedding receptions, which would bring in additional revenue for your business.

...

7 Ways to Measure Your TripAdvisor Ad Success

7 Ways to Measure Your TripAdvisor Ad Success Whether you’re new to the world of advertising your restaurant or simply need a refresher, we’ve put together a comprehensive guide to the most important TripAdvisor Ad metrics you should know and why.

Once you’ve set up your TripAdvisor Ad, you’ll want to know whether or not your investment is paying off. You can see how you’re doing at a glance in the Management Center by choosing "Ads Performance" under the "Advertising" tab.

You’ll want to pay attention to these seven metrics. Here’s the breakdown on what they mean, why they’re important, and where to find them in your report.

1. Ad Views

What It Is: Ad Views measures how many times within your selected date range potential diners saw your TripAdvisor Ad in a search result, list, or on individual restaurant listing pages on TripAdvisor.

Why It’s Important: When we show your Ad, it doesn’t show to every single browser. It only shows to the most qualified potential diners — meaning, the people most likely to actually come to your restaurant. Think of Ad Views as the overall reach that your Ad has for those qualified diners on TripAdvisor’s site.

Curious what your Ad looks like to potential diners? Check out our Preview Tool by choosing "Preview Ad" under the "Advertising" tab in the Management Center.

Where You Can Find It: You can see this metric in the top left hand side of your performance report.

2. Page Visits from Ads

What It Is: Page Visits from Ads shows you how many people visit your TripAdvisor listing by clicking on your TripAdvisor Ad. This is in addition to the regular, or organic, traffic your page is already receiving. Below this metric, you'll also see the boost

Why It’s Important: When we show your Ad, you only pay for the clicks you receive — so your Page Visits from Ads tells you exactly what traffic you’re getting by purchasing a TripAdvisor Ad. More traffic to your page means that there are more potential diners who will call your number, visit your website, or book your restaurant.

Where You Can Find It: This metric appears to the right of your Ad Views, in the very center of your performance report. You can also see a longer-term view of your Page Visits from Ads at the bottom of the report in dark green.

3. Click-Through Rate

What It Is: Click-through rate is the percentage of clicks you received from all of the potential diners who saw your Ad. Click-through rate is calculated by dividing the Page Visits from Ads by the number of Ad Views you receive.

Why It’s Important: Click-through rate indicates how engaging your Ad is to potential diners. It tells you the likelihood that a potential diner will see your TripAdvisor listing after seeing your Ad.

One way to increase your click-through rate is to choose the best Primary Photo of your restaurant. This is the photo that appears next to your listing for your Ad and is the first photo that diners will see when they come to your listing. You can choose a new Primary Photo by:

  1. Logging in to the Management Center.
  2. Choosing "Photos" under the "Manage Listing" tab.
  3. One the left hand side, select "Primary Photo."
  4. To change the photo, click the orange "Change Photo" button in the bottom right hand corner.
  5. From there, select which photo you wish to use as your Primary Photo.
  6. If you don’t see a photo that you want to use, you can upload Management Photos by going to the "Management Photos" tab on the left hand side and selecting the blue "Add more photos" button.

Where You Can Find It: You can see this metric underneath your Ad Views in your performance report.

4. Customer Actions from Ads

...

Where Can My TripAdvisor Restaurant Ads Show?

Where Can My TripAdvisor Restaurant Ads Show? When you purchase a TripAdvisor Ad, we show it only to the most qualified diners—the people who are already searching for restaurants like yours. Here’s a rundown of exactly where on the site diners will see it.

Every month, TripAdvisor sees over 200 million searches from people looking for their perfect place to eat.* With TripAdvisor Ads, you can capture the attention of these diners to drive them directly to your listing page.

When we show your ad, it doesn’t show to every single potential diner. It only shows to the most qualified potential diners—meaning, those people who are searching for restaurants just like yours in your area. For example, if you run a Mexican restaurant in Brooklyn and someone searches for "Best Mexican food in New York City," and you’ve purchased a TripAdvisor Ad, then that person will likely see your Ad.

But that’s just one example. There are several different places a potential diner can see your ad appear on TripAdvisor:

Where Your Ad Could Show on TripAdvisor

First in Category on Your Location’s Home Page

When someone searches for restaurants in your location, they could see your restaurant first if you fall into a particular category like Fine Dining or Local Cuisine. So if you’re ranked #11 for your category in a given location, by purchasing a TripAdvisor Ad, your restaurant could appear before the restaurant ranked #1 in your category in your location.

In the example above, by searching generally for restaurants in London, you can see an ad for the Fancy Crab, a fine dining establishment, in the Fine Dining category.

Note that if someone is on this page on the TripAdvisor mobile app, they won’t see your Ad appear there. Coming soon!

