TripAdvisor Best Practices for Accommodations

Learn how to optimize your accommodation's listing and get bookings on the world's largest travel site.

The Basics

TripAdvisor Management Center: Quick Start Guide

TripAdvisor Management Center: Quick Start Guide Take control of your online reputation. Build your business on the world’s largest travel site. It’s all within reach when you register for the TripAdvisor Management Center.

How to Register & Verify on the Management Center

First, your property needs to be listed on TripAdvisor before you can access the Management Center. Use the search box on the TripAdvisor homepage to see if you’re listed. If not, go to TripAdvisor.com/GetListedNew.

Once your property is listed, you can register for the Management Center. To register:

  1. Go to TripAdvisor.com/Owners and select property type.
  2. Type your business name, select it from the drop-down menu and on the next page click "Register for this business."
  3. Fill out the registration form and click “Sign up.” 

Once you’re registered, you need to verify your relationship with the property. Verification provides additional security by controlling who has access to a business's Management Center. There are a few ways you can verify – depending on the information we have on file about your business. The most common ways to verify your identity are via phone or with a credit card (no charge is actually made).

In some cases, you may be able eligible to verify by email. If you qualify for this method, select the email verification option and you’ll receive a message with simple instructions. Similarly, another representative from your business could invite you to verify for the Management Center via our Manage User Access tool. In that case, you’ll also receive an email with instructions.

Please note: You must have a TripAdvisor Member account in order to log in and manage your property via the Management Center. If you don't have an account, first visit www.tripadvisor.com and click "Join" at the top right to sign up. 

Verification by Phone

If you choose to verify by phone, follow these steps:

  1. First, confirm the number shown is for your business - not your personal phone number. 
  2. Choose how you'd like to receive your verification code - by phone call or SMS text message.
  3. If your phone number requires an extension, you may enter it into the field and continue. 
  4. You will receive a call or text with a four-digit verification code. 
  5. Enter these four digits into the box provided and click "Submit Code."

If you receive a message indicating phone verification is unavailable, please proceed with another verification option. If the displayed number is incorrect, or is a personal phone number and not the one for your business, please click the "Request Update" link and follow the instructions to update it.

For detailed instructions on other verification methods, read here

How to Log into the Management Center

Once you’re registered and verified, logging into the Management Center is easy: 

  1. Go to TripAdvisor.com and click “Join” at the top right of the page. 
  2. Sign in with your email address and password. 
  3. Click on the “My Business” link. 
  4. If you’re affiliated with more than one property, select a specific property from the list.

Management Center Main Features

Here's a quick list of many of the things you can find in the TripAdvisor Management Center. Use the top menu to easily locate what you need. 

  • Profile: Add photos, manage listing details, update email preferences, control who has access to your property's Management Center and more via the Profile tab. 
  • Reviews: Respond to reviews, report a review, and request new reviews via Review Express on the Reviews tab.
  • Products: If applicable, accommodations will find links to manage Business Advantage and instant booking in the Products tab.
  • Bookings: Restaurants, let diners reserve tables online by adding a booking button to your TripAdvisor listing in the Bookings tab.
  • Reports: Access TripAdvisor dashboards and analytics for your business on the Reports tab. 
  • Free Tools: Catch the eye of potential diners & guests with the TripAdvisor Facebook App, widgets, and window stickers on the Free Tools tab.
  • Resources: Get answers to all of your questions. Access TripAdvisor Insights - your essential hospitality marketing resource. The Owners' Forum and Help Center are also available here on the Resources tab.

How to Update Your Listing

Put your best foot forward and highlight all of the features and amenities that your property has to offer by updating your property listing. You can edit general information, such as the name of the business, location, types of amenities and even add a brief description of the property. To edit your listing:

  1. Sign into the Management Center.
  2. Click on "Profile" in the top menu, select "Manage Listing"
  3. Using the menu on the left, fill out (or update) your information for each section, then hit "Submit."

How to Respond to Reviews

Responding to reviews clearly demonstrates -- to both former and future guests -- that you are interested in their feedback, and that you take their comments seriously. To respond to a review:

  1. Log into your Management Center.
  2. Click on "Reviews" in the top menu and select, "Respond to Reviews."
  3. Choose the review you would like to respond to by clicking on the review in the left-hand sidebar. Reviews can be sorted by date, bubble rating, language and response status. 
  4. Select your affiliation with the property.
  5. Write the response in the box provided. Remember, your voice plays a major role in how people perceive your message. Check out our top Management Response tips.
  6. Click, "Submit."

How to Upload & Manage Photos

Grab the attention of potential guests by adding photos to your TripAdvisor listing. Upload photos that showcase what your business has to offer. Be sure to suggest a primary photo that makes a strong first impression. To upload photos:

  1. Head to the Management Center.
  2. Click on "Profile" in the top menu and select, "Manage Photos."
  3. Once on the page, you can add photos by clicking the "Add More Photos" button in the top-right corner of the page.
  4. Click the box authorizing that you are a representative of the business and that you have the rights to post the photo.
  5. Then click the "Upload" button.

While you're here, don't forget to set a primary photo and add captions to existing images. Accommodation owners can also reorder their photos and categorize photos into albums.

For more tips on getting the most out of your photos, read our guide.

How to Dispute a Review

We take fraudulent reviews very seriously. If a review violates our guidelines, or we determine there is something improper about it, we will remove it. However, just disagreeing with the review isn’t enough to warrant removal. TripAdvisor does not arbitrate or referee factual disputes. To dispute a review: 

  1. Sign into the Management Center.
  2. Click on "Reviews" in the top menu and select "Report a Review."
  3. Under “What is the problem with the review?” select one of the options and fill out the rest of the form. 

Once you’ve submitted your request, it can take several days to resolve and we cannot guarantee that the review will be removed. We highly recommend that you submit a Management Response to the review as soon as possible for other potential guests to read.

To learn more, read about the “3 Things You Can Do After a Bad Review.”

How to Report Blackmail

Blackmail on TripAdvisor is defined as when a guest threatens to write a negative review unless the property provides a refund, upgrade or meets another request. You should proactively report these threats to TripAdvisor before a review is potentially submitted. Your immediate reporting of blackmail threats can help keep blackmail reviews from ever reaching the site. 

  1. Sign into the Management Center.
  2. Click on "Resources" in the top menu and select "Help Center."
  3. In the Help Center, click "Contact us" in the top menu and select "Owner Support."
  4. Under “Please tell us what the issue is,” select “Report fraud.”
  5. Under “What do you want to do?” select “Report blackmail threat” and then provide additional information about the reviewer, including name, email, where they are from and stay date. 

Read about our blackmail policy here.

Last Updated: July 18, 2017

Need help? Start here.

Need help? Start here. How to address our most common customer support inquiries

Common questions about TripAdvisor Listings

Common Review and Management Response questions

Common questions about TripAdvisor Features and the Management Center

Common questions about TripAdvisor fraud policies

Need more help?

Submit a request for support:

  1. Log in to the Management Center
  2. Find the "Contact TripAdvisor" box on the right side of the page
  3. Click the "Get online help" link
  4. Complete the form for your request

We'll be happy to assist you with your inquiry!

Last Updated: September 15, 2017

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Profile" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Free Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Select "TripAdvisor Insights" under the "Resources" tab in the top menu of the Management Center or visit www.tripadvisor.com/TripAdvisorInsights

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/SponsoredPlacements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

How to Market Your Hotel or B&B on TripAdvisor for Free

How to Market Your Hotel or B&B on TripAdvisor for Free Here are eight free ways to market your accommodation and take full advantage of your presence on TripAdvisor, the world's largest travel site.

1. Register with the Management Center

The TripAdvisor Management Center is full of free tools to help you build your business. In order to access it, you need to register as an official representative for your property. Go to www.tripadvisor.com/Owners, search for your property, fill in the required details, and complete the verification process to confirm your association. Please refer to our owner verification guide to learn more about how to verify yourself as a business representative. 

When you are logged into TripAdvisor, you will see your name in the top right corner of every page. To access the Management Center homepage, click your name and then "My Business" from the drop-down menu. If you have registered for several properties, you will be brought to a page that lists your properties, simply select which property's Management Center you wish to visit.

2. Share Information about Your Property

Once you've registered, you should update general information about your property that helps distinguish you from competitors. You can edit general information, such as the name of your business, location, amenities you offer, and a text description. To edit this information, log into the Management Center, click "Profile" in the top menu, and select "Manage Listing." Here, 
you can update all aspects of your listing. Fill in your business's text description with whatever makes your property special, whether it's your historic building, spectacular view, or recent renovation. There is no character limit on what you can include, but keep it brief so travelers will read it.

3. Upload Photos

Do you know that nearly 80% of travelers take photos posted online into consideration when booking an accommodation? As a property representative, you can upload an unlimited number of photos that will be displayed on your page. Be sure to add photos that highlight your best features and show potential guests what they can expect at your accommodation.

You can also control the primary photo for your property. This is the main image that displays first in the photo carousel on your TripAdvisor listing and on search results pages across the site. Alternate it with the seasons and use it to showcase what makes your property special. Just be sure it's landscape and at least 1200 pixels wide by 628 pixels tall. 

4. Encourage Guests to Write Reviews

Research shows that many travelers won't consider booking a property if it doesn't’t have reviews. That’s why we offer tools to help you collect reviews from guests. You can use TripAdvisor’s Review Express to send emails to past guests. It’s free, easy to use, and quick to get started. Learn more at www.tripadvisor.com/ReviewExpress. You can also find more tools to collect reviews in the Management Center. Look under the "Free Tools" menu for access to widgets for your website, custom cards, flyers, and more. 

5. Monitor Your Reviews

Sign up to receive email alerts whenever a new review of your property is published. This helps you keep on top of the most recent traveler feedback so you know what parts of the guest experience are going well, and what might need attention.

If you did not sign up for review email alerts when you first registered with the Management Center you can do so now. In the Management Center, under "Profile" in the top menu, select "Email Preferences." Then, under "Emails for Owners" make sure you’re subscribed to the “Reviews & Questions" email.

6. Respond to Reviews

We recommend that property representatives engage with guests through Management Responses. Show that you appreciate customer feedback with a Management Response to a positive review. Likewise, a response to a negative review demonstrates that you take customer service seriously and gives you an opportunity to explain — to both the reviewer and other potential guests on your page — how you have remedied any problems.

To post a response, go to the Management Center and under "Reviews" in the top menu, select "Respond to Reviews." For more information on how important Management Responses are to travelers, and what you should include in your response, see our “How to add Management Responses to Traveler Reviews” guide.

