TripAdvisor Best Practices for Accommodations

Learn how to optimize your accommodation's listing and get bookings on the world's largest travel site.

The Basics

TripAdvisor Management Center: Quick Start Guide

TripAdvisor Management Center: Quick Start Guide Take control of your online reputation. Build your business on the world’s largest travel site. It’s all within reach when you register for the TripAdvisor Management Center.

How to Register & Verify on the Management Center

First, your property needs to be listed on TripAdvisor before you can access the Management Center. Use the search box on the TripAdvisor homepage to see if you’re listed. If not, go to TripAdvisor.com/GetListedNew.

Once your property is listed, you can register for the Management Center. To register:

  1. Go to TripAdvisor.com/Owners and select property type.
  2. Type your business name, select it from the drop-down menu and on the next page click "Register for this business."
  3. Fill out the registration form and click “Sign up.” 

Once you’re registered, you need to verify your relationship with the property. Verification provides additional security by controlling who has access to a business's Management Center. There are a few ways you can verify – depending on the information we have on file about your business. The most common ways to verify your identity are via phone or with a credit card (no charge is actually made).

In some cases, you may be able eligible to verify by email. If you qualify for this method, select the email verification option and you’ll receive a message with simple instructions. Similarly, another representative from your business could invite you to verify for the Management Center via our Manage User Access tool. In that case, you’ll also receive an email with instructions.

Please note: You must have a TripAdvisor Member account in order to log in and manage your property via the Management Center. If you don't have an account, first visit www.tripadvisor.com and click "Join" at the top right to sign up. 

Verification by Phone

If you choose to verify by phone, follow these steps:

  1. First, confirm the number shown is for your business - not your personal phone number. 
  2. Choose how you'd like to receive your verification code - by phone call or SMS text message.
  3. If your phone number requires an extension, you may enter it into the field and continue. 
  4. You will receive a call or text with a four-digit verification code. 
  5. Enter these four digits into the box provided and click "Submit Code."

If you receive a message indicating phone verification is unavailable, please proceed with another verification option. If the displayed number is incorrect, or is a personal phone number and not the one for your business, please click the "Request Update" link and follow the instructions to update it.

For detailed instructions on other verification methods, read here

How to Log into the Management Center

Once you’re registered and verified, logging into the Management Center is easy: 

  1. Go to TripAdvisor.com and click “Join” at the top right of the page. 
  2. Sign in with your email address and password. 
  3. Click on the “My Business” link. 
  4. If you’re affiliated with more than one property, select a specific property from the list.

Management Center Main Features

Here's a quick list of many of the things you can find in the TripAdvisor Management Center. Use the top menu to easily locate what you need. 

  • Manage Listing: Add photos, manage listing details, update amenities and more via the Manage Listing tab. 
  • Reviews: Respond to reviews, report a review, and answer traveler questions on the Reviews tab.
  • Drive Bookings: If applicable, accommodations will find links to manage Business Advantage and Sponsored Placements in the Drive Bookings tab.
  • Reservations: Restaurants, let diners reserve tables online by adding a booking button to your TripAdvisor listing in the Reservations tab.
  • Marketing Tools: Catch the eye of potential diners & guests with promotional tools, awards, widgets, and window stickers on the Marketing Tools tab.
  • Help & Settings: Get answers to all of your questions. Access billing & payments, update email preferences, and manage user access. The Owners' Forum and Help Center are also available here on the Help & Settings tab.

How to Update Your Listing

Put your best foot forward and highlight all of the features and amenities that your property has to offer by updating your property listing. You can edit general information, such as the name of the business, location, types of amenities and even add a brief description of the property. To edit your listing:

  1. Sign into the Management Center.
  2. Click on "Manage Listing" in the top menu, select "Name & Description"
  3. Using the menu on the left, fill out (or update) your information for each section, then hit "Submit."

How to Respond to Reviews

Responding to reviews clearly demonstrates -- to both former and future guests -- that you are interested in their feedback, and that you take their comments seriously. To respond to a review:

  1. Log into your Management Center.
  2. Click on "Reviews" in the top menu and select, "Respond to Reviews."
  3. Choose the review you would like to respond to by clicking on the review in the left-hand sidebar. Reviews can be sorted by date, bubble rating, language and response status. 
  4. Select your affiliation with the property.
  5. Write the response in the box provided. Remember, your voice plays a major role in how people perceive your message. Check out our top Management Response tips.
  6. Click, "Submit."

How to Upload & Manage Photos

Grab the attention of potential guests by adding photos to your TripAdvisor listing. Upload photos that showcase what your business has to offer. Be sure to suggest a primary photo that makes a strong first impression. To upload photos:

  1. Head to the Management Center.
  2. Click on "Manage Listing" in the top menu and select, "Photos."
  3. Once on the page, you can add photos by clicking the "Add More Photos" button in the top-right corner of the page.
  4. Click the box authorizing that you are a representative of the business and that you have the rights to post the photo.
  5. Then click the "Upload" button.

While you're here, don't forget to set a primary photo and add captions to existing images. Accommodation owners can also reorder their photos and categorize photos into albums.

For more tips on getting the most out of your photos, read our guide.

How to Dispute a Review

We take fraudulent reviews very seriously. If a review violates our guidelines, or we determine there is something improper about it, we will remove it. However, just disagreeing with the review isn’t enough to warrant removal. TripAdvisor does not arbitrate or referee factual disputes. To dispute a review: 

  1. Sign into the Management Center.
  2. Click on "Reviews" in the top menu and select "Report a Review."
  3. Under “What is the problem with the review?” select one of the options and fill out the rest of the form. 

Once you’ve submitted your request, it can take several days to resolve and we cannot guarantee that the review will be removed. We highly recommend that you submit a Management Response to the review as soon as possible for other potential guests to read.

To learn more, read about the “3 Things You Can Do After a Bad Review.”

How to Report Blackmail

Blackmail on TripAdvisor is defined as when a guest threatens to write a negative review unless the property provides a refund, upgrade or meets another request. You should proactively report these threats to TripAdvisor before a review is potentially submitted. Your immediate reporting of blackmail threats can help keep blackmail reviews from ever reaching the site. 

  1. Sign into the Management Center.
  2. Click on "Help & Settings" in the top menu and select "Help Center."
  3. In the Help Center, click "Contact us" in the top menu and select "Owner Support."
  4. Under “Please tell us what the issue is,” select “Report fraud.”
  5. Under “What do you want to do?” select “Report blackmail threat” and then provide additional information about the reviewer, including name, email, where they are from and stay date. 

Read about our blackmail policy here.

Last Updated: July 18, 2017

Need help? Start here.

Need help? Start here. How to address our most common customer support inquiries

Common questions about TripAdvisor Listings

Common Review and Management Response questions

Common questions about TripAdvisor Features and the Management Center

Common questions about TripAdvisor fraud policies

Need more help?

Submit a request for support:

  1. Log in to the Management Center
  2. Find the "Contact TripAdvisor" box on the right side of the page
  3. Click the "Get online help" link
  4. Complete the form for your request

We'll be happy to assist you with your inquiry!

Last Updated: September 15, 2017

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Manage Listing" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Marketing Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Hotel managers and operators can visit www.tripadvisor.com/TripAdvisorInsights and restaurant owners can visit TripAdvisor For Restaurants. You can also find information in the Management Center, under the "Help & Settings" tab in the top menu, select "TripAdvisor Best Practices."

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/business/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/business/sponsored-placements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

How to Market Your Hotel or B&B on TripAdvisor for Free

How to Market Your Hotel or B&B on TripAdvisor for Free Here are eight free ways to market your accommodation and take full advantage of your presence on TripAdvisor, the world's largest travel site.

1. Register with the Management Center

The TripAdvisor Management Center is full of free tools to help you build your business. In order to access it, you need to register as an official representative for your property. Go to www.tripadvisor.com/Owners, search for your property, fill in the required details, and complete the verification process to confirm your association. Please refer to our owner verification guide to learn more about how to verify yourself as a business representative. 

If you have registered for several properties, you can access their specific Management Centers by clicking "Your Business" from the top left corner. A drop down of your properties will then appear, simply select the property you wish to manage.

2. Share Information about Your Property

Once you've registered, you should update general information about your property that helps distinguish you from competitors. You can edit general information, such as the name of your business, location, amenities you offer, and a text description. To edit this information, log into the Management Center, and visit the "Manage Listing" tab. Here, 
you can update all aspects of your listing. Fill in your business's text description with whatever makes your property special, whether it's your historic building, spectacular view, or recent renovation. There is no character limit on what you can include, but keep it brief so travelers will read it.

3. Upload Photos

Do you know that nearly 80% of travelers take photos posted online into consideration when booking an accommodation? As a property representative, you can upload an unlimited number of photos that will be displayed on your page. To do so, log in to the Management Center, look under "Manage Listing" in the drop down menu and click "Photos". From there, click "Add More Photos" in order to upload photos to your TripAdvisor listing. Be sure to add photos that highlight your best features and show potential guests what they can expect at your accommodation.

You can also control the primary photo for your property. This is the main image that displays first in the photo carousel on your TripAdvisor listing and on search results pages across the site. Alternate it with the seasons and use it to showcase what makes your property special. Just be sure it's landscape and at least 1200 pixels wide by 628 pixels tall. 

4. Encourage Guests to Write Reviews

Research shows that many travelers won't consider booking a property if it doesn't’t have reviews. That’s why we offer tools to help you collect reviews from guests. You can use TripAdvisor’s Review Express to send emails to past guests. It’s free, easy to use, and quick to get started. Learn more at www.tripadvisor.com/ReviewExpress. You can also find more tools to collect reviews in the Management Center. Look under the "Marketing Tools" menu for access to widgets for your website, custom cards, stickers, and more. 

5. Monitor Your Reviews

Sign up to receive email alerts whenever a new review of your property is published. This helps you keep on top of the most recent traveler feedback so you know what parts of the guest experience are going well, and what might need attention.

If you did not sign up for review email alerts when you first registered with the Management Center you can do so now. In the Management Center, under "Help & Settings" in the top menu, select "Update Email Preferences." Then, under "Emails for Owners" make sure you’re subscribed to the “Reviews & Questions" email.

6. Respond to Reviews

We recommend that property representatives engage with guests through Management Responses. Show that you appreciate customer feedback with a Management Response to a positive review. Likewise, a response to a negative review demonstrates that you take customer service seriously and gives you an opportunity to explain — to both the reviewer and other potential guests on your page — how you have remedied any problems.

To post a response, go to the Management Center and under "Reviews" in the top menu, select "Respond to Reviews." For more information on how important Management Responses are to travelers, and what you should include in your response, see our “How to add Management Responses to Traveler Reviews” guide.

7. Bring Traveler Reviews to Your Own Website

Because travelers want to see reviews before they book, many businesses enhance their own websites with free widgets that display their TripAdvisor content to prospective guests. TripAdvisor widgets are snippets of code that can be installed within any HTML-based web page. TripAdvisor offers many widget options, including ones that display your TripAdvisor awards, a snippet from a recent review, a review starter, and more. For further information on what widgets are available and how to access them, read our guide.

8. Evaluate Your Performance

The Analytics Suite displays some of your property's key statistics, including reputation insights and market position data. The full Analytics Suite, available only to Business Advantage subscribers, includes additional information on click activity, photos and amenities, demand trends, and competitive data. To learn more, read our guide to the Analytics Suite.