First in List on Your Location’s Home Page

...

Drive Traffic to Your Listing with TripAdvisor Ads for Restaurants

Drive Traffic to Your Listing with TripAdvisor Ads for Restaurants Drive browsers searching for restaurants in your area straight to your listing with TripAdvisor Ads.

Every day, millions of potential customers visit TripAdvisor looking for a great place to eat. Capture the attention of these potential customers, and drive traffic straight to your listing, with TripAdvisor Ads. Ads allow you to get discovered by locals and travelers looking for a place to eat now. These highly targeted ads appear in exclusive placements on TripAdvisor and help fill your tables with highly qualified diners who are ready to decide.  

What are TripAdvisor Ads?

TripAdvisor Ads is a new marketing solution available to restaurants on TripAdvisor. TripAdvisor Ads drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area.

How does it work?

TripAdvisor Ads appear on both desktop and mobile, in the first slot of your restaurant category(s) and in the top spot of the ranked list of restaurants. Ads are targeted only to diners searching for restaurants in your area and category on TripAdvisor. This means you’re capturing the attention of a highly targeted audience of diners who are ready to decide.

How much does it cost?

TripAdvisor Ads are charged based on performance — meaning you only pay for clicks that we send to your page. We offer three monthly budget options based on the number of clicks you’d like to receive. And, we make it easy — cancel at any time, no commitment, no hidden fees, and your campaign will automatically renew each month.

Ready to set up TripAdvisor Ads? Let’s get started:

  1. Log into TripAdvisor: Click the ads link in top menu of your TripAdvisor Management Center.
     
  2. Create a new campaign: View your campaign objective and audience. The audience of your campaign is determined by your location as well as categories of information we have about your business like cuisine type, restaurant price range, and meal type as listed on TripAdvisor.

    If there are inaccuracies in any of these categories, you can suggest updates to them in the “Manage Listing” section of the TripAdvisor Management Center. To do so, log into tripadvisor.com/Owners and under the “Profile” menu at the top click “Manage Listing.” Make your edits, and click “Submit.”1
     
  3. Set your budget: We offer three monthly budget options based on the number of clicks you’d like to drive to your TripAdvisor page. With each option, you pay only for the clicks you receive. We’ll always highlight the “Best Value” option — so you can quickly see which option will drive the most clicks, for the least cost-per-click.
     
  4. Add payment information: Add your preferred billing and payment information, we accept either direct debit or credit card. Note that you will not be charged until your first billing cycle (31 days after you’ve setup your campaign).
     
  5. Start your campaign: Click “Start Campaign” to begin driving more traffic to your TripAdvisor listing!
     
  6. Manage your ads: Once your campaign is running, you can track its performance at any time by clicking the ads link in your Management Center. Here, in the “Ads Overview” section, you will see the dates of present and past ad campaigns, as well as how many clicks and impressions these ads received.

Now that you’re driving more traffic to your TripAdvisor page, make sure those visitors convert into customers by enhancing your listing. TripAdvisor Premium provides you with the tools you need to optimize your listing, increase conversions, and fill tables. In fact, Premium subscribers see up to a 24% increase in booking interest for their restaurants.2 Sign up at tripadvisor.com/Premium.


  • 1. TripAdvisor verifies many owner listing updates, such as cuisine type, with our user community. This content gets verified by users through questions we ask during review submission and via other site placements. How quickly we verify the information, and display it on the site, is dependent on the number of people who visit your TripAdvisor page. For most restaurants this process takes less than 5 days, after which you should see your updates published.
  • 2. Source: TripAdvisor Log Files, January – February 2017. Properties featuring Favorite Reviews and Storyboard drove an average of 20% more clicks to their own website. Properties with a TripAdvisor booking button drove an average of 24% more booking clicks.
Last Updated: October 16, 2017

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Manage Listing" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Marketing Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Visit www.tripadvisor.com/TripAdvisorInsights or in the Management Center, under the "Help & Settings" tab in the top menu, select "TripAdvisor Best Practices."

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/business/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/business/sponsored-placements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

Awards & Recognitions

Frequently Asked Questions About the Certificate of Excellence

Frequently Asked Questions About the Certificate of Excellence Learn more about the Certificate of Excellence with these frequently asked questions. What is the Certificate of Excellence? Since 2011, the Certificate of Excellence honors hospitality businesses that deliver consistently great service across the world. This designation is presented to approximately 10% of total businesses on TripAdvisor that have consistently achieved great reviews over the past year. There is no application process for the Certificate of Excellence, and the achievement is earned over time. Who is eligible to receive a Certificate of Excellence? Accommodations (Hotels, B&B / Inns, and Specialty Lodging), restaurants, attractions, and vacation rentals worldwide are eligible to receive a Certificate of Excellence. How are Certificate of Excellence recipients determined?...