7. Bring Traveler Reviews to Your Own Website

Because travelers want to see reviews before they book, many businesses enhance their own websites with free widgets that display their TripAdvisor content to prospective guests. TripAdvisor widgets are snippets of code that can be installed within any HTML-based web page. TripAdvisor offers many widget options, including ones that display your TripAdvisor awards, a snippet from a recent review, a review starter, and more. For further information on what widgets are available and how to access them, read our guide.

8. Evaluate Your Performance

The Analytics Suite displays some of your property's key statistics, including reputation insights and market position data. The full Analytics Suite, available only to Business Advantage subscribers, includes additional information on click activity, photos and amenities, demand trends, and competitive data. To learn more, read our guide to the Analytics Suite.

Last Updated: September 20, 2017

How to Change Your Business's Category on TripAdvisor

How to Change Your Business's Category on TripAdvisor Step-by-step instructions on how to update your business's category or type on TripAdvisor.

Property representatives who want to update their TripAdvisor business type can submit a request in the Management Center.

Accommodations

Before you submit a category change request, confirm that your accommodation meets the accommodation category guidelines. Once you've confirmed this, follow these steps to submit a change request:

  1. Log into the Management Center
  2. Under "Resources" in the top menu, click "Contact TripAdvisor"
  3. Then, in the "Please tell us what the issue is" section, click "Update business information"
  4. Select "Request change of accommodation type" and fill out the short form. Be sure to provide us with the links or license information that we can use to verify your requested category change
  5. Click "Submit"

Restaurants

Restaurants can change their cuisine type(s), such as changing from a Steakhouse to a pizza spot, by following these steps:

  1. Log into the Management Center
  2. Under the "Profile" menu at the top, click "Manage your Listing"
  3. In the "Cuisines & Amenities" section on the left, update all necessary sections
  4. Click "Submit"

If you need to change your establishment category, such as changing from a "Coffee & Tea" establishment to a "Restaurant," you will need to file a ticket with our Owner Support team. To submit an establishment change request follow these steps:

  1. Log into the Management Center
  2. Under the "Resources" menu at the top, click "Contact TripAdvisor"
  3. Then, in the "Please tell us what the issue is" section, click "Update business information"
  4. Select "Report brand change" from the drop-down list, and fill out the short form. Be sure to provide us with the links or license information needed to verify your requested category change
  5. Click "Submit"

Attractions

Attractions can request to change their listing details or type(s), such as changing from a bike tour to a boat rental company, by following these steps:

  1. Log into the Management Center
  2. Under the "Profile" menu at the top, click "Manage your Listing"
  3. In the "Attraction Details" section on the left, update all necessary sections
  4. Click "Submit"

How long will this take?

Changes to your listing details require investigation by a member of the TripAdvisor Listings team. This can be a lengthy process and will take at least 15 business days. Please do not submit the same request multiple times. This will delay your original request and cause the 15-day time period to start over again.

Last Updated: October 11, 2016

Top 10 TripAdvisor Myths

Top 10 TripAdvisor Myths Below are 10 common misconceptions about TripAdvisor – and the real story behind the myths.

MYTH 1: Reviews on TripAdvisor are usually negative.

REALITY: In fact, the majority are positive! Three-quarters of reviews are rated “very good” or “excellent.”

MYTH 2: You can’t trust TripAdvisor reviews.

REALITY: We have a lot of research showing that travelers find that their experience generally reflects the reviews they’ve read. Travelers take a balanced view of reviews and are not persuaded by one review alone. They tend to appreciate the wisdom of crowds and look to the majority opinion for guidance. TripAdvisor takes review integrity seriously, which is why we’ve developed a multi-tiered approach to content screening that includes a dedicated team, sophisticated technology and our loyal community. If you think a review is suspicious or fraudulent, let us know! 

MYTH 3: Nothing is free on TripAdvisor.

REALITY: Thousands of property owners and managers worldwide take full advantage of our free Management Center tools. It doesn’t cost you anything to add photos, sign up for notifications of new reviews, or post a Management Response. You can also take advantage of additional promotional opportunities by purchasing a Business Advantage.

MYTH 4: I have no control over my TripAdvisor listing.

REALITY: Just complete the free registration in the Management Center and you can start adding a property description, photos, videos and more.

MYTH 5: Businesses can’t share their side of the story on TripAdvisor.

REALITY: We strongly encourage you to add Management Responses to reviews. These not only show guests that you take their feedback seriously, but also gives you the last word.

MYTH 6: Businesses and travelers are held to different standards. 

REALITY: Both traveler reviews and Management Responses must meet TripAdvisor guidelines to ensure they’re relevant and fair. If they do, they’re posted quickly.

MYTH 7: There is  no one at TripAdvisor to help business representatives.

REALITY: In fact, we have a multi-lingual customer service team dedicated to resolving your issues. They’re available via the Management Center, telephone and email. Contact details for your language and region are posted in your Management Center.

MYTH 8: It’s against TripAdvisor rules to ask guests to write a review.

REALITY: While offering incentives for reviews is against our rules, suggesting your guests write a review is always a great idea! In fact, we even offer tools in the Management Center that you can use to remind guests to write reviews after they leave.

MYTH 9: The popularity ranking is rigged.

REALITY: The algorithm for our popularity ranking is based on three things: the quantity, quality and age of reviews for your business. Updates to your popularity ranking score are based solely on new reviews – and commercial relationships never come into play.

MYTH 10: TripAdvisor may be big in the U.S., but it’s not important to the rest of the world.

REALITY: According to comScore, we’re the world’s largest travel site. In fact, a majority of our traffic originates from outside the U.S. So register with the Management Center and start growing your business with us today!

Last Updated: January 10, 2018

Sponsored Placements

Success Story: A Jaipur Hotel Uses TripAdvisor to Drive Inbound Marketing

Success Story: A Jaipur Hotel Uses TripAdvisor to Drive Inbound Marketing Learn how the Royal Heritage Haveli attracts travelers with Sponsored Placements and converts them with Business Advantage. The Royal Heritage Haveli is a small family-owned boutique hotel that won the Travelers’ Choice award for multiple years in Jaipur, India. See how Shambhavi Singh, the Haveli Director, uses TripAdvisor as an instrumental part of her inbound marketing strategy. Challenge: Maximizing the busy season

Singh strives to get as many travelers to book as possible during the busy season. "Our busy season is short so it's crucial that we make the most of it. It's hard to fill rooms during the off-season because it's very hot in Jaipur," says Singh.

Many other local accommodations providers are pursuing a similar strategy. "It's challenging to stand out among our competitors in Jaipur. We're a small business that competes with well-known hotels for a limited number of travelers who visit during the busy season. So, we need to differentiate ourselves from properties similar to ours," she says.

Solution: Using TripAdvisor to drive inbound marketing "To address this challenge, I use inbound marketing to attract, convert, close, and delight guests, and TripAdvisor is crucial to my strategy," Singh says. "Inbound marketing creates awareness among travelers, and it builds trust and credibility for the Haveli."...

Tips on Measuring the Impact of Your Sponsored Placements Campaign

Tips on Measuring the Impact of Your Sponsored Placements Campaign Get insights on how you can use the updated performance report to make Sponsored Placements work harder for you.

The Ads Performance report helps you measure the effectiveness of your Sponsored Placements campaign so you can drive more traffic. To view your performance report, log into Ads Manager and select the “Ads Performance” tab. Read on for ways to use the Ads Performance reporting to maximize value from your advertising campaign:

1. Assess the reach of your campaign

The traveler shopping experience takes time and repeat visits — on average, it spans 40 searches over 89 days.1 Seeing your ad repeatedly over time can influence travelers to consider booking with your property.

Use the number of ad impressions to assess your campaign's reach to travelers who are looking for a place to stay in your area on TripAdvisor. To expand your reach, opt for a higher monthly budget spend. With a higher budget, more travelers will see your ad. Properties with the “high” budget typically see an average increase of 57% more clicks from potential guests over those who select the “low” budget.2

2. See how often travelers engage with your ad

The click-through rate (CTR) is the best way to measure engagement. Travelers who click on your ad like what they see and want to learn more about your property.

Tips to improve your click-through rate:

3. Track incremental page visits from your ads...

How a New Lisbon Hotel Is Succeeding on TripAdvisor

How a New Lisbon Hotel Is Succeeding on TripAdvisor Corpo Santo built a strong online reputation and amplified that success with TripAdvisor Business Advantage and Sponsored Placements. Corpo Santo Hotel is an independently-owned historic hotel that became a top Traveler Ranked property in Lisbon after opening in 2017. We caught up with General Manager Pedro Pinto to learn about his strategies for success. Building a strong online reputation

Building a great online reputation starts with providing great service. To achieve this, Pinto has invested in staff and constant improvements: "Our strategy is to provide exceptional service and delight guests with new things. Great staff is key so we're careful about who we hire and regularly communicate the feedback we receive," says Pinto.

He then encourages guests to share their experiences with other travelers on TripAdvisor. "We work to outperform ourselves instead of our competitors, always focusing on service and reviews. It's not only about providing a quality experience, but also a commitment to using TripAdvisor to get the word out about Corpo Santo," he shares.

Through a commitment to building Corpo Santo's online reputation with guest reviews on TripAdvisor, Pinto has been able to attract guests — and he continues the cycle with fresh review content. "We encourage guests to write reviews with Review Express," Pinto says. "Guests love our hotel so they're keen to share their experiences — for many, it's even their first review. People who read these reviews arrive excited to stay at our hotel and are then inspired to write us a review after their stay."

Pinto also uses Management Responses to make a lasting impression on past guests and influence potential guests to choose his hotel. "Collecting reviews doesn't guarantee success. We respond to reviews, personalizing our responses and thanking guests," says Pinto. "We also show how we're incorporating feedback to improve. For example, we replaced windows that let in too much noise and then contacted each guest who mentioned the noise to let them know the enhancements we made based on their feedback."

Capitalizing on success with Business Advantage and Sponsored Placements

"With all of our reputation management activity, we've been climbing the Popularity Ranking for Lisbon. We saw from our analytics that 40% of our traffic was coming from TripAdvisor. We wanted to grow our traffic and get more guests so I purchased Business Advantage and Sponsored Placements," says Pinto.

Using Business Advantage and Sponsored Placements together helps Pinto amplify Corpo Santo's presence on TripAdvisor. And the results exceed what he had hoped for. "It’s like winning the lottery. The traffic to our website has grown by 500% with both products. Sponsored Placements has expanded our reach — we've received roughly 69,000 impressions in 6 months with the ads and gotten more clicks to our property listing," Pinto explains. “And thanks to Business Advantage, our direct bookings have increased — and we're achieving a 90% occupancy rate."

