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The Cappadocia region's most upscale and contemporary tourist city, Urgup has a number of lovely hotels, many built in and around centuries-old cave dwellings. The city and its surrounding area are known for their mysterious fairy chimneys, early Christian rock churches and fine vineyards. A mix of ancient and modern, Urgup is a center for traditional handmade carpets, but also has a lively nightlife. Hot air ballooning is very popular, and a fantastic way to see the area's beauty from above.