Your Certificate of Excellence Widget is Waiting

Your Certificate of Excellence Widget is Waiting Did you receive a Certificate of Excellence this year? Then promote your achievement on your website with the free Certificate of Excellence widget!

Your Certificate of Excellence is a big deal. It’s a real vote of confidence from travelers over the past year – and a great way to stand out from your peers.

If you want to grab travelers' attention and give them another reason to book with you, make sure to promote your TripAdvisor achievement. One of the most popular promotional activities is adding the Certificate of Excellence widget to your website.

Unlike earning your Certificate of Excellence, which took a lot of hard work, adding your widget is easy. Get your free Certificate of Excellence widget in the TripAdvisor Widget Center.

You worked hard all year to earn this recognition, and now’s the time to reap the rewards. The sooner you add your widget, the sooner travelers will know about your Certificate of Excellence!

Last Updated: May 19, 2015

How to Order Your Printed Certificate of Excellence

How to Order Your Printed Certificate of Excellence Congratulations on earning a Certificate of Excellence! Displaying a printed certificate at your business is a great way to showcase your achievement.

When to request a printed certificate

  • You are a Certificate of Excellence recipient and have not requested a printed certificate yet. 
  • You were a Certificate of Excellence recipient in a previous year and need a replacement certificate.
  • You’d like a copy of your certificate in a different language.

How to request a printed certificate

  1. Sign into the Management Center
  2. Move your mouse over the Marketing Tools menu at the top of the page, then select Awards in the drop-down menu.
  3. Click on Get your Badge next to your Certificate of Excellence widget.
  4. Click on the Display a Certificate link at the bottom of the page. 
  5. Fill out the Certificate of Excellence Request form and click the Submit Request button. 

Follow the directions above and you’ll receive your Certificate of Excellence in the mail within 8 weeks. While you’re in the Management Center, you can download the Certificate of Excellence widget to add to your website. This allows you to promote your recognition online while you're waiting for your paper copy.

Last Updated: August 6, 2014

Promoting your Travelers’ Choice award for destinations

Promoting your Travelers’ Choice award for destinations Raise awareness about your destination’s prestigious award by following this checklist to promotional success.

Congratulations on winning your Travelers’ Choice award! Your visitors have spoken, and other travelers are ready to listen. So spread the word about this high praise to attract new visitors to your award-winning destination.

Start by following our “Popular tips for getting started” to put together some momentum. Then focus on the checklist in “New tips for you” so even more travelers can discover what makes your destination so special.

Popular tips for getting started

Lead with the traditional tips below so you cover all the basics.

Send out a press release

Want help? Use the template in the Management Center and fill in the details about your destination. Or create your own press release by starting with an attention-grabbing headline and briefly covering the “who, what, when, where, why and how” so the media knows why your Travelers’ Choice award is important. Then contact a wire service to send out your press release.

Put the Travelers’ Choice logo in your advertising and marketing

This sign of reliability is trusted all around the world, so advertise your win far and wide. You can use the Travelers’ Choice winners’ logo in print, online and on television. Make sure to mention your award in radio spots, too. The logo and usage guidelines are available in the Management Center.

“Winning the Travelers’ Choice accolade is very special to the Cayman Islands because it comes to us as a result of many thousands of visitors voluntarily posting their reviews about their Cayman Islands vacation experience. We are therefore delighted to receive this prestigious award.” — Shomari Scott, Director of Tourism, Cayman Islands Department of Tourism

Add the award widget to your website

Every visitor to your website is a potential visitor to your destination, so make sure they all know about your win. Get the free Travelers’ Choice widget in your Management Center or on our widgets page.

Announce your win on social media

Engage with existing fans and create new ones by sharing the news in social forums. Download the popular TripAdvisor Facebook App, where you can display your awards, reviews, and photos. You’ll also find a pre-written Facebook post and Tweet in the “Display your award” page of the Management Center. Use them to share the good news with your followers.

Contact your local media

Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter. Email them your press release, and invite the reporter to meet with you about writing a story. Local news outlets especially will want to know that your destination has won an award on the world’s largest travel site.

Promote your win with locals

Boost local pride and make sure the whole community knows you won so they can let others know too. Promote your win in local advertising, from signage to community messages and more. The Travelers’ Choice winners’ logo is available in the Management Center.

New tips for you

Just as you want your visitors to explore more than just gateway attractions, it helps when you go beyond traditional promotion with these additional activities.

