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Haro is a town with a population of about 12,000, about 44 km from Logroño. Its main industry is the production of wines, and there are many bodegas in the town, which attract tourists. It calls itself the capital of La Rioja. The Ebro River and the Tiron River are adjacent to the town. There are records that show its existence in Roman times. Diego Lopez de Haro and his family have ruled the town since 1093. The town installed electric street lights in 1891, being the first town in Spain to have these. Jerez de la Frontera, also a center of wine production, was also the other first town to have the electric street lights. The land contains plenty of limestone, and the good climate has allowed the production of quality wine. The landscape shows rolling hills dotted with vineyards. Haro has been noted to have produced wine since the 14th century. On June 29 there is the celebration of the feast day of San Pedro and the Battle of Wine takes place on a hill near Haro called Riscos de Bilibio. Thousands of tourists come to the town for this event, which has been declared as of National Touristic Interest by the government.