...

Glossary: Sponsored Placements Performance Report

Glossary: Sponsored Placements Performance Report Definitions of metrics included in your Sponsored Placements performance report — and tips on how to use them. It’s now easier than ever to track your campaign’s performance and find places where you can optimize it. Here’s a quick summary of what each metric in the Sponsored Placements performance report includes and what you can do to make improvements: Ad Impressions:

The total number of times your ads appeared in all locations over the course of the time period selected. Think about this as the total reach of your campaign. While not all travelers who see your ad will click it, the increased exposure of your property over time can help get you into more travelers’ consideration sets (the collection of options they’re choosing from). Learn more here.

To increase the number of impressions you receive — and the reach of your campaign — you can choose a higher budget option. While you don’t pay for impressions, your ads will be served more frequently.

Click-Through Rate:

This is the total number of clicks you’ve received, divided by the total impressions for the time period selected. This is a good way to measure how engaging your ads are — do they draw travelers in or not?

For more helpful tips on how to improve click-through rate, see our article on “How to Get More Clicks on Your Sponsored Placements.”

...

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing Best practices on how to drive more direct bookings from your TripAdvisor listing page. In our recent “Drive More Direct Bookings with TripAdvisor” webinar, we covered TripAdvisor’s impact on travelers’ booking decisions. In this article we’ll review your TripAdvisor listing page and how you can optimize it to drive more direct bookings. If you’re interested in learning how to optimize your presence on TripAdvisor search results pages, read here. First, let’s review your listing page and why it matters. By the time someone lands on your listing page, you’ve already captured their attention and are a part of their consideration set (the list of properties they’re choosing from). Your goal at this point is to keep these potential guests engaged with your property, provide all of the information they need to make a confident purchase decision and easily connect them to your direct booking channels. For simplicity, we’ve organized these tips based on the layout of your listing, starting at the top and working down to the bottom. We’ve also included a mix of free and premium tips — those tips with an asterisk (*) are features available only to Business Advantage subscribers. To become a Business Advantage subscriber, visit www.tripadvisor.com/BusinessAdvantage. 1. Upload Management Photos Research shows that travelers spend more time on property pages that have at least 30 photos.1 Be sure to upload high quality images that are within our photo guidelines — learn more here. 2. Choose a primary photo...

Sponsored Placements Impressions vs. Clicks Explained

Sponsored Placements Impressions vs. Clicks Explained The difference between Sponsored Placements impressions and clicks — and why both are essential to your campaign. The goal of Sponsored Placements is to drive more traffic to your TripAdvisor listing and ultimately, to drive more business from TripAdvisor. Sponsored Placements are performance-based advertising, meaning you'll only pay when a traveler actually clicks your ad. However, the benefits of Sponsored Placements extend beyond the clicks with impressions of your ads. Impressions allow you to increase exposure to travelers who are researching in your area - getting them familiar with your name over their shopping process. What is the difference between an “impression” and a “click”? An impression is every time your ad is shown to a traveler. A click is every time a traveler clicks on your ad. Why are Sponsored Placements charged per click and not impression? We built Sponsored Placements on a cost-per-click payment model because we believe owners should pay for performance, rather than impressions. This means you’re not charged for impressions — if people aren’t clicking your ad, you won’t be charged. What do you mean I’m not charged for impressions?...

Business Advantage

How to Add Contact Details to Your TripAdvisor Listing

How to Add Contact Details to Your TripAdvisor Listing Here’s how to put millions of potential guests - nearby and across the globe - one click or call away from booking with you with Contact Details. Your TripAdvisor page can get hundreds or even thousands of visits per year. With a Business Advantage subscription, you can convert this qualified traffic into direct bookings using Contact Details. Contact Details allow you to add critical business information to your TripAdvisor listing, so travelers can connect with you directly. Here’s what you need to know about Contact Details so you can optimize your Business Advantage return on investment. Not a Business Advantage subscriber? Learn more and sign up at www.tripadvisor.com/BusinessAdvantage About Contact Details With Contact Details, travelers on your TripAdvisor page can reach you directly, whether they’re on a laptop, tablet or mobile device. You can display up to three methods of direct contact, including your:

  • Website
  • Phone number
  • Email address
  • Deals page
  • Packages page
  • A virtual tour
...

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing Best practices on how to drive more direct bookings from your TripAdvisor listing page. In our recent “Drive More Direct Bookings with TripAdvisor” webinar, we covered TripAdvisor’s impact on travelers’ booking decisions. In this article we’ll review your TripAdvisor listing page and how you can optimize it to drive more direct bookings. If you’re interested in learning how to optimize your presence on TripAdvisor search results pages, read here. First, let’s review your listing page and why it matters. By the time someone lands on your listing page, you’ve already captured their attention and are a part of their consideration set (the list of properties they’re choosing from). Your goal at this point is to keep these potential guests engaged with your property, provide all of the information they need to make a confident purchase decision and easily connect them to your direct booking channels. For simplicity, we’ve organized these tips based on the layout of your listing, starting at the top and working down to the bottom. We’ve also included a mix of free and premium tips — those tips with an asterisk (*) are features available only to Business Advantage subscribers. To become a Business Advantage subscriber, visit www.tripadvisor.com/BusinessAdvantage. 1. Upload Management Photos Research shows that travelers spend more time on property pages that have at least 30 photos.1 Be sure to upload high quality images that are within our photo guidelines — learn more here. 2. Choose a primary photo...

Drive More Direct Bookings with TripAdvisor

ON-DEMAND WEBINAR Drive More Direct Bookings with TripAdvisor Details

Global tourism has been steadily increasing over the past decade and it continues to trend upwards. Unfortunately, while we're seeing a strong growth in spending — we're also seeing a steady decline in supplier direct share of online hotel bookings.

How can you capitalize on this growth in global tourism and increase your share of direct bookings? There are many tools owners can use but — because of our size, influence and role in travel — we believe TripAdvisor should be at the center of your direct booking strategy.

Our exclusive on-demand webinar gives your practical tips and tools to start driving more direct bookings with TripAdvisor.

In this webinar we'll cover:

  • TripAdvisor's role in the travel industry
  • How travelers move through the booking funnel on TripAdvisor
  • And, actionable tips — for those just getting started to TripAdvisor experts — for driving more direct bookings at every stage of the booking funnel

The live event is now available on-demand! Sign up now to access the recording (in English only).

*Worldwide Travel Path to Purchase 2017, comScore Media Metrix for TripAdvisor Sites, September 2017
**SiteMinder’s Global Hotel Business Index 2018
***Oxford Economics, 2018

Key Takeaways from the Decision Phase of the Traveler Path to Purchase

DECISION PHASE Key Takeaways from the Decision Phase of the Traveler Path to Purchase Last Updated: March 12, 2018 The Decision Phase of the Traveler Path to Purchase is usually where our hotel partners say they invest the most time and resources. In this phase, travelers are ready to book as compared to the Shopping Phase where travelers are still compiling their consideration sets — the short list of accommodations they’ll choose from (more on influencing travelers in the Shopping Phase here). OVERVIEW OF THE DECISION PHASE

The Decision Phase is when a traveler selects a place to stay and books. During this time, travelers are choosing from their narrowed consideration set that was previously developed in the Shopping Phase. Marketing reach at this point is limited, since travelers have already narrowed in on their choice. But, the travelers who you do reach have a very high booking intent.

Unsurprisingly, price is reported as the most important factor when making a booking decision. In a recent TripBarometer study,* 93% of travelers said price was the strongest booking factor and 72% said finding a good deal was most important to them.

WHY THIS MATTERS TO YOU...

An Overview of the Traveler Path to Purchase

OVERVIEW   An Overview of the Traveler Path to Purchase Last Updated: March 12, 2018

The traveler’s path to purchase in today’s world is tangled and complex. Travelers are inspired from a variety of sources — from something they saw online, to a billboard on the side of the road, or a story from a friend’s recent trip. With so many different channels, both online and offline, it can be daunting to decide where to invest your marketing dollars.

In an effort to learn how and why travelers book the way they do, we partnered with comScore to understand where travelers go to shop and what inspires their next trip. We consolidated this data in our recent webinar, “Influencing the Traveler Path to Purchase with TripAdvisor” presented by Charles Ballard and Martin Verdon-Roe. We encourage you to watch the full on-demand webinar, but, if you don’t have the time, or are looking for something more scannable, we have just that.

Travelers are inspired from a variety of sources — from something they saw online, to a billboard on the side of the road, or a story from a friend’s recent trip. OVERVIEW OF THE PATH TO PURCHASE The traveler path to purchase is comprised of three phases...

TripAdvisor Business Advantage for Accommodations

TripAdvisor Business Advantage for Accommodations Business Advantage empowers accommodations to attract and engage potential guests – and influence their booking decisions.

Business Advantage represents an evolution of our Business Listings subscription product, which originally launched in 2010. Business Listings were designed to help accommodations drive more results from their TripAdvisor pages. In working with our customers over several years, we learned that they needed a more holistic solution to unleash the full potential of TripAdvisor for their businesses. Based on their feedback and our own traveler data, we developed Business Advantage.  

Business Advantage empowers accommodations to better market themselves to potential guests, impact booking decisions, differentiate from competitors and measure and improve their online reputations. Its feature set includes a Media Suite, Promotional Features and a best-in-class Analytics Suite.  

What's included in Business Advantage?

Promotional Features: Instantly share Contact Details and influence booking decisions with guests online and on–the–go.

  • Contact Details: Put millions of potential guests one click or call away from booking with you
    • Property page: Choose three points of contact – phone number, email or website URLS – to your property's TripAdvisor listing page
    • Mobile Click-to-Call: Make it easy for guests to contact you — and tap into the fast–growing mobile marketplace — by activating one–click calling from any mobile device when you choose a phone number as one of your Contact Details.
    • Search Links: Include your hotel website link in search results pages on high–profile TripAdvisor pages
  • Special Offers: Stand out from your competitors by sharing exclusive offers on desktop and mobile
  • Announcements: Attract traveler attention by sharing your property's latest news
  • Favorite Reviews: Showcase a great recent review near the top of your TripAdvisor page

Learn more about the promotional features available to subscribers here.

Media Suite: Capture the attention of guests — and stand apart from competitors — with enhanced photo and video tools that showcase your business at its best.

  • Storyboard: A promotional preview that blends together your best photos and top reviews
  • Favorite Photos: Use your best photos to inspire and motivate guests to choose your property by highlighting them in your photo carousel and media viewers
  • Cover Photos: Present your property how you want guests to see it by customizing the album covers on your listing
  • Property Videos: Post dynamic videos on TripAdvisor — and bring your property to life for potential guests

Learn more about features included in the Media Suite here.