Notify your local hospitality businesses

Energize your built-in network of supporters by sharing the news. Accommodations, attractions and restaurants all stand to benefit from new visitors coming to town, so ask them to promote your Travelers’ Choice award as well.

Organize a photo shoot with local owners

Your local hospitality business owners helped your destination win over travelers, so why not celebrate with a photo shoot? Pick somewhere visually striking and include a select few photos with your press release.

Make a donation in honor of your win

You’ll help support your community, and raise awareness for your win and a deserving local charity at the same time. Ask past and current guests to vote on the lucky charity, then issue a press release and invite press to an event where you donate the money.

Add a Milestone post on Facebook

Receiving an award seems like a great milestone to add to your timeline. Instead of sharing a status or photo, click on “Event, Milestone+” and add in a few details and a photo. Your milestone post will span the entire width of your timeline, grabbing even more attention on Facebook!

Promote in your event collateral

Whether people are researching convention sites, family vacation destinations or group trips, you want your prestigious award to be front and center. Pamphlets and landing pages on your website are ideal places to include your award.

Update your mobile website

Mobile travelers are especially pressed for time when researching destinations and nearby accommodations, activities and restaurants. Showcasing your award on your mobile site gives them another reason to stop searching and start having a great time.

Mention your award in your email signature

Each email you send will raise awareness of your TripAdvisor award. Link to your destination page on TripAdvisor to drive recipients to see the latest reviews, your award badge and other fresh content. Everyone on your staff should update their email signature as well.

Promote your win over the phone

Mention your TripAdvisor award in your phone system’s greeting, hold music or voicemail message and travelers will be even more likely to visit in person. Keep it brief so callers don’t get frustrated.

Let your mailing list know

Visitors who signed up for your newsletter will want to know about the exciting news. Link to a blog post with more details or feature the highlights in the email itself, and ask your fans to share the news with other travelers. The news also makes for a great reason to invite visitors back to your destination.

Create signage that promotes your win

Grab attention at conventions and other events by including your Travelers’ Choice award on signage. You can also use signage to impress visitors at your tourism center. It’s a good conversation starter in any situation.

Let your favorite travel bloggers know

Share the news with any influential travelers you know so they can do the same. If you haven’t worked with travel bloggers before, search the web for popular ones who focus on your region or primary audience (for instance, “Thailand travel bloggers” or “family travel bloggers”).

Last Updated: February 14, 2014

Travelers have spoken: 2017 Certificate of Excellence

Travelers have spoken: 2017 Certificate of Excellence Congratulations to the 2017 Certificate of Excellence recipients. This achievement celebrates businesses who have consistently achieved glowing traveler reviews on TripAdvisor over the past year.

About Certificate of Excellence

Travelers come to TripAdvisor to plan and book the perfect trip. Certificate of Excellence celebrates the accommodations, attractions and eateries that make these perfect trips possible.

Now in its 7th year, the Certificate of Excellence designation recognizes establishments that consistently earn great TripAdvisor reviews from travelers. Winners include:

  • One-room B&Bs to 600-room hotels,
  • Hidden attractions to world-famous museums, and
  • Local cafés to Michelin-starred restaurants.

The Certificate of Excellence accounts for the quality, quantity and recency of reviews submitted by travelers on TripAdvisor over a 12-month period. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

“This recognition helps travelers identify and book properties that regularly deliver great service. TripAdvisor is proud to play this integral role in helping travelers feel more confident in their booking decisions,” says Vice President of Industry Marketing, Heather Leisman.

What’s new this year

This year we are encouraging recipients to promote their achievement for a chance to win! Our Certificate of Excellence promotional contest includes new and exciting prize opportunities for winners including: free ad space on TripAdvisor, an all-expense-paid celebration event, or a surprise prize. Contest terms & conditions apply, watch for an email with more information!

2016 Certificate of Excellence fun facts

  • The reviews are in: 24% of winners are accommodations.
  • Looking for a great place to eat? Restaurants account for 56% of winners.
  • Talk about attractive attractions: 20% of winners are attractions.
  • In past years, owners have promoted their wins with roadside billboards, bus wraps, and even hot air balloon signage.

Additional resources

Congratulations on your TripAdvisor Recognition - Now Spread the Word!
Frequently asked questions about Certificate of Excellence
How to Earn TripAdvisor Awards & Recognitions

Last Updated: June 22, 2017

Congratulations on your TripAdvisor Recognition - Now Spread the Word!

Congratulations on your TripAdvisor Recognition - Now Spread the Word! Get tips for promoting your recognition with social media, TripAdvisor, traditional marketing, your website, events and more.

Congratulations on your accomplishment!

Receiving a Travelers’ Choice award or a Certificate of Excellence recognition isn’t easy, but promoting it can be.