Last Updated: September 20, 2017

How to Change Your Business's Category on TripAdvisor

How to Change Your Business's Category on TripAdvisor Step-by-step instructions on how to update your business's category or type on TripAdvisor.

Property representatives who want to update their TripAdvisor business type can submit a request in the Management Center.

Accommodations

Before you submit a category change request, confirm that your accommodation meets the accommodation category guidelines. Once you've confirmed this, follow these steps to submit a change request:

  1. Log into the Management Center
  2. Under "Help & Settings" in the top menu, click "Contact TripAdvisor"
  3. Then, in the "Please tell us what the issue is" section, click "Update business information"
  4. Select "Request change of accommodation type" and fill out the short form. Be sure to provide us with the links or license information that we can use to verify your requested category change
  5. Click "Submit"

Restaurants

Restaurants can change their cuisine type(s), such as changing from a Steakhouse to a pizza spot, by following these steps:

  1. Log into the Management Center
  2. Under the "Manage Listing" menu at the top, click "Cuisines & Amenities"
  3. Update all necessary sections
  4. Click "Submit"

If you need to change your establishment category, such as changing from a "Coffee & Tea" establishment to a "Restaurant," you will need to file a ticket with our Owner Support team. To submit an establishment change request follow these steps:

  1. Log into the Management Center
  2. Under the "Help & Settings" menu at the top, click "Contact TripAdvisor"
  3. Then, in the "Please tell us what the issue is" section, click "Update business information"
  4. Select "Report brand change" from the drop-down list, and fill out the short form. Be sure to provide us with the links or license information needed to verify your requested category change
  5. Click "Submit"

Attractions

Attractions can request to change their listing details or type(s), such as changing from a bike tour to a boat rental company, by following these steps:

  1. Log into the Management Center
  2. Under the "Manage Listing" menu at the top, click "Name & Description"
  3. In the "Attraction Details" section on the left, update all necessary sections
  4. Click "Submit"

How long will this take?

Changes to your listing details require investigation by a member of the TripAdvisor Listings team. This can be a lengthy process and will take at least 15 business days. Please do not submit the same request multiple times. This will delay your original request and cause the 15-day time period to start over again.

Last Updated: October 11, 2016

Top 10 TripAdvisor Myths

Top 10 TripAdvisor Myths Below are 10 common misconceptions about TripAdvisor – and the real story behind the myths.

MYTH 1: Reviews on TripAdvisor are usually negative.

REALITY: In fact, the majority are positive! Three-quarters of reviews are rated “very good” or “excellent.”

MYTH 2: You can’t trust TripAdvisor reviews.

REALITY: We have a lot of research showing that travelers find that their experience generally reflects the reviews they’ve read. Travelers take a balanced view of reviews and are not persuaded by one review alone. They tend to appreciate the wisdom of crowds and look to the majority opinion for guidance. TripAdvisor takes review integrity seriously, which is why we’ve developed a multi-tiered approach to content screening that includes a dedicated team, sophisticated technology and our loyal community. If you think a review is suspicious or fraudulent, let us know! 

MYTH 3: Nothing is free on TripAdvisor.

REALITY: Thousands of property owners and managers worldwide take full advantage of our free Management Center tools. It doesn’t cost you anything to add photos, sign up for notifications of new reviews, or post a Management Response. You can also take advantage of additional promotional opportunities by purchasing a Business Advantage.

MYTH 4: I have no control over my TripAdvisor listing.

REALITY: Just complete the free registration in the Management Center and you can start adding a property description, photos, videos and more.

MYTH 5: Businesses can’t share their side of the story on TripAdvisor.

REALITY: We strongly encourage you to add Management Responses to reviews. These not only show guests that you take their feedback seriously, but also gives you the last word.

MYTH 6: Businesses and travelers are held to different standards. 

REALITY: Both traveler reviews and Management Responses must meet TripAdvisor guidelines to ensure they’re relevant and fair. If they do, they’re posted quickly.

MYTH 7: There is  no one at TripAdvisor to help business representatives.

REALITY: In fact, we have a multi-lingual customer service team dedicated to resolving your issues. They’re available via the Management Center, telephone and email. Contact details for your language and region are posted in your Management Center.

MYTH 8: It’s against TripAdvisor rules to ask guests to write a review.

REALITY: While offering incentives for reviews is against our rules, suggesting your guests write a review is always a great idea! In fact, we even offer tools in the Management Center that you can use to remind guests to write reviews after they leave.

MYTH 9: The popularity ranking is rigged.

REALITY: The algorithm for our popularity ranking is based on three things: the quantity, quality and age of reviews for your business. Updates to your popularity ranking score are based solely on new reviews – and commercial relationships never come into play.

MYTH 10: TripAdvisor may be big in the U.S., but it’s not important to the rest of the world.

REALITY: According to comScore, we’re the world’s largest travel site. In fact, a majority of our traffic originates from outside the U.S. So register with the Management Center and start growing your business with us today!

Last Updated: January 10, 2018

Sponsored Placements

Tips on Measuring the Impact of Your Sponsored Placements Campaign

Tips on Measuring the Impact of Your Sponsored Placements Campaign Get insights on how you can use the updated Campaign Performance report to make Sponsored Placements work harder for you.

The Campaign Performance report helps you measure the effectiveness of your Sponsored Placements campaign so you can drive more traffic. To view your performance report, log into Ads Manager and select the “Campaign Performance” tab. Read on for ways to use the report to maximize value from your advertising campaign:

1. Assess the reach of your campaign

The traveler shopping experience takes time and repeat visits — on average, it spans 40 searches over 89 days.1 Seeing your ad repeatedly over time can influence travelers to consider booking with your property.

Use the number of ad impressions to assess your campaign's reach to travelers who are looking for a place to stay in your area on TripAdvisor. To increase your exposure, opt for a higher monthly budget spend. With a higher budget, your ad will be served more frequently, and more travelers will see your ad. Properties with the “high” budget typically see an average increase of 57% more clicks from potential guests over those who select the “low” budget.2

2. See how often travelers engage with your ad

The click-through rate (CTR) is the best way to measure engagement. Travelers who click on your ad like what they see and want to learn more about your property.

Tips to improve your click-through rate:

  • Ensure your primary photo makes a strong first impression.
  • Confirm your amenities are up-to-date to match travelers' searches.
  • Entice travelers with a Special Offer, available to only Business Advantage subscribers.
  • Add Search Links, which allow your website to appear in search results on high profile TripAdvisor pages (available only to Business Advantage subscribers).
3. Track incremental page visits from your ads...

Glossary: Sponsored Placements Performance Report

Glossary: Sponsored Placements Performance Report Definitions of metrics included in your Sponsored Placements Campaign Performance report — and tips on how to use them. It’s now easier than ever to track your Sponsored Placements campaign’s performance and find places where you can optimize it. Here’s a quick summary of what each metric in the Campaign Performance section is and what you can do to make improvements: Ad Impressions:

This is the total number of times your ads appear in all locations in the selected time period. Think about this as the total reach of your campaign. While not all travelers who see your ad will click it, the increased exposure of your property over time can help get you into more travelers’ consideration sets (the collection of options they’re choosing from). Learn more here.

To increase the number of impressions you receive — and the reach of your campaign — you can choose a higher budget option. While you don’t pay for impressions, your ads will be served more frequently.

Click-Through Rate:

This is the total number of clicks you’ve received, divided by the total impressions for the time period selected. This is a good way to measure how engaging your ads are — do they draw travelers in or not?

For more helpful tips on how to improve click-through rate, see our article on “How to Get More Clicks on Your Sponsored Placements.”

...

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing Best practices on how to drive more direct bookings from your TripAdvisor listing page. In our recent “Drive More Direct Bookings with TripAdvisor” webinar, we covered TripAdvisor’s impact on travelers’ booking decisions. In this article we’ll review your TripAdvisor listing page and how you can optimize it to drive more direct bookings. If you’re interested in learning how to optimize your presence on TripAdvisor search results pages, read here. First, let’s review your listing page and why it matters. By the time someone lands on your listing page, you’ve already captured their attention and are a part of their consideration set (the list of properties they’re choosing from). Your goal at this point is to keep these potential guests engaged with your property, provide all of the information they need to make a confident purchase decision and easily connect them to your direct booking channels. For simplicity, we’ve organized these tips based on the layout of your listing, starting at the top and working down to the bottom. We’ve also included a mix of free and premium tips — those tips with an asterisk (*) are features available only to Business Advantage subscribers. To become a Business Advantage subscriber, visit www.tripadvisor.com/BusinessAdvantage. 1. Upload Management Photos Research shows that travelers spend more time on property pages that have at least 30 photos.1 Be sure to upload high quality images that are within our photo guidelines — learn more here. 2. Choose a primary photo...

Sponsored Placements Impressions vs. Clicks Explained

Sponsored Placements Impressions vs. Clicks Explained The difference between Sponsored Placements impressions and clicks — and why both are essential to your campaign. The goal of Sponsored Placements is to drive more traffic to your TripAdvisor listing and ultimately, to drive more business to your property. Sponsored Placements is a performance-based advertising product, meaning you'll only pay when a traveler clicks your ad. However, this doesn't mean impressions aren't important. Let's cover the difference between impressions and clicks — and why both are essential to your Sponsored Placements campaign. What is the difference between an “impression” and a “click”? An impression represents every time your ad is shown to a traveler. Said differently, it is every time a traveler sees your ad. A click, on the other hand, is every time a traveler clicks your ad. Why are Sponsored Placements charged per click and not impression? We built Sponsored Placements on a cost-per-click payment model because we believe owners should pay based on the performance of their campaign. While impressions are important for measuring your visibility, we know that most hotels value the clicks their ads have received and potential guests that have been driven to their business more. What do you mean I’m not charged for impressions?...

6 Things You Should Be Doing to Drive More Bookings from TripAdvisor Search Results

6 Things You Should Be Doing to Drive More Bookings from TripAdvisor Search Results Actionable tips to optimize your presence on — and drive more direct bookings from — TripAdvisor search results pages. In our recent “Drive More Direct Bookings with TripAdvisor” webinar, we covered TripAdvisor’s impact on travelers’ booking decisions and how you can influence them. In this article, we explore the importance of search results pages, the types of pages that exist on TripAdvisor and how you can improve your appearance on them. If you’re interested in learning how to optimize your listing page to drive direct bookings, read here. Search Results Pages on TripAdvisor Search results pages are instrumental in helping travelers sort through all of the accommodation options available and find the one that’s right for them. When travelers land on a search results page, they’ve chosen their destination — or at least narrowed it down — and they’re starting to build a list of hotels that will become their consideration set. TripAdvisor has many search results pages across the site. Here are a few examples of common pages a traveler may land on:

  • Traveler Ranked: Properties ranked by the quality, quantity, and recency of traveler reviews — and their consistency over time
  • Best Value: Properties ranked using traveler ratings, confirmed availability from our partners, prices, booking popularity, location and personal user preferences
  • Lowest price: Properties ranked by price — lowest to highest
  • Distance: Properties ranked by their location, with confirmed availability — closest to the center or location of choice
  • Search optimized pages: Pages designed to address specific searches conducted by travelers — on TripAdvisor as well as on third-party search engines. For example, category pages like romantic or boutique, deals pages or location-based pages., etc.
Your goal on these pages is to get noticed and to convince travelers to add your property to their consideration set. And, while there are many different types of search results pages, the way your property is presented across all of them is very similar. That’s because we’ve invested a lot of time and energy in optimizing those pages to deliver the best performance – both for you and for travelers. The benefit is that when you update one element of your listing, you’ll see the impact in how you appear across many search results pages....

