This is not as tacky as its neighbour and is relatively cheap as well. Beautiful becahs, although it's easy to tell its fake. We had a nice hotel with a beach view and balcony for just 22 Euro per night, can't complain. I would recommend it over Playa Americas, only paid that a passing visit and it is full of litter and a crowded beach. I couldn't stay there any longer than a few days though, besides a few good bars ( check out the irish ones) and the beach there is very little to do or see here, but a nice place all the same.