Read on for a variety of creative tips to help you spread the word about your latest distinction. In no time, you’ll go from receiving a prestigious award to winning new business.

Get tips for promoting your achievement…

Promoting your award on TripAdvisor

Update your business description
Your TripAdvisor listing will automatically feature your recent recognition, though it still helps to mention your achievement in your business description. It just takes a few seconds, so why not update this the next time you’re in the Management Center?

Pose with your award
Adding photos to your listing helps increase engagement, and a shot of you and your staff with the printed certificate or award is a great photo opportunity. 

Mention your achievement in Management Responses
Think of this tip like offering a discount – it will capture attention, but you don’t want to do it all the time. Reference it when it seems natural, such as, “I’ll speak with our housekeeping staff so they keep this in mind from now on. As a Travelers’ Choice award winner, we’re always looking for ways to give our guests the best possible experience.”

Tip for accommodation subscribers: Create a celebratory Special Offer
If you’re an accommodation subscriber, you can create Special Offers to grab the attention of travelers on TripAdvisor. Test one that promotes your achievement and offers travelers a special deal or perk to celebrate with and thank guests.

Promoting your award using social media

Post your award on Facebook, Twitter, and other social media sites
Engage with existing fans and create new ones by sharing the news in social forums. If you have the popular TripAdvisor Facebook App, you can add your designation to the “Praise from TripAdvisor Travelers” section. Don't forget to use the #CertificateofExcellence hashtag when promoting your achievement!

Ask travelers why they think you received this recognition on TripAdvisor
Drive engagement and raise awareness by asking fans and followers what it is about your business that stands out most in their minds? Don't forget to include the #TravelersChoice or #CertificateOfExcellence hashtag so even more people can discover your exclusive status.

Include photo or video when you post
People who like you on Facebook are more likely to see your announcement post if you include a visual. For instance, add a picture of some staff posing with the framed award or printed certificate and include a video of you thanking travelers for the recognition.

Update your social media background photos
Use a photo of your Travelers' Choice award or Certificate of Excellence recognition as your Facebook cover image or Twitter background image. A timely and impressive way to refresh your social media presence? Now that's something to "Like."

Congratulate other local recipients
Retweet their Certificate of Excellence or Travelers' Choice announcements and congratulate them on Facebook. Why? It will encourage them to do the same for you, and you’ll strengthen your relationship with other leading hospitality businesses. To get you started here’s a sample tweet: “@OtherBusiness Congratulations on receiving a 2016 #TravelersChoice award too! We’re honored to be in such great company.”

Post a celebratory property photo
Pinterest and Instagram are ideal for sharing photos. Put some thought into taking a striking photo, such as a sunset on your property, a beautiful meal or a clever and relevant way of celebrating your win. Remember to include a #TravelersChoice or #CertificateOfExcellence hashtag!

Update your business' social media descriptions
Update your "About" section on Facebook and your Twitter "Bio" so when people share, or check-in, at your location anyone who clicks through will see you've received TripAdvisor praise.

Promoting your achievement using traditional marketing

Issue a press release
Go to the Management Center for a TripAdvisor-provided template for your Travelers’ Choice or Certificate of Excellence win. All you need to do is complete your business’s details. Then issue your press release over a wire service and share with local publications.

Contact your local media
Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter. Send them your press release via email, and offer to let them visit and photograph your business. Let them know that your good standing on the world’s largest travel site is a distinction worth talking about.

Add the Travelers' Choice or Certificate of Excellence logo to your brochure, flyers and press kit
Including your achievement in marketing materials helps you in several ways. First, it helps convince potential visitors to become definite visitors. Second, it reminds them to write a review when they get home. Put your achievement's logo somewhere prominent, such as the front or back cover of your brochure to really grab attention. Don't have standard marketing materials? Promoting your TripAdvisor achievement is a perfect opportunity to create them!

Make your achievement the focus of your advertising
Don’t just mention your TripAdvisor recognition – make it the key point. Being in good standing on TripAdvisor sets you apart from the competition, so let travelers and locals know about this latest distinction with an attention-grabbing advertisement in newspapers, magazines, radio spots, local maps for tourists and any other advertising efforts.

Promote in your event collateral
Put the Certificate of Excellence or Travelers' Choice logo front and center on event collateral so people research for a wedding venue, team-building event or a catering order notice your recognition right away. Pamphlets, PDFs on your website and catering menus are all ideal places to include the logo.

Tip for Travelers’ Choice winners: Check the full list
You might be the only winner in your area, or the only local winner in a certain category, such as Hotels for Romance. Visit the Travelers’ Choice page to find out. If you are, make sure to promote that additional competitive advantage in your marketing materials.  