Analytics Suite: Leverage in–depth TripAdvisor data on your property, competitors and online visitors to drive key business decisions — and create better guest experiences

  • Overview: Use extensive TripAdvisor data to drive business decisions, manage your online reputation & enhance guest experiences
  • Reputation Insights: Measure against competitors on key reputation indicators
  • Market Position: Find out how traffic and rankings are changing in your market
  • Click Activity: Discover what travelers care most about by tracking clicks
  • Photos & Amenities: See how potential guests engage with your TripAdvisor photos — and how your amenities stack up against your competitors’
  • Demand Trends: Learn where your TripAdvisor visitors are coming from — and what they look for
  • Telephone Lead Management: Measure phone traffic by adding a unique phone number to your property page

Learn more about the Business Advantage Analytics Suite here.

What does it cost?

Business Advantage is a subscription–based product. The exact price of a Business Advantage subscription is tailored to each property based on a variety of factors such as location, size, etc. Properties should discuss specific pricing with their TripAdvisor consultants.

Last Updated: August 17, 2017

Instant Booking

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Profile" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Free Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Select "TripAdvisor Insights" under the "Resources" tab in the top menu of the Management Center or visit www.tripadvisor.com/TripAdvisorInsights

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/SponsoredPlacements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

How to Pay for Instant Bookings

How to Pay for Instant Bookings Everything you need to know about paying your instant booking commission fees.

Welcome to instant booking! Now that you’ve signed up – and the bookings are coming in – here’s more information on what you can expect from the monthly payment process.

What am I paying?

Each month, you’ll pay commissions for the instant bookings completed in the prior month. With instant booking, you only pay for completed stays. If a traveler reserves a room via instant booking, but then cancels, you will not pay for that booking.

How does the payments process work?

You’ll receive a Monthly Statement via email on the 5th of each month. It lists the bookings completed during the prior month according to TripAdvisor records. This is not a bill – no payments are due at this time.

The Monthly Statement allows you to confirm that all of the transactions shown for the prior month were, in fact, completed stays. Beginning on the 5th day of each month, you have a 15-day adjustment period to check the list and make any adjustments (early check-outs, no shows or cancellations). See below for instructions on how to do this.

On the 19th day of each month, the adjustment period ends. Your commission fees for the prior month will be finalized on the 20th and your account will be charged automatically.

How do I make changes during the adjustment period?

If there’s a transaction on your Monthly Statement that requires modification, follow these steps to fix it:

  1. Log in to the Management Center and select your property.
  2. From the “Products” menu at the top of the page, then select “Booking Activity.”
  3. Once here, find the transaction that’s incorrect. (Tip: Try selecting “Last Month” from the “Displaying” drop box. Or, try filtering by "Check-out date," instead of "Booking date.")
  4. Then use the “Edit” or “Cancel” buttons to adjust the transaction.

You must make these adjustments before the 19th day of each month in order to avoid having to pay an incorrect commission on this transaction.

What if there's a payment failure?

If your payment is not able to be processed on the 20th day of the month, you will receive an email notice that the payment has failed. If you receive this notification, please follow these steps to update your payment information as soon as possible:

  1. Log into the Management Center and select your property.
  2. Then, under the “Profile” menu at the top of the page, select “Billing & Payments.”
  3. On the left-hand side, under "Billing Information," click "Update."

We will continue to try to charge the credit card on file for 12 days after the first failure. We will attempt one retry for direct debit if the failure is due to insufficient funds. After the 12 days, or a second direct debit failure due to insufficient funds, or any other reason, your instant booking campaign will be suspended and you will not appear in the “Book on TripAdvisor” placement until your account is made current.

What forms of payment are accepted?

Payment methods vary by country and may include credit cards, direct debit or Automating Clearing House (ACH).

Where can I see all my invoices & payments?

All your invoices & payments are available for viewing on the "Billing & Payments" page in your Management Center. To access this page, follow the steps below:

  1. Log into the Management Center and select your property.
  2. Under the "Profile" tab, click "Billing and Payments."
  3. Here you will see two tabs, one for invoices and another for payments. To view an invoice or payment, simply click the associated tab and select an invoice number or applied payment.  A new browser will open, to print the page select "Print" from your browser's main menu.

Note: To see additional information for multiple accounts, use the "Account Selection" drop-down tool on the right-hand side of the "Billing & Payments" page.

Who receives my Monthly Statements?

To see who receives your Monthly Statements, log in to the Management Center. Can’t access the Management Center? Check out our Quick Start Guide.

Once you’ve logged in, find the “Products” menu, select “Instant Booking” and then click the “Settings” tab. You can add new people and make adjustments as needed.

How do I change the billing contact?

To update the billing contact for your instant booking account, or to add additional invoice recipients to your account, follow these steps:

  1. Log into the Management Center and select your property.
  2. From the “Products” menu at the top of the page, select “Settings.”
  3. On the Settings page, scroll down to see the list of billing owner(s) and additional invoice recipient(s).
  4. Click “Add Another Recipient” and enter a new name and email. Check the box “Set as billing owner” and then, “Save.” (Note: If you don’t click “Set as billing owner,” the person will receive invoices on the 20th of each month but won't have access to your Management Center.)

Why can't I pay my Monthly Statement?

Your Monthly Statement is like a preview of your final bill for the prior month. We give you 15 days to make adjustments for no-shows or cancellations. Even if everything is correct, we cannot accept any payments until your commission fees are finalized on the 20th of each month.

Need more help?

If you have more questions, check out our FAQ. If that doesn’t help, login to the Management Center and click “Get help online” under the “Contact TripAdvisor” box. Then select “Instant Booking” as the issue and “Billing and Payment Questions” as the subtopic. You can then add your question under in the text box.

Last Updated: March 24, 2016

Your Instant Booking Quick Start Guide

Your Instant Booking Quick Start Guide

Start capturing bookings made directly on the world’s largest travel site – in just four simple steps.  

For the first time, millions of travelers can book on TripAdvisor without leaving the site.  Instant booking provides a simple way for you to capture a share of this business on a pay-per-booking commission basis.

Here’s how it works:
​TripAdvisor collaborates with your connectivity partner to display your live rates and availability – right on your property page. Travelers click the “Book on TripAdvisor” button to seamlessly complete their transaction on TripAdvisor. The booking process is fully optimized for desktop, tablet and mobile platforms in 48 languages and many global currencies

Once the reservation is complete, you own the relationship with the customer. The booking details are passed to you through your connectivity partner. You only pay for the booking after the traveler completes their stay and it’s easy to track your performance in the Instant Booking Performance Center.

Ready to capture more bookings from the world’s largest travel site? Four simple steps are all it takes – no expertise required:

1. Confirm eligibility

The first step is to check here to see if you’re eligible for instant booking. Confirm your property name and connectivity partner. Then click “Get Started.”

Can’t get started? To be eligible, your connectivity partner must be instant booking-certified. Check to see if your connectivity partner is signed up here.

2. Verify Connectivity Partner information

Next, verify that the information we’re receiving from your connectivity partner is correct. This ensures that travelers are seeing accurate information about your available rooms and rates.

Confirm your property's name, address and website. Next, check that the room types in the table are actually available for the selected search dates and that the correct rates (including taxes & fees) are displayed. Also, confirm that the cancellation policy is accurate.

Note - without the base rate, taxes and cancellation policy, travelers may not book your rooms! Make sure that you are providing this information through your connectivity partner. If you don’t separate taxes and fees from your base rate, the setup tool can estimate them for you.

Keep in mind, to give travelers the best possible booking experience, your rates must be the same or better than those of your other distribution partners. If your direct pricing isn’t competitive, your rates and availability may not appear.

If everything looks good, click “Correct.” Otherwise, select “Incorrect” for more support.

3. Choose your share of traveler views and commission rate

A traveler view occurs each time “Book on TripAdvisor” appears for your property in search results. Sometimes travelers will be viewing your rates; other times they will be seeing your distribution partners’ rates. Instant booking gives you the chance to capture half of these traveler views, as well as the bookings those views generate, with the 15% commission rate. Or you can choose a lower 12% commission rate to get a quarter of all traveler views, and any resulting bookings. It’s up to you – choose an option and then click “Continue.”

4. Add your payment method

Finally, add your payment method, or confirm that the one on file is correct. No charge will be made to your account at this point, although we will verify the payment method to ensure that it is valid. Then accept the Terms and Conditions and click “Complete sign up.”

Instant booking is a commission-based product. This means no up-front investment, no long-term contracts and no risk to you. You’re only charged for bookings that turn into stays.

You’ll be invoiced on a monthly basis, with each billed item reflecting a completed stay that was booked via instant booking in the previous month. You’ll have the opportunity to review these bookings, and their associated charges, and make any necessary adjustments based on booking changes before your payment is due. For more information on the payment process read our guide here.

Last Updated: December 3, 2014

Managing your Instant Booking Campaign

Managing your Instant Booking Campaign

Manage bookings and track performance from your instant booking dashboard.

The instant booking dashboard is filled with data and insights to help you drive results. Here’s an insider’s guide to its most helpful tools:

1. Track key metrics

The main Dashboard page shows your Room Nights Sold, Bookings and Booking Value in Summary graphs (click each data point to change the graph). You’ll also see your current amount due for those bookings.   

Tip: Attract more guests

Select the higher commission rate on the Dashboard to see the difference twice as many traveler views makes. 

2. Access guest information

Find full information for every booking – including guest names, email addresses, reservation details, billing status and more – on the Booking Activity report. You can also make updates and reconcile cancellations by clicking the booking’s Confirmation ID number.

Tip: Get more revenue

Use guests’ email addresses from the Booking Activity report to start developing relationships with them immediately. As travelers’ arrival dates approach, send value-added offers that motivate them to spend more. Get more ideas for pre-stay communications here.   

3. Manage commissions

See a running tally of all charges and credits to your account on the Transaction Log. This is also where you’ll find completed stays, commission dues as well as cancellations. 

Tip: Avoid unnecessary charges

With instant booking, you don’t pay commission for canceled bookings. You’ll receive a preliminary invoice on the 5th business day of each month – either via email or on the Transaction Log page. Click that invoice and confirm that all of the travelers listed completed their stays. To cancel a booking, click its confirmation number and select “Edit or Cancel this Booking.” You must cancel the booking within 15 days of the preliminary invoice date. After that time, on the 20th of each month, your invoice will be finalized and charged to your account. Still have questions? Read more about instant booking payments here.

Note: To view past invoices and payments, click "Billing & Payments" under the "Profile" tab at the top of the Management Center.

