Palmira is one of the very few reasons I deny myself a splash at the rocks and head down to the busy Platis Yialos. Situated at the far end of the beach it looses the big crowds and the weekenders that prefer the safety of the center. The scenery is ruled by the Italian owners who manage to look beautiful and cheerful everyday. They actually enjoy themselves so much they create a very friendly, easy going atmosphere, within gentle limits and professionalism. The music is unexpectedly good and contributes a happy flare to the scene. Service is always on time and smiley. The menu is what you expect from a beach joint. Light meals, colorful salads and freshly made sandwiches, all with an Italian touch. Cocktails are good, nothing fancy, well prepared and hearty. The sea is at your feet and sunbeds are free. In all, beachlife.. the Italian way.