How to Get More Clicks on Your Sponsored Placements

How to Get More Clicks on Your Sponsored Placements Top tips to drive more traveler engagement with your ads. Looking to drive more clicks from your Sponsored Placements campaign? Here are some tips to help! 1. Optimize your photo One of the largest and most influential elements of your ad is the primary photo. Choose one that showcases the most unique features about your property — what makes you different from other accommodations nearby. Some clients have reported click-through rate improvements of between 40% and 60% when they updated poor quality images to more compelling ones. Update your primary photo. 2. Update your amenities Amenities are an important part of Sponsored Placements targeting. For example, if a guest selects specific things like "Pool" or "Free Wifi," your ad will only appear if you have those amenities. Decision-driving amenities also appear in your ad. Be sure your list accurately reflects everything you offer at your accommodation. Update your amenities....

Business Advantage

How to Add Contact Details to Your TripAdvisor Listing

How to Add Contact Details to Your TripAdvisor Listing Here’s how to put millions of potential guests - nearby and across the globe - one click or call away from booking with you with Contact Details. Your TripAdvisor page can get hundreds or even thousands of visits per year. With a Business Advantage subscription, you can convert this qualified traffic into direct bookings using Contact Details. Contact Details allow you to add critical business information to your TripAdvisor listing, so travelers can connect with you directly. Here’s what you need to know about Contact Details so you can optimize your Business Advantage return on investment. Not a Business Advantage subscriber? Learn more and sign up at www.tripadvisor.com/BusinessAdvantage About Contact Details With Contact Details, travelers on your TripAdvisor page can reach you directly, whether they’re on a laptop, tablet or mobile device. You can display up to three methods of direct contact, including your:

  • Website
  • Phone number
  • Email address
  • Deals page
  • Packages page
  • A virtual tour
...

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing Best practices on how to drive more direct bookings from your TripAdvisor listing page. In our recent “Drive More Direct Bookings with TripAdvisor” webinar, we covered TripAdvisor’s impact on travelers’ booking decisions. In this article we’ll review your TripAdvisor listing page and how you can optimize it to drive more direct bookings. If you’re interested in learning how to optimize your presence on TripAdvisor search results pages, read here. First, let’s review your listing page and why it matters. By the time someone lands on your listing page, you’ve already captured their attention and are a part of their consideration set (the list of properties they’re choosing from). Your goal at this point is to keep these potential guests engaged with your property, provide all of the information they need to make a confident purchase decision and easily connect them to your direct booking channels. For simplicity, we’ve organized these tips based on the layout of your listing, starting at the top and working down to the bottom. We’ve also included a mix of free and premium tips — those tips with an asterisk (*) are features available only to Business Advantage subscribers. To become a Business Advantage subscriber, visit www.tripadvisor.com/BusinessAdvantage. 1. Upload Management Photos Research shows that travelers spend more time on property pages that have at least 30 photos.1 Be sure to upload high quality images that are within our photo guidelines — learn more here. 2. Choose a primary photo...

Drive More Direct Bookings with TripAdvisor

ON-DEMAND WEBINAR Drive More Direct Bookings with TripAdvisor Details

Global tourism has been steadily increasing over the past decade and it continues to trend upwards. Unfortunately, while we're seeing a strong growth in spending — we're also seeing a steady decline in supplier direct share of online hotel bookings.

How can you capitalize on this growth in global tourism and increase your share of direct bookings? There are many tools owners can use but — because of our size, influence and role in travel — we believe TripAdvisor should be at the center of your direct booking strategy.

Our exclusive on-demand webinar gives your practical tips and tools to start driving more direct bookings with TripAdvisor.

In this webinar we'll cover:

  • TripAdvisor's role in the travel industry
  • How travelers move through the booking funnel on TripAdvisor
  • And, actionable tips — for those just getting started to TripAdvisor experts — for driving more direct bookings at every stage of the booking funnel

The live event is now available on-demand! Sign up now to access the recording (in English only).

*Worldwide Travel Path to Purchase 2017, comScore Media Metrix for TripAdvisor Sites, September 2017
**SiteMinder’s Global Hotel Business Index 2018
***Oxford Economics, 2018

Key Takeaways from the Decision Phase of the Traveler Path to Purchase

DECISION PHASE Key Takeaways from the Decision Phase of the Traveler Path to Purchase Last Updated: March 12, 2018 The Decision Phase of the Traveler Path to Purchase is usually where our hotel partners say they invest the most time and resources. In this phase, travelers are ready to book as compared to the Shopping Phase where travelers are still compiling their consideration sets — the short list of accommodations they’ll choose from (more on influencing travelers in the Shopping Phase here). OVERVIEW OF THE DECISION PHASE

The Decision Phase is when a traveler selects a place to stay and books. During this time, travelers are choosing from their narrowed consideration set that was previously developed in the Shopping Phase. Marketing reach at this point is limited, since travelers have already narrowed in on their choice. But, the travelers who you do reach have a very high booking intent.

Unsurprisingly, price is reported as the most important factor when making a booking decision. In a recent TripBarometer study,* 93% of travelers said price was the strongest booking factor and 72% said finding a good deal was most important to them.

WHY THIS MATTERS TO YOU...

An Overview of the Traveler Path to Purchase

OVERVIEW   An Overview of the Traveler Path to Purchase Last Updated: March 12, 2018

The traveler’s path to purchase in today’s world is tangled and complex. Travelers are inspired from a variety of sources — from something they saw online, to a billboard on the side of the road, or a story from a friend’s recent trip. With so many different channels, both online and offline, it can be daunting to decide where to invest your marketing dollars.

In an effort to learn how and why travelers book the way they do, we partnered with comScore to understand where travelers go to shop and what inspires their next trip. We consolidated this data in our recent webinar, “Influencing the Traveler Path to Purchase with TripAdvisor” presented by Charles Ballard and Martin Verdon-Roe. We encourage you to watch the full on-demand webinar, but, if you don’t have the time, or are looking for something more scannable, we have just that.

Travelers are inspired from a variety of sources — from something they saw online, to a billboard on the side of the road, or a story from a friend’s recent trip. OVERVIEW OF THE PATH TO PURCHASE The traveler path to purchase is comprised of three phases...

TripAdvisor Business Advantage for Accommodations

TripAdvisor Business Advantage for Accommodations Business Advantage empowers accommodations to attract and engage potential guests – and influence their booking decisions.

Business Advantage represents an evolution of our Business Listings subscription product, which originally launched in 2010. Business Listings were designed to help accommodations drive more results from their TripAdvisor pages. In working with our customers over several years, we learned that they needed a more holistic solution to unleash the full potential of TripAdvisor for their businesses. Based on their feedback and our own traveler data, we developed Business Advantage.  

Business Advantage empowers accommodations to better market themselves to potential guests, impact booking decisions, differentiate from competitors and measure and improve their online reputations. Its feature set includes a Media Suite, Promotional Features and a best-in-class Analytics Suite.  

What's included in Business Advantage?

Promotional Features: Instantly share Contact Details and influence booking decisions with guests online and on–the–go.

  • Contact Details: Put millions of potential guests one click or call away from booking with you
    • Property page: Choose three points of contact – phone number, email or website URLS – to your property's TripAdvisor listing page
    • Mobile Click-to-Call: Make it easy for guests to contact you — and tap into the fast–growing mobile marketplace — by activating one–click calling from any mobile device when you choose a phone number as one of your Contact Details.
    • Search Links: Include your hotel website link in search results pages on high–profile TripAdvisor pages
  • Special Offers: Stand out from your competitors by sharing exclusive offers on desktop and mobile
  • Announcements: Attract traveler attention by sharing your property's latest news
  • Favorite Reviews: Showcase a great recent review near the top of your TripAdvisor page

Learn more about the promotional features available to subscribers here.

Media Suite: Capture the attention of guests — and stand apart from competitors — with enhanced photo and video tools that showcase your business at its best.

  • Storyboard: A promotional preview that blends together your best photos and top reviews
  • Favorite Photos: Use your best photos to inspire and motivate guests to choose your property by highlighting them in your photo carousel and media viewers
  • Cover Photos: Present your property how you want guests to see it by customizing the album covers on your listing
  • Property Videos: Post dynamic videos on TripAdvisor — and bring your property to life for potential guests

Learn more about features included in the Media Suite here.

Analytics Suite: Leverage in–depth TripAdvisor data on your property, competitors and online visitors to drive key business decisions — and create better guest experiences

  • Overview: Use extensive TripAdvisor data to drive business decisions, manage your online reputation & enhance guest experiences
  • Reputation Insights: Measure against competitors on key reputation indicators
  • Market Position: Find out how traffic and rankings are changing in your market
  • Click Activity: Discover what travelers care most about by tracking clicks
  • Photos & Amenities: See how potential guests engage with your TripAdvisor photos — and how your amenities stack up against your competitors’
  • Demand Trends: Learn where your TripAdvisor visitors are coming from — and what they look for
  • Telephone Lead Management: Measure phone traffic by adding a unique phone number to your property page

Learn more about the Business Advantage Analytics Suite here.

What does it cost?

Business Advantage is a subscription–based product. The exact price of a Business Advantage subscription is tailored to each property based on a variety of factors such as location, size, etc. Properties should discuss specific pricing with their TripAdvisor consultants.

Last Updated: August 17, 2017

Instant Booking

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Manage Listing" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Marketing Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Hotel managers and operators can visit www.tripadvisor.com/TripAdvisorInsights and restaurant owners can visit TripAdvisor For Restaurants. You can also find information in the Management Center, under the "Help & Settings" tab in the top menu, select "TripAdvisor Best Practices."

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/business/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/business/sponsored-placements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

How to Pay for Instant Bookings

How to Pay for Instant Bookings Everything you need to know about paying your instant booking commission fees.

Welcome to instant booking! Now that you’ve signed up – and the bookings are coming in – here’s more information on what you can expect from the monthly payment process.

What am I paying?

Each month, you’ll pay commissions for the instant bookings completed in the prior month. With instant booking, you only pay for completed stays. If a traveler reserves a room via instant booking, but then cancels, you will not pay for that booking.

How does the payments process work?

You’ll receive a Monthly Statement via email on the 5th of each month. It lists the bookings completed during the prior month according to TripAdvisor records. This is not a bill – no payments are due at this time.

The Monthly Statement allows you to confirm that all of the transactions shown for the prior month were, in fact, completed stays. Beginning on the 5th day of each month, you have a 15-day adjustment period to check the list and make any adjustments (early check-outs, no shows or cancellations). See below for instructions on how to do this.

On the 19th day of each month, the adjustment period ends. Your commission fees for the prior month will be finalized on the 20th and your account will be charged automatically.

How do I make changes during the adjustment period?

If there’s a transaction on your Monthly Statement that requires modification, follow these steps to fix it:

  1. Log in to the Management Center and select your property.
  2. From the “Products” menu at the top of the page, then select “Booking Activity.”
  3. Once here, find the transaction that’s incorrect. (Tip: Try selecting “Last Month” from the “Displaying” drop box. Or, try filtering by "Check-out date," instead of "Booking date.")
  4. Then use the “Edit” or “Cancel” buttons to adjust the transaction.