4. Optimize your instant booking performance

How do your prices and availability results compare to other providers? How have these results changed over the past 30 days? Or year? Find the answers to these questions and more in the Performance Center.

Tip: Get more bookings

Use the Performance Center to see your availability and pricing compared to other distribution channels. In a recent survey, 90% of respondents said the price is important when booking an accommodation.1 Keep in mind, your pricing must be competitive in order for it to be viewed by travelers in the instant booking placement. Read our guide and learn how to optimize your instant booking performance to get more guests. 


  • 1. Source: The 2016 TripBarometer Study, conducted by Ipsos, a global research firm. A total of 36,444 interviews were completed in 33 markets, spanning 7 regions
Last Updated: July 10, 2017

Updating Payment Information on TripAdvisor

Updating Payment Information on TripAdvisor Step-by-step instructions on updating your property’s payment information on TripAdvisor.

Updating payment information for your property is simple and can be done online. Follow the steps below to learn how to update this information across all TripAdvisor paid products.

Updating your payment information

  1. Go to www.tripadvisor.com/Owners to log into the Management Center.
  2. Hover over the “Profile” menu at the top of the page, click "Billing and Payments.”
  3. On the right-hand side, under “Billing Information” click the “Update” link.
  4. Enter in your new credit card, update your method of payment or billing information and click “Save.”

How long will this take?

Your updated payment information will appear immediately. If you have any outstanding payments, we’ll charge your account within 24 hours.

Who is the billing owner?

The billing owner is the person who manages payments to TripAdvisor. It’s typically the person who purchased or last renewed your TripAdvisor subscription, or the person who initially set up instant booking. You can see who has access to manage your commercial products by visiting the Manage User Access page. To access this page, log into your Management Center and under the "Profile" tab in the top menu, select "Manage User Access." On this page, you'll see a full list of all users registered to your TripAdvisor page. You'll also see their TripAdvisor usernames, email addresses, affiliations to your business, and the products they have access to (if applicable).

Can I have multiple cards on file with TripAdvisor?

Yes, you can keep multiple cards on file. However, only one credit card may be set as the default for payments. The billing owner for your property can update the selected default card at any time.

I don’t see the "Billing & Payment" option. What should I do?

You’re probably not registered with TripAdvisor as the billing owner of your property. In this case, you should ask the billing owner to log into the Management Center and update the payment information using the steps above.

If that person should no longer be managing billing and payments, you can submit a request via the Management Center to have the billing owner status shifted to someone else.

For owners with a Business Listings* subscription:

To change ownership of a paid product, like Business Listings, you should submit a customer support ticket online. Here's how:

  1. Visit the Management Center.
  2. In the Contact TripAdvisor box click "Email us.” 
  3. Under "Please tell me what the issue is” box, select “Business Listings.”
  4. Select "Update Account Access Permissions" as the subtopic.
  5. In the Comments box please include all details of the switch you'd like to make.

*Beginning in January 2017, Business Listings will be replaced by an exciting, new subscription product for accommodations: TripAdvisor Business Advantage. Learn more here.

For owners with a Business Advantage subscription:

  1. Visit the Management Center.
  2. In the Contact TripAdvisor box click "Get online help.” 
  3. Under "Please tell me what the issue is” box, select “Business Advantage.”
  4. Select "Update Account Access Permissions" as the subtopic.
  5. In the Comments box please include all details of the switch you'd like to make.

For owners with instant booking:

  1. Visit the Management Center.
  2. In the Contact TripAdvisor box click "Get online help."
  3. Under “Please tell us what the issue is,” select “Instant Booking.”
  4. Choose “Billing and Payment Questions.” 
  5. Explain your request in the Comments box.
Last Updated: June 15, 2016

6 Reasons to Try Instant Booking

6 Reasons to Try Instant Booking Top reasons why hoteliers are making instant booking part of their distribution strategy.

More and more hotel hoteliers are making instant booking part of their distribution strategy. Here are six reasons why you should try this powerful acquisition channel:

1. Convenience is key.

Today's travelers are increasingly looking for one-stop convenience. According to a recent study, 63% of TripAdvisor users want one place where they can read reviews, compare prices and book.1 When you enable instant booking, travelers are able to research, choose and immediately book your accommodation right on TripAdvisor.

2. Own the guest relationship from the start.

With instant booking, there’s no waiting for guest information to be shared. You receive the traveler’s details as soon as a booking is made via your connectivity partner. Begin building a relationship with the guest – and maximizing revenue from each booking – right from the outset. 


“Having access to guest information is vital to our business. It allows us to provide great customer service and provide value added offers to guests. We’ve found that we’ve been able to convert more of those instant booking customers into returning business travelers, which is so important in our market.” -- Michelle Nelson, Arbuckle


3. Manage distribution costs.

Instant booking is based on a simple "Pay for Stays" commission model. You choose your commission level and pay only when bookings turn into completed stays. This means no upfront investment, long-term commitment or paying for cancellations and no-shows.


"Instant booking holds the promise of allowing us to work directly with our guests rather than through a third party platform. This enhances our relationship directly with these guests prior to, during and after their stay at a very moderate marginal cost ... The commission paid is typically less than other OTA's.  For that reason, it makes sense to drive bookings directly to your own booking engine instead of the OTA's that list availability on TripAdvisor."
– Leslie Araiza, Director of Marketing and Public Relations, The Grande Colonial La Jolla


4. Capitalize on your online reputation.

Many accommodations work hard to manage their TripAdvisor pages by collecting reviews, writing management responses, updating photos and more. This engagement makes your property more attractive to potential guests and instant booking helps you convert these browsers into bookers. In fact, in a 2015 Phocuswright study over 80% of respondents said traveler reviews are an important influence on their booking decisions and 54% would not book a property that didn't have reviews.2

5. Set it and forget it.

Instant booking is designed with hoteliers’ busy schedules in mind. It takes just minutes to set up and maintenance is minimal. 

6. Work with your trusted connectivity partner.

Instant booking is powered by your connectivity partner. So, getting your share of bookings made on the world’s largest travel site is seamless.


“With instant booking we are able to reach customers directly on the TripAdvisor site where they are reading our reviews. The bookings allow us to have direct contact with the guest and save money on those reservations ... Working with our connectivity partner InnLink makes management of instant booking very easy so it is a big win for our property.” 
– Luis Aguilar, General Manager, Studio Inn & Suites


Ready to make instant booking part of your distribution strategy? Learn more and sign up at www.tripadvisor.com/InstantBooking.


  • 1. 2015 ‘Custom Survey Research Engagement’ was an independent study of 14,991 respondents conducted by Phocuswright on behalf of TripAdvisor.
  • 2. Phocuswright Custom Survey Research Engagement on behalf of TripAdvisor, May 2015
Last Updated: February 10, 2015

Reviews

6 Best Practices When Responding to Restaurant Reviews

6 Best Practices When Responding to Restaurant Reviews 85% of TripAdvisor users are more likely to dine at a restaurant that responds to reviews. Here are some tips on how to craft the best Management Response.

It's important to think about reviews as both real-time feedback about your business and as a critical marketing tool. Potential diners scroll through your reviews to determine what your restaurant experience is like — essentially an online version of word-of-mouth. An average of 84% of respondents said that the reviews on TripAdvisor matched their dining experience in a recent survey.

Responding Makes a Difference

Regardless of the positive or negative nature of a review, your response makes a difference.

In a recent survey, we found that up to 94% of respondents in some markets indicated that they have read a Management Response to a TripAdvisor review, with the majority noting that they found it helpful and that it encouraged them to try a restaurant, despite a bad review. And 65% of users agree that a thoughtful Management Response to a bad review improves their impression of the restaurant.

Think about it this way. If a diner sent back a dish because it wasn’t up to standards, you would go out of your way to improve their experience at your restaurant so that you can turn around the situation and wow the customer. That’s when your hospitality matters — when you go out of your way to make things right, you’re showing them how deeply you care about their experience.

You have that same power with a Management Response to an online review. Whether the review cites positive or negative feedback, it’s your chance to create that same moment of hospitality and show them you care about their experience. Here are six things to keep in mind as you respond to reviews:

How to Respond to Reviews

Start With a Thank You

Always thank your guests for coming in and trying out your restaurant, even if they’re regulars. Showing your gratitude for coming in underlines the hospitality you offer in-person. It’s the equivalent of your host thanking them on their way out the door.

It doesn’t take much — a concise response will do. Here’s a great example from the Tip Tap Room in Boston, responding to a 5-bubble review from a traveler:

“So glad to hear you enjoyed your dinner here, Treesha! Thanks for checking us out and taking the time to share. Hope to see you again if you're ever back in town!”

If the review is less positive, thank them instead for coming in and for taking the time to share feedback. Here’s a second example from the Tip Tap Room, responding to a 3-bubble review that contained a noise complaint:

Thanks for sharing! We always appreciate honest feedback, and it does indeed get pretty lively in here. Glad to hear you enjoy[ed] the drinks!”

Show Diners You’re Listening

Most of the time, when someone posts a review to TripAdvisor, they want to be heard — so make sure that you’re listening. Acknowledging and echoing the feedback you’ve received in your response — positive or negative — shows that you care about what people are saying and that you’ve actually heard what they wanted to share.

Take this example from Papi Henri in Paris, responding to a 5-bubble review thanking the restaurant for explaining the menu to their party, who didn’t speak French:

“Many thanks for your post. It was a pleasure to translate our daily menu to you (hope my accent was not to difficult to understand :). We really hope to see you next time you are around. We wish you the best!”

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About TripAdvisor Review Express & Email Permissions

About TripAdvisor Review Express & Email Permissions Answers to frequently asked questions about Review Express and email permissions. Review Express is a free and easy way to collect feedback from guests. It allows you to send professional-looking review reminder emails to guests, after their stay. Let’s cover some frequently asked questions regarding email permissions and TripAdvisor Review Express. How do email permissions work? Prior to uploading guests’ email addresses to Review Express, you must have permission to pass their details to TripAdvisor to facilitate review collection — typically this is included in a data collection statement. You must also maintain a record of their consent. What happens if a guest questions the email? In accordance with data privacy laws, if a guest questions the review request email from TripAdvisor, we’ll refer them back to you to confirm their consent. You’ll need to be able to show that the guests consented to receive communications from TripAdvisor. Does TripAdvisor use my guests’ email addresses for other purposes?...

What Does TripAdvisor Do About Unfair Reviews?

What Does TripAdvisor Do About Unfair Reviews? Business owners and their customers often ask what we do about unfair or malicious reviews. Here we explain our approach...

