Over 100 excellent/very good reviews, only two bad ones, so the owners must be doing something right! The guests are mostly return customers, some of whom have been coming back every year since the hotel opened.
The position is perfect, the climate equally so. The hotel itself is spotlessly clean and runs like clockwork and the owners and staff are open, helpful and - dare I say - affectionate. However, the Sami Beach's main characteristic is the pervasive atmosphere of discrete friendliness which makes it one of the nicest hotels in Europe.