You must make these adjustments before the 19th day of each month in order to avoid having to pay an incorrect commission on this transaction.

What if there's a payment failure?

If your payment is not able to be processed on the 20th day of the month, you will receive an email notice that the payment has failed. If you receive this notification, please follow these steps to update your payment information as soon as possible:

  1. Log into the Management Center and select your property.
  2. Then, under the “Profile” menu at the top of the page, select “Billing & Payments.”
  3. On the left-hand side, under "Billing Information," click "Update."

We will continue to try to charge the credit card on file for 12 days after the first failure. We will attempt one retry for direct debit if the failure is due to insufficient funds. After the 12 days, or a second direct debit failure due to insufficient funds, or any other reason, your instant booking campaign will be suspended and you will not appear in the “Book on TripAdvisor” placement until your account is made current.

What forms of payment are accepted?

Payment methods vary by country and may include credit cards, direct debit or Automating Clearing House (ACH).

Where can I see all my invoices & payments?

All your invoices & payments are available for viewing on the "Billing & Payments" page in your Management Center. To access this page, follow the steps below:

  1. Log into the Management Center and select your property.
  2. Under the "Profile" tab, click "Billing and Payments."
  3. Here you will see two tabs, one for invoices and another for payments. To view an invoice or payment, simply click the associated tab and select an invoice number or applied payment.  A new browser will open, to print the page select "Print" from your browser's main menu.

Note: To see additional information for multiple accounts, use the "Account Selection" drop-down tool on the right-hand side of the "Billing & Payments" page.

Who receives my Monthly Statements?

To see who receives your Monthly Statements, log in to the Management Center. Can’t access the Management Center? Check out our Quick Start Guide.

Once you’ve logged in, find the “Products” menu, select “Instant Booking” and then click the “Settings” tab. You can add new people and make adjustments as needed.

How do I change the billing contact?

To update the billing contact for your instant booking account, or to add additional invoice recipients to your account, follow these steps:

  1. Log into the Management Center and select your property.
  2. From the “Products” menu at the top of the page, select “Settings.”
  3. On the Settings page, scroll down to see the list of billing owner(s) and additional invoice recipient(s).
  4. Click “Add Another Recipient” and enter a new name and email. Check the box “Set as billing owner” and then, “Save.” (Note: If you don’t click “Set as billing owner,” the person will receive invoices on the 20th of each month but won't have access to your Management Center.)

Why can't I pay my Monthly Statement?

Your Monthly Statement is like a preview of your final bill for the prior month. We give you 15 days to make adjustments for no-shows or cancellations. Even if everything is correct, we cannot accept any payments until your commission fees are finalized on the 20th of each month.

Need more help?

If you have more questions, check out our FAQ. If that doesn’t help, login to the Management Center and click “Get help online” under the “Contact TripAdvisor” box. Then select “Instant Booking” as the issue and “Billing and Payment Questions” as the subtopic. You can then add your question under in the text box.

Last Updated: March 24, 2016

Your Instant Booking Quick Start Guide

Your Instant Booking Quick Start Guide

Start capturing bookings made directly on the world’s largest travel site – in just four simple steps.  

For the first time, millions of travelers can book on TripAdvisor without leaving the site.  Instant booking provides a simple way for you to capture a share of this business on a pay-per-booking commission basis.

Here’s how it works:
​TripAdvisor collaborates with your connectivity partner to display your live rates and availability – right on your property page. Travelers click the “Book on TripAdvisor” button to seamlessly complete their transaction on TripAdvisor. The booking process is fully optimized for desktop, tablet and mobile platforms in 48 languages and many global currencies

Once the reservation is complete, you own the relationship with the customer. The booking details are passed to you through your connectivity partner. You only pay for the booking after the traveler completes their stay and it’s easy to track your performance in the Instant Booking Performance Center.

Ready to capture more bookings from the world’s largest travel site? Four simple steps are all it takes – no expertise required:

1. Confirm eligibility

The first step is to check here to see if you’re eligible for instant booking. Confirm your property name and connectivity partner. Then click “Get Started.”

Can’t get started? To be eligible, your connectivity partner must be instant booking-certified. Check to see if your connectivity partner is signed up here.

2. Verify Connectivity Partner information

Next, verify that the information we’re receiving from your connectivity partner is correct. This ensures that travelers are seeing accurate information about your available rooms and rates.

Confirm your property's name, address and website. Next, check that the room types in the table are actually available for the selected search dates and that the correct rates (including taxes & fees) are displayed. Also, confirm that the cancellation policy is accurate.

Note - without the base rate, taxes and cancellation policy, travelers may not book your rooms! Make sure that you are providing this information through your connectivity partner. If you don’t separate taxes and fees from your base rate, the setup tool can estimate them for you.

Keep in mind, to give travelers the best possible booking experience, your rates must be the same or better than those of your other distribution partners. If your direct pricing isn’t competitive, your rates and availability may not appear.

If everything looks good, click “Correct.” Otherwise, select “Incorrect” for more support.

3. Choose your share of traveler views and commission rate

A traveler view occurs each time “Book on TripAdvisor” appears for your property in search results. Sometimes travelers will be viewing your rates; other times they will be seeing your distribution partners’ rates. Instant booking gives you the chance to capture half of these traveler views, as well as the bookings those views generate, with the 15% commission rate. Or you can choose a lower 12% commission rate to get a quarter of all traveler views, and any resulting bookings. It’s up to you – choose an option and then click “Continue.”

4. Add your payment method

Finally, add your payment method, or confirm that the one on file is correct. No charge will be made to your account at this point, although we will verify the payment method to ensure that it is valid. Then accept the Terms and Conditions and click “Complete sign up.”

Instant booking is a commission-based product. This means no up-front investment, no long-term contracts and no risk to you. You’re only charged for bookings that turn into stays.

You’ll be invoiced on a monthly basis, with each billed item reflecting a completed stay that was booked via instant booking in the previous month. You’ll have the opportunity to review these bookings, and their associated charges, and make any necessary adjustments based on booking changes before your payment is due. For more information on the payment process read our guide here.

Last Updated: December 3, 2014

Managing your Instant Booking Campaign

Managing your Instant Booking Campaign

Manage bookings and track performance from your instant booking dashboard.

The instant booking dashboard is filled with data and insights to help you drive results. Here’s an insider’s guide to its most helpful tools:

1. Track key metrics

The main Dashboard page shows your Room Nights Sold, Bookings and Booking Value in Summary graphs (click each data point to change the graph). You’ll also see your current amount due for those bookings.   

Tip: Attract more guests

Select the higher commission rate on the Dashboard to see the difference twice as many traveler views makes. 

2. Access guest information

Find full information for every booking – including guest names, email addresses, reservation details, billing status and more – on the Booking Activity report. You can also make updates and reconcile cancellations by clicking the booking’s Confirmation ID number.

Tip: Get more revenue

Use guests’ email addresses from the Booking Activity report to start developing relationships with them immediately. As travelers’ arrival dates approach, send value-added offers that motivate them to spend more. Get more ideas for pre-stay communications here.   

3. Manage commissions

See a running tally of all charges and credits to your account on the Transaction Log. This is also where you’ll find completed stays, commission dues as well as cancellations. 

Tip: Avoid unnecessary charges

With instant booking, you don’t pay commission for canceled bookings. You’ll receive a preliminary invoice on the 5th business day of each month – either via email or on the Transaction Log page. Click that invoice and confirm that all of the travelers listed completed their stays. To cancel a booking, click its confirmation number and select “Edit or Cancel this Booking.” You must cancel the booking within 15 days of the preliminary invoice date. After that time, on the 20th of each month, your invoice will be finalized and charged to your account. Still have questions? Read more about instant booking payments here.

Note: To view past invoices and payments, click "Billing & Payments" under the "Profile" tab at the top of the Management Center.

4. Optimize your instant booking performance

How do your prices and availability results compare to other providers? How have these results changed over the past 30 days? Or year? Find the answers to these questions and more in the Performance Center.

Tip: Get more bookings

Use the Performance Center to see your availability and pricing compared to other distribution channels. In a recent survey, 90% of respondents said the price is important when booking an accommodation.1 Keep in mind, your pricing must be competitive in order for it to be viewed by travelers in the instant booking placement. Read our guide and learn how to optimize your instant booking performance to get more guests. 


  • 1. Source: The 2016 TripBarometer Study, conducted by Ipsos, a global research firm. A total of 36,444 interviews were completed in 33 markets, spanning 7 regions
Last Updated: July 10, 2017

Updating Payment Information on TripAdvisor

Updating Payment Information on TripAdvisor Step-by-step instructions on updating your property’s payment information on TripAdvisor.

Updating payment information for your property is simple and can be done online. Follow the steps below to learn how to update this information across all TripAdvisor paid products.

Updating your payment information

  1. Go to www.tripadvisor.com/Owners to log into the Management Center.
  2. Hover over the “Help & Settings” menu at the top of the page, click "Billing and Payments.”
  3. On the right-hand side, under “Billing Information” click the “Update” link.
  4. Enter in your new credit card, update your method of payment or billing information and click “Save.”

How long will this take?

Your updated payment information will appear immediately. If you have any outstanding payments, we’ll charge your account within 24 hours.

Who is the billing owner?

The billing owner is the person who manages payments to TripAdvisor. It’s typically the person who purchased or last renewed your TripAdvisor subscription, or the person who initially set up instant booking. You can see who has access to manage your commercial products by visiting the Manage User Access page. To access this page, log into your Management Center and under the "Help & Settings" tab in the top menu, select "Manage User Access." On this page, you'll see a full list of all users registered to your TripAdvisor page. You'll also see their TripAdvisor usernames, email addresses, affiliations to your business, and the products they have access to (if applicable).

Can I have multiple cards on file with TripAdvisor?

Yes, you can keep multiple cards on file. However, only one credit card may be set as the default for payments. The billing owner for your property can update the selected default card at any time.

I don’t see the "Billing & Payment" option. What should I do?

You’re probably not registered with TripAdvisor as the billing owner of your property. In this case, you should ask the billing owner to log into the Management Center and update the payment information using the steps above.

If that person should no longer be managing billing and payments, you can submit a request via the Management Center to have the billing owner status shifted to someone else.

For owners with a Business Advantage subscription:

  1. Visit the Management Center.
  2. In the Contact TripAdvisor box click "Get online help.” 
  3. Under "Please tell me what the issue is” box, select “Business Advantage.”
  4. Select "Update Account Access Permissions" as the subtopic.
  5. In the Comments box please include all details of the switch you'd like to make.

For owners with instant booking:

  1. Visit the Management Center.
  2. In the Contact TripAdvisor box click "Get online help."
  3. Under “Please tell us what the issue is,” select “Instant Booking.”
  4. Choose “Billing and Payment Questions.” 
  5. Explain your request in the Comments box.
Last Updated: June 15, 2016

6 Reasons to Try Instant Booking

6 Reasons to Try Instant Booking Top reasons why hoteliers are making instant booking part of their distribution strategy.

More and more hotel hoteliers are making instant booking part of their distribution strategy. Here are six reasons why you should try this powerful acquisition channel:

1. Convenience is key.

Today's travelers are increasingly looking for one-stop convenience. According to a recent study, 63% of TripAdvisor users want one place where they can read reviews, compare prices and book.1 When you enable instant booking, travelers are able to research, choose and immediately book your accommodation right on TripAdvisor.

