We have just returned from a lovely holiday at the bluebay resort. Having read the comments from a couple of other people who seemed to be there at the same time, I felt the need to write my own review. My cocktails were free, my water was free and my ice cream was free. You had to pay for certain cocktails with international spirits, same as any other all inclusive I've stayed in. Only plain ice cream was free, but i never expect a free branded ice cream. I guess it's down to your personal expectations for a holiday, that's why reviews can be so subjective. Don't be put off by negative reviews, make your own judgement.
Positives- very friendly and hard working staff, extremely clean, maintenance team always making improvements, variety of food, good location (about 15 mins to main town, but near other shops) And right by the bus stop. Plenty of sun beds
Negatives- uncomfy beds, food not great quality(I think it would be if they made their own national dishes rather than try to cater for us Brits), not much atmosphere in the bar. Entertainment was quite rubbish but it was always a laugh, and the team themselves were lovely.
To sum up, I'd say certainly don't expect anything spectacular, but we had a really lovely time.More