Promoting your award on your website

Add the Certificate of Excellence or Travelers' Choice emblem to your website
Showcase your recognition on your own website with a free widget that links guests to your TripAdvisor page where they can browse your guest reviews and photos. Go to the Management Center, and under "Marketing Tools" in the top menu, select "Website Widgets" to easily download the code. 

Add your TripAdvisor achievement to your masthead and other key pages
People browsing the web take just a second to decide if they want to stay on a page. Mention your TripAdvisor recognition up top and the prominent placement will grab attention and earn the trust of travelers. Don't forget about key pages besides your homepage. In particular, your "About" page, your "News" page and your booking process should highlight your designation too.

Promoting your achievement to past and prospective guests

Mention your achievement in your email signature
This way, each email you send calls attention to your TripAdvisor recognition. Link to your listing to drive recipients to see the latest reviews, your award badge, and other fresh content.

Celebrate with past guests
It’s the great customer feedback that makes TripAdvisor achievements possible, so let guests who’ve stayed at your property, eaten at your restaurant or enjoyed your attraction know about your recent TripAdvisor recognition. Thank them for their role in getting you there, and encourage them to visit again soon! A sincere showing of gratitude can go a long way towards strengthening your bond with top customers.

Offer past visitors an exclusive deal
One way to celebrate with past guests is to offer them something other customers can’t get, like a better discount or privileged access to perks. As a plus, you’ll drive engagement and extra bookings while you promote your new recognition as a top business on TripAdvisor.

Feature different employees in your emails
Your staff is a big part of why you won, so help travelers get to know them. If you send out a newsletter, spotlight an employee who provides the great service that helped you receive TripAdvisor praise. Don’t have a newsletter? Start one now, or include this section as a callout in your one-off emails. Either way, include a quote from each staff member on what being a distinguished property means to him or her.

Tip for restaurants: Mention on restaurant review websites
Some review sites, like Yelp, focus on restaurant reviews in particular. In your business description on these sites, make sure to mention your TripAdvisor designation. The trusted TripAdvisor name will help inspire confidence in both local and traveling diners!

Tips for attractions: Offer free or reduced admission
It can be for one day or night only, or a regularly recurring offer such as every Monday for a month. And if you can extend your normal operating hours for the event, you can also pull in locals who might not otherwise be able to attend. When promoting the event, make sure to brand is as a celebration of your recent achievement.

Promoting your achievement at your business

Display your achievement at your property
Share your success with everyone who walks through your doors by putting your plaque or printed certificate somewhere prominent, such as your lobby, luggage trolleys, check-in stand or wherever you greet travelers. You can also leverage something unique about your particular property. For example, a kayaking tour operator displays the Certificate of Excellence emblem on his kayaks and paddles.

Offer visitors a photoshoot with your certificate or award
Include fun props and costumes to encourage travelers to pose with your plaque, printed certificate or framed award. You can also suggest they share the photo on social media – and check-in on Facebook or mention your property name on Twitter. With permission, post the photos to your social media accounts or website too.

Go big by printing a giant decal
Impress passerbys with a giant vinyl decal on a wall outside your building or pool area. Choose something waterproof and UV-proof so it stays looking great while exposed to the elements.

Promote your praise over the phone
Mention your TripAdvisor achievement in your phone system’s greeting, hold music or voicemail message and travelers will be even more likely to visit in person. Keep it brief so callers don’t get frustrated.

Promote your achievement in your elevators
Let guests know that your reputation, not just the elevator, is going up. You can add in the news as a segment on the video screen, or include a framed copy of your award or certificate to grab attention when travelers have nothing else to do.

Add a screen saver to your computers
Make your Certificate of Excellence recognition or Travelers' Choice award the screen saver or desktop of your business's computers.

Add your achievement to receipts
Adding the Certificate of Excellence or Travelers' Choice insignia to check-out receipts is an easy way to remind guests to write a review. Plus, it may be your last chance to remind guests of your achievement before they're out the door!

Grab attention with a gobo
A gobo is a special light that projects a customized image onto a floor or wall. Create a custom gobo with the Certificate of Excellence or Travelers' Choice logo to shed light on your recent accomplishments. This compelling marketing tactic is especially popular in clubs, restaurants, and business lobbies.

Promote your vehicles
Put a sticker, or two, on the outside of your vehicles and add a sticker to the inside of your hotel's shuttle van. Run a Segway tour? Have a delivery bike? Don't forget to promote on these vehicles as well. You can even wrap your shuttle or delivery vehicle. Go ahead, make a big statement about your achievement -- your staff deserves the attention.

Add a patch or pin to uniforms
Dress the part. Add a Certificate of Excellence or Travelers' Choice patch or pin to your employees' uniform.

