Malvern is a small town in Worcestershire, close to the border with Herefordshire.  The area is famed for the dramatic Malvern Hills and for the pure spring water that flows from them.  It lies adjacent to the Malvern Hills Area of Outstanding Natural Beauty.

Other tourist attractions in Malvern include Great Malvern Priory, the Elgar route and the Malvern Theatres.   The Three Counties Showground also brings many visitors to the area every year.