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An alternative that is worthy of consideration is a bus ride to the Jose Cuervo plant in Tequila via Panoramex Tours. The ride cost about $25US per person. On the way there, there is an obligatory stop to buy tequila at a stand alongside the road near the town of Tequila. After that, enjoy the guided tour of the Jose Cuervo plant and sample varieties of their liquor.
After the tour and souvenir shopping, the bus makes a stop at a restaurant for lunch (not included in the price of the ride), and another stop on the way to buy more stuff.
The whole trip lasts about 6 1/2 hours, and it's a low-cost way to see where this famous alcohol comes from.
Tequila Tours is another company that arranges tours and tastings geared toward tequila connoiseurs.