There are a good selection of holiday homes for rent direct from the owners.  Many have bought their Apartment or Villa as a holiday/retirement home and are happy to rent out to cover running cost.

Unlike self catering accomodation booked through a tour operator you do not incur under-occupancy surcharges the price you see is what you pay.  This also the best option for familes and extended parties to spli the cost of accomodation and have a relatively in expensive holiday

Ovacik has a good selection of holiday homes all built to a very high specification and lovingly maintained by their owners.