Playground to the rich, the famous and the glamorous, Beverly Hills is the home of some of California's most opulent homes, hotels and personalities. Visitors flock to the Hills to experience the allure of Hollywood, world-class shopping, fine dining and of course star-gazing. Give your credit card a real workout at top end boutiques and department stores on Rodeo Drive and Wilshire Boulevard, or dine in famous celebrity hangouts and watch for your favorite stars.