2. Own the guest relationship from the start.

With instant booking, there’s no waiting for guest information to be shared. You receive the traveler’s details as soon as a booking is made via your connectivity partner. Begin building a relationship with the guest – and maximizing revenue from each booking – right from the outset. 


“Having access to guest information is vital to our business. It allows us to provide great customer service and provide value added offers to guests. We’ve found that we’ve been able to convert more of those instant booking customers into returning business travelers, which is so important in our market.” -- Michelle Nelson, Arbuckle


3. Manage distribution costs.

Instant booking is based on a simple "Pay for Stays" commission model. You choose your commission level and pay only when bookings turn into completed stays. This means no upfront investment, long-term commitment or paying for cancellations and no-shows.


"Instant booking holds the promise of allowing us to work directly with our guests rather than through a third party platform. This enhances our relationship directly with these guests prior to, during and after their stay at a very moderate marginal cost ... The commission paid is typically less than other OTA's.  For that reason, it makes sense to drive bookings directly to your own booking engine instead of the OTA's that list availability on TripAdvisor."
– Leslie Araiza, Director of Marketing and Public Relations, The Grande Colonial La Jolla


4. Capitalize on your online reputation.

Many accommodations work hard to manage their TripAdvisor pages by collecting reviews, writing management responses, updating photos and more. This engagement makes your property more attractive to potential guests and instant booking helps you convert these browsers into bookers. In fact, in a 2015 Phocuswright study over 80% of respondents said traveler reviews are an important influence on their booking decisions and 54% would not book a property that didn't have reviews.2

5. Set it and forget it.

Instant booking is designed with hoteliers’ busy schedules in mind. It takes just minutes to set up and maintenance is minimal. 

6. Work with your trusted connectivity partner.

Instant booking is powered by your connectivity partner. So, getting your share of bookings made on the world’s largest travel site is seamless.


“With instant booking we are able to reach customers directly on the TripAdvisor site where they are reading our reviews. The bookings allow us to have direct contact with the guest and save money on those reservations ... Working with our connectivity partner InnLink makes management of instant booking very easy so it is a big win for our property.” 
– Luis Aguilar, General Manager, Studio Inn & Suites


Ready to make instant booking part of your distribution strategy? Learn more and sign up at www.tripadvisor.com/InstantBooking.


  • 1. 2015 ‘Custom Survey Research Engagement’ was an independent study of 14,991 respondents conducted by Phocuswright on behalf of TripAdvisor.
  • 2. Phocuswright Custom Survey Research Engagement on behalf of TripAdvisor, May 2015
Last Updated: February 10, 2015

Reviews

What Does TripAdvisor Do About Unfair Reviews?

What Does TripAdvisor Do About Unfair Reviews? Business owners and their customers often ask what we do about unfair or malicious reviews. Here we explain our approach...

When reviews are unbiased and honest, they are incredibly useful. For customers, they shine a light on businesses that offer great experiences, service and value; for owners, they help attract new customers to the business and provide valuable feedback on what it does well and where it can improve.

Unfair or malicious reviews have the opposite effect — they are misleading to potential customers and can do unwarranted damage to the reputation of a business.

Broadly speaking, there are two different scenarios in which an unfair review can occur:

  • Scenario #1: A review is submitted by someone who is either biased (you can learn more about how we determine bias here) or did not have a personal experience with the business they are reviewing.  We call these  Fake Reviews.
  • Scenario #2: A review is submitted by someone who did have a personal experience with the business (and is not biased by having a connection with the business), but what their review describes is disputed by the business.  We call these  Contested Reviews.

This distinction is an important one because it guides the way we handle review disputes. Review disputes occur when a business reports a review that they believe to be breach of our guidelines. Once a business reports a review, we then determine whether it is alleged to be a Fake Review or a Contested Review, and take action from there.

So how does TripAdvisor prevent Fake Reviews from being posted to the site?

Fake Reviews have no place on TripAdvisor. We work extremely hard to block them from being posted to the site.

First, we have a set of posting guidelines that all reviews must adhere to. These guidelines are designed to ensure reviews are as relevant and useful as possible. You can read more about our review guidelines here.

To enforce these guidelines, we use a combination of smart technology and a dedicated team of expert moderators.

The technology kicks in every time someone submits a review on TripAdvisor. Before the review is posted to the site, it has to go through hundreds of automatic checks which evaluate every aspect of that review. We call these checks our tracking system.

The system will either allow a review to be posted, block a review from being posted, or will send it to our moderation team for human analysis if it suspects the review may be fake.

Even after a review is posted, anyone can still use our reporting tools to request an investigation by our moderation team if they are concerned a review does not meet our guidelines. While the volume of requests we receive to investigate a review is low — less than 1% of reviews are ever reported to us — these reports are incredibly useful and help us enforce the guidelines consistently for all. Business owners can report reviews via the Management Center (which they can access for free), while travelers can report reviews simply by clicking on the flag icon displayed beneath each review.

To read more about the different types of fake reviews and how we catch them, go here.

To read more about how our tracking system works, go here.

How does TripAdvisor handle Contested Reviews?

While more than 99% of TripAdvisor reviews are uncontested, we know that when a review dispute does occur, it can be a serious matter for those involved. Deciding whether a Contested Review represents fair commentary about a business is a very important task, and one we try to handle as sensitively and as fairly as possible.

This is because a customer’s opinion is subjective — whether service is fast or slow, whether food is tasty or bland, whether the cost offers great value for money or is expensive — all of these things depend on a customer’s expectations.

We strongly believe that every traveler has a right to express their opinion, good or bad, based on their own expectations of what the experience should deliver.

We also know that if you are a business owner or member of staff it can be incredibly frustrating when you feel a criticism you’ve received in a review is unfair.

Any business can contest a review by using our reporting tools. Contested Reviews are then assessed by our moderation team, who determine if the review breaches our guidelines and therefore whether it should be removed or not.

If our moderation team concludes that a review meets our guidelines, it will remain posted. In these circumstances, there are still a number of steps a business can take to lessen the impact of a Contested Review, including posting a response that gives their side of the story. Indeed, we strongly believe not only in the customer’s right to express their opinion, but also in the business’ right to reply. We call this feature a Management Response.

You can learn more about the ways in which a business can respond to a Contested Review here.

To learn more about how our tracking system catches fake reviews, watch this video.

...

How Reviews Help Your Business

How Reviews Help Your Business Three reasons why reviews help build a successful hospitality business

Many hospitality businesses make the mistake of not actively collecting guest reviews on sites like TripAdvisor. They may have more pressing priorities or concerns about potential negative feedback. But research shows that reviews can provide strong value for hospitality businesses. Here are three reasons why guest reviews are vital to the success of your business:

1. Reviews impact bookings

A recent PhoCusWright study1 revealed the impact reviews have on travelers’ decision-making:

  • 83% of respondents indicated that reviews help them pick the right hotel
  • 80% read at least 6 – 12 reviews prior to booking
  • 53% won’t commit to a booking until they read reviews

Similar trends apply with travelers and attractions and restaurants:

  • 68% of respondents say reviews help them know about attractions
  • 64% read reviews to find better restaurants

These results demonstrate how reviews can impact sales for all hospitality businesses. If you’re not collecting fresh feedback, and sharing it with travelers, you may be losing business to competitors who do.

2. More reviews over time can lead to higher ratings

The average TripAdvisor review rating is 4.12 / 5.2

Academic research has demonstrated that ratings in reviews usually become higher over time. Why? Early guests often have negative experiences that surprise them, which is reflected in initial reviews. As a property gets more reviews, the average rating tends to increase. The researchers believe this is because additional reviews help set traveler expectations. Eventually, the ratings centralize around a more accurate average.3

Consistently collecting reviews yields a more accurate assessment of your property – which is important to both you and potential guests. With more reviews, the impact of extreme feedback can be limited. Plus, using negative reviews to improve can help ensure future ratings continue to rise.

3. Reviews help businesses evolve

Peter O’Sullivan, Owner of Harington’s Hotel in Bath, England, says:

“We might think we’re doing a brilliant job – but there’s no point in us thinking we’re doing a brilliant job if guests don’t think we are – so we really value that feedback…It gives us a way to improve the service and the quality of product that we offer…In the last three or four years, in particular, we’ve really focused more on it. We can see the level of repeat bookings we’re getting has increased as well."

In fact, reviews are a free way to assess how your business is performing. They highlight what’s going well and where improvements can be made. Trends in reviews also reveal insights into guest expectations and how to better meet them.

How to collect reviews

80% of surveyed travelers say they focus on the newest reviews.

So, how can your property collect more reviews? TripAdvisor has lots of free tools to help. Use Review Express to easily send optimized review request emails. It’s even better than using your own email account because it delivers an automatic reminder and a detailed dashboard that tracks the performance of each campaign.  

For even more tools, log in to the Management Center and visit the "Marketing Tools" tab at the top of the page. Here you will find widgets for your website and promotional tools like TripAdvisor stickers and "write a review" business cards. 


  • 1. Independent PhoCusWright study prepared for TripAdvisor, December 2013
  • 2. TripAdvisor internal data, January 2014
  • 3. “Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation Is Obtained.” Cornell Hospitality Quarterly. March 2013.
Last Updated: February 1, 2017

How to Add Management Responses to TripAdvisor Traveler Reviews

How to Add Management Responses to TripAdvisor Traveler Reviews

Why is it important to write Management Responses?

Responding to reviews clearly demonstrates – to both former and prospective guests – that you are interested in feedback, and that you take customer service seriously.

Which reviews should I respond to?

Each property should determine its own strategy for responding to reviews. Some businesses respond to every review, while others focus primarily on critical ones.

It’s generally a good idea to respond to reviews that are negative, as well as those where you can correct a factual misstatement or write about an action you’ve taken to correct problems addressed in the review. Another best practice is to always have at least one Management Response amongst the ten most recent reviews you’ve received. That will help ensure travelers don’t have to dig too far into your property’s review history to see a response from you.

How will I know if I’ve received a new review?

Sign up to receive an email notification every time a new review is published for your property. This will help you monitor reviews as they come in, and decide which ones you want to respond to. To sign up for alerts, select the drop-down next to your username in the top right corner of the TripAdvisor homepage, then scroll down to "Subscriptions." Under the "Emails for Owners" tab, next to "Reviews Questions" make sure the “Subscribed” bubble is selected.

Where do I go on TripAdvisor to respond?

In order to reply to a review, you need to be registered with our free Management Center. Claim your property at www.tripadvisor.com/Owners

Once you are registered and verified, access the Management Center by clicking on “Your Business” in the top-right corner of any page and follow the steps below. If you receive review email notification emails, you can also click on the "Respond to Reviews" link from the email, then:

  1. Click on the “Reviews" tab in the top menu and select "Respond to Reviews."
  2. Choose the review you would like to respond to by clicking on the review in the left-hand sidebar. Reviews can be filtered by date, title, bubble rating, language and response status.
  3. Write (or paste) the response into the box provided. There is no character limit but be concise — nobody wants to read an essay!
  4. Click submit.

Before drafting your response, read our Management Response guidelines. In order to be published, your response will need to meet these guidelines.

How do I respond to a positive review?

