I was in Ranchi for a short period before proceeding to Dhanbad.I was recommended this hotel & was not disappointed .It is a decent business hotel with an adequately sized room with a very good open coffee shop,and a very cozy a/c multicusine vegeterian resturant with a tasty food.I do not have complain about this hotel.
Branding is one of the most important marketing strategies a small business can implement. The brand message is the promise made by the company to the consumer. Decide what makes your products or services better than the competition. Your advantage might be price, quality, location and convenience--anything that would make the consumer gravitate to your products over the competitors. Then use proprietary colors, typeface, layouts, logos and taglines to identify your business in the mind of the consumer. Consistency is the key when developing a company brand.
Print Advertising and Marketing Materials
Print advertising and collateral marketing materials go hand in hand with branding. Consumers see your logo and other identifying graphics and instantly recognize that the advertisement comes from your company before they read a word. Advertisements may appear in newspapers, magazines, flyers and online sources. Additional print collateral material like brochures, catalogs, booklets and newsletters are also effective for marketing. Commercial printers that handle this type of printing can provide customization, quality and consistency.
These days direct mail can also include direct email. The key to a successful direct mail strategy for any business, small or large, is targeting the audience. It is counter productive to mail a postcard offering cigars to young women with babies. You can do your own research, or purchase mailing lists to compile a targeted list of potential consumers. The list might be broken down by geographic area, interests or demographics like age, gender or income.
Besides putting up a website, small businesses can put popular social networking sites to work as a marketing strategy. Websites like Twitter and Facebook can be invaluable for describing existing products, introducing new products, offering promotions and announcing sales. YouTube, the video website, can be effective for companies with a product that requires a demonstration or for a manufacturing plant tour.
Electronic Barcode Technology
Electronic barcode technology like Microsoft Tag is becoming more and more popular as a marketing strategy for small business. A logo type graphic of approximately 1-inch square is placed on a business card, poster or any other printed piece. The consumer can then use a phone application to "read" the Tag. Your website or other online information then opens up for the consumer.
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