One hundred-fifty years ago, Mauch Chunk (now known as Jim Thorpe, PA)  was second only to Niagara Falls as the most visited tourist location in the United States. Nestled along the Lehigh Gorge, Jim Thorpe, the gateway to the Pocono Mountains, remains a popular destination for romance, history, outdoor adventure, shopping, dining, live entertainment, wine tasting and more.

The Jim Thorpe Tourism Agency's mission is to draw visitors to Jim Thorpe from N.Y.C, Philadelphia, Washington, D.C., throughout the Lehigh Valley, the Poconos, the entire Northeast and Mid-Atlantic regions, across the country and around the world.

JTTA, a 501 (c) 6 nonprofit organization, plans, presents and promotes four major festivals each year: WinterFest (February), the Jim Thorpe Birthday Celebration (May), Fall Foliage (three weekends in October) and Olde Time Christmas (two weekends in December. JTTA maintains a website - - with photos, an events calendar and clickable links to accommodations, restaurants, shops and attractions. A full-color, glossy Visitors Guide with walking map is produced annually. Download your online Jim Thorpe Visitors Guide.