Thank the reviewer for taking the time to share their experience. Avoid using the same standard reply for every response, as that can come across as repetitive and insincere. Refer to the reviewers’ positive comments about your business to both personalize your response and reiterate the compliment to your potential visitors.

How should I respond to a negative review?

Respond quickly

A prompt response shows prospective guests that you take customer service seriously and adds your perspective on the situation to the original review. This allows future guests to hear your side of the story as soon as possible.

Be courteous and professional

When replying, remember that your Management Response will be seen not just by the reviewer, but also by potential guests who are considering booking or visiting your restaurant or attraction. Therefore, if you don’t agree with the reviewer, or feel they are being unfair, relay your side of the story in a polite and unemotional way. The last thing you want to do is turn off potential visitors with an aggressive or defensive Management Response.

Thank the reviewer

Express your appreciation for the traveler’s business and for writing a review. Demonstrate that all feedback is important to you, be it good or bad. Also, if possible, provide an empathetic apology for any shortfalls.

Address the specific issues

If the review contains a specific complaint, explain what you have done to fix the issue so potential guests are reassured that the problem is resolved.

Highlight the positives

Highlight any positive comments the reviewer has made. You can even take the opportunity to mention related services or planned upgrades that you would like to share with potential visitors.

Need more help responding to negative reviews? Read on here

Can I edit my Management Response?

Currently it is not possible to edit your response. If you want to change something, the best thing to do is to delete your original response and resubmit the edited version.

How long before my Management Response is posted?

Once you click submit, the status under the “Response” column will become “Pending.” When the response is approved, the status will change to “Response Published.” The majority of Management Responses will be reviewed and posted within a few business days. If there is a question of whether your response meets all of our guidelines, it will take longer to process. If your response is not approved, the status will become “Response Rejected”. Please review the Management Response Guidelines and submit a new Management Response for that review.

Tips

  • You can open the review you are responding to by clicking on the title of the review on the “Write a Management Response” page. This allows you to have the review fresh in your mind and respond to each of the specific points made.
  • You may want to write your response in a word processor first so you can spell check and edit it until you are pleased with the final product. Then, cut and paste it into the Management Response form.
  • Keep in mind that Management Responses can be found by search engines. If something negative comes up in a review, avoid repeating it in your response.
  • If you need more information from a guest, or would like to encourage them to contact you, it is permissible to include your email address in your response. Just keep in mind that your response is publicly visible to all TripAdvisor users.
  • Your username will appear on your Management Response unless you have put your real name in your profile. If you don’t want your real name to appear, delete it from your profile before posting your response. (Note: you can only change your display name once and it will not change on responses previously posted.)
  • If you’ve reported a review, it’s still a good idea to write a Management Response to it. That allows you to share your side of the story with potential guests while your report is being evaluated. If the review is removed, your Management Response will also be deleted.
Last Updated: September 8, 2014

8 Reasons to Ask All Your Guests to Write a Review

8 Reasons to Ask All Your Guests to Write a Review When guests check out, many properties ask them to write a TripAdvisor review so that travelers have the fresh feedback they want to see before making a booking decision. What differentiates properties that are doing a great job with this from everyone else? Who they ask.

Properties that only ask for feedback from guests who they know had a great experience are not doing themselves, or their future guests, any favors. Remember the evil queen in Snow White?  Every day she asked her magic mirror who was "the fairest in the land", and she was only satisfied when the answer was her.  In the end, her resistance to hearing the truth backfired.  Here are 8 other reasons why it’s in your best interest to ask all guests for reviews: 

1. Don't assume you know what people are going to say.

You may think that a guest had a fabulous experience at your property or vice-versa, but you never know what will come through in a review.  Give guests the opportunity to surprise you. 

2. Well-rounded reviews set realistic expectations.

Afraid that the couple who commented on your small room size might write that in the review?  If your rooms are indeed small, that’s not a bad thing.  Guests who are considering your property need to know what to expect, warts and all.  If they come in with realistic expectations, they’re more likely to come out pleased.  

3. When all reviews are stellar, it's almost not believable.

No one is perfect, and travelers know that as well as anyone else.  If 100% of your feedback is stellar, it can raise suspicions.  A mix of opinions adds credibility.

4. Travelers focus on the positive. 

When feedback is highly negative, they actually don’t pay much attention to it.  In a 2013 PhoCusWright survey, 66% of respondents said that they ignore extreme comments when reading reviews. 

5. Hold yourself accountable.

If you realized that someone was unhappy while at your property, did you really do nothing about it?  If you addressed the issue, that will likely be reflected in the review. And if the traveler is being unreasonable despite redress, that will come through loud and clear, as well. 

6. You can’t improve unless you know what all your guests think.

If there is a valid problem at your property, you need to know about it.  You can't get better if you don't know what all your guests think. And if the feedback is negative, write a management response and tell the world what you’re doing about it. 

7. Demonstrate confidence in your product. 

Inviting every guest to write a review demonstrates that you’re confident your property is providing the best experience possible.  If you’re not confident in that, all the more reason to get as much feedback as possible and figure out what you need to fix. 

8. Honesty is the best policy.

When it comes down to it, it's just not that honest to cherry-pick for positive feedback. TripAdvisor provides a platform for all travelers to share all their opinions, not just the ones that you like.  And soliciting feedback from everyone helps insure that you remain in compliance with our fraud policy. 

The bottom line is, successful hoteliers welcome all feedback and use it to their advantage, either to market their properties or make them better.  Ask every guest for a review, embrace all opinions, and your business will benefit in the end.   

Last Updated: September 22, 2014

The Complete Review Express Guide

The Complete Review Express Guide Learn more about the fast, free way to collect TripAdvisor reviews for your property.

Looking for an easy way to get more reviews for your business? Try Review Express – the review collection tool that TripAdvisor created based on feedback from hospitality businesses like yours. It’s free for all types of properties – no subscription required.

PhoCusWright data shows that more than half of travelers won’t commit to a booking until they read reviews1

With Review Express, you’ll create and send professional-looking emails that encourage guests to write reviews of your business. These emails can be customized with your property’s branding. There’s also a Review Express dashboard that provides in-depth analysis and tracking to help you fully optimize your campaigns.  On average, regular Review Express users see an uplift of 28% in the amount of TripAdvisor reviews for their property.2

Read on to learn how easy it is to start using Review Express for your business: 

Getting started

The first step to using Review Express is to gather your guests’ information. Start by collecting guest email addresses, permissions, and language preferences in a spreadsheet or other easily accessible location. Accuracy is important because it increases the likelihood that your Review Express emails will be delivered, opened and clicked – resulting in more reviews for your property.

Often, the best way to collect email addresses is to simply ask guests for the information before they leave. If you have an online booking function, consider incorporating “Email Address” and “Language Preference” fields into your online form. You can see more tips for collecting guest email addresses here. Before you start collecting guest data, be sure to review any applicable email laws in your country and make sure your plans comply with them.

No matter how you collect an email address, it’s important to get guests' permission to email them. You should explain exactly how you’ll use their addresses. If you’re sending a Review Express campaign, be sure to tell them that in advance. Properly setting guests’ expectations can help increase your open and review rates.

Set up a Review Express campaign

Setting up a Review Express campaign is simple. Go to tripadvisor.com/ReviewExpress and type in your property name to access the Review Express home page. This hub contains everything you need to start requesting reviews from your past guests. To send an email, click “Create Email" from the top menu.

Create Email 

The “Create Email” area is where you configure the email you’ll send to guests. The first time you use Review Express, it will default to the TripAdvisor template in your language. Just click the "Edit" button to customize each element of the template:

  • From address: This is the address that appears in the “Sender” field of your guest’s email. Be sure it’s something that’s easily recognizable.
  • Subject: This is the email subject line that will appear to your guest. Avoid using exclamation points and other punctuation to limit bounces (emails that aren’t able to be delivered).
  • Photo: There’s a spot for a photo next to the name and address of your property at the top of the email. You can use your property’s default image, upload a new one or choose not to include one.
  • ​Message: The email message includes the headline and body of the email. You can use the current message, edit it or add your own. Generally, shorter is better and it’s a good idea to thank guests for their business.

If you make changes to the TripAdvisor template, you’ll be prompted to save them as a new message. You can also choose to make your new message the default for that language. When you make a message the default, an asterisk will automatically be added to its name and it will appear first when you select that language in the “Create Email” area. You can always identify the default template by the asterisk in its title.

To have the most success, send targeted messages to guests in the languages they speak. Review Express is available in about 30 languages and there are TripAdvisor templates in each one. You can use these templates to contact guests who speak other languages, even if you do not.

Once your template is ready to go, click the “Continue to send” button to move on to the next step. 

Send Email

In this step, add the email addresses of the guests you’d like to reach. Have just a few addresses? Type them into the text box. If you have lots of emails to send, upload a spreadsheet of up to 1,000 email addresses using the file upload box. Review Express will accept .CSV or .XLS files up to 5MB in size. If you’re sending emails to guests in different languages, be sure to set up a new message and upload just those addresses for that campaign.

Don't worry, an email address will automatically be removed from a campaign if: The email recipient has reviewed your business in the last 30 (restaurants) to 90 days (attractions). A Review Express email was sent to the address in the last 30 days. The email recipients have unsubscribed from Review Express emails.

Keep in mind, TripAdvisor takes fraud and privacy very seriously. The addresses you submit must belong to people who have visited your property and you must have permission to email them. You cannot have a personal relationship with any of the recipients and they cannot be offered any incentives for reviews. Finally, avoid selectively emailing only the guests you believe will write positive reviews. Review Express emails should be consistently sent to all guests – properties are often happily surprised by the results. 

Once you’ve added your recipients, review and click the three notices at the bottom of the page. Then hit “Send.” Your emails will be sent within 24 hours. Reviews that you receive through Review Express will have a label indicating they were collected in partnership with your property.

Go automated

Sending Review Express emails can be even easier for accommodations that are working with a TripAdvisor-certified connectivity provider – like an internet booking engine or property management system. These properties can opt in to have Review Express emails sent automatically to guests when they check out. And it’s free! 

If your property is eligible, you can sign up for this feature on the Review Express home page. Just click the button in the “Automate” box. Remember, you’ll still need to use the “Send Email” method outlined above to request reviews from guests who book through another third party, like an Online Travel Agent.

Once you sign up, your connectivity provider will begin providing TripAdvisor with the data to automatically send guests your default Review Express email on your behalf. The email will be sent to guests within 72 hours of check out. You won’t have to do a thing! You can edit your Automated Review Express default emails and monitor the status of your connectivity provider in the "Settings" tab.

If your accommodation isn’t able to sign up for automated Review Express, it could be that your connectivity provider is not certified. Please contact your provider to get connected. To learn more about automated Review Express, click here.

Add private surveys

In addition to using Review Express to collect public feedback that shows up on your TripAdvisor page, accommodations can also get private feedback as well. With the Review Express + private surveys add-on, each Review Express campaign you send also includes a short, customizable guest satisfaction survey.

If travelers choose to complete the optional survey, that feedback is just for you and your hotel or B&Bs’ staff. Your survey responses remain confidential and don’t show up on your TripAdvisor page or influence your TripAdvisor rating or ranking.

To add your private survey, go to the Create Survey tab. You’ll see a list of pre-translated questions you can ask your guests. Click on a question you want and drag it to your survey – if you change your mind, you can reorder or remove questions as well.

Your private survey responses will show up in your Review Express Dashboard. To learn more, check out Understanding your private survey responses.