When reviews are unbiased and honest, they are incredibly useful. For customers, they shine a light on businesses that offer great experiences, service and value; for owners, they help attract new customers to the business and provide valuable feedback on what it does well and where it can improve.

Unfair or malicious reviews have the opposite effect — they are misleading to potential customers and can do unwarranted damage to the reputation of a business.

Broadly speaking, there are two different scenarios in which an unfair review can occur:

  • Scenario #1: A review is submitted by someone who is either biased (you can learn more about how we determine bias here) or did not have a personal experience with the business they are reviewing.  We call these  Fake Reviews.
  • Scenario #2: A review is submitted by someone who did have a personal experience with the business (and is not biased by having a connection with the business), but what their review describes is disputed by the business.  We call these  Contested Reviews.

This distinction is an important one because it guides the way we handle review disputes. Review disputes occur when a business reports a review that they believe to be breach of our guidelines. Once a business reports a review, we then determine whether it is alleged to be a Fake Review or a Contested Review, and take action from there.

So how does TripAdvisor prevent Fake Reviews from being posted to the site?

Fake Reviews have no place on TripAdvisor. We work extremely hard to block them from being posted to the site.

First, we have a set of posting guidelines that all reviews must adhere to. These guidelines are designed to ensure reviews are as relevant and useful as possible. You can read more about our review guidelines here.

To enforce these guidelines, we use a combination of smart technology and a dedicated team of expert moderators.

The technology kicks in every time someone submits a review on TripAdvisor. Before the review is posted to the site, it has to go through hundreds of automatic checks which evaluate every aspect of that review. We call these checks our tracking system.

The system will either allow a review to be posted, block a review from being posted, or will send it to our moderation team for human analysis if it suspects the review may be fake.

Even after a review is posted, anyone can still use our reporting tools to request an investigation by our moderation team if they are concerned a review does not meet our guidelines. While the volume of requests we receive to investigate a review is low — less than 1% of reviews are ever reported to us — these reports are incredibly useful and help us enforce the guidelines consistently for all. Business owners can report reviews via the Management Center (which they can access for free), while travelers can report reviews simply by clicking on the flag icon displayed beneath each review.

To read more about the different types of fake reviews and how we catch them, go here.

To read more about how our tracking system works, go here.

How does TripAdvisor handle Contested Reviews?

While more than 99% of TripAdvisor reviews are uncontested, we know that when a review dispute does occur, it can be a serious matter for those involved. Deciding whether a Contested Review represents fair commentary about a business is a very important task, and one we try to handle as sensitively and as fairly as possible.

This is because a customer’s opinion is subjective — whether service is fast or slow, whether food is tasty or bland, whether the cost offers great value for money or is expensive — all of these things depend on a customer’s expectations.

We strongly believe that every traveler has a right to express their opinion, good or bad, based on their own expectations of what the experience should deliver.

We also know that if you are a business owner or member of staff it can be incredibly frustrating when you feel a criticism you’ve received in a review is unfair.

Any business can contest a review by using our reporting tools. Contested Reviews are then assessed by our moderation team, who determine if the review breaches our guidelines and therefore whether it should be removed or not.

If our moderation team concludes that a review meets our guidelines, it will remain posted. In these circumstances, there are still a number of steps a business can take to lessen the impact of a Contested Review, including posting a response that gives their side of the story. Indeed, we strongly believe not only in the customer’s right to express their opinion, but also in the business’ right to reply. We call this feature a Management Response.

You can learn more about the ways in which a business can respond to a Contested Review here.

To learn more about how our tracking system catches fake reviews, watch this video.

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6 Free Tools to Get More Reviews for Your Restaurant

6 Free Tools to Get More Reviews for Your Restaurant A key component of your online reputation is a steady collection of recent reviews. Here’s why that’s so important and how to encourage your diners to review you on TripAdvisor.

When it comes to managing your online reputation, one thing you should always be thinking about is how to generate a consistent stream of reviews about your restaurant.

That’s because an average potential diner often reads multiple reviews before making a choice of where to go to eat. We’ve found that diners spend twice as much time on TripAdvisor restaurant listings that have at least twenty reviews, so your first step should be to make sure your restaurant has a healthy volume of reviews.

Even when you’ve generated a large base of reviews, it’s important to keep collecting them. That’s because diners are much more interested in what your restaurant was like yesterday than what it was like six months ago.

Your goal? Strive for building a continuous pipeline of recent reviews. When a restaurant has over forty recent reviews — that is, reviews that are less than six months old — diners are three times as likely to engage with the listing in some way — by looking at the menu, clicking through to the website, or booking online.

Here are six free tools you can use to encourage diners to leave more reviews:

1. Collect Reviews Directly on Your Website

Use your restaurant’s own website to tell potential diners that you’re on TripAdvisor and encourage them to leave reviews.

If you’re tech-savvy (or know someone who is), you can add a personalized review collection widget which will allow your diners to write a TripAdvisor review without leaving your website. You can easily copy the personalized code from here and paste it onto your website.

You can read more about widgets and how to use them here.

At a minimum, mentioning on your website that you love restaurant reviews and including a link to your TripAdvisor listing should encourage diners to write reviews.

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9 Common Review Express Concerns

9 Common Review Express Concerns Answers to the most frequently asked Review Express questions.

1. What’s the cost for Review Express?

Review Express is free for all businesses listed on TripAdvisor. You just need to be a registered owner or manager for your property. 

2. Why is Review Express better than sending my own email?

Review Express is a free and easy way to collect feedback from guests. You’ll benefit from co-branding with TripAdvisor, the world’s largest travel site. You’ll have access to the Review Express dashboard, which provides clear, accurate results for each of your campaigns. There’s also a reminder email that’s automatically sent to guests who don’t respond – making it even easier for you to get more reviews. 

3. How do email permissions work?

Read our article on Review Express and email permissions here.

4. What happens with my guests’ email addresses when I use Review Express?

When the email addresses are received they are run through our Review Express filters. First, addresses of recipients who have elected not to receive emails from Review Express are removed. Then, addresses that have received Review Express emails from you in the last 30 days, and those that have written a review of your business in the last three months, are removed.

Your Review Express email is sent to the remaining addresses and responses are tracked in the dashboard. If there’s no response within 7 days, and you’ve chosen to send a reminder email to guests, TripAdvisor will send a follow up email on your behalf. At that point, the addresses remain stored in a TripAdvisor server, so results of the campaign can continue to be tracked in the dashboard and future email campaign lists can be properly filtered.    

5. How does TripAdvisor protect my guests’ information?

Email addresses provided to TripAdvisor through Review Express are stored separately and securely. Access is limited to specific people on the TripAdvisor team.

6. Does TripAdvisor use these email addresses for other purposes?

No. TripAdvisor recognizes the value and importance in protecting your guests’ information. Email addresses submitted for Review Express are not used for any other purpose. They are not subscribed to general TripAdvisor email campaigns, or tracked for anything other than reporting on your Review Express dashboard.

7. If I provide my guests’ email addresses, will they automatically become TripAdvisor members?

No, we do not automatically create memberships for Review Express email recipients. However, a user will need a TripAdvisor membership to write a review of your property. When users decide to submit reviews, they can choose to register on the site or log in to their existing accounts and then adjust account settings in relation to receiving future emails from TripAdvisor.

8. Can I accidentally over-email my guests with Review Express?

Only one initial Review Express email and one reminder email can be sent to each guest per visit to your property, within a 30-day time period. The reminder email is only sent if you elect to use that feature and your guest hasn’t already written a review about your property.

If you’re using automated Review Express, we’ll also compare any incoming addresses from your hospitality technology provider with your campaign history to ensure your guests aren’t double-emailed. This is important because you should still use manual Review Express to send emails to the people who don’t book through your technology providers.

9. Can I be selective and only send Review Express emails to guests who are likely to write positive reviews?

You should ask all guests for permission to email them, and send Review Express emails to everyone who consents. Selectively emailing guests who are most likely to write positive reviews is considered a fraudulent practice and may result in penalties for your property. For more information, click here. Keep in mind – properties are often surprised by the amount of positive feedback they receive … after all, the average TripAdvisor review rating is 4.12 bubbles out of 5.1


  • 1. TripAdvisor internal data, January 2014
Last Updated: June 20, 2018

How Reviews Help Your Business

How Reviews Help Your Business Three reasons why reviews help build a successful hospitality business

Many hospitality businesses make the mistake of not actively collecting guest reviews on sites like TripAdvisor. They may have more pressing priorities or concerns about potential negative feedback. But research shows that reviews can provide strong value for hospitality businesses. Here are three reasons why guest reviews are vital to the success of your business:

1. Reviews impact bookings

A recent PhoCusWright study1 revealed the impact reviews have on travelers’ decision-making:

  • 83% of respondents indicated that reviews help them pick the right hotel
  • 80% read at least 6 – 12 reviews prior to booking
  • 53% won’t commit to a booking until they read reviews

Similar trends apply with travelers and attractions and restaurants:

  • 68% of respondents say reviews help them know about attractions
  • 64% read reviews to find better restaurants

These results demonstrate how reviews can impact sales for all hospitality businesses. If you’re not collecting fresh feedback, and sharing it with travelers, you may be losing business to competitors who do.

2. More reviews over time can lead to higher ratings

The average TripAdvisor review rating is 4.12 / 5.2

Academic research has demonstrated that ratings in reviews usually become higher over time. Why? Early guests often have negative experiences that surprise them, which is reflected in initial reviews. As a property gets more reviews, the average rating tends to increase. The researchers believe this is because additional reviews help set traveler expectations. Eventually, the ratings centralize around a more accurate average.3

Consistently collecting reviews yields a more accurate assessment of your property – which is important to both you and potential guests. With more reviews, the impact of extreme feedback can be limited. Plus, using negative reviews to improve can help ensure future ratings continue to rise.

3. Reviews help businesses evolve

Peter O’Sullivan, Owner of Harington’s Hotel in Bath, England, says:

“We might think we’re doing a brilliant job – but there’s no point in us thinking we’re doing a brilliant job if guests don’t think we are – so we really value that feedback…It gives us a way to improve the service and the quality of product that we offer…In the last three or four years, in particular, we’ve really focused more on it. We can see the level of repeat bookings we’re getting has increased as well."

In fact, reviews are a free way to assess how your business is performing. They highlight what’s going well and where improvements can be made. Trends in reviews also reveal insights into guest expectations and how to better meet them.

How to collect reviews

80% of surveyed travelers say they focus on the newest reviews.

So, how can your property collect more reviews? TripAdvisor has lots of free tools to help. Use Review Express to easily send optimized review request emails. It’s even better than using your own email account because it delivers an automatic reminder and a detailed dashboard that tracks the performance of each campaign.  

