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Cozumel is a busy island just off the coast of Playa Del Carmen. Most visitors come from accross from Mexico though large cruise liners do visit the island on a daily basis. Most visitors come for the Reef which is the second largest in the world. .
Cozumel Town is quite small and does not have many large shops but there are lots of small tourist souvenir shops selling everything you could ever want. The nicer part of Cozumel is just further back from the sea. The streets are a lot more traditional lines with shops, resteraunts and banks.
You can venture further back into the village parts were people live. It is safe to do and gives a glimpse into typical mexican life.