Review Express Dashboard

Once you’ve started sending campaigns, the Dashboard tracks the success of each one. To access it, click “Dashboard” from the top menu within Review Express.

First, you’ll see the key statistics from all the campaigns sent including Total Campaigns, Total Emails Sent, Total Opens, Total Clicks and Total Reviews. The Dashboard tracks the performance of all Review Express campaigns at the property level, no matter who sends them. You can use these numbers to evaluate your Review Express success over time.

Another key section of the dashboard is recent reviews. Titles and ratings of your most recent reviews are listed. If you don’t have recent reviews, the dashboard will provide some tips to try for future campaigns.

Finally, the “Recent email campaigns” report has regularly updated stats for each campaign sent by your property. It tracks the number of emails sent, opened and clicked as well as how many were bounced or suppressed. Suppression is used to prevent unnecessary emails to your guests. An email address will be automatically removed from a campaign if: 

  • The email recipient has reviewed your business in the last 30 (restaurants) to 90 days (attractions).
  • A Review Express email was sent to the address in the last 30 days.
  • The email recipients have unsubscribed from Review Express emails.

For more tips on the dashboard, including how to use it to drive your Review Express success, check out this tip sheet.  

Resources

Ready to get started with Review Express? Visit tripadvisor.com/ReviewExpress today. You’ll be able to set up and send your first campaign in fifteen minutes. If you’re looking for more help, including tips for sending Review Express campaigns, frequently asked questions and more information on why reviews matter, check out these resources.

Top Review Express Tips

  1. Set guests’ expectations: Tell them you’ll be sending a Review Express email to collect their feedback.
  2. Send emails regularly: Ask guests for feedback within a few days of check out, when the experience is still fresh.
  3. Choose your “from” address wisely: Be sure it includes the name of the property or a key employee that is recognizable.

 

Sources: 1. Independent PhoCusWright study prepared for TripAdvisor, December 2013 2. TripAdvisor site data, January 2014

Last Updated: March 13, 2017

3 Things You Can Do After a Bad Review

3 Things You Can Do After a Bad Review Tackle bad reviews and come back stronger than ever with these tips.

Hospitality providers on TripAdvisor are passionate about their businesses and customers. So, a bad review can often be discouraging. But even the highest rated properties on TripAdvisor get bad reviews now and then. Brian Payea, Head of TripAdvisor Industry Relations, says, “What makes those properties great is how they incorporate the feedback to make the experience for the next guest even better.”

Here are three steps you can take after a bad review has come in: 

1. Review what’s happened.

You’ve just finished reading a bad review. Take a deep breath. If needed, walk away for five minutes. Then look at the review impersonally with your team. What was the core problem that your guest experienced? Is this the first time you’ve seen this feedback, or is a trend developing? Getting the background can help you identify the root cause of any problem.

2. Incorporate the feedback.

Once you have some background, strategize with your staff on specific improvements that need to be made. Come up with an action plan for what your property will do and which team member will take the lead. If the issue is something you can’t fix, consider how to better-set expectations for guests, perhaps with updates to your website. Either way, be sure to monitor future reviews to make sure the same problems don’t come up again.

3. Complete a Management Response.

Write Management Responses to bad reviews as soon as possible. Your response explains the review to other potential guests on your property page. Be sure to share details of the action plan you’ve developed in your response. And don’t underestimate the power of a sincere apology. The most important thing your response should do is to answer unknown questions for future guests that the original review implied.

If necessary, submit a concern.

There are three circumstances where a review may be removed from your listing:

If the review doesn’t meet one of the circumstances above, it won’t be removed. Also, TripAdvisor won’t arbitrate or referee factual disputes between parties. Click here for more information.

To submit a concern about a review, go to the “Reviews” tab in the Management Center. Click the link under “Report a Review” and complete the form on the following page. This process can take up to two business days, and there is no guarantee that the review will be removed. That’s why it’s important to submit a Management Response with your perspective as quickly as possible for other potential guests to read.    

Last Updated: October 29, 2018

Promotional Tools

Request a Free TripAdvisor Sticker

Request a Free TripAdvisor Sticker

Looking for a great way to show that you value guest feedback and encourage new reviews, while increasing walk-in traffic? Get a free TripAdvisor sticker for your front door, window or high-traffic area of your hotel, restaurant or attraction today by using our sticker request tool: www.tripadvisor.com/StickerRequest.

Show off your TripAdvisor Sticker

  • 67% of travelers check TripAdvisor a few times a month1
  • 75% of travelers prefer businesses with a TripAdvisor endorsement2
  • 89% of global travelers say reviews are influential when choosing where to book3

Please allow up to 6 weeks for the sticker to arrive by mail. Once you get it – we’d love to see it! Tweet a photo to @TripAdvisorB2B using the hashtag #OnTripAdvisor.


  • 1. Source: PhoCusWright study commissioned by TripAdvisor, December 2013
  • 2. Source: TripAdvisor member survey, October 2012
  • 3. Source: TripBarometer April 2014: Global Edition
Last Updated: March 7, 2015

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Manage Listing" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Marketing Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Hotel managers and operators can visit www.tripadvisor.com/TripAdvisorInsights and restaurant owners can visit TripAdvisor For Restaurants. You can also find information in the Management Center, under the "Help & Settings" tab in the top menu, select "TripAdvisor Best Practices."

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/business/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/business/sponsored-placements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Studies show that travelers want to see feedback from other travelers before they make booking decisions. That's one reason why businesses around the world choose to enhance their websites with free TripAdvisor widgets.

What is a TripAdvisor widget?

A widget is a small snippet of code provided by TripAdvisor that can be installed within any HTML-based web page. They can bring TripAdvisor content – like recent reviews or your overall rating to your website – and they update automatically. Other widgets encourage travelers to write reviews or link to your listing on TripAdvisor.

There are two categories of widgets available to you for free through TripAdvisor: widgets for businesses and widgets for destinations. To find out what content is free for you, go to your Widget Center.

Widgets for Businesses

  • Awards & Praise: Has your business received rave reviews or have you earned a TripAdvisor recognition? These widgets help you spread the news
  • Display Reviews: Show off your rating, snippets of recent reviews and more
  • Collect Reviews: Drive more reviews with a quick link for visitors to write a review on TripAdvisor, or encourage them to write a review without ever leaving your site

Widgets for Destinations

  • Social Media Button: Add this button next to your Facebook & Twitter icons so visitors are just a click away from reading your reviews
  • Read Reviews: Put visitors a click away from your destination’s reviews, photos and more

How do I get a widget?

Head to www.tripadvisor.com/Widgets and enter your business or destination name. Your personalized widgets are just a few clicks away! 

Troubleshooting

If your widget isn’t working, check these troubleshooting tips for help:

  • Make sure that the code was pasted into the source code of your page, not the displayable version.
  • Make sure that the page you are posting it on contains valid HTML code.
  • Check all code to make sure tags (<p>, <a>, etc.) are closed.
  • Make sure there are no line breaks in the script tag.
  • Make sure that the badge includes a <div> tag followed by a <script> tag.
  • Make sure the script tag has the “&lang=” parameter, as this can become corrupted and converted to a left angle bracket.

If you need further help, visit our Help Center. To get your property’s personalized widgets, go to www.tripadvisor.com/Widgets.

Last Updated: December 14, 2017

Small social media button. Big traveler impact.

Small social media button. Big traveler impact. Make room Facebook, Twitter, and Pinterest: there’s a new social media button in town. And it brings the power of the world’s largest travel site to your property’s website.

Travelers are often encouraged to connect with businesses via social media buttons on websites. But the new TripAdvisor social media button helps travelers do much more than connect. It puts potential guests one click away from reading your hard-won reviews and posting their own. And it brings the powerful brand of the world’s largest travel community right to your website.

The TripAdvisor social media button is free, easy to install and customizable to fit the needs of your business. To get the TripAdvisor social media button:

  1. Enter your property’s name at www.tripadvisor.com/widgets.
  2. Select “Social Media Buttons” on your property's widget page.
  3. Next, customize the button to suit your website by selecting the size, shape, color, language and additional elements (like a “Rate” call to action to encourage reviews, or a Bubble rating to showcase your overall TripAdvisor performance).
  4. When the preview looks good, copy and paste the code for your button into the HTML code of your website. (TIP: You can also select the “click here to email the code” link to send it to the person who manages your site.

For the best results, be sure to include the TripAdvisor button alongside other social media icons on your website (Facebook, Twitter, etc.). If you need more detailed installation instructions or troubleshooting tips, check out this guide.

Don’t miss a single opportunity to engage with travelers! Add the TripAdvisor social media button to your website’s social media icons today.

Last Updated: July 28, 2014

Showcase a five-bubble review – right on your website

Showcase a five-bubble review – right on your website  

Great news! You can now display your most recent five-bubble review title right on your own website. The new Rave Review Widget is available to establishments that have recently received outstanding traveler reviews on TripAdvisor and are in good standing on the site.

How does it work?

Download the widget from the TripAdvisor Widget Center and follow the instructions on the page to add it to your site. Once live, the widget will display a scrolling title of your most recent five-bubble review. The title will automatically update each time you receive a new five-bubble write-up. Travelers will be able to click the widget to see all of your reviews on TripAdvisor.

To show your TripAdvisor ranking, rating or more reviews, consider adding another widget to supplement the Rave Review tool. Other free marketing resources include the popular Review Snippets widget, Recommended On and Bravo! badges and What’s Nearby tools.

Last Updated: April 23, 2013

5 Free Tools to Remind Guests to Write Reviews

5 Free Tools to Remind Guests to Write Reviews

83% of travelers say TripAdvisor reviews help them feel more confident in their travel decisions1. So how can you collect more reviews? Here are five free tools to help you remind guests to write reviews of your business.

Reminding your guests to write a review is an easy way to build your reputation on TripAdvisor and in turn, get more exposure for your property. Use these free tools – available in the Management Center – to remind guests to write a review while their experience is still fresh in their minds.

1. Custom Reminder Cards

Creating your custom business card-sized reminder cards is easy, follow these simple steps:

  1. Under the "Marketing Tools" tab in your Management Center select “Promotional Tools
  2. Select “Customize Yours” under "Write a Review" Cards
  3. Once you've chosen the reminder cards that fit your business click "Get Started" to customize the cards. Be sure to add your business name and city to the back side of the cards. 

Once you’re pleased with your cards, send them off to print! The first 100 cards are on us; you only pay for shipping (typically $6 - $10).

Tip: Distribute these cards at checkout, the end of a meal, or when the tour comes to an end to remind guests to write a review when they return home. 

2. Reminder Flyer

Another great way to ask your guests to write about their experience is to hand out our downloadable flyer. The downloadable flyer can also be found in your Management Center. Under "Marketing Tools" in the top menu, select "Promotional Tools" and click “Download Now” under the "Write a Review" Flyer. The flyer is available in many languages, for your guests visiting from all over the world.

Tip: Hang this flyer in a high traffic area as an effortless reminder to your guests as they pass. 

3. Review Express

If you’re looking for another quick way to get more reviews, try Review Express – the review collection tool that allows you to create and send professional-looking emails that encourage guests to write reviews of your business.

Tip: Visit the Review Express Dashboard to monitor the success of your campaigns. 

4. Review Starter Widget

Invite visitors to begin reviewing your business right on your website with the Review Starter Widget.