For even more tools, log in to the Management Center and visit the "Marketing Tools" tab at the top of the page. Here you will find widgets for your website and promotional tools like TripAdvisor stickers and "write a review" business cards. 


  • 1. Independent PhoCusWright study prepared for TripAdvisor, December 2013
  • 2. TripAdvisor internal data, January 2014
  • 3. “Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation Is Obtained.” Cornell Hospitality Quarterly. March 2013.
Last Updated: February 1, 2017

Promotional Tools

6 Free Tools to Get More Reviews for Your Restaurant

6 Free Tools to Get More Reviews for Your Restaurant A key component of your online reputation is a steady collection of recent reviews. Here’s why that’s so important and how to encourage your diners to review you on TripAdvisor.

When it comes to managing your online reputation, one thing you should always be thinking about is how to generate a consistent stream of reviews about your restaurant.

That’s because an average potential diner often reads multiple reviews before making a choice of where to go to eat. We’ve found that diners spend twice as much time on TripAdvisor restaurant listings that have at least twenty reviews, so your first step should be to make sure your restaurant has a healthy volume of reviews.

Even when you’ve generated a large base of reviews, it’s important to keep collecting them. That’s because diners are much more interested in what your restaurant was like yesterday than what it was like six months ago.

Your goal? Strive for building a continuous pipeline of recent reviews. When a restaurant has over forty recent reviews — that is, reviews that are less than six months old — diners are three times as likely to engage with the listing in some way — by looking at the menu, clicking through to the website, or booking online.

Here are six free tools you can use to encourage diners to leave more reviews:

1. Collect Reviews Directly on Your Website

Use your restaurant’s own website to tell potential diners that you’re on TripAdvisor and encourage them to leave reviews.

If you’re tech-savvy (or know someone who is), you can add a personalized review collection widget which will allow your diners to write a TripAdvisor review without leaving your website. You can easily copy the personalized code from here and paste it onto your website.

You can read more about widgets and how to use them here.

At a minimum, mentioning on your website that you love restaurant reviews and including a link to your TripAdvisor listing should encourage diners to write reviews.

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Request a Free TripAdvisor Sticker

Request a Free TripAdvisor Sticker

Looking for a great way to show that you value guest feedback and encourage new reviews, while increasing walk-in traffic? Get a free TripAdvisor sticker for your front door, window or high-traffic area of your hotel, restaurant or attraction today by using our sticker request tool: www.tripadvisor.com/StickerRequest.

Show off your TripAdvisor Sticker

  • 67% of travelers check TripAdvisor a few times a month1
  • 75% of travelers prefer businesses with a TripAdvisor endorsement2
  • 89% of global travelers say reviews are influential when choosing where to book3

Please allow up to 6 weeks for the sticker to arrive by mail. Once you get it – we’d love to see it! Tweet a photo to @TripAdvisorB2B using the hashtag #OnTripAdvisor.


  • 1. Source: PhoCusWright study commissioned by TripAdvisor, December 2013
  • 2. Source: TripAdvisor member survey, October 2012
  • 3. Source: TripBarometer April 2014: Global Edition
Last Updated: March 7, 2015

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Center to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Center:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Profile" tab in the top menu.  Add photos to attract traveler attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travelers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travelers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Free Tools" in the top menu of the Management Center. Showcase your reviews with the TripAdvisor Traveler Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Select "TripAdvisor Insights" under the "Resources" tab in the top menu of the Management Center or visit www.tripadvisor.com/TripAdvisorInsights

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travelers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/BusinessAdvantage to learn more.
  • Instant Booking: Now, travelers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/SponsoredPlacements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favorite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveler-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: January 10, 2018

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Studies show that travelers want to see feedback from other travelers before they make booking decisions. That's one reason why businesses around the world choose to enhance their websites with free TripAdvisor widgets.

What is a TripAdvisor widget?

A widget is a small snippet of code provided by TripAdvisor that can be installed within any HTML-based web page. They can bring TripAdvisor content – like recent reviews or your overall rating to your website – and they update automatically. Other widgets encourage travelers to write reviews or link to your listing on TripAdvisor.

There are two categories of widgets available to you for free through TripAdvisor: widgets for businesses and widgets for destinations. To find out what content is free for you, go to your Widget Center.

Widgets for Businesses

  • Awards & Praise: Has your business received rave reviews or have you earned a TripAdvisor recognition? These widgets help you spread the news
  • Display Reviews: Show off your rating, snippets of recent reviews and more
  • Collect Reviews: Drive more reviews with a quick link for visitors to write a review on TripAdvisor, or encourage them to write a review without ever leaving your site

Widgets for Destinations

  • Social Media Button: Add this button next to your Facebook & Twitter icons so visitors are just a click away from reading your reviews
  • Read Reviews: Put visitors a click away from your destination’s reviews, photos and more

How do I get a widget?

Head to www.tripadvisor.com/Widgets and enter your business or destination name. Your personalized widgets are just a few clicks away! 

Troubleshooting

If your widget isn’t working, check these troubleshooting tips for help:

  • Make sure that the code was pasted into the source code of your page, not the displayable version.
  • Make sure that the page you are posting it on contains valid HTML code.
  • Check all code to make sure tags (<p>, <a>, etc.) are closed.
  • Make sure there are no line breaks in the script tag.
  • Make sure that the badge includes a <div> tag followed by a <script> tag.
  • Make sure the script tag has the “&lang=” parameter, as this can become corrupted and converted to a left angle bracket.

If you need further help, visit our Help Center. To get your property’s personalized widgets, go to www.tripadvisor.com/Widgets.

Last Updated: December 14, 2017

Small social media button. Big traveler impact.

Small social media button. Big traveler impact. Make room Facebook, Twitter, and Pinterest: there’s a new social media button in town. And it brings the power of the world’s largest travel site to your property’s website.

Travelers are often encouraged to connect with businesses via social media buttons on websites. But the new TripAdvisor social media button helps travelers do much more than connect. It puts potential guests one click away from reading your hard-won reviews and posting their own. And it brings the powerful brand of the world’s largest travel community right to your website.

The TripAdvisor social media button is free, easy to install and customizable to fit the needs of your business. To get the TripAdvisor social media button:

  1. Enter your property’s name at www.tripadvisor.com/widgets.
  2. Select “Social Media Buttons” on your property's widget page.
  3. Next, customize the button to suit your website by selecting the size, shape, color, language and additional elements (like a “Rate” call to action to encourage reviews, or a Bubble rating to showcase your overall TripAdvisor performance).
  4. When the preview looks good, copy and paste the code for your button into the HTML code of your website. (TIP: You can also select the “click here to email the code” link to send it to the person who manages your site.

For the best results, be sure to include the TripAdvisor button alongside other social media icons on your website (Facebook, Twitter, etc.). If you need more detailed installation instructions or troubleshooting tips, check out this guide.

Don’t miss a single opportunity to engage with travelers! Add the TripAdvisor social media button to your website’s social media icons today.

Last Updated: July 28, 2014

Showcase a five-bubble review – right on your website

Showcase a five-bubble review – right on your website

Great news! You can now display your most recent five-bubble review title right on your own website. The new Rave Review Widget is available to establishments that have recently received outstanding traveler reviews on TripAdvisor and are in good standing on the site.

How does it work?

Download the widget from the TripAdvisor Widget Center and follow the instructions on the page to add it to your site. Once live, the widget will display a scrolling title of your most recent five-bubble review. The title will automatically update each time you receive a new five-bubble write-up. Travelers will be able to click the widget to see all of your reviews on TripAdvisor.

To show your TripAdvisor ranking, rating or more reviews, consider adding another widget to supplement the Rave Review tool. Other free marketing resources include the popular Review Snippets widget, Recommended On and Bravo! badges and What’s Nearby tools.

Last Updated: April 23, 2013

Trends

How an Independent Hotel Chain in Europe Increased Direct Bookings by 150%

How an Independent Hotel Chain in Europe Increased Direct Bookings by 150% Central Hotel and Forum Hotel in Bulgaria drive more traffic to their websites with TripAdvisor Sponsored Placements. Background Travelers' Choice winner Central Hotel and Certificate of Excellence holder Forum Hotel are jointly-owned independent boutique hotels in Sofia, Bulgaria. Hear how Zhivko Zhelyazkov, Hotel Manager, has increased direct bookings at both properties with TripAdvisor Sponsored Placements. Challenge Because fewer travelers visit Sofia in the winter, demand for Central and Forum Hotels is much lighter. As Zhelyazkov notes, "January and February are difficult months, and we are very focused on driving more direct reservations during that period." Solution...

Case Study: Derby Hotels Collection Boosts Bookings by 25% with Sponsored Placements

Case Study: Derby Hotels Collection Boosts Bookings by 25% with Sponsored Placements How the Derby Hotels Collection maximizes visibility with TripAdvisor Sponsored Placements to compete effectively in a challenging market. The Derby Hotels Collection is a family-owned, 14-property hotel chain based primarily in Barcelona. We recently caught up with David Martinez i Urgell, who leads the group’s Digital marketing and eCommerce strategy, to learn how he leveraged TripAdvisor Sponsored Placements to compete more effectively in a challenging market: Challenge: Competition for Fewer Travelers Tourism in Barcelona, Derby’s primary market, is expected to decline in 2018, particularly during the low season. Anticipating this downturn in travel, Martinez knew he needed something different to compete with larger hotel chains for fewer travelers. "We knew it was going to be a hard season because of the difficult economic situation in the market," Martinez says. "We also know most travelers don't know about our hotels until they start searching a specific location and discover us through TripAdvisor or OTAs."...

How Kings Inn Uses TripAdvisor to Reduce Reliance on OTAs

How Kings Inn Uses TripAdvisor to Reduce Reliance on OTAs Kings Inn increases traffic with TripAdvisor Sponsored Placements and drives conversions with Business Advantage. Kings Inn operates affordable and family-friendly properties in San Diego and Anaheim, California. We chatted with Richard Espinoza, Director of Sales and Marketing, to find out how he's driving more traffic and conversions by leveraging each properties' presence on TripAdvisor. The value of TripAdvisor "Of all the things that lead guests to my door, TripAdvisor and our website are the main sources," says Espinoza. "We get an amazing amount of traffic from TripAdvisor compared to social media, search engines, and OTAs." He continues, "The number one value of TripAdvisor is that those guests really know who we are. They choose us after they have shopped and considered many options. When they arrive, they have high expectations and are prepared to love our property and services. TripAdvisor is a guest pre-qualifier."...

