Within the village of La Jolla you will find several blocks of commerce. Prospect Street and Girard Avenue are the two main streets where you will find many boutiques and jewelry stores, book shops and galleries, restaurants, bars and cafes, yoga studios, banks and more. You can find more of the same on other streets like Fay Avenue and Herschel Avenue, Wall Street, Silverado Street and Pearl Street. Some visitors never go beyond Prospect Street, and miss some of the delightful small restaurants, cafes and boutiques that are off the main strip, on Ivanhoe Avenue, Upper Girard and Fay Avenue.

Looking for unique La Jolla vacation souvenirs & gifts to bring home to friends, be sure to visit Hi Sweetheart Gift Boutique, located at 7920 Ivanhoe Avenue. This is a locally-owned & operated business carrying stationery, postcards, jewelry, home decor, local art, kid's gifts & more. Visit Swoon Collection just down the street for great California style clothes at affordable prices. Rica Boutique is another must see for fashionistas! For La Jolla tees and sweatshirts, stop into Blue Apparel on Prospect Street.