Tips for restaurants: Mention your achievement in your menu
Whether it's a takeout or dine-in menu, be sure to include your recognition on the menu to remind guests they are dining at a TripAdvisor recognized restaurant. You can even create a special menu item to celebrate with guests. Either craft something new in honor of your achievement, or not on your menu certain choices that are popular with guests and have helped you receive your Travelers' Choice award or Certificate of Excellence.

Tip for accommodations: Celebrate with a weekly happy hour
You get to promote that your TripAdvisor recognition and delight your guests at the same time. Who doesn’t like that? Plus, it gives you and select staff an opportunity to interact with travelers and win them over. Hold it in a private area to make it feel exclusive and serve drinks on coasters that feature your TripAdvisor success.

Promoting your achievement with partnerships and events

Make a donation in honor of your achievement
You’ll help support your community, and raise awareness for your business' recent recognition and a deserving local charity at the same time. Ask past and current guests to vote on the lucky charity, then issue a press release and invite the press to an event where you donate the money.

Host an event with other local Travelers' Choice or Certificate of Excellence recipients
For instance, if you run an accommodation, join together with some nearby attractions and restaurants who have also received a TripAdvisor award or recognition. Host a co-branded party to show off your property and raise awareness for your area’s success. Make sure to invite your destination marketing organization and issue a press release too.

Team up with your destination marketing organization
At the very least, you can ask them to mention your achievement on their website, and include a TripAdvisor badge to your business's page or description. They might also be able to feature you in a newsletter or other marketing materials. Some tourism organizations even put together events and a press release for all the local Travelers' Choice or Certificate of Excellence recipients.

Ask partner businesses to promote your success
If you already have a partnership with some local businesses, make sure they know about your achievement so they can let their customers know. If you don’t, this is a great opportunity to form some partnerships. After all, just as you benefit from the additional word of mouth, these businesses will benefit from their customers knowing they have a good relationship with a distinguished TripAdvisor business.

Let your favorite travel bloggers know
Share the news with any influential travelers you know so they can do the same. If you haven’t worked with travel bloggers before, search the web for popular ones who focus on your region or primary audience (for instance, “Thailand travel bloggers” or “family travel bloggers”).

Last Updated: January 22, 2014

Promotional Tools

6 Free Tools to Get More Reviews for Your Restaurant

6 Free Tools to Get More Reviews for Your Restaurant A key component of your online reputation is a steady collection of recent reviews. Here’s why that’s so important and how to encourage your diners to review you on TripAdvisor.

When it comes to managing your online reputation, one thing you should always be thinking about is how to generate a consistent stream of reviews about your restaurant.

That’s because an average potential diner often reads multiple reviews before making a choice of where to go to eat. We’ve found that diners spend twice as much time on TripAdvisor restaurant listings that have at least twenty reviews, so your first step should be to make sure your restaurant has a healthy volume of reviews.

Even when you’ve generated a large base of reviews, it’s important to keep collecting them. That’s because diners are much more interested in what your restaurant was like yesterday than what it was like six months ago.

Your goal? Strive for building a continuous pipeline of recent reviews. When a restaurant has over forty recent reviews — that is, reviews that are less than six months old — diners are three times as likely to engage with the listing in some way — by looking at the menu, clicking through to the website, or booking online.

Here are six free tools you can use to encourage diners to leave more reviews:

1. Collect Reviews Directly on Your Website

Use your restaurant’s own website to tell potential diners that you’re on TripAdvisor and encourage them to leave reviews.

If you’re tech-savvy (or know someone who is), you can add a personalized review collection widget which will allow your diners to write a TripAdvisor review without leaving your website. You can easily copy the personalized code from here and paste it onto your website.

You can read more about widgets and how to use them here.

At a minimum, mentioning on your website that you love restaurant reviews and including a link to your TripAdvisor listing should encourage diners to write reviews.

...

Request a Free TripAdvisor Sticker

Request a Free TripAdvisor Sticker

Looking for a great way to show that you value guest feedback and encourage new reviews, while increasing walk-in traffic? Get a free TripAdvisor sticker for your front door, window or high-traffic area of your hotel, restaurant or attraction today by using our sticker request tool: www.tripadvisor.com/StickerRequest.

Show off your TripAdvisor Sticker

  • 67% of travelers check TripAdvisor a few times a month1
  • 75% of travelers prefer businesses with a TripAdvisor endorsement2
  • 89% of global travelers say reviews are influential when choosing where to book3

Please allow up to 6 weeks for the sticker to arrive by mail. Once you get it – we’d love to see it! Tweet a photo to @TripAdvisorB2B using the hashtag #OnTripAdvisor.