How This Sorrento Hotel Increased Direct Bookings by 20% in 40 Days

How This Sorrento Hotel Increased Direct Bookings by 20% in 40 Days Grand Hotel Aminta Owner, General Manager and Marketing Strategist Gianfranco Acampora shares top tips for marketing his Sorrento boutique hotel

We recently spoke with leading hotelier and marketing expert Gianfranco Acampora, Owner and General Manager of the Grand Hotel Aminta in Sorrento, Italy — who shared these important insights into digital marketing best practices for hotels:

Can you tell us about the Grand Hotel Aminta and your role at the property?

The Grand Hotel Aminta is one of the largest hotels in Sorrento, set on a hill overlooking the Gulf of Naples with a commanding view of the city. Today, my brother and I divide management of the hotel’s operations. I’m focused on the Sales, Marketing and Guest Registration aspects of the business.

Can you provide more details on the seasonality and customer demand for the Aminta?

The Aminta is one of the only hotels in the area that’s open year-round, but it’s really a summer resort. Busy season is April to October, and low season is November to mid-March — with the exception of New Years’, thanks to the amazing fireworks display here in Sorrento.

Today, the vast majority of our customers come from the United Kingdom. We also work with a lot of Americans and Canadians.

You’ve been marketing your hotel online for many years. Can you tell us more about your strategy and how it’s evolved over time?

I’ve always been very interested in digital marketing — it’s not only my job, but also my hobby and passion. We were the first property in Sorrento to launch a website back in 1995, and the hotel has always done well in organic search. As others have started to move online, we’ve tried different things to maintain our competitive advantage like advertising with search engines and OTAs.

We quickly found that it’s quite hard to reach our target customers with search engine ads. There’s too many competitors bidding on top keywords and it’s really hard to be ranked first. However, TripAdvisor’s often among the top organic search results for those terms. Plus, guests often tell us that they actually found us on TripAdvisor. So, we evolved our strategy to be very focused on marketing on that site.

Can you say more about the searching behavior of your guests?

Sure, so we were bidding on search terms like “Sorrento Hotel with Pool.” Guests today tell us they usually do an initial query on a search engine for a term like “Sorrento Hotels,” but then there are just too many search results that are difficult to sort through. They quickly find TripAdvisor and use the site to do more specific research to find a property that meets their needs. Effectively, TripAdvisor becomes the search engine that’s used within a destination that guests use to find hotels, restaurants, etc.

What’s your strategy for working with TripAdvisor, specifically?

TripAdvisor is currently our most effective marketing tool. For example, with the new Sponsored Placements, the Aminta can appear above search results for Sorrento. That’s been so important for us. The ad drives traffic to us and people are able to contact us directly via our Business Advantage links. I’ve found it’s saving me commission costs because people are contacting us directly or booking on our website.

How has Sponsored Placements performed for you?

We’ve been very happy with the product. We continue to test it, but so far we’ve seen a 20% increase in direct bookings in 40 days. The tool is fantastic, is really easy to use, and the cost is minimal relative to the return on investment we’re seeing. Customers from this channel also seem to be quite valuable — they’re booking longer stays and above average room types.

What will your strategy be for using Sponsored Placements moving forward?

There are three budget options for Sponsored Placements. During the busy season - when our property is full - we’ll probably scale back to the lower budget option, but still run a campaign. It’s important to always maintain visibility for future bookings. Through the rest of the year — particularly in January and February as people start to plan for the summer — we’ll use one of the higher budget options to drive more traffic to our property.

What would you say to other hoteliers who are considering Sponsored Placements?

It’s definitely something you should try. The tool is easy to use … there are no keywords to choose or bids to set. Just choose what you want to spend on a daily basis, set it up and forget it.

Last Updated: February 22, 2018

Dubrovnik Hotel Uses TripAdvisor to Drive Visibility & Bookings

Dubrovnik Hotel Uses TripAdvisor to Drive Visibility & Bookings How Berkeley Hotel & Spa uses Sponsored Placements to stand out in a highly competitive market.

Berkeley Hotel & Spa is a 24-room, family-owned hotel in Dubrovnik, Croatia. General Manager Katarina Elez has been focused on building Berkeley’s online presence to encourage more travelers to book directly on the property’s website. Read on to learn how she’s crafted a successful online marketing strategy:

A TripAdvisor Focus

When Berkeley Hotel first opened, Elez quickly determined that she needed to focus her marketing efforts online, particularly on TripAdvisor. "We were one of the first hotels in Dubrovnik on TripAdvisor, since our opening in 2007," she explains. "We’ve always used TripAdvisor extensively, and it’s one of the best things that could have ever happened for our business."

This commitment to online marketing via TripAdvisor continues to benefit Berkeley Hotel, even today. Elez says, "We’ve been able to increase our visibility to travelers searching our destination because we’ve had a strong, consistent presence on TripAdvisor from the start. We have always been among the top 15 properties in Dubrovnik."

Maximizing Visibility to Travelers

As a small 3-star hotel in a city dominated by 5-star hotels with larger marketing budgets, Elez has to be smart with her marketing investments in order to maximize visibility.

"Our guests are coming to us from huge markets like the UK, US and Australia," says Elez. "With our budget, we’ve found it’s really difficult to use tools like AdWords to reach and influence these travelers."

Elez recently invested in an enhanced website that is closely integrated with her channel manager. This allows her to track all of her booking sources — and evaluate what’s driving them. After experimenting with various marketing tools, Elez has found success by leveraging Berkeley Hotel’s already strong presence on TripAdvisor.

Business Advantage

In January, Elez upgraded Berkeley Hotel to a Business Advantage Preferred Access subscription because she was looking for a way to increase booking referrals to her website.

"We’ve just finished a renovation and will use the Preferred Access features—like Storyboard and Favorite Photos—to show off these enhancements to travelers," Elez says.

She also uses the Special Offers feature to gauge Business Advantage’s impact on her bookings.

"We post a TripAdvisor exclusive offer and carefully track how it comes back to us. We found that people who booked through our website mention it, and it shows up on bookings from OTAs as well, so we know that travelers went to our TripAdvisor page at some stage."

Sponsored Placements

Once Business Advantage was in place, Berkeley Hotel started using TripAdvisor Sponsored Placements. Elez says, "We know TripAdvisor guests are more confident and more likely to book directly. So, our goal is to use Sponsored Placements to get more guests to book directly on our website, and increase occupancy and ADR during the high season."

Given that Dubrovnik is one of the world’s most seasonal markets, she also thought that Sponsored Placements would drive even more traffic ahead of the high season. As there’s limited demand during low season, Berkeley can’t make up for missed opportunities.

"As guests get closer to booking, they become more price sensitive. Boosting our visibility creates opportunities to influence guests to choose our 3-star property, since our prices are lower than those of the 5-star properties that dominate Dubrovnik."

The results?

"It’s definitely cost effective to pay for the Sponsored Placements clicks and have guests book directly with us," says Elez. "We like that our ad appears at the top of the list. Repetition is important, especially given the shopping patterns in our market. Even if they don’t click right now, more people will remember us as an option. Then, when they do click, they’re more likely to book."

Elez plans to continue leveraging Sponsored Placements as a key part of her online marketing strategy. "We take a long-term view on our investments. We’ll continue to track the number of clicks, website traffic and confirmed number of direct bookings from Sponsored Placements over the next six months. So far, our bookings for this season have been quite strong," says Elez.

Last Updated: March 12, 2018

How This Bangkok Hotel Tripled Its Clicks in a Month

How This Bangkok Hotel Tripled Its Clicks in a Month Best practices for marketing on TripAdvisor from a boutique hotel in Bangkok.

The 32-room Bangkok Loft Inn is a 7-time TripAdvisor Travelers’ Choice winning boutique hotel, with a "cozy atmosphere and contemporary style" in the Thonburi section of Thailand’s capital city. It’s currently listed as #10 on the TripAdvisor Travelers’ Choice list of Best Bargain Hotels in Thailand.

Recently, Marketing Manager Kantapong Tanachotevorapong shared some of the property’s strategies for success, which include a strong commitment to guest service, increasing visibility through online solutions like TripAdvisor and use of Sponsored Placements to drive traffic and occupancy.

A Commitment to Guest Service

"We focus on providing the best possible experience for our guests," says Tanachotevorapong, who is responsible for the hotel’s marketing strategy. "We believe this will motivate them to come back to us - again and again."

As of February 2018, 94% of the property’s 1500+ reviews are "Very Good" or "Excellent," reflecting this strong commitment to guest service. Reviews consistently mention the welcoming and helpful staff and that the team is always smiling, friendly and willing to jump right in if there’s a problem that needs solving.

Tanachotevorapong indicates that this commitment to service influences future bookings. He says, "Guests often book with us initially via one of our OTA partners. However, once they’ve stayed with us - and gotten to know our staff - they tend to book through our direct channels for future trips."

Gaining Visibility with TripAdvisor & Other Online Resources

Bangkok Loft Inn has partnered with TripAdvisor for several years and has been a Business Advantage subscriber since 2012.

"We were one of the first hotels in Bangkok to really use online solutions to build our business. A big part of that has been working with TripAdvisor. Today, most of our guests find us on TripAdvisor," says Tanachotevorapong. "We heavily promote our awards, and offer competitive pricing, so we get a lot of visibility on the site."

Despite that success, Bangkok Loft Inn is facing a challenging marketplace with lots of new market entrants, particularly larger chain properties.

"Those new hotels are also very invested in online marketing. We’re finding it’s increasingly more difficult to stand out from the crowd in our online channels," explains Tanachotevorapong. "To help drive occupancy from our target market, we’re trying lots of new things this year, including focusing on both social media and content marketing."

Using TripAdvisor Sponsored Placements to Drive Occupancy

"TripAdvisor has always been a great partner, and we’ve been very happy with Business Advantage, so when they came to us with the Sponsored Placements opportunity, we knew we had to try it," says Tanachotevorapong.

TripAdvisor Sponsored Placements are designed to put accommodations in front of travelers who are actively searching TripAdvisor for places to stay in the area. Learn more about Sponsored Placements.

Bangkok Loft Inn signed up for a campaign in the mid-range Sponsored Placement budget. The results? In its current campaign, Bangkok Loft Inn is seeing about a 300% increase in clicks from potential guests searching in the Bangkok market for a hotel.

"We’ve noticed an increase in the performance of our Business Advantage, as well as with our distribution partners," says Tanachotevorapong. "We’re seeing an increase in bookings overall."

"Sponsored Placements are a great opportunity -- even for smaller hotels," he continues. "It’s easy to use and is a good tool to help attract attention to your property and helps guests select your hotel from the many they can choose."

Last Updated: March 6, 2018