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There is plenty of shopping in Hua Hin, between the day market on Damnoenkasem Road, with local crafts, and the night market on Dechanuchit Road, for trinkets and local delicacies. And in between are a multitude of smaller shops with everything from souvenirs to jewelry to clothing. Tailor shops are in abundance here, offering great deals on custom-fit western-style dresses and suits. The weekend night market at Grand Plaza has a wide range of goods at low prices. Hua Hin Shopping prices are generaly cheap. The new Hua Hin Market Village is a large Mall on Pethckassem Road south from Grand Plaza.
A few tips to keep in mind while shopping: Feel free to haggle with street vendors; they expect it. Don’t let a “local guide” take you shopping, since they often have backdoor deals for commissions. And buy gold and gems at larger, more reputable shops, and always get a receipt.