  • 1. Source: PhoCusWright study commissioned by TripAdvisor, December 2013
  • 2. Source: TripAdvisor member survey, October 2012
  • 3. Source: TripBarometer April 2014: Global Edition
Last Updated: March 7, 2015

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Manage Listing" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Marketing Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Visit www.tripadvisor.com/TripAdvisorInsights or in the Management Center, under the "Help & Settings" tab in the top menu, select "TripAdvisor Best Practices."

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/business/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/business/sponsored-placements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Studies show that travelers want to see feedback from other travelers before they make booking decisions. That's one reason why businesses around the world choose to enhance their websites with free TripAdvisor widgets.

What is a TripAdvisor widget?

A widget is a small snippet of code provided by TripAdvisor that can be installed within any HTML-based web page. They can bring TripAdvisor content – like recent reviews or your overall rating to your website – and they update automatically. Other widgets encourage travelers to write reviews or link to your listing on TripAdvisor.

There are two categories of widgets available to you for free through TripAdvisor: widgets for businesses and widgets for destinations. To find out what content is free for you, go to your Widget Center.

Widgets for Businesses

  • Awards & Praise: Has your business received rave reviews or have you earned a TripAdvisor recognition? These widgets help you spread the news
  • Display Reviews: Show off your rating, snippets of recent reviews and more
  • Collect Reviews: Drive more reviews with a quick link for visitors to write a review on TripAdvisor, or encourage them to write a review without ever leaving your site

Widgets for Destinations

  • Social Media Button: Add this button next to your Facebook & Twitter icons so visitors are just a click away from reading your reviews
  • Read Reviews: Put visitors a click away from your destination’s reviews, photos and more

How do I get a widget?

Head to www.tripadvisor.com/Widgets and enter your business or destination name. Your personalized widgets are just a few clicks away! 

Troubleshooting

If your widget isn’t working, check these troubleshooting tips for help:

  • Make sure that the code was pasted into the source code of your page, not the displayable version.
  • Make sure that the page you are posting it on contains valid HTML code.
  • Check all code to make sure tags (<p>, <a>, etc.) are closed.
  • Make sure there are no line breaks in the script tag.
  • Make sure that the badge includes a <div> tag followed by a <script> tag.
  • Make sure the script tag has the “&lang=” parameter, as this can become corrupted and converted to a left angle bracket.

If you need further help, visit our Help Center. To get your property’s personalized widgets, go to www.tripadvisor.com/Widgets.

Last Updated: December 14, 2017

Small social media button. Big traveler impact.

Small social media button. Big traveler impact. Make room Facebook, Twitter, and Pinterest: there’s a new social media button in town. And it brings the power of the world’s largest travel site to your property’s website.

Travelers are often encouraged to connect with businesses via social media buttons on websites. But the new TripAdvisor social media button helps travelers do much more than connect. It puts potential guests one click away from reading your hard-won reviews and posting their own. And it brings the powerful brand of the world’s largest travel community right to your website.

The TripAdvisor social media button is free, easy to install and customizable to fit the needs of your business. To get the TripAdvisor social media button:

  1. Enter your property’s name at www.tripadvisor.com/widgets.
  2. Select “Social Media Buttons” on your property's widget page.
  3. Next, customize the button to suit your website by selecting the size, shape, color, language and additional elements (like a “Rate” call to action to encourage reviews, or a Bubble rating to showcase your overall TripAdvisor performance).
  4. When the preview looks good, copy and paste the code for your button into the HTML code of your website. (TIP: You can also select the “click here to email the code” link to send it to the person who manages your site.

For the best results, be sure to include the TripAdvisor button alongside other social media icons on your website (Facebook, Twitter, etc.). If you need more detailed installation instructions or troubleshooting tips, check out this guide.

Don’t miss a single opportunity to engage with travelers! Add the TripAdvisor social media button to your website’s social media icons today.

Last Updated: July 28, 2014

Showcase a five-bubble review – right on your website

Showcase a five-bubble review – right on your website

Great news! You can now display your most recent five-bubble review title right on your own website. The new Rave Review Widget is available to establishments that have recently received outstanding traveler reviews on TripAdvisor and are in good standing on the site.

How does it work?

Download the widget from the TripAdvisor Widget Center and follow the instructions on the page to add it to your site. Once live, the widget will display a scrolling title of your most recent five-bubble review. The title will automatically update each time you receive a new five-bubble write-up. Travelers will be able to click the widget to see all of your reviews on TripAdvisor.

To show your TripAdvisor ranking, rating or more reviews, consider adding another widget to supplement the Rave Review tool. Other free marketing resources include the popular Review Snippets widget, Recommended On and Bravo! badges and What’s Nearby tools.

Last Updated: April 23, 2013