Tip: Be sure to place your widget somewhere on your website where users can easily find it.  

5. TripAdvisor App for Facebook

Have your guests already “liked” you on Facebook? Why not encourage them to write a review using the TripAdvisor App for Facebook. This app allows you to share your TripAdvisor ratings and reviews with your Facebook fans.

Tip: The TripAdvisor App is fully customizable, so you choose which elements to display, and which to hide, from your Facebook fans. To modify the elements, just click the Customize link in the top right corner of the app. 

To start using these tools today, visit the Management Center.


  • 1. PhoCusWright Survey, conducted December 2013, www.tripadvisor.com/TripAdvisorInsights/n2121
Last Updated: July 16, 2012

Trends

Telling Your Digital Story on TripAdvisor

ON-DEMAND WEBINARTelling Your Digital Story on TripAdvisor 

With the rise of the Internet and the ubiquity of mobile devices, stories have gone digital. Digital storytelling cuts through marketing clutter, engages travelers, and allows you connect with them on an emotional level.

Sally Davey, Global Director Industry Relations at TripAdvisor, and Dianne Hallock, Head of B2B Content Marketing at TripAdvisor, discuss the psychological power of digital storytelling — and actions you can take on TripAdvisor to influence potential guests' booking decisions. Watch now and get tips to:

  • Identify and understand your target audience with exclusive data
  • See how owned, earned and paid strategies come together to shape your storytelling
  • Learn more about how to tell your story on TripAdvisor using our free tools as well as Business Advantage and Sponsored Placements

Sign up now to watch the webinar on-demand (available in English only)!

How an Independent Hotel Chain in Europe Increased Direct Bookings by 150%

How an Independent Hotel Chain in Europe Increased Direct Bookings by 150% Central Hotel and Forum Hotel in Bulgaria drive more traffic to their websites with TripAdvisor Sponsored Placements. Background Travelers' Choice winner Central Hotel and Certificate of Excellence holder Forum Hotel are jointly-owned independent boutique hotels in Sofia, Bulgaria. Hear how Zhivko Zhelyazkov, Hotel Manager, has increased direct bookings at both properties with TripAdvisor Sponsored Placements. Challenge Because fewer travelers visit Sofia in the winter, demand for Central and Forum Hotels is much lighter. As Zhelyazkov notes, "January and February are difficult months, and we are very focused on driving more direct reservations during that period." Solution...

Case Study: Derby Hotels Collection Boosts Bookings by 25% with Sponsored Placements

Case Study: Derby Hotels Collection Boosts Bookings by 25% with Sponsored Placements How the Derby Hotels Collection maximizes visibility with TripAdvisor Sponsored Placements to compete effectively in a challenging market. The Derby Hotels Collection is a family-owned, 14-property hotel chain based primarily in Barcelona. We recently caught up with David Martinez i Urgell, who leads the group’s Digital marketing and eCommerce strategy, to learn how he leveraged TripAdvisor Sponsored Placements to compete more effectively in a challenging market: Challenge: Competition for Fewer Travelers Tourism in Barcelona, Derby’s primary market, is expected to decline in 2018, particularly during the low season. Anticipating this downturn in travel, Martinez knew he needed something different to compete with larger hotel chains for fewer travelers. "We knew it was going to be a hard season because of the difficult economic situation in the market," Martinez says. "We also know most travelers don't know about our hotels until they start searching a specific location and discover us through TripAdvisor or OTAs."...

How This Sorrento Hotel Increased Direct Bookings by 20% in 40 Days

How This Sorrento Hotel Increased Direct Bookings by 20% in 40 Days Grand Hotel Aminta Owner, General Manager and Marketing Strategist Gianfranco Acampora shares top tips for marketing his Sorrento boutique hotel

We recently spoke with leading hotelier and marketing expert Gianfranco Acampora, Owner and General Manager of the Grand Hotel Aminta in Sorrento, Italy — who shared these important insights into digital marketing best practices for hotels:

Can you tell us about the Grand Hotel Aminta and your role at the property?

The Grand Hotel Aminta is one of the largest hotels in Sorrento, set on a hill overlooking the Gulf of Naples with a commanding view of the city. Today, my brother and I divide management of the hotel’s operations. I’m focused on the Sales, Marketing and Guest Registration aspects of the business.

Can you provide more details on the seasonality and customer demand for the Aminta?

The Aminta is one of the only hotels in the area that’s open year-round, but it’s really a summer resort. Busy season is April to October, and low season is November to mid-March — with the exception of New Years’, thanks to the amazing fireworks display here in Sorrento.

Today, the vast majority of our customers come from the United Kingdom. We also work with a lot of Americans and Canadians.

You’ve been marketing your hotel online for many years. Can you tell us more about your strategy and how it’s evolved over time?

I’ve always been very interested in digital marketing — it’s not only my job, but also my hobby and passion. We were the first property in Sorrento to launch a website back in 1995, and the hotel has always done well in organic search. As others have started to move online, we’ve tried different things to maintain our competitive advantage like advertising with search engines and OTAs.

We quickly found that it’s quite hard to reach our target customers with search engine ads. There’s too many competitors bidding on top keywords and it’s really hard to be ranked first. However, TripAdvisor’s often among the top organic search results for those terms. Plus, guests often tell us that they actually found us on TripAdvisor. So, we evolved our strategy to be very focused on marketing on that site.

Can you say more about the searching behavior of your guests?

Sure, so we were bidding on search terms like “Sorrento Hotel with Pool.” Guests today tell us they usually do an initial query on a search engine for a term like “Sorrento Hotels,” but then there are just too many search results that are difficult to sort through. They quickly find TripAdvisor and use the site to do more specific research to find a property that meets their needs. Effectively, TripAdvisor becomes the search engine that’s used within a destination that guests use to find hotels, restaurants, etc.

What’s your strategy for working with TripAdvisor, specifically?

TripAdvisor is currently our most effective marketing tool. For example, with the new Sponsored Placements, the Aminta can appear above search results for Sorrento. That’s been so important for us. The ad drives traffic to us and people are able to contact us directly via our Business Advantage links. I’ve found it’s saving me commission costs because people are contacting us directly or booking on our website.

How has Sponsored Placements performed for you?

We’ve been very happy with the product. We continue to test it, but so far we’ve seen a 20% increase in direct bookings in 40 days. The tool is fantastic, is really easy to use, and the cost is minimal relative to the return on investment we’re seeing. Customers from this channel also seem to be quite valuable — they’re booking longer stays and above average room types.

What will your strategy be for using Sponsored Placements moving forward?

There are three budget options for Sponsored Placements. During the busy season - when our property is full - we’ll probably scale back to the lower budget option, but still run a campaign. It’s important to always maintain visibility for future bookings. Through the rest of the year — particularly in January and February as people start to plan for the summer — we’ll use one of the higher budget options to drive more traffic to our property.

What would you say to other hoteliers who are considering Sponsored Placements?

It’s definitely something you should try. The tool is easy to use … there are no keywords to choose or bids to set. Just choose what you want to spend on a daily basis, set it up and forget it.

Last Updated: February 22, 2018

Dubrovnik Hotel Uses TripAdvisor to Drive Visibility & Bookings

Dubrovnik Hotel Uses TripAdvisor to Drive Visibility & Bookings How Berkeley Hotel & Spa uses Sponsored Placements to stand out in a highly competitive market.

Berkeley Hotel & Spa is a 24-room, family-owned hotel in Dubrovnik, Croatia. General Manager Katarina Elez has been focused on building Berkeley’s online presence to encourage more travelers to book directly on the property’s website. Read on to learn how she’s crafted a successful online marketing strategy:

A TripAdvisor Focus

When Berkeley Hotel first opened, Elez quickly determined that she needed to focus her marketing efforts online, particularly on TripAdvisor. "We were one of the first hotels in Dubrovnik on TripAdvisor, since our opening in 2007," she explains. "We’ve always used TripAdvisor extensively, and it’s one of the best things that could have ever happened for our business."

This commitment to online marketing via TripAdvisor continues to benefit Berkeley Hotel, even today. Elez says, "We’ve been able to increase our visibility to travelers searching our destination because we’ve had a strong, consistent presence on TripAdvisor from the start. We have always been among the top 15 properties in Dubrovnik."

Maximizing Visibility to Travelers

As a small 3-star hotel in a city dominated by 5-star hotels with larger marketing budgets, Elez has to be smart with her marketing investments in order to maximize visibility.

"Our guests are coming to us from huge markets like the UK, US and Australia," says Elez. "With our budget, we’ve found it’s really difficult to use tools like AdWords to reach and influence these travelers."

Elez recently invested in an enhanced website that is closely integrated with her channel manager. This allows her to track all of her booking sources — and evaluate what’s driving them. After experimenting with various marketing tools, Elez has found success by leveraging Berkeley Hotel’s already strong presence on TripAdvisor.

Business Advantage

In January, Elez upgraded Berkeley Hotel to a Business Advantage Preferred Access subscription because she was looking for a way to increase booking referrals to her website.

"We’ve just finished a renovation and will use the Preferred Access features—like Storyboard and Favorite Photos—to show off these enhancements to travelers," Elez says.

She also uses the Special Offers feature to gauge Business Advantage’s impact on her bookings.

"We post a TripAdvisor exclusive offer and carefully track how it comes back to us. We found that people who booked through our website mention it, and it shows up on bookings from OTAs as well, so we know that travelers went to our TripAdvisor page at some stage."

Sponsored Placements

Once Business Advantage was in place, Berkeley Hotel started using TripAdvisor Sponsored Placements. Elez says, "We know TripAdvisor guests are more confident and more likely to book directly. So, our goal is to use Sponsored Placements to get more guests to book directly on our website, and increase occupancy and ADR during the high season."

Given that Dubrovnik is one of the world’s most seasonal markets, she also thought that Sponsored Placements would drive even more traffic ahead of the high season. As there’s limited demand during low season, Berkeley can’t make up for missed opportunities.

"As guests get closer to booking, they become more price sensitive. Boosting our visibility creates opportunities to influence guests to choose our 3-star property, since our prices are lower than those of the 5-star properties that dominate Dubrovnik."

The results?

"It’s definitely cost effective to pay for the Sponsored Placements clicks and have guests book directly with us," says Elez. "We like that our ad appears at the top of the list. Repetition is important, especially given the shopping patterns in our market. Even if they don’t click right now, more people will remember us as an option. Then, when they do click, they’re more likely to book."

Elez plans to continue leveraging Sponsored Placements as a key part of her online marketing strategy. "We take a long-term view on our investments. We’ll continue to track the number of clicks, website traffic and confirmed number of direct bookings from Sponsored Placements over the next six months. So far, our bookings for this season have been quite strong," says Elez.

Last Updated: March 12, 2018

Travelers share what great service means to them

Travelers share what great service means to them

If you want to win over guests, you can’t just do the bare minimum.

That’s why popular travel video blogger Kate Thomas asked travelers, “As a hotel guest, what does great service mean to you?”

Based on this video (in English), delivering great service to your guests means:

  • Welcoming guests warmly and checking them in quickly
  • Being attentive to guest needs
  • Giving insider advice on where to eat and what to do
  • Having happy staff who genuinely enjoy what they do
  • Recognizing guests by name
  • Solving any issues quickly

For Kate personally, she’s always impressed by a complimentary cocktail or snack upon her arrival.

Posted by: http://travelwithkate.com...