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Preserving and Restoring Atlantic City's Showplace Creates Southern Jersey's Home for Concerts and Sporting Events The National Electric Light Association was its first convention. The world's first indoor football game was played here. Lyndon B. Johnson accepted his nomination on stage during the 1964 Democratic Convention here. The Beatles played here. As did Pavarotti, The Rolling Stones, Fleetwood Mac, Barbra Streisand, Andrea Bocelli and Paul McCartney. Where is here? None other than Historic Boardwalk Hall.
Atlantic City has been a favorite destination for tourists ever since its founding in 1854. By the early 1920s, it also became a popular convention destination.
The post-World War I building boom provided the city with the luxury hotels that it needed to attract thousands of convention goers. The venue to host them was the newly built, state-of-the-art Atlantic City Convention Hall.
The new Convention Hall was dedicated on May 31, 1929, replacing a temporary exhibit hall located on the beach next to Million Dollar Pier. The final cost of the project was $15 million. Constructed on seven acres of concrete, the building was a modern adaptation of the Romanesque period. It was also the largest auditorium in the world built without roof posts or pillars and, as such, was heralded for its architectural and engineering achievements.
Carved in the Indiana limestone above the building's Boardwalk facade was the testimonial that summarized its purpose:
"A permanent monument, conceived as a tribute to the ideals of Atlantic City, built by its citizens and dedicated to recreation, social progress and industrial achievements."
Flanking this statement on the front of the two towers is the following: "Festivities, Music, Pageantry, Drama, Athletics, Education, Science, Conventions, Art, Industry" and the Latin phrase "Consilio Et Prudentia," or Counsel and Prudence.
The arched roof was modeled after the clear-span train sheds of Europe and closer to home, Philadelphia's Reading Terminal. It maintained its structural integrity without supporting beams, through 10 pairs of three-hinged steel trusses, each spanning 350 feet and weighing 220 tons per pair. The trusses were tied to the frame columns to allow the building to flex with wind and ground pressure. Between the monumental arches was an inner ceiling clad in acoustic tiles made from compressed sugar cane fiber. The tiles were detailed to suggest the clay tile ceilings of a Roman public bath. It was truly a work of art, as well as a functional building.
The new Hall claimed the world's largest clear span space--456 feet long and 310 feet wide under a 137 foot-high barrel vault ceiling. The large, column-free space was ideal for exhibitions and conventions. It also boasted the latest in technical advances--lighting, acoustics, and performance design.
Novel approaches to the theatrical lighting were incorporated into the structure. The 196,000 square-foot barrel ceiling of aluminum painted tiles became the reflector for a dazzling show of lighting technology, anticipating the future of using artificial light to enhance and define exterior and interior space. The design brought an "electric sun" inside the auditorium.
For 1920-era conference goers, the building offered 268,000 square feet of exhibit space, 20 conference rooms, and two bath houses. It also housed the world's largest switchboard and what was proclaimed to be the world's largest stage. The stage measured 110 feet wide, 85 feet deep and 165 feet between the wings. Above it, a colorful globe bearing the initials WPG (World's Playground) advertised the city's first radio station, broadcast from the Hall.
By 1940, the Hall had become the permanent home of the Miss America Pageant. It also hosted the country's first indoor nighttime college football game and first indoor flight by helicopter. Over the years, it has been the site of national political conventions and a variety of sports events including boxing, bicycle racing, basketball, track and field, tennis, ice hockey, archery, horse and dog racing, jousting, horse shows, midget car racing, bowling and wrestling.
As with many historic buildings, time took its toll. By the early 1990s -- nearly three-quarters of a century after it first opened -- the Atlantic City Convention Hall had fallen into significant disrepair. While much of the Hall's architectural grandeur remained intact, it still needed work. In addition, there was a new need for an arena, with plans to open a new, larger Convention Center near the Atlantic City Expressway. The larger center opened in May of 1997 as the primary location for trade shows and conventions, while plans for the original Hall called for use as the city's prime venue for stage shows and other entertainment events.
In 1996, the State of New Jersey committed to redevelop the Hall in phases over a three-year period, from 1998 to the fall of 2001.
The renovation was based on a vision of reinvigorating this historic structure as a permanent site for performance events, a contemporary setting for the annual Miss America Pageant and an intimate setting for sporting events. The architects were Ewing Cole Cherry Brott, an expert team of historic renovators based in nearby Philadelphia. While plans called for extensive improvements, the design team took care in preserving and enhancing important aspects of the look and character of this celebrated landmark.
The primary focus of the restoration revolved around the ceiling, the loggia (open gallery) and stage and curtain. The renovation created a modern seating bowl in the lower portion of the original empty auditorium space.
Following were highlights of the renovation.
Stage and Arcade
Lighting and Sound
The restorations to the Hall cost approximately $90 million. They were executed under the auspices of the building's owner, the New Jersey Sports & Exposition Authority (NJSEA). The Casino Reinvestment Development Authority (CRDA) provided $72 million of funding.
The restoration was successful. Now listed on the National Register of Historic Landmarks, Boardwalk Hall's renovation produced a glimpse into the dramatic and original Roman Renaissance style, while providing a 21st century experience in terms of comfort and amenities.
The building officially re-opened with a moving patriotic ceremony held on Oct. 11, 2001 to honor those who serve and protect our country, state and communities.
In 2006, for the second year in a row, two major trade publications, Billboard and Venues Today, released their year-end reviews citing Boardwalk Hall as the highest grossing mid-sized arena in the world.
The unique restoration project has received much acclaim, including a 2002 New Jersey Historic Preservation Award from the Department of Environmental Protection's Historic Preservation Office and the New Jersey Historic Sites Council, a Grand Award in Building Design & Construction's 19th annual Reconstruction Awards competition and the 2002 Restoration Project of the Year Award from Construction News. In 2003, the National Trust for Historic Preservation awarded it with a National Preservation Honor Award